Pipeimob
Pipeimob is a Brazilian proptech platform founded in 2022 that consolidates CRM, transaction management, rental processing, banking with escrow, and commission anticipation into a single WhatsApp-native system for real estate agencies. It serves 400+ agencies across 13 states, processing R$16B in cumulative real estate transactions.
- Company typePrivate
- Founded2022
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pipeimob does
Pipeimob (legal name: PipeImob Tecnologia Ltda.) is a Brazilian proptech company founded in 2022 and headquartered on Avenida Paulista in São Paulo. The company operates an end-to-end real estate transaction platform designed for Brazilian real estate agencies (imobiliárias), consolidating CRM, transaction management, rental processing, digital banking with escrow, commission anticipation, and notary integration into a single WhatsApp-native system. Co-founded by Roberto Nascimento, former CEO of Zap Imóveis, the company has built six natively integrated modules (TRM, CRM Co-pilot, Locação, Banking, Antecipação de Recebíveis, and Inova Cartórios) that replace the fragmented stack of 5-10 disconnected tools typically used by Brazilian brokerages, with built-in regulatory localization for LGPD compliance and automatic DIMOB file generation for the Receita Federal.
The platform serves 400+ active real estate agencies across 13 Brazilian states, supporting 14,000 broker accounts and processing 30,000+ transactions representing R$16 billion in cumulative Gross Sales Value between 2023 and 2026. Pipeimob's revenue model combines monthly subscriptions tied to a transaction quota with per-transaction fees, plus a one-time setup fee covering configuration and training, with no contractual fidelity required. The customer base spans large franchises such as Auxiliadora Predial (R$2B in 2024 sales), Lopes, Remax, and Keller Williams, alongside mid-market and regional agencies. Distribution is primarily direct sales with demos, supplemented by self-service onboarding, with the WhatsApp-native architecture serving as the key distribution lever.
The company has raised approximately R$2.5M in pre-seed funding led by DOMO.VC (July 2024) and a follow-on seed round led by Headline (August 2025), and completed the acquisition of Inova Cartórios in April 2026 to internalize its notary integration. Technology partnerships include Clicksign (electronic signature), VistaCRM/LoftCRM (inventory synchronization), and iList (listing distribution). The headcount sits in the 11-50 range with a leadership team comprising CEO Roberto Nascimento, CTO Danilo Herrero, and CSO Olavo Piton.
Pipeimob firmographics
Firmographics- Name
- Pipeimob
- Legal name
- PipeImob Tecnologia Ltda.
- Website
- https://pipeimob.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pipeimob is a Brazilian proptech platform founded in 2022 that consolidates CRM, transaction management, rental processing, banking with escrow, and commission anticipation into a single WhatsApp-native system for real estate agencies. It serves 400+ agencies across 13 states, processing R$16B in cumulative real estate transactions.
- Ownership category
- akta.pro rank
Pipeimob industry classification
Industry- Product category
- Real Estate Transaction Software
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
Keywords
Where Pipeimob is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pipeimob business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription with Transaction Quota: Fixed monthly fee covering a transaction quota. Plans are based on number of transactions per month rather than number of brokers using the system. Setup fee for configuration, training, and performance monitoring.
- Per-Transaction Fees: Fixed value per transaction, charged once directly each time a commission is received by the agency. Additional transactions beyond the plan quota incur additional charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan tiers based on number of new transactions per month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Pipeimob product offering
Product offeringCore offering
Pipeimob offers an end-to-end WhatsApp-native real estate transactional platform for Brazilian real estate agencies. The platform unifies CRM, Transaction Management (TRM), digital rental pipeline, escrow-backed banking with automatic commission split, commission anticipation, and notary office integration into a single system. It replaces the typical 5–10 disconnected tools that agencies use to manage leads, proposals, contracts, commissions, and tax reporting.
Product overview
Pipeimob is an end-to-end real estate transaction platform for Brazilian real estate agencies, consisting of a unified platform with six integrated modules: TRM (transactional pipeline management), CRM Co-pilot (WhatsApp-based CRM), Locação (rental management), Banking (digital account with escrow and commission split), Antecipação de Recebíveis (commission advance), and Inova Cartórios (registry integration). The platform centralizes the entire real estate sales process from first contact through contract signing, eliminating the need for multiple disconnected tools.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM Co-pilot WhatsApp-native CRM for Brazilian real estate agencies that manages leads, proposals, and pre-sales activities inside the messaging channel the sales team already dominates.
- TRM (Transaction Management) End-to-end transaction management pipeline that organizes the entire real estate sales process from proposal to payment collection, eliminating cash-flow gaps for Brazilian real estate agencies.
- Locação (Digital Rental Pipeline) Digital rental management pipeline that moves deals from proposal to contract in minutes, with native anti-fraud and guarantee tools that enable Brazilian agencies to rent 37% faster.
