NachoNacho
NachoNacho is a B2B SaaS and AI discount marketplace that helps SMBs, startups, agencies, and freelancers discover and purchase software at up to 30% lifetime discounts, with integrated spend management via virtual credit cards and subscription monitoring.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What NachoNacho does
NachoNacho operates a B2B SaaS and AI discount marketplace combined with spend management infrastructure, headquartered in San Francisco and founded in 2019. The core platform connects SaaS vendors with SMBs, startups, agencies, and freelancers, offering pre-negotiated discounts of up to 30% lifetime on hundreds of software products across categories including CRM, marketing automation, AI tools, cloud infrastructure, payroll, and cybersecurity. A proprietary AI-powered recommendation engine drives product discovery by matching user goals and usage patterns to relevant SaaS products. The platform supplements marketplace transactions with NachoCards (virtual commercial credit cards powered by Stripe and issued by Celtic Bank), Sherlock subscription monitoring, and Sidekick (Chrome extension) for continuous SaaS spend visibility across bank, QuickBooks, Google, and browser data sources.
The company generates revenue through three primary streams: transaction commissions on marketplace purchases, subscription fees for paid tiers (Basic Plus and Enterprise), and cashback/affiliate arrangements with vendor partners. Distribution is product-led and self-serve via nachonacho.com, supplemented by a large email list (250,000+ subscribers), the SaaS & AI Insider Community (63+ members), and event programming including NachoTuesday founder-investor networking events. In November 2023, NachoNacho expanded into services with the launch of Mavens, a marketplace for vetted B2B service providers. In October 2025, the company introduced NachoNacho Capital, extending into SMB lending and credit lines.
The company has raised $3 million in seed funding from AltaIR Capital (February 2022) and operates with 11-50 employees. Customer concentration is distributed across tens of thousands of SMB and startup buyers with no large enterprise anchors disclosed, and the company serves the US and Mexico with claimed global marketplace reach. AI is featured across recommendation and monitoring workflows, with MCP integration signaling participation in AI agent ecosystems.
NachoNacho firmographics
Firmographics- Name
- NachoNacho
- Legal name
- NachoNacho Inc.
- Website
- https://nachonacho.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NachoNacho is a B2B SaaS and AI discount marketplace that helps SMBs, startups, agencies, and freelancers discover and purchase software at up to 30% lifetime discounts, with integrated spend management via virtual credit cards and subscription monitoring.
- Ownership category
- akta.pro rank
NachoNacho industry classification
Industry- Product category
- SaaS Marketplace
- NAICS
- Travel Agencies (561510)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Loan Brokers (6163)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where NachoNacho is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NachoNacho business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Commissions: Commission fees earned on sales processed through the marketplace platform when buyers purchase SaaS products from listed vendors.
- Subscription Fees: Revenue from paid account tiers including Basic Plus Account and Enterprise pricing, providing enhanced features and benefits to subscribers.
- Cashback Program: Cashback incentives offered to customers on purchases, generating revenue through vendor partnerships and affiliate arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Account - Free tier |
| Subscription | Monthly | Basic Plus Account - Paid tier |
| Subscription | Annual | Enterprise Pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
NachoNacho product offering
Product offeringCore offering
NachoNacho operates a B2B SaaS & AI discount marketplace where businesses discover, purchase, and manage software subscriptions at pre-negotiated discounts of up to 30% lifetime savings. The platform combines an AI-powered recommendation engine with spend management tooling including NachoCards (virtual commercial credit cards powered by Stripe and issued by Celtic Bank) and Sherlock subscription monitoring, enabling buyers to control overspend while vendors gain distribution.
Product overview
NachoNacho is a B2B SaaS & AI discount marketplace combined with spend management capabilities. The core platform consists of the SaaS & AI Marketplace with an AI-powered recommendation engine for product discovery, NachoCards (virtual commercial credit cards powered by Stripe and issued by Celtic Bank) for spend control, and Sherlock subscription monitoring for continuous SaaS visibility. The ecosystem extends through add-on modules including the Mavens Services Marketplace for vetted service providers, Sidekick Chrome Extension for browser-based subscription detection, Slack/Zapier/QuickBooks integrations for workflow automation, MCP integration for AI connectivity, NachoNacho Capital for business financing, and the SaaS & AI Insider Community for networking. The platform serves tens of thousands of small and mid-sized companies, startups, and agencies with pre-negotiated discounts up to 30% lifetime on hundreds of SaaS products.
Differentiator
Problem solved
Functional benefit
Brands
- NachoCard: Virtual credit card product for managing SaaS subscriptions and controlling spend.
- Mavens
- Sherlock
- Sidekick
- NachoNacho Capital
- NachoTuesday
Products and services
- NachoNacho SaaS & AI Marketplace A B2B software and AI discount marketplace where businesses discover, purchase, and manage SaaS tools at pre-negotiated discounts up to 30% lifetime, connecting buyers with SaaS vendors across hundreds of products.
- Sherlock Subscription Monitoring A continuous subscription monitoring tool that identifies SaaS sprawl, shadow IT, rogue subscriptions, and unauthorized apps by connecting to bank accounts, QuickBooks, Google, and browser history.
