FinConecta
FinConecta is a Miami-based AI-first platform company that designs, deploys, and orchestrates tailored AI Agents (Berta, Tom, Alex, Connie) for financial institutions and enterprises across 100+ countries, anchored by its proprietary 4wrd middleware and marketplace.
- Company typePrivate
- Founded2017
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FinConecta does
FinConecta is a Miami-based, AI-first technology company founded in 2017 that designs, builds, and deploys tailored AI Agents for enterprises, with a primary focus on financial institutions in Latin America and other emerging markets. Its core technology is the proprietary 4wrd middleware platform, which connects legacy banking core systems with global FinTech solutions and provides a marketplace (4wrd Marketplace) for distributing vetted fintech integrations; this is supplemented by an AI Agent development platform (Connie) and pre-built agents — Berta for retail sales, Tom for credit/onboarding, and Alex for HR/onboarding — delivered via WhatsApp, web, and kiosks. The company runs on cloud infrastructure powered by AWS, holds ISO 27001 certification, and integrates with CRMs, ERPs, banking cores, WhatsApp, and Facebook Messenger.
The business model combines SaaS/platform licensing for the AI Agent platform, marketplace/commission revenue from fintech integrations through 4wrd, and professional services revenue from digital transformation and innovation-as-a-service programs delivered with channel partners such as FELABAN (Finnova LATAM, 620+ banks across 19 countries), WOCCU (Hub C Initiative for credit unions), and FICANEX (Canadian Open Banking via tunl.marketplace). Go-to-market is enterprise field sales with bespoke custom pricing and a 'design-build-launch' full-service delivery model; AWS and Mastercard provide ecosystem-level distribution backing. The company claims 1,000+ institutions served across 100+ countries and is venture-backed, with cumulative disclosed funding of approximately $4.175M led by IDB Lab and TheVentureCity.
FinConecta firmographics
Firmographics- Name
- FinConecta
- Legal name
- AANDB Tech, Inc.
- Website
- https://finconecta.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FinConecta is a Miami-based AI-first platform company that designs, deploys, and orchestrates tailored AI Agents (Berta, Tom, Alex, Connie) for financial institutions and enterprises across 100+ countries, anchored by its proprietary 4wrd middleware and marketplace.
- Ownership category
- akta.pro rank
FinConecta industry classification
Industry- Product category
- AI Agent Platform for Financial Services
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where FinConecta is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FinConecta business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform/SaaS Licensing: AI Agent platform licensing for building, deploying and managing AI agents for financial institutions and enterprises. Full-service delivery includes design, build and launch by FinConecta team.
- Marketplace/Commission: 4wrd marketplace connecting financial institutions with vetted FinTech solutions globally, likely generating revenue through platform fees or commissions on integrations.
- Professional Services: Digital transformation consulting, strategy, and implementation services including the Finnova LATAM program with FELABAN, innovation-as-a-service programs, and hands-on transformation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
FinConecta product offering
Product offeringCore offering
FinConecta builds an AI Agent platform for enterprises, centered on its 4wrd Platform middleware that integrates AI Agents and third-party fintech solutions. The company provides Connie, an AI Agent builder, along with pre-built agents (Berta for retail sales, Tom for onboarding and credit, Alex for onboarding), and operates the 4wrd Marketplace to connect financial institutions with curated fintech providers.
Product overview
FinConecta is an AI-First Platform company that builds, deploys, and scales AI Agents for enterprises. The core offering consists of the 4wrd Platform (proprietary middleware connecting financial institutions with FinTech solutions) and the Connie agent builder, supplemented by pre-built AI Agents including Berta (retail sales), Tom (onboarding & credit), and Alex (employee onboarding). The company also operates vertical-specific sub-brands: Agentic Sports, Agentic Events, and Alegría AI. Additional offerings include the 4wrd Marketplace for digital solutions, API Catalog for developers, and AI Strategy consulting services. Knowledge tools like ACELERA simulation game and white papers on API monetization support the technology platform. The company is Miami-based with global operations across 100+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Agentic Events: AI Agents for Live Sports & Entertainment
- Agentic Sports
- Alegría AI
- 4wrd Marketplace
- Connie
Products and services
- 4wrd Platform Middleware platform that enables enterprises to integrate AI Agents and third-party fintech solutions with their existing systems, primarily serving financial institutions and large enterprises.
Quantifiable outcome
- 70% reduction in response time (Berta retail agent)
- +8 more outcomes
Companies that use FinConecta
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
FinConecta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature5 records
FinConecta partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- World Council of Credit Unions (WOCCU)coreWOCCU 'Hub C' Initiative - Launch underway in Latin America with innovation-as-a-service and digital lending programs for credit unions to achieve Challenge 2025 goals.
- FICANEX TechnologycorePartnership to deliver the first Open Banking platform in Canada through tunl.marketplace, providing credit unions and banks with open banking capabilities.
- ProdigycoreProdigy and FinConecta team up to accelerate distribution of fintech services in Canada, the United States and worldwide. Prodigy provides consulting, integration and managed services.
