Saleo
Saleo is an AI-native demo experience platform that injects customizable data into live B2B SaaS products via a Chrome extension, enabling sales engineering, presales, and partner enablement teams at enterprise software companies to run data-rich live, guided, and autonomous product demos.
- Company typePrivate
- Founded2021
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Saleo does
Saleo is a B2B SaaS demo experience platform that enables sales engineering, presales, account executive, product marketing, and partner enablement teams to run data-rich product demonstrations inside their live SaaS product without code changes or engineering support. Founded in 2021 by Justin McDonald and Daniel Hellerman and headquartered in Alpharetta, Georgia (with a remote-first operating model), Saleo distributes through a direct enterprise sales motion targeting mid-market and enterprise B2B SaaS buyers, complemented by event-led marketing via webinars and DEMOFEST conferences.
The platform is built around a proprietary no-code AI modeling engine delivered through a Chrome browser extension that injects customizable, context-aware demo data at the DOM/API layer of the customer's live product, preserving full product functionality across interconnected workflows. Its product surface consists of three core modules — Saleo Live™ for live demo automation with AI data injection, AI Demo Agent for autonomous 24/7 conversational demos, and Saleo Capture™ for interactive guided product tours — plus supporting modules including Partner Portal, Data Creation Agent, Saleo Portal, and Analytics Hub. Saleo monetizes through subscription SaaS contracts priced on a quote basis by tier (Live, AI Demo Agent, Capture, Partner Portal) and organization size, billed annually with multi-year options. Enterprise security (SOC 2 Type II, GDPR, ISO 27001) and integrations with Salesforce, HubSpot, SAP Demo Environment 2.0, and Zapier (8,000+ apps) are standard across tiers. In June 2026, Saleo was acquired by Consensus to form what the acquirer describes as the first end-to-end agentic Product Experience Platform for B2B sales.
Saleo firmographics
Firmographics- Name
- Saleo
- Legal name
- Saleo, Inc.
- Website
- https://saleo.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Saleo is an AI-native demo experience platform that injects customizable data into live B2B SaaS products via a Chrome extension, enabling sales engineering, presales, and partner enablement teams at enterprise software companies to run data-rich live, guided, and autonomous product demos.
- Ownership category
- akta.pro rank
Where Saleo is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saleo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Platform Licensing: Subscription-based SaaS pricing with modular product tiers (Live™, Capture™, AI Demo Agent, Partner Portal). Customers select and combine products based on their demo motion. Includes dedicated Customer Success Manager, strategic onboarding, and business reviews.
- Enterprise Contracts: Enterprise-level contracts with annual billing cycles. Pricing is quote-based and tailored to organization size, number of users, and product modules selected. Multi-year contracts available with up to 10% annual price increase limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Live™ - Core live demo automation |
| Subscription | Annual | AI Demo Agent - Autonomous conversational demos |
| Subscription | Annual | Capture™ - Interactive product tours |
| Subscription | Annual | Partner Portal - Partner enablement hub |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Saleo product offering
Product offeringCore offering
Saleo is an AI-native demo experience platform that enables B2B SaaS sales teams to run live demos in their native product, deploy autonomous AI demo agents, and publish interactive product tours. Its proprietary no-code AI modeling engine injects realistic, personalized demo data directly into live SaaS products via a Chrome extension, eliminating the need for engineering support, demo sandboxes, or code changes. The platform is sold as a modular SaaS subscription across Saleo Live™, AI Demo Agent, Saleo Capture™, Partner Portal, and Data Creation Agent.
Product overview
Saleo is an AI-native demo experience platform providing a unified platform-plus-modules architecture for B2B SaaS companies. The core offering consists of three interconnected products: Saleo Live™ for real-time live demo automation with AI-powered data injection directly into the native product; AI Demo Agent for fully autonomous 24/7 conversational product demonstrations; and Saleo Capture™ for interactive guided product tours and lite sandbox demos. Supporting modules include the Partner Portal for channel enablement, Data Creation Agent for automated demo data generation, Saleo Portal for centralized demo management, and the Chrome Extension for no-code demo creation. The platform operates without backend access to production data and integrates with the live SaaS product via DOM-level data injection. Following acquisition by Consensus in June 2026, Saleo's capabilities are being integrated into Consensus's agentic Product Experience Platform.
Differentiator
Problem solved
Functional benefit
Brands
- Saleo Live™: Live demo automation platform that allows teams to run live demos in their native product with real demo data injected by Saleo's AI modeling engine.
- Saleo Capture™
- AI Demo Agent
Products and services
- Saleo Live™ Live demo automation platform for sales teams that runs authentic demos in the native SaaS product with real-time, AI-injected demo data. Includes AI-powered data manipulation, text and image overlay, graph and table designers, demo library, token manager, and demo sync. For sales engineering, presales, and account executives at B2B SaaS companies.
- AI Demo Agent Fully autonomous conversational AI agent that delivers 24/7 multi-lingual product demonstrations for discovery conversations and on-demand demos. Features real-time discovery, True Co-browsing, Full-Context Reasoning, Built-in Demo Analytics, adaptive demo flows, auto recaps and transcripts, and engagement insights.
