Rebet
Rebet is a U.S. free-to-play social sportsbook and casino platform that lets sports fans publish picks to a social feed, challenge friends head-to-head, and redeem sweepstakes prizes through a dual virtual currency (Coins and Cash) system, with a separate paid daily fantasy product under RB Fantasy LLC.
- Company typePrivate
- Founded2023
- HeadquartersHanover, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Rebet does
Rebet operates a free-to-play social sportsbook and casino platform that integrates sports predictions with social media mechanics. Users place picks on NFL, NBA, MLB, NHL, NCAA, soccer, MMA, esports, and other sporting events, publish those picks to a social feed, follow other users, like and comment on selections, and challenge friends head-to-head. The platform uses a dual virtual currency system — Rebet Coins for casual play (claimable daily for free or purchased in packs) and Rebet Cash for sweepstakes participation, which can be redeemed for cash prizes after KYC verification powered by Plaid. Settlement and odds data flow from Sportradar, Opta, and official league data sources, while live dealer casino games (blackjack, roulette, baccarat), slots, plinko, and esports expand the gaming surface. A separate paid daily fantasy product, Rebet Fantasy, operates under subsidiary RB Fantasy LLC for cash-prize contests.
The company's go-to-market is product-led and community-led, with no traditional paid advertising dependence. Distribution is digital-only via iOS App Store, Google Play, and the rebet.app web platform. Rebet monetizes through optional Coin pack purchases and the bonus attach of Rebet Cash onto those purchases, alongside processing economics on prize redemptions; no purchase is required to participate. The company is accessible across most U.S. states, with restricted-state exclusions for both the social sportsbook (Idaho, Nevada, Louisiana, Montana, Maryland, Michigan) and the sweepstakes component (Arizona, Connecticut, California, Idaho, Louisiana, Maryland, Michigan, Montana, Nevada, New Jersey, New York, Tennessee).
In December 2025, founder Carson Hubbard stepped down as CEO to launch Trivelta (a separate iGaming infrastructure venture), and Isabella DiGiovanni became CEO. In January 2026, Rebet Fantasy launched under RB Fantasy LLC. In June 2026, Rebet filed an application with the National Futures Association to become a futures commission merchant, positioning the company to offer CFTC-regulated prediction market contracts alongside its existing social and fantasy sportsbooks.
Rebet firmographics
Firmographics- Name
- Rebet
- Legal name
- Rebet, Inc.
- Website
- https://rebet.app
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rebet is a U.S. free-to-play social sportsbook and casino platform that lets sports fans publish picks to a social feed, challenge friends head-to-head, and redeem sweepstakes prizes through a dual virtual currency (Coins and Cash) system, with a separate paid daily fantasy product under RB Fantasy LLC.
- Ownership category
- akta.pro rank
Rebet industry classification
Industry- Product category
- Social Sportsbook & Casino
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)
- akta.pro secondary industries
- Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF), Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI), Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
Keywords
Where Rebet is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rebet business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Rebet Coin Purchases (Freemium): Rebet operates primarily as a free-to-play platform. Users can claim Rebet Coins at no cost daily. Additional Rebet Coins can be purchased in packs. Revenue is generated from the sale of these virtual coins, which are used for casual play within the platform. Rebet Cash (used for sweepstakes) can be obtained free or as a bonus with Coin purchases — making Coin purchases the primary monetization lever.
- Rebet Cash Sweepstakes Participation: Rebet Cash, which can be acquired free or as a bonus with Rebet Coin purchases, enables participation in promotional sweepstakes games where players can win additional Rebet Cash. Prizes are redeemed through ACH, PayPal, or OCT. The sweepstakes model complies with US regulations in eligible states, and Rebet Cash accumulation drives prize redemption requests — a secondary revenue stream through processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Rebet Coins — daily claim |
| Freemium | Pay-as-you-go | Purchasable Rebet Coin packs |
| Freemium | Pay-as-you-go | Rebet Cash — free sweepstakes currency |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Rebet product offering
Product offeringCore offering
Rebet operates a free-to-play social sportsbook and casino platform accessible via iOS, Android, and web. Users make sports predictions across major leagues, publish picks to a social feed, challenge friends peer-to-peer, and play casino-style games (slots, blackjack, roulette, baccarat, plinko, live dealer) using a dual virtual currency system—Rebet Coins for casual play and Rebet Cash for promotional sweepstakes with prize redemption. A separate paid fantasy sports product (Rebet Fantasy) is offered through subsidiary RB Fantasy LLC.
