What Hertility Health does

Hertility Health is a UK-based women's health technology company founded in 2019 by Dr. Helen O'Neill, Deirdre O'Neill, and Dr. Natalie Getreu. The company operates a direct-to-consumer platform centred on a clinical-grade at-home hormone and fertility blood test that measures up to 10 biomarkers (AMH, oestradiol, LH, FSH, TSH, testosterone, SHBG, DHEAS, prolactin, free thyroxine). Samples are processed in a UKAS-accredited laboratory — the first UK lab to attain ISO 15189:2022 accreditation for capillary blood testing — and results, including a doctor-written report and personalised care plan, are delivered within six days. The platform screens for up to 18 reproductive health conditions including PMOS (formerly PCOS), endometriosis, fibroids, early menopause, and hormonal imbalances, with a self-reported 74% diagnostic rate among symptomatic users.

The underlying technology leverage a proprietary dataset of over 835,000 data variables collected from 325,000 women, which the company uses to develop AI-powered diagnostic models addressing the historical gender data gap in medical research. CEO Dr. Helen O'Neill has publicly stated the company is building a foundational AI model for women's health, and Hertility was accepted into NVIDIA's Inception Programme in March 2026 to accelerate this work. The product is supported by a suite of online specialist consultations (fertility advisors, private gynaecologists, nutritionists, menopause specialists, counsellors), in-person pelvic ultrasound scans at partner clinics, and referral pathways to HFEA-accredited fertility clinics including The Evewell (London) and ReproMed (Ireland) for IVF, IUI, egg freezing, and same-sex fertility services.

Hertility monetises through multiple streams: one-time test kit sales (£199-£249), fee-for-service consultations (£39-£269), partner-clinic referrals, and a B2B workplace benefits subscription channel targeting HR leaders, insurers, and brokers. The company is CQC-regulated, ISO 13485 and ISO 27001 certified, CE-marked under IVDR, and MHRA registered. As of the most recent disclosures, Hertility has supported over 600,000 women, reported 168,000 active users and 520% year-over-year revenue growth in 2023, and raised approximately $30 million in cumulative funding (including a 2024 angel investment from Emma Watson) with operations concentrated in the UK and Ireland.

Name

Hertility Health

Legal name

Hertility Health

Website

https://hertilityhealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Hertility Health is a UK-based women's health technology company providing at-home hormone and fertility testing, specialist consultations, and AI-powered diagnostics for reproductive health conditions, serving over 600,000 women in the UK and Ireland via a direct-to-consumer platform and B2B workplace benefits channel.

Ownership category

akta.pro rank

Product category

Women's Reproductive Health Diagnostics

NAICS

Family Planning Centers (621410), Home Health Care Services (621610)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

akta.pro secondary industries

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• At-home hormone testing
• Reproductive health diagnostics
• Fertility testing services
• Women's health platform
• Telemedicine consultations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Diagnostic Testing Products: One-time sale of at-home hormone and fertility test kits. Tests range from £199-£249 depending on panel complexity. Includes blood collection kit, lab analysis, doctor-written report, and consultation call.
2. Clinical Consultation Services: Fee-for-service consultations including Fertility Advisor calls (£39), Private Gynaecologist consultations (£169-£269), Menopause specialist consultations (£199-£269), Nutrition consultations (£99), and Counselling sessions (£85).
3. Medical Procedures: Pelvic Ultrasound Scans (£219) and bundled screening packages (£419) referred to partner clinics for imaging and diagnostic procedures.
4. Workplace Benefits: B2B subscription model offering employers reproductive health benefits packages including employee testing, consultations, and educational resources. Targets HR leaders, insurers, and brokers.
5. Fertility Treatment Referrals: Referral services to partner clinics for IVF, egg freezing, and fertility treatments. Pre-treatment packages start at £399-£419 with additional treatment costs at partner clinics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Hertility Health sells at-home hormone and fertility test kits measuring up to 10 hormone markers, delivering clinical-grade results, doctor-written reports, and personalised care plans within 6 days. The company also provides specialist consultations (Fertility Advisors, Private Gynaecologists, Menopause Specialists, Nutritionists, Counsellors), pelvic ultrasound scans via partner clinics, and fertility treatment referrals including IVF, egg freezing, and same-sex fertility services. A separate B2B workplace benefits package offers employers and insurers reproductive health support for employees.

