9Yards
9Yards is a Netherlands-based digital agency, founded in 2011, that designs, develops, and maintains Magento e-commerce websites for mid-market B2B and B2C brands, leveraging its proprietary 9YConnect middleware for ERP, POS, and marketplace integrations.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 9Yards does
9Yards (Nine Yards B.V.) is a Dutch digital agency founded in 2011 and headquartered in Amsterdam, Netherlands, that designs, develops, optimizes, and maintains Magento-based e-commerce websites for mid-market B2B and B2C brands. The firm serves customers across fashion, jewelry, food wholesale, bicycle parts, precision tools, publishing, and agriculture, with named clients including Barenbrug, Cars Jeans, Ace Juweliers, Amazing Kids, Hagro, Wagelaar, Buddha to Buddha, Total Hair Service, Natural Spices, Novitalia, and Rebo Publishers. Its technology stack is built on PHP and the Magento/Adobe Commerce platform, with Vue.js frontends, Progressive Web Applications (PWA), and a proprietary middleware called 9YConnect that standardizes integrations across ERP (Pantheon, AFAS, Exact, Unit4), POS (MPlus), WMS (Picqer), carriers (DHL, PostNL), and marketplaces (Bol.com, Amazon, ChannelEngine).
The company monetizes through a project-based professional services model (quote-driven fees with typical 50/40/10 milestones across signing, delivery, and approval) combined with recurring annual hosting, domain, and maintenance contracts invoiced in advance. Go-to-market relies on direct sales via the website, organic search, a monthly newsletter, and reciprocal referral partnerships with Pantheon, MPlus, DHL, and Picqer. Several customers have retained 9Yards continuously since 2012-2018, supporting a recurring revenue base. In 2026 the firm broadened its product surface with an AI E-Commerce toolbox (Smart Search, Smart Content, AI Chatbot, Dynamic Pricing, AI Automated Marketing, AI Website Scan, AI Translation System) positioned as modular add-ons.
The firm operates with a small team of 1-10 employees, is privately held without disclosed institutional investment, and in February 2026 participated as a non-lead investor in GenLogs' $60M Series B funding round. It remains founder-led by Jurgen Mahn (Founder/Techmaster) alongside a stable technical team that has largely been with the company since inception.
9Yards firmographics
Firmographics- Name
- 9Yards
- Legal name
- Nine Yards B.V.
- Website
- https://9yards.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 9Yards is a Netherlands-based digital agency, founded in 2011, that designs, develops, and maintains Magento e-commerce websites for mid-market B2B and B2C brands, leveraging its proprietary 9YConnect middleware for ERP, POS, and marketplace integrations.
- Ownership category
- akta.pro rank
9Yards industry classification
Industry- Product category
- E-commerce Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where 9Yards is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
9Yards business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Development Services: 9Yards generates revenue through project-based e-commerce development engagements, including Magento web shops, custom applications, API integrations, and middleware development. Projects are priced based on scope with typical payment milestones of 50% at contract signing, 40% at delivery, and 10% at final approval within 30 days.
- Ongoing Maintenance and Hosting: Recurring revenue from hosting, domain name management, and maintenance services, invoiced annually in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
9Yards product offering
Product offeringCore offering
9Yards designs, develops, and maintains Magento (Adobe Commerce) e-commerce websites for B2B, B2C, and D2C businesses, and builds custom applications. Its proprietary 9YConnect middleware develops and maintains data connections between e-commerce platforms, ERP systems (Pantheon, AFAS, Exact, Unit4), POS systems (MPlus), WMS systems (Picqer), carriers (DHL, PostNL), and marketplaces (Amazon, Bol.com). The agency delivers end-to-end engagements from strategy through hosting and ongoing maintenance, plus an AI E-Commerce toolbox (Smart Search, Smart Content).
Product overview
9Yards is a tech-driven digital agency specializing in e-commerce development, API integrations, and custom application development. The core offering consists of Magento expertise services for B2B, B2C, and D2C webshop development, complemented by the proprietary 9YConnect Middleware platform for software integrations. The company has recently launched an AI E-Commerce toolbox featuring Smart Search, Smart Content, AI Chatbot, Dynamic Pricing, AI Automated Marketing, AI Website Scan, and AI Translation System as modular add-ons that work alongside the core e-commerce infrastructure. All services are delivered through a transparent, direct developer-to-customer collaboration model.
Differentiator
Problem solved
Functional benefit
Products and services
- 9YConnect Middleware Proprietary middleware that develops, delivers, and maintains data connections between software systems (Magento, WooCommerce, Shopware, Pantheon, AFAS, Exact, Unit4, MPlus, Picqer, DHL, Amazon, Bol.com, and more). Functions as a translation layer enabling seamless communication across distributed applications for 9Yards' e-commerce clients.
- Magento Expertise Services End-to-end Magento (Adobe Commerce) e-commerce development services for B2B, B2C, and D2C environments, including theming, module development, headless implementations, PWA development, optimization, and ongoing maintenance. Targets challenger brands and mid-market retailers needing complex integrations.
- Custom Applications Custom software development service building bespoke websites and applications from scratch based on technical and functional designs, using agile methodology with development and design sprints. Can include WordPress as a CMS with custom underlying code.