Product overview
Rebet operates a dual-product platform consisting of (1) Rebet — a free-to-play social sportsbook and casino with a dual-currency system (Rebet Coins for casual play and Rebet Cash for sweepstakes redemption) — and (2) Rebet Fantasy — a separate paid fantasy sports product operated by RB Fantasy LLC. The core Rebet platform integrates sports predictions with social media features, enabling peer-to-peer challenges, social feeds with likes and comments, leaderboards, and casino-style games including live dealer tables. The platform also offers a Prop City feature for custom prop bets and same-game parlays. Both products are accessible via iOS and Android mobile apps.
Differentiator
Problem solved
Functional benefit
Brands
- Rebet Fantasy: Fantasy sports platform operated by RB Fantasy LLC offering peer-to-peer, skill-based contests where participants can win cash prizes by selecting rosters of athletes.
Products and services
- Rebet (Social Sportsbook & Casino) Free-to-play social sportsbook and casino platform where users place sports picks, publish to a social feed, challenge friends, and play casino games using Rebet Coins and Rebet Cash. Available across most U.S. states via mobile app and web.
- Rebet Fantasy Paid peer-to-peer fantasy sports platform operated by RB Fantasy LLC where users build athlete rosters, accumulate statistics, and compete for pre-determined cash prizes through skill-based contests.
- Rebet Coins Virtual in-app currency used for casual play on the Rebet platform. Claimable daily at no cost and also available for purchase in coin packs. Cannot be redeemed for cash or prizes.
- Rebet Cash Free promotional sweepstakes currency used to play promotional games and redeemable for prizes upon meeting minimum thresholds and completing KYC verification. Can be obtained via daily claims, mail-in requests, or as a bonus with Rebet Coin purchases.
Quantifiable outcome
- 4.7/5 star rating from 20,000+ reviews on iOS and Google Play
- +1 more outcomes
Companies that use Rebet
Customer profileSegments2 records
Ideal customer profiles2 records
Rebet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Rebet partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and supporting.
- TriveltamajorTrivelta is a new infrastructure venture launched by former Rebet CEO Carson Hubbard, focusing on providing infrastructure for the global iGaming market. Rebet and Trivelta split their technology and operational functions — Hubbard leads Trivelta while Isabella DiGiovanni became CEO of Rebet. The relationship is transitional, with Trivelta potentially providing infrastructure services back to Rebet.
- SportradarcoreSportradar provides the core odds data and picking rules framework for Rebet's sports prediction platform. The Rebet sports picking rules document explicitly references Sportradar's Pre-Match Odds Service and sport-specific settlement rules, making Sportradar the foundational data and rules engine for Rebet's core product.
- PlaidcorePlaid provides automated identity verification for Rebet's sweepstakes participation and prize redemption process. This includes validation of social security numbers, government-issued ID verification, and biometric facial scan recognition as part of the KYC process.
- Apple (iOS App Store)coreApple hosts and distributes the Rebet Social Sports Casino app through the iOS App Store, providing the primary mobile distribution channel for iPhone and iPad users in the United States.
- Google (Google Play Store)coreGoogle distributes the Rebet Android app through the Google Play Store, serving as a key mobile app distribution channel for Android users in the United States.
- Payment Processors (ACH, PayPal, OCT)coreThird-party electronic payment processors handle deposit and withdrawal transactions. Withdrawals are processed via ACH bank transfer, PayPal, or OCT (Original Credit Transfer) via eligible credit card push payments. These processors enable the sweepstakes prize redemption flow.
- Opta (Statistics Provider)supportingOpta is cited as the official data source for soccer/football final scores used for settlement purposes (published at soccerstats.info). Sportradar covers US sports (NBA.com, NFL.com, MLB.com, NHL.com, NCAA.com) while Opta handles soccer/football.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Rebet competitors and assessment
Company assessmentBroad incumbents
- Underdog Fantasy: Underdog runs best-ball season-long and pick'em DFS plus a sportsbook product, targeting U.S. sports fans with strong social/marketing mechanics. It is a meaningful comp for Rebet Fantasy's paid contests and represents the larger, more capitalized version of Rebet's hybrid DFS+social thesis.
