Pipeimob

Real Estate Transaction Softwarepipeimob.com

Pipeimob is a Brazilian proptech platform founded in 2022 that consolidates CRM, transaction management, rental processing, banking with escrow, and commission anticipation into a single WhatsApp-native system for real estate agencies. It serves 400+ agencies across 13 states, processing R$16B in cumulative real estate transactions.

Company typePrivate
Founded2021
HeadquartersSão Paulo, Brazil
Headcount11–50
GTM typeB2B
OfferingSoftware

What Pipeimob does

Pipeimob (legal name: PipeImob Tecnologia Ltda.) is a Brazilian proptech company founded in 2022 and headquartered on Avenida Paulista in São Paulo. The company operates an end-to-end real estate transaction platform designed for Brazilian real estate agencies (imobiliárias), consolidating CRM, transaction management, rental processing, digital banking with escrow, commission anticipation, and notary integration into a single WhatsApp-native system. Co-founded by Roberto Nascimento, former CEO of Zap Imóveis, the company has built six natively integrated modules (TRM, CRM Co-pilot, Locação, Banking, Antecipação de Recebíveis, and Inova Cartórios) that replace the fragmented stack of 5-10 disconnected tools typically used by Brazilian brokerages, with built-in regulatory localization for LGPD compliance and automatic DIMOB file generation for the Receita Federal.

The platform serves 400+ active real estate agencies across 13 Brazilian states, supporting 14,000 broker accounts and processing 30,000+ transactions representing R$16 billion in cumulative Gross Sales Value between 2023 and 2026. Pipeimob's revenue model combines monthly subscriptions tied to a transaction quota with per-transaction fees, plus a one-time setup fee covering configuration and training, with no contractual fidelity required. The customer base spans large franchises such as Auxiliadora Predial (R$2B in 2024 sales), Lopes, Remax, and Keller Williams, alongside mid-market and regional agencies. Distribution is primarily direct sales with demos, supplemented by self-service onboarding, with the WhatsApp-native architecture serving as the key distribution lever.

The company has raised approximately R$2.5M in pre-seed funding led by DOMO.VC (July 2024) and a follow-on seed round led by Headline (August 2025), and completed the acquisition of Inova Cartórios in April 2026 to internalize its notary integration. Technology partnerships include Clicksign (electronic signature), VistaCRM/LoftCRM (inventory synchronization), and iList (listing distribution). The headcount sits in the 11-50 range with a leadership team comprising CEO Roberto Nascimento, CTO Danilo Herrero, and CSO Olavo Piton.

Pipeimob firmographics

Firmographics

Name: Pipeimob
Legal name: PipeImob Tecnologia Ltda.
Website: https://pipeimob.com
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 11–50 employees
Short description: Pipeimob is a Brazilian proptech platform founded in 2022 that consolidates CRM, transaction management, rental processing, banking with escrow, and commission anticipation into a single WhatsApp-native system for real estate agencies. It serves 400+ agencies across 13 states, processing R$16B in cumulative real estate transactions.
Ownership category
akta.pro rank

Pipeimob industry classification

Industry

Product category: Real Estate Transaction Software
NAICS: Offices of Real Estate Agents and Brokers (53121)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro industry: PRIMARYHDAEAHAG
iBPMS (Intelligent BPM Suites) & Process Automation Suites
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms
SECONDARYHDAEAIAB
iPaaS (Cloud Integration Platforms)
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Application Integration & iPaaS (API Management, ESB)

Keywords

Real estate transaction platform
Proptech software
Real estate CRM
Commission management
Digital rental pipeline

Where Pipeimob is headquartered

Location

Headquarters

HQ city: São Paulo
HQ country: Brazil
HQ region: Latin America

Offices1 record

Markets served

Pipeimob business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Monthly Subscription with Transaction Quota: Fixed monthly fee covering a transaction quota. Plans are based on number of transactions per month rather than number of brokers using the system. Setup fee for configuration, training, and performance monitoring.
Per-Transaction Fees: Fixed value per transaction, charged once directly each time a commission is received by the agency. Additional transactions beyond the plan quota incur additional charges.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Plan tiers based on number of new transactions per month

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Pipeimob product offering

Product offering

Core offering

Pipeimob offers an end-to-end WhatsApp-native real estate transactional platform for Brazilian real estate agencies. The platform unifies CRM, Transaction Management (TRM), digital rental pipeline, escrow-backed banking with automatic commission split, commission anticipation, and notary office integration into a single system. It replaces the typical 5–10 disconnected tools that agencies use to manage leads, proposals, contracts, commissions, and tax reporting.

Product overview

Pipeimob is an end-to-end real estate transaction platform for Brazilian real estate agencies, consisting of a unified platform with six integrated modules: TRM (transactional pipeline management), CRM Co-pilot (WhatsApp-based CRM), Locação (rental management), Banking (digital account with escrow and commission split), Antecipação de Recebíveis (commission advance), and Inova Cartórios (registry integration). The platform centralizes the entire real estate sales process from first contact through contract signing, eliminating the need for multiple disconnected tools.