- Smart Search AI-powered natural language search tool that understands typos, recognizes natural language queries, and provides autocomplete, smart suggestions, and personalized search results to improve product discovery and conversion on e-commerce sites.
- Smart Content AI tool that automatically generates complete product descriptions, technical specifications, and SEO-optimized content in multiple languages (Dutch, German, French, English) tailored to e-commerce terminology.
Quantifiable outcome
- Ace Juweliers achieved 3x thuiswinkel awards Publieksprijs category XS with webshop developed by 9Yards
- +1 more outcomes
Companies that use 9Yards
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
9Yards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability7 records
Feature4 records
9Yards partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Pantheon AutomatiseringcoreERP software supplier. 9Yards develops integrations with Pantheon ERP and is recommended by Pantheon as a certified Magento webshop development partner.
- MPlus KassacoreCash register systems supplier. 9Yards develops integrations with MPlus Kassa and is recommended as a Magento development partner. MPlus refers its customers to 9Yards for e-commerce development.
- DHLcoreLogistics service provider. 9Yards develops shipping integrations with DHL and is recommended as a Magento development partner.
- PicqercoreWarehouse software for online stores. 9Yards develops integrations with Picqer and is recommended as a Magento development partner.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
9Yards competitors and assessment
Company assessmentDirect peers
- Magmodules: Netherlands-based Magento extension developer and agency providing modules and integrations for Magento merchants. Comparable as a Dutch Magento-focused builder with an integration-heavy offering, though with more packaged extensions than 9Yards' service-led model.
- Elgentos: Dutch Magento, Adobe Commerce, and headless/PWA (Vue Storefront) development agency. Directly comparable to 9Yards in stack (Magento + Vue.js headless), Dutch mid-market B2B/B2C customer base, and integration-heavy project profile.
- Space48: UK-based Magento and Adobe Commerce agency delivering headless, PWA, and ERP-integrated e-commerce builds. Directly comparable in stack, methodology, and mid-market focus but operates in a different primary geography (UK vs. 9Yards' Netherlands).
- Pinkweb: Dutch digital agency focused on Magento e-commerce, custom development, and integrations for mid-market clients. Comparable as a Netherlands-based Magento shop with similar project-based service model and partner-channel customer acquisition.
- Guapa: Dutch digital agency covering e-commerce, web development, and integrations for mid-market brands. Comparable as a Netherlands-based full-service digital shop with overlapping Magento/e-commerce delivery and similar size profile (small specialized team).
- Experius: Dutch digital agency specializing in Magento, Adobe Commerce, and Hyvä Themes implementations. Directly comparable: similar Netherlands-based Magento focus, B2B/B2C webshop builds, and integration services targeting mid-market merchants.
- Vinez: Dutch Adobe Commerce (Magento) implementation partner serving B2B and B2C merchants. Directly comparable in technology focus, target customer (mid-market NL merchants), and project-based webshop delivery model.
Broad incumbents
- Dept Agency: Large global digital agency network with significant e-commerce and platform-integration practices across Europe. Comparable as a competing provider of Magento/e-commerce builds and integrations, but at much larger scale and broader service portfolio rather than specialized Magento niche.
- Bold Commerce: North American e-commerce agency and platform-extension provider serving mid-market and enterprise merchants. Comparable offering-wise (custom e-commerce builds, platform integrations, middleware-style tooling) but operates at broader scale and across geographies outside 9Yards' primary Dutch market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
9Yards social profiles
Digital presence9Yards compliance and trust
Trust signalCompliance1 record
9Yards financial estimates
Financial estimateRevenue estimate
Valuation estimate
9Yards leadership team
Management profileNumber of profiles
Profiles5 records
9Yards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
9Yards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 9Yards
What does 9Yards do?
9Yards designs, develops, and maintains Magento (Adobe Commerce) e-commerce websites for B2B, B2C, and D2C businesses, and builds custom applications. Its proprietary 9YConnect middleware develops and maintains data connections between e-commerce platforms, ERP systems (Pantheon, AFAS, Exact, Unit4), POS systems (MPlus), WMS systems (Picqer), carriers (DHL, PostNL), and marketplaces (Amazon, Bol.com). The agency delivers end-to-end engagements from strategy through hosting and ongoing maintenance, plus an AI E-Commerce toolbox (Smart Search, Smart Content).
Is 9Yards a public or private company?
9Yards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 9Yards founded?
9Yards was founded in 2011. It employs 1 to 10 people.
Where is 9Yards based?
9Yards is headquartered in Amsterdam, Netherlands, in the Europe region.
How does 9Yards make money?
Two revenue lines are on record. E-commerce Development Services are the primary driver. The others are ongoing Maintenance and Hosting.
Who are 9Yards's main competitors?
Direct peers on record are Magmodules, Elgentos, Space48, Pinkweb, Guapa, Experius and Vinez. Broad incumbents are Dept Agency and Bold Commerce.
Does 9Yards have an API?
No public API is recorded for 9Yards.
What industry is 9Yards in?
9Yards's product category is E-commerce Development Services. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 541511 and its SIC code is 7371.