BaseKit
BaseKit is a Bristol-based white-label SaaS platform that provides enterprise partners (banks, telcos, web hosts, SaaS companies) with AI-powered website building, e-commerce, and booking software to resell to small business customers under their own brand.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BaseKit does
BaseKit, founded in 2008 and headquartered in Bristol, United Kingdom, operates a white-label SaaS platform that enables enterprise partners to offer website building, e-commerce, and appointment booking tools to small business customers under the partner's own brand. The platform comprises three core products — BaseKit Site (AI-powered website builder), BaseKit Store (e-commerce with 20+ payment gateways), and BaseKit Bookings (appointment scheduling with calendar and video integration) — supported by a Website Migration Service capable of moving up to 600 sites per month. The technology stack is mobile-first, supports 25 languages, exposes a REST API for partner integration, and ships bi-weekly feature releases.
The company's go-to-market is exclusively B2B2C: it sells custom-priced annual subscriptions to 60+ enterprise partners including banks, telecommunications companies, SaaS platforms, and web hosting providers (named anchors include Mastercard, Telefónica, Etisalat e&, SLTMobitel, Miss Group, Fasthosts, and Yourhosting). Partners retain full control over end-customer pricing and earn recurring commissions, with BaseKit providing dedicated account management, sales enablement, and migration services. Pricing is negotiated based on integration depth, projected scale, and localization requirements rather than publicly listed.
BaseKit has cumulatively raised approximately $28M across disclosed funding rounds between 2009 and 2018, led by investors including Eden Ventures, Nauta Capital, ACF Investors, Nesta, Endeavour Ventures, and BOOST&Co. The platform powers millions of websites across 40+ markets, with documented outcomes including a 42% reduction in small business churn at Telefónica and 40,000 sites powered in six months at the same partner. The company holds B Corp, Living Wage Employer, Pride365, and WCAG 2.1 AA certifications, and is led by co-founder Simon Best (CEO) with a recent addition of a Chief Revenue Officer.
BaseKit firmographics
Firmographics- Name
- BaseKit
- Legal name
- BaseKit Platform Ltd
- Website
- https://basekit.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BaseKit is a Bristol-based white-label SaaS platform that provides enterprise partners (banks, telcos, web hosts, SaaS companies) with AI-powered website building, e-commerce, and booking software to resell to small business customers under their own brand.
- Ownership category
- akta.pro rank
BaseKit industry classification
Industry- Product category
- White-label SaaS Website Builder Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
- akta.pro secondary industries
- Developer Distribution & App Release Platforms (BPAMADAF), Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
Keywords
Where BaseKit is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BaseKit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- White-label Software Licensing: BaseKit sells its software to hosting companies, telecommunication companies, banks, and other enterprise organizations. These partners white-label and localize the website builder to provide web presence solutions to their micro business customers. Pricing is negotiated based on integration level, projected scale, and localization requirements with recurring commission structures and custom reseller packages.
- Partner Recurring Commission: Partners typically set end-customer pricing and benefit from recurring commission with higher margins than branded website builder alternatives. Flexible commercial models with customisable reseller packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
| Subscription | Annual | Reseller packages |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
BaseKit product offering
Product offeringCore offering
BaseKit is a white-label SaaS platform that provides AI-powered website builder, e-commerce, and bookings software to enterprise partners (banks, telecoms, web hosts, SaaS companies) who rebrand and resell the products to their small business customers. The platform supports 25 languages, is deployed mobile-first, and is sold exclusively through a B2B2C partner model with multi-year agreements and recurring revenue.
Product overview
BaseKit is a white-label platform offering three core AI-powered products: BaseKit Site (website builder), BaseKit Store (e-commerce), and BaseKit Bookings (appointments software). These products are available as stand-alone solutions or as configurable package combinations. The platform is designed for enterprise partners (telcos, banks, web hosts, SaaS companies) to white-label and resell to their small business customers. All products share a unified editor, support 25 languages, are mobile-first, and feature bi-weekly AI-enhanced updates. The platform also includes a website migration service for partners looking to consolidate customers from legacy platforms.
