Believ
Believ is a UK-based EV charge point operator that installs, operates, and maintains publicly accessible chargers for local authorities, businesses, and drivers, with 101 council partnerships and £300M in funding targeting 30,000+ charge points.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Believ does
Believ is a UK-based electric vehicle charge point operator (CPO) that installs, operates, and maintains publicly accessible EV charging infrastructure. Founded as a joint venture between Liberty Global plc and Zouk Capital LLP (manager of the HM Treasury-backed Charging Infrastructure Investment Fund), the company is headquartered in London and targets the large share of UK households without off-street parking through a fully-funded, zero-cost deployment model for local authorities. With 101 local authority partnerships across England, Scotland, and Wales — including flagship contracts with Hampshire (17,180 chargers, the largest LEVI contract to date) and Suffolk (6,000 chargers, the first UK council to award LEVI funding) — Believ has secured a £300 million investment facility from Santander, ABN Amro, NatWest, and MUFG to install at least 30,000 charge points nationally, with ambitions to scale to 50,000+. The company reports 98.4% rapid-charge-point network uptime during 2025 under the Public Charge Point Regulations 2023.
The company's network spans Fast chargers (7-22 kW AC dual-socket units), Rapid chargers (50 kW+), and Ultra-Rapid hubs (up to 240 kW), all powered by 100% renewable energy sourced through a partnership with UrbanChain using half-hourly matching to local renewable generation. The Believ Platform is built on Driivz Ltd's charge point management software and provides real-time monitoring, diagnostics, session management, and reporting across the network, with driver access via iOS/Android apps, web portal, contactless payment, and RFID cards. A public EVSE API at api.believ.com enables third-party integration, and a Landis+Gyr partnership delivers accessible chargers compliant with PAS 1899 for disabled and Blue Badge drivers.
Believ's revenue model combines usage-based per-kWh tariffs (43-56p/kWh range with day/night rate differentiation), recurring subscriptions (Membership and a specialised £5/month Taxi Charging Plan for private hire drivers with no overstay fees), transaction fees (overstay charges of 5-20p/min, RFID replacement fees), and pre-authorisation holds (£25-£40 at session start). For its primary local authority customer segment, revenue is recovered indirectly through driver charging fees rather than direct council payments, while commercial partnerships with hospitality (Mitchells & Butlers, Firehouse Oxford), retail (9Yards), and real estate (Primesite Group) operators expand the addressable market. Go-to-market combines enterprise direct sales and tender engagement for local authorities with self-serve driver acquisition via app, charging map, contactless payment, and Super League sponsorship.
Believ firmographics
Firmographics- Name
- Believ
- Legal name
- Believ Limited
- Website
- https://believ.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Believ is a UK-based EV charge point operator that installs, operates, and maintains publicly accessible chargers for local authorities, businesses, and drivers, with 101 council partnerships and £300M in funding targeting 30,000+ charge points.
- Ownership category
- akta.pro rank
Believ industry classification
Industry- Product category
- EV Charging Infrastructure
- akta.pro primary industry
- Charging Network Operators & CPOs Offering Smart Charging/V2G (EUAFAMAD)
- akta.pro secondary industry
- Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)
Keywords
Where Believ is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Believ business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Public EV Charging (per kWh): Drivers pay per kilowatt-hour (kWh) of electricity consumed during a charging session. Tariffs vary by charge point location, time of day, and whether the driver is on a Pay As You Go or Membership plan. All tariffs are inclusive of VAT and displayed in pence per kWh. Day/night rate differentiation applies at participating locations.
- Membership Plans (Subscription): Registered users pay a monthly subscription fee to access discounted per-kWh rates on charging sessions. Membership plans include the standard Membership plan and the Taxi Charging Plan (for private hire drivers). The Membership plan provides lower per-kWh rates compared to Pay As You Go. The Taxi plan costs £5/month with no overstay fees and a minimum 120kWh/month usage requirement.