- NachoCards Virtual commercial credit cards powered by Stripe and issued by Celtic Bank, enabling users to set spending limits, prevent overspend, control departmental purchasing, and earn cashback on SaaS subscriptions.
- Mavens Services Marketplace A services marketplace connecting businesses with vetted B2B service providers including marketing agencies, software development firms, MSPs, fractional CXOs, business consultancies, accounting firms, HR consultants, and AI & data science consulting companies.
- NachoNacho Capital A business financing solution offering loans and credit lines for small businesses and startups to support growth and manage cash flow.
- Sidekick Chrome Extension A Google Chrome extension that identifies subscriptions based on browsing history and integrates with Sherlock for browser-based SaaS monitoring.
Quantifiable outcome
- $5.7M+ in annual customer savings
- +1 more outcomes
Companies that use NachoNacho
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
NachoNacho technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature3 records
NachoNacho partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- StripecorePayment processing technology partner for Visa Commercial cards issued through the NachoNacho platform, enabling payment infrastructure for marketplace transactions.
- DeelminorEvent partner for NachoNacho's event programming including NachoTuesday and Tech Week events.
- ChargebeeminorEvent partner for NachoNacho's event programming including NachoTuesday and Tech Week events.
- Zendesk for StartupsminorEvent partner for NachoNacho's event programming including NachoTuesday and Tech Week events.
- J.P. Morgan Workplace SolutionsminorEvent partner for NachoNacho's event programming including NachoTuesday and Tech Week events.
- MirominorEvent partner for NachoNacho's event programming including NachoTuesday and Tech Week events.
- HubSpotminorEvent partner for NachoNacho's event programming including NachoTuesday and Tech Week events.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
NachoNacho competitors and assessment
Company assessmentDirect peers
- Vendr: B2B SaaS buying and procurement platform that helps businesses purchase software at negotiated rates. Most direct comparable to NachoNacho's core marketplace offering, with similar discount-driven value proposition targeted at SMB and mid-market buyers.
- Tropic: SaaS procurement and spend management platform for mid-market companies. Directly comparable in addressing SaaS purchasing, vendor management, and spend optimization for the same buyer personas as NachoNacho.
- Zluri: SaaS management platform for IT and finance teams providing SaaS discovery, spend optimization, and license management. Closely comparable to NachoNacho's Sherlock product and overall SaaS lifecycle management positioning.
- Productiv: SaaS management and optimization platform offering spend tracking, usage analytics, and renewal management. Comparable to NachoNacho's Sherlock and spend management capabilities for enterprise SaaS portfolios.
- Spendflo: SaaS buying and spend management platform focused on helping companies buy, manage, and optimize SaaS subscriptions. Direct competitor in the SaaS procurement and discounted purchasing category.
- Torii: SaaS management platform offering automated SaaS discovery, spend optimization, and shadow IT identification. Closely overlaps with NachoNacho's Sherlock and Sidekick capabilities.
Broad incumbents
- Ramp: Corporate spend management platform with embedded SaaS marketplace offering discounted software deals. Overlaps with NachoNacho's marketplace and card-based spend management features, but operates as a broader spend platform rather than a SaaS-specialized marketplace.
- Brex: All-in-one corporate card and spend management platform with SaaS procurement features. Competes with NachoNacho on the spend management side and offers bundled SaaS deals as part of its platform, though SaaS is one category within a much broader offering.
- AppDirect: B2B app marketplace and commerce platform connecting businesses with cloud and SaaS solutions. Broader incumbent in the B2B SaaS marketplace category with a more enterprise-focused and partner-channel-driven model.
Emerging players
- G2: B2B software marketplace and review platform helping buyers discover and compare SaaS products. Adjacent in SaaS discovery and marketplace category, though primarily focused on reviews and leads rather than discounted purchasing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
NachoNacho social profiles
Digital presenceNachoNacho financial estimates
Financial estimateRevenue estimate
Valuation estimate
NachoNacho leadership team
Management profileNumber of profiles
Profiles4 records
NachoNacho funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NachoNacho M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NachoNacho
What does NachoNacho do?
NachoNacho operates a B2B SaaS & AI discount marketplace where businesses discover, purchase, and manage software subscriptions at pre-negotiated discounts of up to 30% lifetime savings. The platform combines an AI-powered recommendation engine with spend management tooling including NachoCards (virtual commercial credit cards powered by Stripe and issued by Celtic Bank) and Sherlock subscription monitoring, enabling buyers to control overspend while vendors gain distribution.
Is NachoNacho a public or private company?
NachoNacho is a private company. It is classified as venture growth investor backed and is currently operating.
When was NachoNacho founded?
NachoNacho was founded in 2019. It employs 11 to 50 people.
Where is NachoNacho based?
NachoNacho is headquartered in San Francisco, United States, in the North America region.
How does NachoNacho make money?
Three revenue lines are on record. Transaction Commissions are the primary driver. The others are subscription Fees and cashback Program.
Who are NachoNacho's main competitors?
Direct peers on record are Vendr, Tropic, Zluri, Productiv, Spendflo and Torii. Broad incumbents are Ramp, Brex and AppDirect. G2 is listed as an emerging player.
Does NachoNacho have an API?
No public API is recorded for NachoNacho.
What industry is NachoNacho in?
NachoNacho's product category is SaaS Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 561510 and its SIC code is 6211.