Differentiator
Problem solved
Functional benefit
Brands
- BaseKit Store: White-label AI e-commerce software enabling small businesses to start selling online with features including 20+ payment gateways, AI product descriptions, and social media selling capabilities.
- BaseKit Site
- BaseKit Bookings
Products and services
- BaseKit Site AI-powered, no-code white-label website builder that lets small businesses create mobile-ready websites in minutes. Features include AI or template onboarding, drag-and-drop editing, 100+ design elements, AI Writer, and optional integration with BaseKit Store or Bookings.
- BaseKit Store White-label e-commerce software enabling small businesses to launch and run an online store. Features five-step setup, AI product writer, 20+ payment gateways, social selling via Facebook and Instagram, inventory management, shipping options, and analytics.
- BaseKit Bookings White-label online bookings and payments software for small service-based businesses. Features built-in payments, two-way calendar syncing with Google, Microsoft, and Apple calendars, availability settings, and Zoom/Teams/Google Meets video link integration for appointments.
- Website Migration Service
Quantifiable outcome
- 42% reduction in customer churn for Telefónica Acens
- +6 more outcomes
Companies that use BaseKit
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
BaseKit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability8 records
Feature10 records
BaseKit partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- MastercardcoreStrategic partnership to bring micro, small, and medium-sized businesses into the digital economy. Mastercard is committed to empowering businesses of all sizes to thrive digitally through strategic partnerships like this one.
- TelefónicacoreWorld-leading telco partnership signed in 2014. BaseKit has helped Telefónica reduce small business customer churn by 42%. Telefónica Acens powered 40,000 sites in six months using BaseKit.
- Etisalat e&coreProduct e-store has allowed SMBs to take their business online and deliver a website experience that suits their business needs. Etisalat has worked closely with the SMB sector for many years and looks forward to continued collaboration with BaseKit.
- SLTMobitelcoreSri Lanka's most established digital services provider. In just five weeks, launched CubKit using BaseKit, transforming from telco to techco and helping Sri Lankan MSMEs establish digital presence.
- Miss GroupcoreBaseKit is the site builder for all 30+ brands and hundreds of thousands of customers. Miss Group continues to rollout BaseKit to all new acquisitions. Partnership praised for open dialogue on product improvements.
- FasthostscoreUses BaseKit to boost visibility as a brand whilst offering a hugely refined product run by focused and dedicated experts. Sweet spot is ease-of-use for non-technical customers.
- YourhostingcoreMigrated 400 websites in 10 weeks on BaseKit, delivering ROI in three months and keeping customers happy. Upgraded customers from old legacy website platform.
- home.plminorPolish web hosting partner offering white-label website builder to their market.
- 1-gridminorWeb hosting partner using BaseKit white-label platform.
- Local LineminorSaaS platform for farmers. CEO reports BaseKit has been a great white-label website partner for their customers who value ease-of-use and reliability.
- Sri Lanka TelecomminorDescribes BaseKit partnership as one of the biggest success stories in SLT's digital transformation, citing ease of integration, flexibility, user-friendly platform, and excellent account management.
- Tele2minorEuropean telecom partner using BaseKit white-label platform for small business digital tools.
- Ethio TelecomminorEthiopian telecom partner leveraging BaseKit for digital services.
- EcologiminorClimate partnership for tree planting. 27,381 trees planted to date, offsetting 468.6 tCO2e through Ecologi. Monthly contributions to tree planting.
- TreeAppminorGlobal tree planting organization partnered in 2025 to support reforestation and biodiversity efforts, making it easier for communities to plant and protect trees.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
BaseKit competitors and assessment
Company assessmentDirect peers
- Duda: Duda is a white-label website builder platform purpose-built for agencies, SaaS companies, and hosting providers to deliver branded sites to their SMB customers. Highly comparable to BaseKit on product (no-code editor), distribution model (white-label/B2B2C), and target verticals (telcos, hosts, agencies).
- uKit Group: uKit is a white-label website builder and partner platform serving telcos, hosts, and SMBs across multiple geographies. Direct comparable to BaseKit on product (no-code site builder), white-label model, and telco/hosting channel.