- Banking Escrow-backed digital account with automatic commission split that provides the financial backbone for security and liquidity in real estate agencies.
- Antecipação de Recebíveis (Commission Advance) Commission advance service allowing real estate agents to receive up to 60% of future commission value within 24 hours, without CPF analysis, providing cash flow for the team.
- Inova Cartórios Integration service connecting agencies to Brazilian notary offices (cartórios) for real-time protocol tracking and document management in real estate transactions.
Quantifiable outcome
- 44 hours saved per week per real estate agency
- +4 more outcomes
Companies that use Pipeimob
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles1 record
Pipeimob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature11 records
Pipeimob partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ClicksigncoreElectronic signature integration allowing PipeImob users to send and track contract signatures directly through the platform.
- DimobcoreAutomatic generation of DIMOB declaration file for Brazilian tax authority (Receita Federal), ensuring fiscal compliance for real estate transactions.
- Inova CartórioscoreIntegration with notary offices (cartórios) for real-time protocol tracking and document management in real estate transactions.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Pipeimob competitors and assessment
Company assessmentBroad incumbents
- Viva Real: Major Brazilian real estate listings portal owned by Grupo ZAP, providing lead generation and marketing tools for imobiliárias. Operates in the same ecosystem though focused upstream on listings rather than transactional execution.
- ImovelWeb: LATAM-focused real estate classifieds platform operating in Brazil, Argentina, and other markets. Provides listing and lead-gen services to agencies — overlapping with Pipeimob's agency customer base.
- HubSpot: General-purpose CRM and operations platform with broad adoption across industries including real estate. Could be substituted for Pipeimob's CRM by agencies seeking a horizontal solution.
- Zap Imóveis: Brazil's largest real estate portal owned by Grupo OLX; founded/formerly led by Pipeimob CEO Roberto Nascimento. Operates broadly across listings, leads, and agency tools — a potential distribution partner or competitor depending on Pipeimob's positioning.
Direct peers
- Real Geeks: US-based real estate CRM and lead-generation platform serving individual agents and brokerages. Closest direct comparable to Pipeimob's CRM Co-pilot product in terms of feature scope (CRM, transaction tools, IDX websites) for the real estate vertical.
- KvCORE: Real estate operating system providing CRM, marketing automation, and transaction management to agents and brokerages in North America. Direct peer in the agent/brokerage workflow automation category.
- QuintoAndar: Brazil's largest proptech, operating a digital rental and sales platform with end-to-end transaction management for landlords, tenants, and brokers. Direct competitor in Brazilian real estate transaction orchestration with substantially greater scale and funding.
- Loft: Brazilian proptech focused on residential real estate transactions, brokerage enablement, and digital closings — and an existing Pipeimob customer. Comparable vertical focus on streamlining Brazilian property deals through technology.
- Follow Up Boss: Real estate CRM platform widely adopted by US brokerages for lead management and pipeline tracking. Competes in the same real estate CRM category with comparable workflow focus.
Emerging players
- Chave Nove (Bossa Nova Investimentos / We): Brazilian proptech offering transaction management and digital closing solutions for real estate brokerages. Emerging direct competitor in the same niche as Pipeimob's TRM product.
Market position
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Pipeimob social profiles
Digital presencePipeimob compliance and trust
Trust signalCompliance1 record
Pipeimob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pipeimob leadership team
Management profileNumber of profiles
Profiles3 records
Pipeimob funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pipeimob M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pipeimob
What does Pipeimob do?
Pipeimob offers an end-to-end WhatsApp-native real estate transactional platform for Brazilian real estate agencies. The platform unifies CRM, Transaction Management (TRM), digital rental pipeline, escrow-backed banking with automatic commission split, commission anticipation, and notary office integration into a single system. It replaces the typical 5–10 disconnected tools that agencies use to manage leads, proposals, contracts, commissions, and tax reporting.
Is Pipeimob a public or private company?
Pipeimob is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pipeimob founded?
Pipeimob was founded in 2022. It employs 11 to 50 people.
Where is Pipeimob based?
Pipeimob is headquartered in São Paulo, Brazil, in the Latin America region.
How does Pipeimob make money?
Two revenue lines are on record. Monthly Subscription with Transaction Quota is the primary driver. The others are per-Transaction Fees.
Who are Pipeimob's main competitors?
Broad incumbents on record are Viva Real, ImovelWeb, HubSpot and Zap Imóveis. Direct peers are Real Geeks, KvCORE, QuintoAndar, Loft and Follow Up Boss. Chave Nove (Bossa Nova Investimentos / We) is listed as an emerging player.
Does Pipeimob have an API?
No public API is recorded for Pipeimob.
What industry is Pipeimob in?
Pipeimob's product category is Real Estate Transaction Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAIAB, iPaaS (Cloud Integration Platforms). Its NAICS code is 53121 and its SIC code is 6531.