- Saleo Capture™ Interactive product tour creation platform that gives buyers guided or open-ended demos they can explore anytime. Supports tooltips, links, dialogs, image replacement, branding center, share and embed functionality, Zapier integrations, multi-app support, and text and image editing.
- Saleo Partner Portal Partner enablement hub providing a branded portal experience with access control and permissions for external teams such as resellers and channel partners to access curated demo experiences. Includes pre-configured demo library and usage analytics, supporting both Live™ and Capture™ products.
- Data Creation Agent AI-powered product capability that generates realistic, context-aware demo data in seconds without spreadsheets or manual entry. Personalizes datasets for any persona, industry, or use case, and is integrated with Saleo Live™ to keep demos relevant and consistent.
Quantifiable outcome
- 80% average reduction in demo prep time
- +11 more outcomes
Companies that use Saleo
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles1 record
Saleo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature5 records
Saleo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- ConsensusflagshipConsensus completed acquisition of Saleo in June 2026, creating the industry's first end-to-end agentic Product Experience Platform. The combined platform integrates interactive tours, video demos, AI demo agents, conversational AI, and live demonstrations.
- SAPcoreSAP integrated Saleo's demo data personalization technology into SAP Demo Environment 2.0 as a third-party provider. The add-on enables SAP partners to create personalized, data-rich demos with embedded AI functionality in minutes without affecting backend systems.
- PreSales CollectivecoreJoint marketing partnership for a six-city tour to promote the AI Demo Agent launch. Locations include New York, London, Boston, Chicago, Atlanta, and Dallas.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Saleo competitors and assessment
Company assessmentDirect peers
- Demoboost: Demoboost provides a demo automation platform for B2B sales teams, with interactive product tours and personalized demo environments, directly competing with Saleo's interactive demo offering.
- Reprise: Reprise is a direct competitor offering a demo creation platform with live demos, interactive product tours, and sandbox environments for enterprise sales teams. It targets the same B2B SaaS presales and sales engineering buyer as Saleo.
- Walnut: Walnut provides no-code interactive product demos and demo environment personalization for B2B SaaS sales teams. It directly competes with Saleo Live™ and Capture™ in the same enterprise demo automation category.
- Navattic: Navattic enables no-code interactive product demos and tours for SaaS companies, targeting the same marketing and presales personas as Saleo Capture™.
- Tourial: Tourial builds interactive product tours and demo experiences for B2B SaaS sales and marketing teams, competing with Saleo in the guided interactive demo segment.
- Storylane: Storylane offers interactive product demos and demo automation for SaaS go-to-market teams, overlapping closely with Saleo Capture™ for self-serve and guided product tours.
Broad incumbents
- Consensus: Consensus is the parent company that acquired Saleo in June 2026 to form an agentic Product Experience Platform spanning interactive tours, video demos, AI demo agents, and live demonstrations. It is both the acquirer and a peer in the broader demo experience category.
- Loom: Loom is a broader async video and screen recording platform used widely in sales for recorded demos and video walkthroughs, representing an adjacent incumbent in the buyer-experience space.
Others
- Demoboost Select: Adjacent demo-related tooling ecosystem player serving B2B presales teams with complementary capabilities to Saleo's demo automation platform, including demo governance and analytics.
Emerging players
- Demoflow: Demoflow is an emerging demo automation platform providing demo environments and interactive demos for B2B SaaS, with overlapping capabilities to Saleo Live™ in live demo customization.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saleo social profiles
Digital presenceSaleo compliance and trust
Trust signalCompliance3 records
Saleo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saleo leadership team
Management profileNumber of profiles
Profiles7 records
Saleo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saleo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saleo
What does Saleo do?
Saleo is an AI-native demo experience platform that enables B2B SaaS sales teams to run live demos in their native product, deploy autonomous AI demo agents, and publish interactive product tours. Its proprietary no-code AI modeling engine injects realistic, personalized demo data directly into live SaaS products via a Chrome extension, eliminating the need for engineering support, demo sandboxes, or code changes. The platform is sold as a modular SaaS subscription across Saleo Live™, AI Demo Agent, Saleo Capture™, Partner Portal, and Data Creation Agent.
Is Saleo a public or private company?
Saleo is a private company. It is classified as corporate owned and is currently acquired.
When was Saleo founded?
Saleo was founded in 2021. It employs 51 to 100 people.
Where is Saleo based?
Saleo is headquartered in Atlanta, United States, in the North America region.
How does Saleo make money?
Two revenue lines are on record. SaaS Subscription - Platform Licensing is the primary driver. The others are enterprise Contracts.
Who are Saleo's main competitors?
Direct peers on record are Demoboost, Reprise, Walnut, Navattic, Tourial and Storylane. Broad incumbents are Consensus and Loom. Demoboost Select is listed as an others. Demoflow is listed as an emerging player.
Does Saleo have an API?
No public API is recorded for Saleo.