Sideqik
Sideqik is a SaaS creator marketing platform that helps consumer brands discover influencers, manage relationships, run campaigns, and measure ROI across 10+ social networks, primarily serving enterprise customers in gaming, consumer electronics, and entertainment verticals.
- Company typePrivate
- Founded2012
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sideqik does
Sideqik is a SaaS creator marketing platform founded in 2012 and headquartered in Atlanta, Georgia, that provides enterprise consumer brands with an end-to-end system for influencer discovery, collaboration, engagement, and measurement. The platform is organized around four integrated modules: Discovery (search across 20M+ creator profiles on 10+ social networks including Facebook, Instagram, YouTube, Twitch, Twitter, Pinterest, Tumblr, and Mixer), Collaboration (messaging, contract storage, payment tracking, and content management with Gmail and Twitter integration), Engagement (giveaways, contests, sweepstakes, and community promotions), and Integrations (API and tech stack connectivity). In March 2024 the company added Creator Hubs, a workspace product offering customized brand-creator interaction spaces with automated workflows and global payments.
Underlying the platform is an AI-powered analytics layer that ingests creator performance signals and audience demographic data (age, gender, income level, brand affinities, location density, follower interests) to support predictive ROI measurement, recommendation of optimal creators, and brand-safety verification. Data inputs rely in part on third-party APIs including the YouTube Data API. The platform serves verticalized segments including gaming and esports, technology and consumer electronics, agencies, sports and entertainment, and food and beverage, with named customers such as Coca-Cola, Corsair, Universal Music Group, DJI, Logitech, HyperX, Kingston, Lululemon, Under Armour, StockX, Funko, Blizzard, Krafton, and Bungie.
The business model combines tiered SaaS subscriptions (Basic, Pro, and Enterprise Influencer Marketing Products billed annually with a 3% renewal escalator and per-Billable-User fees), professional services (training, installation, integration, consulting), and transaction-based revenue from influencer payment processing. Go-to-market is hybrid: enterprise field sales via 'Request a Demo' CTAs targeting large consumer brands, alongside a self-serve online subscription model for mid-market teams. Sideqik operates as a lean private company (Sideqik, Inc., a Delaware corporation) with 1-10 employees and has raised approximately $5.4M in disclosed funding since 2014, with no disclosed revenue.
Sideqik firmographics
Firmographics- Name
- Sideqik
- Legal name
- Sideqik, Inc.
- Website
- https://sideqik.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sideqik is a SaaS creator marketing platform that helps consumer brands discover influencers, manage relationships, run campaigns, and measure ROI across 10+ social networks, primarily serving enterprise customers in gaming, consumer electronics, and entertainment verticals.
- Ownership category
- akta.pro rank
Sideqik industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
Keywords
Where Sideqik is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sideqik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Service: SaaS subscription model with tiered pricing (Basic, Pro, Enterprise Influencer Marketing Products). Fees charged per Billable User. Annual renewal with 3% price increase. Additional charges for exceeding Maximum Contacts or Users limits. Supports upgrades to additional features and products.
- Professional Services: Additional services including training, installation, integration, and consulting. Delivered in English, typically remotely. On-site services include expense reimbursement. Non-cancellable and non-refundable.
- Influencer Payment Processing: Service allowing customers to pay influencers through Sideqik. Customer provides funds; Sideqik processes payments to influencers on behalf of customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic, Pro, and Enterprise tiers available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sideqik product offering
Product offeringCore offering
Sideqik sells a SaaS creator marketing platform that enables consumer brands and agencies to discover, collaborate with, engage, and pay influencers across more than 10 social networks from a single integrated system. The platform combines a 20M+ creator profile database with AI-powered audience analytics, centralized communication, campaign management workflows, and global influencer payment processing. It is offered under Basic, Pro, and Enterprise subscription tiers and is supplemented by optional Managed Services.
Product overview
Sideqik is a unified creator marketing platform comprising four core integrated modules—Discovery (creator search and recruitment), Collaboration (relationship management and messaging), Engagement (promotions and community growth), and Integrations (tech stack connectivity)—alongside the Creator Hubs product for customized brand-creator workspaces. The platform also offers Managed Services for professional support. The system is built on an AI-powered database providing actionable insights throughout the influencer marketing lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Creator Hubs: A cutting-edge solution for influencer collaborations that blends efficiency and ease, offering customized spaces, simplified management, automated workflows, real-time analytics, direct communication, campaign promotion, and global payments.
Products and services
- Sideqik Platform End-to-end SaaS creator marketing platform integrating Discovery, Collaboration, Engagement, and Integrations modules to manage the complete creator marketing lifecycle from identification through measurement, sold to consumer brands and agencies.
