Storfund
Storfund is a London-based fintech providing embedded liquidity to ecommerce marketplace sellers via Daily Advance, which advances 80% of shipment value same-day through API integrations with 60+ platforms including Amazon and TikTok Shop.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Storfund does
Storfund (operating company: Stor Services Ltd) is a London-based fintech founded in 2018 that provides embedded liquidity products to ecommerce marketplace sellers. Its flagship product, Daily Advance, advances sellers 80% of the value of their daily shipments the next day through native API integrations with 60+ marketplace platforms — including Amazon, TikTok Shop, Back Market, Mirakl, Kaufland, Bol, and Macys — with the remaining 20% (minus Storfund's fee) paid on marketplace settlement. The company has advanced over $2 billion cumulatively to ecommerce businesses across 30+ countries, and reports that sellers using Daily Advance grow 54% on average year-over-year.
The company funds advances from its own balance sheet rather than acting as a broker or intermediary, supported by a £300 million debt facility from Fasanara Capital. Revenue is generated through transaction fees charged on net sales (not gross), with no subscription, setup fees, or minimum commitments. Its go-to-market combines a self-serve platform (app.storfund.com) for direct SMB seller acquisition, an embedded/OEM distribution model via API integrations into marketplaces, and a sales-led partnerships team targeting payment providers, marketplaces, and vertical SaaS platforms. Customers span 30+ countries and are exclusively SMB marketplace sellers. The company is bootstrapped — having achieved 85% average annual growth over three years without venture capital — and is FCA-registered for anti-money laundering purposes (FRN 807894). It ranked #41 in The Sunday Times 100 Tech 2025, Britain's fastest-growing private tech companies.
Storfund firmographics
Firmographics- Name
- Storfund
- Legal name
- Stor Services Ltd
- Website
- https://storfund.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Storfund is a London-based fintech providing embedded liquidity to ecommerce marketplace sellers via Daily Advance, which advances 80% of shipment value same-day through API integrations with 60+ platforms including Amazon and TikTok Shop.
- Ownership category
- akta.pro rank
Storfund industry classification
Industry- Product category
- Ecommerce Embedded Finance
- NAICS
- Sales Financing (52222), Sales Financing (522220)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Supply Chain Finance (Approved Payables / Reverse Factoring) (FSABAHAC)
Keywords
Where Storfund is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Storfund business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fee - Daily Advance: Fees charged on net sales (not gross), ensuring sellers only pay for money they actually receive. No subscription, no setup fee, no hidden costs. Sellers pay only when they receive funds.
- Referral Program Fees: Referral rewards paid to partners who introduce new businesses, ranging from £250 to £1000 based on the referred business's net revenue tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-transaction model with no subscription or setup fees |
| Other | One time/ perpetual license | Referral rewards based on net revenue tier of referred business |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Storfund product offering
Product offeringCore offering
Storfund provides "Daily Advance," an embedded cash flow product that pays ecommerce marketplace sellers 80% of their daily shipped sales value immediately upon shipment, with the remaining 20% (minus Storfund's fee) released once the marketplace pays out. The product is delivered through proprietary API integrations to 60+ marketplaces including Amazon, TikTok Shop, Back Market, and Mirakl. Storfund advances funds from its own balance sheet rather than acting as a broker, charges fees on net sales only, and offers embedded variants of Daily Advance to marketplaces, payment providers, and vertical SaaS platforms as a partner-integrated liquidity solution.
Product overview
Storfund offers a unified embedded finance platform built around its core Daily Advance product, which provides immediate advance payments to ecommerce sellers on marketplaces. The platform operates through three integrated modules: Daily Advance for Marketplaces (enabling platforms to embed liquidity), Daily Advance for Payment Providers (for PSP integrations), and Daily Advance for Software Businesses (for SaaS platforms). A specialized Amazon DD+7 Acceleration sub-product addresses specific payout delays from Amazon's delivery-based reserve policy. Sellers receive up to 80% of shipped sales immediately, with the product scaling automatically with revenue growth. The entire offering is technology-first, with Storfund building its own tech and advancing from its own balance sheet without acting as a broker or intermediary.
Differentiator
Problem solved
Functional benefit
Products and services
- Daily Advance Storfund's flagship product that pays marketplace sellers 80% of their daily shipped sales value the next day, with the remaining 20% (minus Storfund's fee) released when the marketplace pays out. Scales automatically with seller revenue with no caps or limits. Targeted at SMB ecommerce sellers operating on Amazon, TikTok Shop, Back Market, Mirakl, and 60+ other marketplaces across 30+ countries.
- Daily Advance for Marketplaces Embedded finance solution enabling marketplaces to offer immediate payout acceleration to their sellers. Marketplaces integrate Storfund's API to provide Daily Advance as a native feature to their seller base, increasing seller satisfaction and platform retention. Targeted at marketplace operators (Amazon, TikTok Shop, Back Market, Mirakl, Kaufland, ManoMano, La Redoute, Leroy Merlin, B&Q, Debenhams, Macy's, Bol and others).
- Daily Advance for Payment Providers Integration offering for payment service providers to embed Storfund's Daily Advance liquidity product, allowing their merchant clients to access immediate payouts on marketplace sales. Includes the strategic partnership with Mangopay. Targeted at PSPs and payment infrastructure providers.
