Poppy Seed Health

What Poppy Seed Health does

Poppy Seed Health is a U.S.-based telehealth startup that operates an on-demand, text-based support service for pregnant and postpartum individuals, as well as those experiencing pregnancy or infant loss. The core product is a mobile application (iOS and Android) that connects users in 90 seconds or less to a nationwide network of 400+ doulas, midwives, and nurses, with text conversations powered via WhatsApp integration. The platform is HIPAA-compliant and operates 24/7/365, offering topics ranging from birth planning and lactation support to grief processing, NICU support, and inclusive care for LGBTQ+ and non-gestational parents.

The company monetizes through a hybrid model: a $59/month Unlimited Access Membership for unrestricted 24/7 text conversations and resource-library access, a $5 per-chat pay-as-you-go tier for usage-based buyers, gift subscriptions in 1-, 3-, 6-, and 9-month bundles ($29-$209), and donor-funded memberships directed through the Poppy Promise initiative to Medicaid recipients. A free 24/7 pregnancy loss and grief hotline serves as a non-member acquisition channel. Distribution is primarily direct-to-consumer via app stores and self-serve website purchase, with an emerging B2B2C employer benefits channel for maternal health as an employee benefit. Marketing is anchored on content (The Push blog/newsletter), organic social, affiliate partnerships, and earned media including a CBS Mornings feature and a White House Maternal Health Day of Action spotlight in December 2021.

Founded in 2021 by Simmone Taitt (Founder & CEO), Poppy Seed Health is incorporated in New York as Poppy Seed Health, Inc. and remains privately held. The company has raised $1.6 million in pre-seed funding led by Seven Seven Six (June 2021), operates with 1-10 employees, and has not announced subsequent financing rounds.

Name

Poppy Seed Health

Legal name

Poppy Seed Health, Inc.

Website

https://poppyseedhealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Poppy Seed Health is a U.S. telehealth startup that provides 24/7 on-demand text-based emotional and mental health support to pregnant and postpartum individuals via a mobile app, connecting users in 90 seconds to a 400+ advocate network of doulas, midwives, and nurses.

Ownership category

akta.pro rank

Product category

Maternal Health Telehealth

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000)

akta.pro primary industry

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

akta.pro secondary industries

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

Keywords

• Maternal telehealth services
• Pregnancy support platform
• Postpartum mental health
• Doula text support
• Perinatal care app

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Membership: Monthly recurring subscription providing unlimited 24/7 text access to doulas, midwives, and nurses. Includes access to evidence-based resources.
2. Pay-Per-Chat: One-time per-chat payment option at $5 USD for users who prefer usage-based pricing. Includes 1:1 support for up to 30 minute chats and access to resource library.
3. Gift Subscriptions: Prepaid gift memberships sold as one-time purchases in 1-month ($29), 3-month ($69), 6-month ($139), and 9-month ($209) bundles. A portion supports Medicaid members.
4. Donated Memberships: Donor-funded memberships allowing mamas and mamas-to-be on Medicaid to receive 24/7 unlimited access. Supports the Poppy Promise initiative.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Poppy Seed Health operates an on-demand text-based telehealth platform that connects pregnant, postpartum, and bereaved individuals with a national network of 400+ doulas, midwives, and nurses within 90 seconds, 24/7/365. The service is delivered through a HIPAA-compliant mobile app and is monetized primarily via monthly unlimited memberships ($59/month) and pay-per-chat access ($5/chat), with supplemental offerings including gift memberships and a free 24/7 pregnancy loss and grief hotline.

Product overview

Poppy Seed Health is a telehealth platform offering on-demand emotional and mental health support for pregnancy, postpartum, and loss. The core product is a text-based service connecting users to a network of 400+ doulas, midwives, and nurses available 24/7. The company offers two access models: an Unlimited Access Membership at $59/month for unlimited text conversations, and Pay Per Chat at $5/chat for pay-as-you-go support. Additional offerings include free pregnancy loss and grief hotline services, gift memberships in multiple durations, an evidence-based resource library, and downloadable loss support guides. The platform also publishes The Push, a monthly blog and newsletter featuring educational content and inspirational stories.

Differentiator

Problem solved

Functional benefit

Products and services

• Poppy Seed Health Telehealth Service On-demand text-based telehealth service connecting pregnant and postpartum individuals with a 400+ advocate network of doulas, midwives, and nurses for emotional and mental health support, available 24/7/365. Delivered via mobile app with membership and pay-per-chat access options.
• Unlimited Access Membership

Quantifiable outcome

• Response time of 90 seconds or less for text support requests
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• StripeminorOthersPayment processing partner used for order and payment information handling through their platform.
• SquarespaceminorOthersWebsite platform provider used for email campaigns and website hosting.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Emerging players

• Carrot Fertility: Global fertility and family-building benefits platform for employers, spanning preconception, IVF, pregnancy, and postpartum. Comparable B2B employer-benefits motion and family-formation coverage adjacent to Poppy's pregnancy/postpartum support.

Direct peers

• The Motherhood Center: Maternal mental health provider offering therapy, support groups, and postpartum support services. Comparable mission on maternal mental health with overlap on postpartum and loss support.
• Maven Clinic: Largest digital women's and family health platform offering virtual care across fertility, pregnancy, postpartum, and pediatrics. Closest direct competitor to Poppy Seed Health in maternal mental/emotional health telehealth, with overlapping B2B employer-benefits motion.
• Mahmee: Maternal and infant health platform connecting parents to nurses, doulas, and care providers. Direct peer given overlapping doula/nurse-led virtual support model focused on pregnancy and postpartum.
• Oula Health: Maternity care provider combining midwifery-led virtual and in-person pregnancy/postpartum care. Comparable to Poppy Seed Health in centering midwives/doulas for pregnancy and postpartum support, with overlap on employer contracting.
• Cayaba Care: Maternal health company offering virtual and in-person support to expecting and new parents, with a focus on underserved communities. Comparable doulas/community-maternal-health model and Medicaid-adjacent population.
• Diana Health: Tech-enabled maternity care platform combining OB and midwifery services for pregnancy and postpartum. Overlaps with Poppy Seed Health on midwife-driven maternal support and employer/payer partnerships.

Others

• Postpartum Support International (PSI): Nonprofit organization supporting families with perinatal mental health through resources, provider directories, and helplines. Adjacent peer operating a maternal mental health helpline and provider network similar in spirit to Poppy's free loss hotline.
• Bobbie: Infant formula brand with a broader parenting content/community platform targeting new parents. Tangentially comparable consumer-DTC, mom-focused brand and content strategy around pregnancy and postpartum.

Broad incumbents

• Tia: Women's healthcare provider combining in-person clinics with virtual care across gynecology, primary care, and mental health. Broader incumbent in women's telehealth with adjacent pregnancy and mental health offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/poppyseedhealth
• Facebookfacebook.com/poppyseedhealth
• Xx.com/health_poppy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppy Seed Health