- HydrogencoreLeading technology infrastructure players join forces to offer an end-to-end solution to create new digital businesses for financial institutions worldwide.
- Glints by ProsacoreLaunched FintSpace, the first Digital Solutions marketplace for Mexico - a game-changer providing the first interconnected ecosystem of digital solutions for financial and non-financial entities.
- FELABANcoreFinnova LATAM program - regional agreement to support Latin American financial institutions in digital transformation across 19 countries with 620+ member banks.
- Genesis InternationalminorStrategic partnership to offer learning solutions around digital transformation, combining FinConecta's ACELERA simulation game with Genesis International's training capabilities.
- EcobankminorFinConecta at Ecobank Fintech Challenge 2018 in Togo; offered fintechs opportunity to join 4wrd marketplace for scaling through 56+ countries.
- Amazon Web Services (AWS)coreAWS Partnership providing cloud infrastructure for AI agent platform; joint Open Finance Innovation Program allowing financial institutions to find third-party solutions; featured as AWS success story for embedded finance and contextual finance implementations.
- MastercardcoreMastercard partnership providing enterprise-grade reliability and security backing for FinConecta's AI agent platform supporting 1,000+ institutions globally.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
FinConecta competitors and assessment
Company assessmentBroad incumbents
- Salesforce (Agentforce): Enterprise CRM giant with Agentforce AI agent platform serving financial services, retail, and media. Competes with FinConecta in the same AI agent category but as part of a much broader enterprise software portfolio.
- LivePerson: Enterprise conversational AI and messaging platform with significant financial services presence. Comparable to FinConecta's customer engagement AI agents as part of a broader enterprise communication portfolio.
Direct peers
- Yellow.ai: Conversational AI platform with pre-built agents for customer service, sales, and HR across multiple verticals. Comparable to FinConecta's Berta (retail), Tom (credit), and Alex (onboarding) pre-built agent portfolio.
- Plaid: Open banking and financial data connectivity infrastructure. Comparable to FinConecta's 4wrd middleware and open banking integration capabilities, though Plaid focuses on data connectivity rather than AI agent layer.
- Kore.ai: Enterprise AI agent platform focused on customer experience automation across banking, healthcare, and retail. Directly comparable to FinConecta's Connie builder and pre-built agent model, serving similar enterprise buyers with agent orchestration capabilities.
- Tink: Open banking platform owned by Visa, providing account aggregation, payment initiation, and financial data APIs across Europe. Comparable to FinConecta's 4wrd marketplace model for connecting FIs with fintechs via APIs.
- Glia: Digital customer service platform purpose-built for financial institutions, with messaging, AI assistants, and voice. Comparable to FinConecta's financial-services customer engagement AI agents.
- Kasisto: Conversational AI platform purpose-built for financial institutions, with virtual assistants for customer service and banking operations. Directly comparable to FinConecta's banking-focused AI agents like Tom and Berta.
- Moveworks: Enterprise AI agent platform for employee support and automation. Comparable to FinConecta's Alex (HR onboarding) agent and broader multi-agent orchestration approach for enterprise operations.
- Personetics: AI-driven customer engagement and financial wellness platform for banks and financial institutions. Comparable to FinConecta's Tom (credit/onboarding) and Berta (customer engagement) agents targeting FIs globally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FinConecta social profiles
Digital presenceFinConecta compliance and trust
Trust signalCompliance1 record
FinConecta financial estimates
Financial estimateRevenue estimate
Valuation estimate
FinConecta leadership team
Management profileNumber of profiles
Profiles2 records
FinConecta funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FinConecta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FinConecta
What does FinConecta do?
FinConecta builds an AI Agent platform for enterprises, centered on its 4wrd Platform middleware that integrates AI Agents and third-party fintech solutions. The company provides Connie, an AI Agent builder, along with pre-built agents (Berta for retail sales, Tom for onboarding and credit, Alex for onboarding), and operates the 4wrd Marketplace to connect financial institutions with curated fintech providers.
Is FinConecta a public or private company?
FinConecta is a private company. It is classified as venture growth investor backed and is currently operating.
When was FinConecta founded?
FinConecta was founded in 2017. It employs 11 to 50 people.
Where is FinConecta based?
FinConecta is headquartered in Miami, United States, in the North America region.
How does FinConecta make money?
Three revenue lines are on record. Platform/SaaS Licensing is the primary driver. The others are marketplace/Commission and professional Services.
Who are FinConecta's main competitors?
Broad incumbents on record are Salesforce (Agentforce) and LivePerson. Direct peers are Yellow.ai, Plaid, Kore.ai, Tink, Glia, Kasisto, Moveworks and Personetics.
Does FinConecta have an API?
Yes. FinConecta offers API infrastructure supporting Open Banking and Open Finance integrations. The API Catalog enables financial institutions to access standardized APIs for digital innovation. Developer Portal available at marketplace.finconecta.com for access. Developer documentation is at marketplace.finconecta.com/portal/login.
What industry is FinConecta in?
FinConecta's product category is AI Agent Platform for Financial Services. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541512 and its SIC code is 7372.