Differentiator

Problem solved

Functional benefit

Products and services

CRM Co-pilot WhatsApp-native CRM for Brazilian real estate agencies that manages leads, proposals, and pre-sales activities inside the messaging channel the sales team already dominates.
TRM (Transaction Management) End-to-end transaction management pipeline that organizes the entire real estate sales process from proposal to payment collection, eliminating cash-flow gaps for Brazilian real estate agencies.
Locação (Digital Rental Pipeline) Digital rental management pipeline that moves deals from proposal to contract in minutes, with native anti-fraud and guarantee tools that enable Brazilian agencies to rent 37% faster.
Banking Escrow-backed digital account with automatic commission split that provides the financial backbone for security and liquidity in real estate agencies.
Antecipação de Recebíveis (Commission Advance) Commission advance service allowing real estate agents to receive up to 60% of future commission value within 24 hours, without CPF analysis, providing cash flow for the team.
Inova Cartórios Integration service connecting agencies to Brazilian notary offices (cartórios) for real-time protocol tracking and document management in real estate transactions.

Quantifiable outcome

44 hours saved per week per real estate agency
+4 more outcomes

Companies that use Pipeimob

Customer profile

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Pipeimob technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature11 records

Pipeimob partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

ClicksigncoreTechnology or IntegrationElectronic signature integration allowing PipeImob users to send and track contract signatures directly through the platform.
DimobcoreTechnology or IntegrationAutomatic generation of DIMOB declaration file for Brazilian tax authority (Receita Federal), ensuring fiscal compliance for real estate transactions.
Inova CartórioscoreTechnology or IntegrationIntegration with notary offices (cartórios) for real-time protocol tracking and document management in real estate transactions.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Pipeimob competitors and assessment

Company assessment

Broad incumbents

Viva Real: Major Brazilian real estate listings portal owned by Grupo ZAP, providing lead generation and marketing tools for imobiliárias. Operates in the same ecosystem though focused upstream on listings rather than transactional execution.
ImovelWeb: LATAM-focused real estate classifieds platform operating in Brazil, Argentina, and other markets. Provides listing and lead-gen services to agencies — overlapping with Pipeimob's agency customer base.
HubSpot: General-purpose CRM and operations platform with broad adoption across industries including real estate. Could be substituted for Pipeimob's CRM by agencies seeking a horizontal solution.
Zap Imóveis: Brazil's largest real estate portal owned by Grupo OLX; founded/formerly led by Pipeimob CEO Roberto Nascimento. Operates broadly across listings, leads, and agency tools — a potential distribution partner or competitor depending on Pipeimob's positioning.

Direct peers

Real Geeks: US-based real estate CRM and lead-generation platform serving individual agents and brokerages. Closest direct comparable to Pipeimob's CRM Co-pilot product in terms of feature scope (CRM, transaction tools, IDX websites) for the real estate vertical.
KvCORE: Real estate operating system providing CRM, marketing automation, and transaction management to agents and brokerages in North America. Direct peer in the agent/brokerage workflow automation category.
QuintoAndar: Brazil's largest proptech, operating a digital rental and sales platform with end-to-end transaction management for landlords, tenants, and brokers. Direct competitor in Brazilian real estate transaction orchestration with substantially greater scale and funding.
Loft: Brazilian proptech focused on residential real estate transactions, brokerage enablement, and digital closings — and an existing Pipeimob customer. Comparable vertical focus on streamlining Brazilian property deals through technology.
Follow Up Boss: Real estate CRM platform widely adopted by US brokerages for lead management and pipeline tracking. Competes in the same real estate CRM category with comparable workflow focus.

Emerging players

Chave Nove (Bossa Nova Investimentos / We): Brazilian proptech offering transaction management and digital closing solutions for real estate brokerages. Emerging direct competitor in the same niche as Pipeimob's TRM product.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

Pipeimob compliance and trust

Trust signal

Compliance1 record

Pipeimob financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pipeimob leadership team

Management profile

Number of profiles

Profiles3 records

Pipeimob funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pipeimob M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pipeimob

What does Pipeimob do?

Is Pipeimob a public or private company?

Pipeimob is a private company. It is classified as venture growth investor backed and is currently operating.

When was Pipeimob founded?

Pipeimob was founded in 2021. It employs 11 to 50 people.

Where is Pipeimob based?

Pipeimob is headquartered in São Paulo, Brazil, in the Latin America region.

How does Pipeimob make money?

Two revenue lines are on record. Monthly Subscription with Transaction Quota is the primary driver. The others are per-Transaction Fees.

Who are Pipeimob's main competitors?

Broad incumbents on record are Viva Real, ImovelWeb, HubSpot and Zap Imóveis. Direct peers are Real Geeks, KvCORE, QuintoAndar, Loft and Follow Up Boss. Chave Nove (Bossa Nova Investimentos / We) is listed as an emerging player.

Does Pipeimob have an API?

No public API is recorded for Pipeimob.

What industry is Pipeimob in?

Pipeimob's product category is Real Estate Transaction Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAIAB, iPaaS (Cloud Integration Platforms). Its NAICS code is 53121 and its SIC code is 6531.