- DraftKings: DraftKings is the largest U.S. online sportsbook and DFS operator and the dominant benchmark for sports-pick engagement. Rebet's review-quoted customer explicitly compares it favorably to DraftKings — making DK the principal scale competitor Rebet's social mechanics must disintermediate.
- PrizePicks: PrizePicks is the largest U.S. DFS operator for player-prop pick'em contests and a scaled, well-capitalized incumbent in the adjacent fantasy/sports-pick space. Rebet's RB Fantasy LLC subsidiary overlaps directly with PrizePicks' pick'em contests, and PrizePicks anchors the comp set for any future paid fantasy expansion.
- FanDuel: FanDuel is the other dominant U.S. sportsbook/DFS incumbent and the natural benchmark for state-by-state sportsbook access. Its breadth and marketing scale define the ceiling (and threat) Rebet must navigate against with its sweepstakes-based regulatory workaround.
Direct peers
- Sportzino: Sportzino is a social sportsbook and casino combining sports picks with sweepstakes slots/casino games under a free-to-play model. Both Sportzino and Rebet monetize via coin-pack purchases and offer social casino alongside social sportsbook.
- Fliff: Fliff is the most direct competitor — a free-to-play social sportsbook using a sweepstakes-style model to deliver sports picks across the U.S. without a real-money betting license. It targets the same sports-fan/persona segment via mobile apps with social mechanics, making it a near-perfect functional mirror of Rebet.
- Thrillzz: Thrillzz operates a social sweepstakes sportsbook with pick-sharing and a dual-currency model targeting U.S. adult sports fans. Its product-led mobile distribution and free-to-play mechanics overlap directly with Rebet's core GTM.
Emerging players
- Betr: Betr offers a hybrid social + real-money sportsbook and pick'em product aimed at casual sports fans via mobile. It is a direct emerging competitor pursuing the same casual/social sportsbook audience Rebet targets, with overlapping product mechanics.
- Novig: Novig recently received CFTC designated contract market (DCM) approval to operate a peer-to-peer prediction market. Rebet's NFA FCM application puts it on a direct collision course with Novig, making it the closest comp for Rebet's regulated prediction-market expansion.
- ProphetX: ProphetX recently received CFTC DCM approval to operate a prediction market exchange, cited alongside Novig as the regulatory path Rebet is following. It is a direct emerging competitor for Rebet's planned CFTC-regulated prediction-market contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rebet social profiles
Digital presenceRebet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rebet leadership team
Management profileNumber of profiles
Profiles2 records
Rebet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rebet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rebet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rebet
What does Rebet do?
Rebet operates a free-to-play social sportsbook and casino platform accessible via iOS, Android, and web. Users make sports predictions across major leagues, publish picks to a social feed, challenge friends peer-to-peer, and play casino-style games (slots, blackjack, roulette, baccarat, plinko, live dealer) using a dual virtual currency system—Rebet Coins for casual play and Rebet Cash for promotional sweepstakes with prize redemption. A separate paid fantasy sports product (Rebet Fantasy) is offered through subsidiary RB Fantasy LLC.
Is Rebet a public or private company?
Rebet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rebet founded?
Rebet was founded in 2023. It employs 51 to 100 people.
Where is Rebet based?
Rebet is headquartered in Hanover, United States, in the North America region.
How does Rebet make money?
Two revenue lines are on record. Rebet Coin Purchases (Freemium) is the primary driver. The others are rebet Cash Sweepstakes Participation.
Who are Rebet's main competitors?
Broad incumbents on record are Underdog Fantasy, DraftKings, PrizePicks and FanDuel. Direct peers are Sportzino, Fliff and Thrillzz. Emerging players are Betr, Novig and ProphetX.
Does Rebet have an API?
No public API is recorded for Rebet.
What industry is Rebet in?
Rebet's product category is Social Sportsbook & Casino. Its primary akta.pro industry code is MPAEAFAM, Lottery Second-Chance, Loyalty & Rewards Platforms, with a secondary code of MPAEAHAF, Fantasy Contests, Leagues & Tournament Organizers. Its NAICS code is 7132 and its SIC code is 7997.