Product overview

Hertility Health operates as a women's reproductive health platform offering a portfolio of diagnostic, clinical, and treatment services. The core offering is the Advanced Hormone and Fertility Test—an at-home blood test measuring up to 10 hormones that delivers clinical-grade results with a doctor-written report and care plan in 6 days. This core product is complemented by specialist consultations (Fertility Advisors, Private Gynaecologists, Nutritionists, Menopause Specialists, Counsellors), diagnostic imaging (Pelvic Ultrasound Scans), and fertility treatments (IVF support, Egg Freezing, Same-Sex Fertility Services). Services are available as individual purchases or bundled packages, with partner clinic referrals for advanced treatments. The company also offers workplace benefits programmes for employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Hormone and Fertility Test At-home diagnostic test measuring up to 10 hormones (AMH, oestradiol, free thyroxine, LH, FSH, TSH, testosterone, SHBG, DHEAS, prolactin) with clinical-grade results, doctor-written report, and personalised care plan delivered in 6 days. Screens for up to 18 conditions including PMOS (formerly PCOS), endometriosis, fibroids, and early menopause. Includes a 30-minute specialist consultation call.
• Fertility Advisor Call 30-minute online consultation with a Registered Nurse and Midwife specialising in fertility treatments. Provides personalised guidance on navigating fertility services, treatment options (IVF, IUI, egg freezing), hormonal symptom management, and emotional support.
• Private Gynaecologist Consultation Online appointment with private gynaecologists and reproductive health specialists. Includes specialist review of hormone test and scan results, hormonal symptom management advice, specialist referrals, and personalised care plans for reproductive health conditions.
• Pelvic Ultrasound Scan Private pelvic ultrasound scan at partner clinics providing Antral Follicle Count measurement, womb and ovarian health assessment, and investigation of symptoms or suspected conditions like PMOS or endometriosis. Includes expert sonographer analysis and Hertility Gynaecologist review.
• Counselling Service 50-minute 1-1 emotional support session with a trained counsellor for reproductive health-related issues including infertility, recurrent miscarriage, PMS, PMDD, postpartum depression, psychosexual counselling, and relationship counselling.
• Nutrition Consultation 60-minute online consultation with Registered Nutritionists or Dieticians trained in fertility nutrition, intuitive eating, and PMOS-specific nutrition. Provides personalised nutrition plans, dietary reviews, and support for conditions affecting reproductive health.
• Menopause Specialist Consultation Online consultation with menopause specialists trained in prescribing HRT for women experiencing menopause or perimenopause symptoms. Includes expert guidance on navigating treatments, HRT prescriptions, nutrition advice, and follow-up care.
• Egg Freezing Referral Package Fertility preservation service with complete pre-treatment and referral package including Advanced Hormone and Fertility Test, Pelvic Ultrasound Scan, Fertility Advisor Call, and referral to HFEA-accredited partner clinics.
• IVF Support IVF treatment referral and support services providing guidance on the IVF process, referrals to trusted partner clinics, and coordination of care. Covers fresh and frozen embryo transfer cycles, ICSI, and pre-implantation genetic screening.
• Same-Sex Fertility Services

Quantifiable outcome

• 74% of people with symptoms receive a diagnosis from Hertility testing
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NVIDIA Inception ProgrammecoreTechnology or Integration · 16 March 2026Hertility accepted into NVIDIA's Inception Programme, a global community of AI-driven startups transforming healthcare. Partnership provides access to NVIDIA's advanced technology stack, AI expertise, and global investor network to accelerate AI-powered diagnostics development using Hertility's female reproductive health dataset.
• Women's Health Visibility AllianceminorStrategic or Co-development Partner · 9 March 2026Coalition formed with other women's health brands including Essity, Clue, Daye, and Mooncup to challenge systemic bias in digital platform content moderation. Hertility joined over 600 women's health leaders signing an open letter about censorship of women's health content.
• Longevity ShowminorStrategic or Co-development Partner · 24 February 2026Hertility announced as Women's Health Partner for the Longevity Show in London June 2026. Partnership positions company as Strategic Content and Scientific Lead Partner for the Women's Health Summit, focusing on sex-specific data, diagnostics, and AI models for female longevity science.
• The EvewellcoreChannel Partner/ Reseller/ DistributorPartner fertility clinic with locations at Harley Street and Hammersmith in London. Provides IVF, IUI, egg freezing, and surrogacy services. Vetted for HFEA 5/5 rating and transparent pricing.
• ReproMedcoreChannel Partner/ Reseller/ DistributorPartner fertility clinic with 30+ years of experience, main clinics in Dublin and Galway with satellite locations in Swords, Cork, and Kilkenny. Provides inclusive fertility treatments including IVF, ICSI, egg freezing, egg donation, and shared parenthood services.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Modern Fertility (Ro): Direct-to-consumer at-home hormone testing brand for women, now part of Ro. Closely comparable to Hertility's core Advanced Hormone and Fertility Test in product, customer, and digital delivery model.
• Kindbody: US fertility clinic and women's health platform with employer benefits and DTC services. Directly comparable on fertility testing, IVF referrals, and workplace reproductive health benefits.
• Carrot Fertility: Global fertility benefits platform for employers. Closely comparable to Hertility's workplace benefits channel offering fertility, menopause, and family-forming services.
• Maven Clinic: Virtual women's and family health platform covering fertility, maternity, and menopause. Directly comparable telehealth model and employer benefits go-to-market.
• LetsGetChecked: At-home diagnostics platform with finger-prick blood testing and telehealth follow-up. Comparable on the direct-to-consumer diagnostic testing model and lab logistics.
• Natural Cycles: Hormone-based digital contraception and fertility planning platform. Comparable in female reproductive health diagnostics and consumer-led care pathway.
• Tia: Women's virtual and in-person primary care with gynecology and hormone care. Overlaps with Hertility's gynaecology consultations and integrated women's health positioning.

Broad incumbents

• Elvie: Women's health technology brand covering pelvic floor, breast pumps, and connected devices. Comparable UK FemTech brand and consumer audience but different product categories.
• Progyny: US-listed fertility benefits and treatment provider for employers. Comparable enterprise fertility benefits motion at much larger scale.

Emerging players

• Clue: Menstrual and reproductive health tracking app with content and community. Comparable on the female consumer health engagement and content-driven funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hertilityhealth
• YouTubeyoutube.com/channel/UCa3T7HvVPTrYErPizO1Zw5Q
• Facebookfacebook.com/hertilityhealth
• LinkedInlinkedin.com/company/hertility
• Instagraminstagram.com/hertility
• TikToktiktok.com/@hertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertility Health