- Yola: Yola offers a white-label website builder with reseller and agency programs targeting SMBs. Comparable to BaseKit on no-code editing, partner channel, and SMB focus, though at smaller scale.
Broad incumbents
- Wix: Wix is the largest consumer and SMB website builder globally, with a substantial Wix Studio and white-label/partner program. Competes with BaseKit primarily in the partner/agency tier and is the dominant branded alternative whose feature set and AI capabilities (Wix ADI, Wix Studio) BaseKit must match.
- Squarespace: Squarespace (now Squarespace Bio) is a leading consumer/SMB website builder with strong design pedigree. While primarily a direct-to-consumer brand, Squarespace Enterprise and its commerce offering overlap with BaseKit's white-label e-commerce and partner use cases.
- GoDaddy (Websites + Marketing): GoDaddy offers a website builder plus domain, hosting, and commerce bundles to SMBs and hosts a significant partner/reseller channel. Overlaps with BaseKit in hosting, SMB onboarding, and white-label reseller dynamics.
- Web.com: Web.com provides domain, hosting, and website builder services to SMBs and partners. Overlaps with BaseKit's hosting-channel and SMB tooling thesis, though Web.com focuses on direct branding more than deep white-label customization.
Emerging players
- Webflow: Webflow is a professional no-code website builder with growing agency and partner programs. Its visual CMS and design depth overlap with BaseKit's precision layout and customization features, though it skews more designer/enterprise than telco/hosting SMBs.
Regional players
- IONOS: IONOS is a large European hosting and SMB tools provider with its own website builder. Regional comparable to BaseKit's European telco/hosting partners (e.g., home.pl) and represents both a potential customer and a competitor in the EMEA SMB site-builder market.
Others
- Sitecore: Sitecore is an enterprise digital experience platform with composable CMS and commerce capabilities. While not a direct SMB site-builder competitor, it overlaps with BaseKit's e-commerce and content ambitions in the upper end of BaseKit's banking and telco enterprise segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BaseKit social profiles
Digital presenceBaseKit compliance and trust
Trust signalCompliance11 records
BaseKit financial estimates
Financial estimateRevenue estimate
Valuation estimate
BaseKit leadership team
Management profileNumber of profiles
Profiles8 records
BaseKit funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BaseKit M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BaseKit
What does BaseKit do?
BaseKit is a white-label SaaS platform that provides AI-powered website builder, e-commerce, and bookings software to enterprise partners (banks, telecoms, web hosts, SaaS companies) who rebrand and resell the products to their small business customers. The platform supports 25 languages, is deployed mobile-first, and is sold exclusively through a B2B2C partner model with multi-year agreements and recurring revenue.
Is BaseKit a public or private company?
BaseKit is a private company. It is classified as venture growth investor backed and is currently operating.
When was BaseKit founded?
BaseKit was founded in 2008. It employs 51 to 100 people.
Where is BaseKit based?
BaseKit is headquartered in London, United Kingdom, in the Europe region.
How does BaseKit make money?
Two revenue lines are on record. White-label Software Licensing is the primary driver. The others are partner Recurring Commission.
Who are BaseKit's main competitors?
Direct peers on record are Duda, uKit Group and Yola. Broad incumbents are Wix, Squarespace, GoDaddy (Websites + Marketing) and Web.com. Webflow is listed as an emerging player. IONOS is listed as a regional player. Sitecore is listed as an others.
Does BaseKit have an API?
Yes. BaseKit offers a robust and flexible REST API that enables partners to provision websites, update content, create stores, automate user provisioning and billing, and connect with existing billing and provisioning systems. The API supports both SaaS (hosted by BaseKit) and on-premise deployment options. Integration can be achieved via the API directly or through plugins for popular hosting control panels including cPanel, WHMCS, CloudBlue Connect, Parallels, Plesk, and Upmind. Developer documentation is at apidocs.basekit.com.
What industry is BaseKit in?
BaseKit's product category is White-label SaaS Website Builder Platform. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms), with a secondary code of BPAMADAF, Developer Distribution & App Release Platforms. Its NAICS code is 513210 and its SIC code is 7372.