- Daily Advance for Software Businesses Solution for vertical SaaS platforms and software businesses to offer embedded cash flow financing to their users by integrating Storfund's payout acceleration technology as a native feature. Targeted at vertical SaaS platforms serving ecommerce merchants.
Quantifiable outcome
- Sellers using Daily Advance grow 54% year on year on average
- +3 more outcomes
Companies that use Storfund
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Storfund technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Storfund partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- MiraklcoreLaunched on Mirakl's Connect platform, offering Daily Advance across 400+ Mirakl-powered marketplaces worldwide.
- MangopaystrategicStrategic partnership with Mangopay to offer embedded cash flow solutions for marketplace sellers. Mangopay CEO Roman Mazeries cited Storfund's ability to help marketplaces and sellers scale.
- AmazoncoreKey platform partner integrating Daily Advance for Amazon marketplace sellers. Sellers receive their Amazon reserve on Day 1, eliminating DD+7 delays.
- TikTok ShopcoreStrategic platform partner providing embedded liquidity for TikTok Shop sellers. Storfund enables sellers to get paid immediately upon shipment, supporting viral growth.
- Back MarketcorePlatform partner offering Daily Advance for Back Market sellers to improve cash flow and restocking capabilities.
- JP MorganstrategicPlatform partnership with JP Morgan for embedded liquidity offerings.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Storfund competitors and assessment
Company assessmentBroad incumbents
- Payoneer: Payoneer is a broader incumbent in cross-border payments and working capital for marketplace sellers. It overlaps with Storfund on the seller financing side as part of a wider payments and payout product portfolio.
- Liberis: Liberis is an embedded finance provider offering revenue-based financing integrated into payment providers and platforms. It competes with Storfund's embedded finance go-to-market via payment provider partnerships.
- Amazon Lending: Amazon's own seller lending program invites sellers to receive financing offers directly from Amazon. It is a structural incumbent risk for Storfund: Amazon could expand or reprice this offering to disintermediate third-party financing partners like Storfund.
Direct peers
- Clearco: Clearco (formerly Clearbanc) provides revenue-based financing to ecommerce and SaaS companies, offering growth capital tied to revenue. It competes directly with Storfund for marketplace and DTC sellers needing working capital.
- Wayflyer: Wayflyer provides revenue-based financing and cash advances to ecommerce and DTC brands, including marketplace sellers. It is one of Storfund's closest direct competitors globally and shares the same core proposition of advancing funds against future sales.
- Outfund: Outfund provides revenue-based financing to ecommerce and SaaS businesses, advancing capital against recurring revenue. It is a direct competitor in the revenue-based working capital space for online sellers.
- SellersFi: SellersFi offers financing solutions specifically designed for Amazon sellers, including working capital and cash advances against future Amazon payouts. It is a direct competitor in the marketplace seller financing space.
- 8fig: 8fig provides ecommerce-specific growth funding and cash flow solutions to online sellers, including marketplace sellers on Amazon, Walmart, and others. It competes with Storfund's Daily Advance product in the marketplace seller financing category.
- Uncapped: Uncapped provides revenue-based finance to online businesses, with strong presence in the UK and Europe. It is a direct competitor to Storfund for ecommerce and SaaS companies seeking non-dilutive growth capital.
Emerging players
- Pipe: Pipe provides revenue-based financing by allowing businesses to convert recurring revenue into upfront capital. While more focused on SaaS, it overlaps with Storfund in monetizing future revenue streams for growth-stage businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Storfund social profiles
Digital presenceStorfund compliance and trust
Trust signalCompliance1 record
Storfund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storfund leadership team
Management profileNumber of profiles
Profiles8 records
Storfund funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storfund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storfund
What does Storfund do?
Storfund provides "Daily Advance," an embedded cash flow product that pays ecommerce marketplace sellers 80% of their daily shipped sales value immediately upon shipment, with the remaining 20% (minus Storfund's fee) released once the marketplace pays out. The product is delivered through proprietary API integrations to 60+ marketplaces including Amazon, TikTok Shop, Back Market, and Mirakl. Storfund advances funds from its own balance sheet rather than acting as a broker, charges fees on net sales only, and offers embedded variants of Daily Advance to marketplaces, payment providers, and vertical SaaS platforms as a partner-integrated liquidity solution.
Is Storfund a public or private company?
Storfund is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storfund founded?
Storfund was founded in 2018. It employs 11 to 50 people.
Where is Storfund based?
Storfund is headquartered in London, United Kingdom, in the Europe region.
How does Storfund make money?
Two revenue lines are on record. Transaction Fee - Daily Advance is the primary driver. The others are referral Program Fees.
Who are Storfund's main competitors?
Broad incumbents on record are Payoneer, Liberis and Amazon Lending. Direct peers are Clearco, Wayflyer, Outfund, SellersFi, 8fig and Uncapped. Pipe is listed as an emerging player.
Does Storfund have an API?
No public API is recorded for Storfund.
What industry is Storfund in?
Storfund's product category is Ecommerce Embedded Finance. Its primary akta.pro industry code is FSABAHAC, Supply Chain Finance (Approved Payables / Reverse Factoring). Its NAICS code is 52222 and its SIC code is 6153.