- Discovery Creator search and recruitment module enabling brands to find influencers across 10+ social networks including Facebook, Twitter, Instagram, YouTube, Twitch, Pinterest, Mixer, and Tumblr, with a database of over 20M creator profiles and audience analytics.
- Collaboration Influencer relationship management module providing messaging, contract storage, payment tracking, and content management capabilities in a centralized platform for brand teams.
- Engagement Community growth and promotion management module enabling brands to launch customizable promotions including giveaways, contests, sweepstakes, and competitions, with automation for winner selection and prize distribution.
- Integrations Integration capabilities allowing the Sideqik platform to connect with a brand's existing marketing technology stack through out-of-the-box integrations or custom API implementations.
- Creator Hubs Customized spaces for brand-creator interactions featuring automated workflows, real-time analytics, direct communication, campaign promotion, and global payment capabilities for influencer collaborations.
- Managed Services Professional services offering including training, installation, integration, and consulting services delivered by Sideqik's team to support brands running influencer marketing programs.
Quantifiable outcome
- Sideqik helped Pedal Commander generate substantial revenue through influencer marketing
- +2 more outcomes
Companies that use Sideqik
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles3 records
Sideqik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
Sideqik partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stream HatchetminorCo-authored 'How to Build an Ambassador Program' ebook with Sideqik. Partnership focused on educational content for marketers, brand managers, and video game publishers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Sideqik competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, relationship management, workflow, and ROI measurement for global brands. Closest direct competitor to Sideqik across Discovery, Collaboration, Engagement, and Integrations modules.
- Grin: Creator marketing platform focused on e-commerce and DTC brands, with discovery, CRM, gifting, and payment workflows. Overlaps Sideqik on creator relationship management, payments, and ROI measurement.
- Upfluence: All-in-one influencer marketing platform with creator search, outreach, campaign management, and analytics. Comparable SaaS business model and target customers to Sideqik.
- Traackr: Influencer marketing platform specializing in creator discovery, vetting, and performance benchmarking for enterprise brands. Overlaps Sideqik's enterprise GTM and analytics positioning.
- Klear: Influencer marketing platform with creator discovery, audience demographics, and campaign analytics (now part of Meltwater). Highly comparable feature set to Sideqik's Discovery and AI profiling modules.
- Aspire (formerly AspireIQ): End-to-end creator marketing platform for brands and agencies with discovery, campaign management, and analytics. Directly comparable to Sideqik in serving consumer brands with self-serve and enterprise SaaS.
Emerging players
- Later: Social media marketing and influencer platform combining content scheduling, link-in-bio, and creator collaborations. Adjacent overlap with Sideqik's Engagement and Creator Hubs offerings, especially for mid-market brands.
Broad incumbents
- Emplifi: Customer experience and social marketing platform with UGC, influencer, and analytics tools. Competes with Sideqik at the enterprise tier as part of a wider CX stack.
- Sprout Social: Established social media management suite with publishing, analytics, and influencer tools (Tagger acquisition). A larger incumbent that competes for the same brand budgets as Sideqik with a broader portfolio.
- Hootsuite: Major social media management platform serving enterprise brands with publishing, monitoring, and increasingly influencer capabilities. Broad incumbent competitor overlapping with Sideqik's enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sideqik social profiles
Digital presenceSideqik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sideqik leadership team
Management profileNumber of profiles
Profiles1 record
Sideqik funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sideqik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sideqik
What does Sideqik do?
Sideqik sells a SaaS creator marketing platform that enables consumer brands and agencies to discover, collaborate with, engage, and pay influencers across more than 10 social networks from a single integrated system. The platform combines a 20M+ creator profile database with AI-powered audience analytics, centralized communication, campaign management workflows, and global influencer payment processing. It is offered under Basic, Pro, and Enterprise subscription tiers and is supplemented by optional Managed Services.
Is Sideqik a public or private company?
Sideqik is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sideqik founded?
Sideqik was founded in 2012. It employs 1 to 10 people.
Where is Sideqik based?
Sideqik is headquartered in Atlanta, United States, in the North America region.
How does Sideqik make money?
Three revenue lines are on record. Subscription Service is the primary driver. The others are professional Services and influencer Payment Processing.
Who are Sideqik's main competitors?
Direct peers on record are CreatorIQ, Grin, Upfluence, Traackr, Klear and Aspire (formerly AspireIQ). Later is listed as an emerging player. Broad incumbents are Emplifi, Sprout Social and Hootsuite.
Does Sideqik have an API?
Yes. Sideqik offers API access for custom integrations. The platform allows custom implementations through its API, enabling integration with existing systems. API access is mentioned in the context of integrating entries and data collection with existing systems, growing email opt-in lists, and seamlessly adding subscribers to databases.
What industry is Sideqik in?
Sideqik's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 513210 and its SIC code is 7372.