- Overstay Fees: An overstay (idle) fee is charged per minute when a vehicle remains connected to a charge point after charging has stopped. Fast chargers (7-22kW) incur 5p/min starting 1 hour after charging stops (9:30am-6:30pm only). Rapid chargers (50kW+) incur 20p/min starting 1 hour after charging stops (24 hours a day).
- Pre-authorisation / Transaction Processing: Pre-authorisation holds are placed on payment methods at the start of each charging session: £25 for Registered Users, £30 for Guest Users, £40 for contactless card sessions. The hold is released after the session concludes, with the actual charging cost then debited.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Default tariff for unregistered or non-member users, charged per kWh with day/night rate differentiation |
| Subscription | Monthly | Monthly subscription with discounted per-kWh rates and free RFID card |
| Subscription | Monthly | Specialised plan for licensed private hire/taxi drivers with no overstay fees |
| Usage-based | Pay-as-you-go | Resident-discounted charging for local authority programme participants |
| Transaction based/ take rate | Pay-as-you-go | Pre-authorisation-based charging with card and contactless payment options |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Believ product offering
Product offeringCore offering
Believ is a UK charge point operator (CPO) that funds, installs, operates, and maintains publicly accessible electric vehicle charge points under a fully funded zero-cost model for local authorities and commercial partners. Its network spans Fast chargers (7-22kW AC), Rapid chargers (50kW+), and Ultra-Rapid hubs (up to 240kW), accessed by drivers via a mobile app, contactless payment, RFID card, or QR code, and managed through the Driivz-powered Believ Platform back-office system.
Product overview
Believ is a UK-based Electric Vehicle Charge Point Operator (CPO) providing a publicly accessible EV charging network. The offering consists of the Believ Platform (a proprietary back-office and driver-facing management system built on Driivz Ltd's software, accessible via the Believ App and web portal), the physical Believ Charge Point Network (spanning Fast chargers at 7–22kW, Rapid chargers at 50kW+, and Ultra-Rapid hubs at up to 240kW), the Believ EVSE API (for programmatic access to charge point data), and the Believ RFID Card (for tap-to-start charging). Supplementary tariff plans include the Membership Plan, Taxi Charging Plan, Locals Charging Plan, and a Night Rate feature in select London boroughs. The network is powered by 100% renewable energy sourced through partnerships including UrbanChain.
Differentiator
Problem solved
Functional benefit
Products and services
- Believ Charge Point Network Public EV charging network across the UK, supplied 100% with renewable energy, accessible to EV drivers on a per-kWh, subscription, or tariff-plan basis.
- Believ Platform Cloud-based back-office platform that manages access, reporting, diagnostics, and session management across Believ's connected EV charge points, exposed to drivers via web portal and mobile app.
- Believ App
Quantifiable outcome
- 98.4% rapid charge point network uptime during the 2025 calendar year, reported to The Office for Product Safety and Standards under Public Charge Point Regulations 2023.
- +4 more outcomes
Companies that use Believ
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Believ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Believ partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- Hampshire County CouncilflagshipHampshire County Council selected Believ to deliver 17,180 public EV chargers in the largest LEVI contract signed to date. The rollout includes over 800 rapid chargers, many designed for overnight residential charging, funded by a £6.6M LEVI grant and approximately £90M Believ investment.
- Telford & Wrekin CouncilcoreBeliev is rolling out over 200 new charge points across 35 key public car parks in Telford & Wrekin. The project has been driven by the council's sustainability strategy to decarbonise transport and support local residents in the transition to electric mobility.
- Primesite GroupminorPartnership to deliver an ultra-rapid EV charging site in a major South Yorkshire development, with Believ responsible for funding and operating the infrastructure.
- Driivz LtdcoreBeliev's charge point network is connected to the Believ Platform, a best-in-class back-office management system hosted by Driivz Ltd, the leading EV charging software company. Driivz provides access, reporting, diagnostics, and app functionality for the Believ network. Believ's app is also built on Driivz technology (listed on the App Store and Google Play as com.driivz.liberty).
- Big Ideas ProgrammeminorBeliev partners with the Big Ideas Programme to inspire Suffolk students to tackle environmental challenges, supporting STEM education and youth engagement in the EV transition.
- Hertfordshire County CouncilcorePartnership in a £38 million rollout to deliver thousands of EV charge points across Hertfordshire. Believ will handle design, installation, and ongoing operation and maintenance.
- Mitchells & ButlerscorePartnership to install EV charging across hospitality venues nationwide, bringing charging infrastructure to pubs and restaurant sites operated by Mitchells & Butlers. Believ funds, installs, and operates the charge points.
- Firehouse OxfordminorPartnership to accelerate ultra-rapid EV charging access on the key A40 route via a charge point installation at Firehouse Oxford, a hospitality venue on a major travel corridor.
- Landis+GyrcorePartnership to deliver accessible EV charging solutions across the UK targeting nearly four million Blue Badge holders and disabled drivers. Features an updated INCH Duo AC charger designed to meet PAS 1899, the UK's standard for accessible EV charging, with repositioned sockets and contactless payment.
- Plymouth City CouncilminorBeliev supports Plymouth City Council's electric vehicle charging expansion programme, providing infrastructure and operational expertise.
- Leeds City CouncilcoreLeeds City Council partnered with Believ for its first on-street EV charger rollout. First charger went live on St Paul's Street in February 2026. About 71 charge points planned across on-street and off-street locations. Believ fully funded the project. Supports Leeds's ambition to become the UK's first net-zero city.
- 9YardscorePartnership with 9Yards to deploy EV charging across top UK retail parks, expanding Believ's network presence at retail destinations where EV-driving consumers congregate.
- Warrington Borough CouncilminorPartnership to deliver EV charging infrastructure supporting Warrington's sustainable transport goals and local residents' transition to electric mobility.
- Suffolk County CouncilflagshipSuffolk County Council's Plug in Suffolk project: Believ installed the first of 6,000 planned public EV chargepoints, making Suffolk the first UK council to award LEVI funding and contract a chargepoint operator. £5.3M LEVI funding plus £16M Believ investment. Targets at least 2,100 on-street chargepoints and over 400 in car parks.
- Redcar and Cleveland Borough CouncilminorBeliev's EV infrastructure rollout is underway across Redcar and Cleveland, providing public charging infrastructure for residents of the borough.
- Scottish Motor Trade Association (SMTA)minorBeliev installed an ultra-rapid charging hub in Blackburn, Aberdeen, on the A96. SMTA data showed battery EV sales in Scotland surged 57% year-to-date compared to 2024, with BEVs accounting for 13.5% of all new car sales in Scotland.
- UrbanChaincoreUrbanChain powers Believ's EV charging network with traceable, locally matched renewable energy using half-hourly matching to local renewable sources. This represents a fundamentally different energy sourcing model compared to standard grid purchasing, supporting local clean energy ecosystems and underserved communities. The partnership was extended in June 2026.
- WallboxflagshipStrategic partnership to deploy Wallbox's DC fast charging portfolio (Supernova models, 60kW to 220kW) across the UK at strategic locations along major travel routes and retail destinations. The partnership has already seen its first installation in Scotland, with a nationwide rollout underway.
Scale indicators17 records
Recent moves7 records
Expansion highlights7 records
Believ competitors and assessment
Company assessmentDirect peers
- GRIDSERVE: GRIDSERVE operates the Electric Highway and a growing ultra-rapid charging network across the UK, including motorway and A-route sites. Its renewable-energy-powered hubs and forecourt-style developments overlap with Believ's ultra-rapid strategy and private landowner site acquisition model.
- Osprey Charging: Osprey Charging operates a UK-wide rapid charging network focused on local authority and retail destinations. It is a directly comparable mid-size CPO pursuing similar site types (car parks, retail parks, council sites) and competitive on driver pricing and uptime.
- Pod Point: Pod Point (majority-owned by EDF) is a long-established UK CPO with a large residential, workplace, and public network. It targets the same local authority tenders and serves overlapping driver segments, and benefits from EDF's energy-market position.
- Shell Recharge: Shell Recharge (built on NewMotion and Greenlots) is a global CPO with a major UK footprint, particularly in retail forecourt and on-route rapid charging. It competes head-on with Believ for high-utilisation sites and has the balance-sheet strength of an oil major behind it.
- InstaVolt: InstaVolt is one of the UK's largest rapid-charging-only networks and a frequent local authority partner. It targets many of the same council-led and commercial deployment opportunities as Believ and is comparable on rapid-charger hardware and driver-facing app experience.
- bp pulse: bp pulse (formerly BP Chargemaster) is the UK's largest EV charge point operator with one of the widest public networks. It is the most direct competitor to Believ in serving UK local authorities and drivers, with overlapping capabilities in fast and rapid charging and a similarly ambitious rollout plan.
- Char.gy: Char.gy specialises in on-street residential EV charging for UK councils and is one of Believ's closest competitors for LEVI-funded local authority contracts. Its lamppost and on-street focus overlaps directly with Believ's target use case of charging for residents without off-street parking.
- GeniePoint: GeniePoint, operated by ENGIE, is a UK-wide public rapid charging network. It competes for local authority and commercial site wins, with the additional backing of a major European utility — comparable to Believ's Liberty Global and Zouk Capital anchor backing.
Broad incumbents
- Tesla Supercharger: Tesla's Supercharger network is opening to non-Tesla EVs in the UK, positioning it as an emerging broad-based competitor in rapid charging. While historically a closed ecosystem, its scale and brand make it a long-term threat to all UK CPOs including Believ.
Regional players
- Fastned: Fastned is a publicly listed European fast-charging operator with a strong UK expansion push focused on ultra-rapid hubs along major routes. While headquartered in the Netherlands, its UK network directly competes with Believ's ultra-rapid and A-route strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Believ social profiles
Digital presenceBeliev financial estimates
Financial estimateRevenue estimate
Valuation estimate
Believ leadership team
Management profileNumber of profiles
Profiles3 records
Believ subsidiaries and ownership
Company hierarchySubsidiaries1 record
Believ funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Believ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Believ
What does Believ do?
Believ is a UK charge point operator (CPO) that funds, installs, operates, and maintains publicly accessible electric vehicle charge points under a fully funded zero-cost model for local authorities and commercial partners. Its network spans Fast chargers (7-22kW AC), Rapid chargers (50kW+), and Ultra-Rapid hubs (up to 240kW), accessed by drivers via a mobile app, contactless payment, RFID card, or QR code, and managed through the Driivz-powered Believ Platform back-office system.
Is Believ a public or private company?
Believ is a private company. It is classified as corporate owned and is currently operating.
When was Believ founded?
Believ was founded in 2023. It employs 51 to 100 people.
Where is Believ based?
Believ is headquartered in London, United Kingdom, in the Europe region.
How does Believ make money?
Four revenue lines are on record. Public EV Charging (per kWh) is the primary driver. The others are membership Plans (Subscription), overstay Fees and pre-authorisation / Transaction Processing.
Who are Believ's main competitors?
Direct peers on record are GRIDSERVE, Osprey Charging, Pod Point, Shell Recharge, InstaVolt, bp pulse, Char.gy and GeniePoint. Tesla Supercharger is listed as a broad incumbent. Fastned is listed as a regional player.
Does Believ have an API?
Yes. The Believ EVSE API provides machine readable access to EVSE (Electric Vehicle Supply Equipment) data for the Believ network. After creating a free account, users can view API documentation and generate credentials to call the service. The API is accessible at https://api.believ.com/ and support can be reached via email at the address listed on the API page. Developer documentation is at api.believ.com.
What industry is Believ in?
Believ's product category is EV Charging Infrastructure. Its primary akta.pro industry code is EUAFAMAD, Charging Network Operators & CPOs Offering Smart Charging/V2G, with a secondary code of FSAMADAE, Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging).