What Consensus does

Consensus (legal entity: Consensus Sales, LLC) is a private, Delaware-incorporated B2B SaaS company that operates an agentic Product Experience Platform unifying interactive product tours, on-demand video demos, live demos, automated product simulations, AI agents, and stakeholder-level buyer analytics (Demolytics®). The platform is hosted on AWS and Oracle Cloud Infrastructure and integrates with major GTM systems including Salesforce, HubSpot, Gong, Marketo, Eloqua, Salesloft, Outreach, 6sense, Slack, and Zapier. Consensus sells primarily on a per-Authorized-User subscription basis (annual or multi-year contracts) with separate Statements of Work for implementation and training services, and offers a Channel Accelerator Module that enables customers to resell whole channel partner subscriptions. Pricing is gated behind a sales-led motion, with a free trial referenced in the Terms of Service.

The company's strategic positioning centers on replacing fragmented point tools — live demos, on-demand tours, demo videos, simulations, and demo analytics — with a single AI-driven platform that delivers stakeholder-level buyer intelligence across the B2B buying journey. In March 2023, Sumeru Equity Partners led a $110 million growth investment. Between September 2024 and June 2026, Consensus executed three acquisitions (ReachSuite, Peel, Saleo) to consolidate live-demo, conversational AI, and AI-demo-agent capabilities. The company has been recognized as #1 in Demo Automation on G2 (customer satisfaction leader for ten consecutive years), #1 on Capterra and Gartner for demo software, and one of G2's Top 5 Sales Software Platforms of 2026 alongside Salesforce, HubSpot, and Gong. Consensus states its platform is used by approximately 60% of the world's largest software companies and reports enterprise customers including Oracle, Atlassian, Salesforce, SAP, Coupa, Autodesk, Sage, Lucid, Hexagon, Blackbaud, Sovos, Paycor, Stibo Systems, Aavenir, and Unanet.

Consensus is headquartered in Atlanta, GA with operational addresses in American Fork and Lehi, Utah, and holds SOC 2 Type II attestation, GDPR/CCPA-aligned privacy programs, and EU-U.S. / UK Extension / Swiss-U.S. Data Privacy Framework certifications. The company is led by CEO Doug Johnson (founder Garin Hess is listed as Founder), supported by CPTO Mike Trionfo, CRO Rex Galbraith, CFO Whitney Jones, and CMO Doug Sechrist (appointed June 2026). The organization is in active scaling mode, with a 101–250 employee footprint, three recent acquisitions, multiple product launches across 2025–2026 (Consensus for Marketing, AI Video Content, AI Agent Connect, agentic Product Experience Platform), and a formally launched Consensus Ecosystem bundling 15+ technology integrations and 5+ strategy partners.

Name

Consensus

Legal name

Consensus Sales, LLC

Website

https://goconsensus.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Consensus operates an AI-driven Product Experience Platform that unifies interactive tours, video demos, live demos, simulations, AI agents, and stakeholder analytics for B2B presales, sales, marketing, and customer success teams, sold primarily on a per-seat subscription basis to large enterprise software firms.

Ownership category

akta.pro rank

Product category

Demo Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Demo automation software
• Interactive product demos
• Buyer enablement platform
• Presales sales tools
• AI demo assistant

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription (Per-Seat): Primary revenue is recurring per-Authorized-User subscriptions sold via Service Orders under the Master Subscription Agreement. Subscriptions auto-renew unless 90 days' non-renewal notice; fees are non-cancelable, non-refundable, and may be increased at term end. Channels (Channel Accelerator Module) are sold as additional per-user subscriptions that customers may resell whole to their resellers.
2. Professional Services: Implementation Services, Training Services, and other advisory services delivered under separately executed Statements of Work (SOWs). Includes configuration, onboarding, and adoption support for enterprise customers.
3. Channel Partner Resale: Customers purchasing the Channel Accelerator Module may resell whole channel partner subscriptions to their own resellers, creating a downstream revenue layer from Consensus's primary customers.

Pricing tiers

Go-to-market motion1 record

Marketing channels11 records

Core offering

Consensus operates an AI-driven Product Experience Platform (SaaS) that unifies interactive product tours, on-demand video demos, live demos, automated product simulations, AI agents, and Demolytics (buyer analytics) to help B2B software revenue teams turn every product demonstration into a personalized, buyer-led buying decision. The platform is sold primarily via per-Authorized-User subscriptions with separate professional services for implementation, training, and onboarding.

Product overview

Consensus offers a single unified Product Experience Platform rather than a disconnected suite of products. The core platform combines On-Demand Video Demos, Interactive Product Tours, the Live Demo Platform, Automated Product Simulations, Consensus AI, AI Agents, and Demolytics under one Product Experience Platform banner, with add-on modules such as AI Agent Connect and Consensus for Marketing extending it for specific buyer-facing motions. The platform is built around an agentic AI architecture — strengthened by the acquisitions of ReachSuite (live demos, 2024), Peel (conversational AI, 2026), and Saleo (AI-native live demos, 2026) — and is delivered through the Consensus Ecosystem, a partner network providing deep integrations with Salesforce, HubSpot, Gong, Marketo, Eloqua, Slack, Zapier, and others. The company markets itself as the #1 demo automation platform on G2, Capterra, and Gartner and is trusted by 15 of the top 30 software companies globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Experience Platform End-to-end agentic SaaS platform that unifies interactive product tours, on-demand video demos, live demos, automated product simulations, AI Agents, and Demolytics buyer analytics to deliver personalized, AI-driven buying experiences for B2B revenue teams. Sold via per-Authorized-User subscriptions.
• Consensus for Marketing AI-powered demo automation solution purpose-built for B2B marketing teams, providing interactive, personalized, mobile-first product demos with on-demand demos, lead capture, and integration with marketing automation platforms for demand generation and customer expansion.
• AI Agent Connect Connected-intelligence layer within the Product Experience Platform that interprets buyer intent, predicts next steps, and surfaces personalized real-time recommendations in natural language across the revenue stack, enabling AI agents to take multi-step actions on buyer interactions.
• Channel Accelerator Module Subscription module sold as additional per-user subscriptions that customers may resell whole to their channel resellers, enabling channel-led sales motions with consistent demo experiences for partner-sold deals.
• Professional Services Implementation Services, Training Services, and other advisory services delivered under separately executed Statements of Work, including configuration, onboarding, and adoption support for enterprise customers of the Product Experience Platform.

Quantifiable outcome

• 50% larger deal sizes
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability14 records

Feature8 records

Partnerships

27 partnerships are on record, tiered flagship, core and minor.

• SaleoflagshipStrategic or Co-development Partner · 11 June 2026Consensus acquired Saleo in June 2026 alongside the closing of the Peel acquisition, creating what Consensus describes as the industry's first end-to-end agentic Product Experience Platform. Saleo's AI Demo Agent enables fully autonomous, personalized product demonstrations around the clock.
• PeelflagshipStrategic or Co-development Partner · 22 April 2026Consensus signed a definitive agreement to acquire Peel, an AI platform that converts static sales and marketing content into real-time, interactive conversations. Deal expected to close Q2 2026; Peel's conversational AI capabilities will capture buyer engagement signals to help revenue teams identify highly qualified opportunities.
• OpinecoreTechnology or Integration · 18 March 2026Strategic partnership with Opine, an AI-powered technical deal orchestration platform, to modernize the enterprise sales technical buying journey. The integration connects automated product discovery (Consensus) with technical deal orchestration (Opine), enabling sales engineers to access buyer intent data and feature interests captured during Consensus demos directly within Opine.
• NewEdge GrowthcoreImplementation/ SI/ Consulting Partner · 2 February 2026Strategic partnership with NewEdge Growth, a RevOps and GTM consulting firm, to accelerate B2B revenue for B2B and PE-backed companies. NewEdge Growth will incorporate Consensus into its Tech Stack Services and RevOps as a Service offerings, giving clients a scalable way to automate product demos and operationalize buyer intent signals.
• SalesforceflagshipTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem — deep integration enabling unified revenue operations and capturing buyer intent data across the buying journey.
• HubSpotflagshipTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem — deep CRM/MAP integration for unified revenue operations and buyer-intent capture across the B2B buying journey.
• GongflagshipTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem — deep integration with the Gong conversational intelligence platform for unified buyer-intent capture.
• ClaricoreTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem for revenue operations and deal-velocity acceleration.
• HighspotcoreTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem for sales enablement and content activation across the B2B buying journey.
• SeismiccoreTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem for sales enablement content activation.
• MarketocoreTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem for marketing automation and demand-generation workflows.
• EloquacoreTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem for Oracle Eloqua marketing-automation workflows.
• SalesloftcoreTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem for sales engagement workflows.
• OutreachcoreTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem for sales engagement workflows.
• 6sensecoreTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem for account-intent and predictive analytics.
• SlackcoreTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem for notifications and team collaboration around buyer engagement.
• ZapiercoreTechnology or Integration · 8 January 2026Featured integration in the Consensus Ecosystem for no-code workflow automation across the revenue stack.
• 2Win!coreImplementation/ SI/ Consulting Partner · 8 January 2026Strategy & transformation partner in the Consensus Ecosystem, helping B2B software companies implement demo-led revenue motions.
• GoNimblycoreImplementation/ SI/ Consulting Partner · 8 January 2026Strategy & transformation partner in the Consensus Ecosystem providing GTM consulting and implementation services.
• Great Demo!minorImplementation/ SI/ Consulting Partner · 8 January 2026Strategy & transformation partner in the Consensus Ecosystem, focused on demo methodology and presales enablement.
• Demo StrategyminorImplementation/ SI/ Consulting Partner · 8 January 2026Strategy & transformation partner in the Consensus Ecosystem providing demo-strategy advisory services.
• TrupeercoreTechnology or Integration · 11 November 2025Consensus launched AI Video Content powered by Trupeer, enabling automated creation of professional product demos and documentation with visual enhancements, multilingual support, and automated documentation.
• trumpetcoreTechnology or Integration · 29 October 2025Strategic partnership with trumpet, a digital sales room platform, to enhance B2B sales processes through demo automation and digital sales rooms. The integration aims to provide more engaging, personalized demos that increase conversion rates and gather valuable buyer insights.
• ReachSuiteflagshipStrategic or Co-development Partner · 3 September 2024Consensus acquired ReachSuite, a full-funnel live product demo company, in September 2024 to create the world's first Product Experience Platform. Integration targets doubling close rates, 30% shorter deal times, and 50% larger deal sizes; ReachSuite's technology is now fully embedded in the Consensus platform.
• Amazon Web Services (AWS)flagshipTechnology or IntegrationHosting & Infrastructure sub-processor — Consensus runs its platform on AWS, leveraging AWS security and compliance capabilities.
• Oracle Cloud Infrastructure (OCI)flagshipTechnology or IntegrationConsensus is hosted on Amazon AWS and Oracle Cloud Infrastructure (OCI) per the Security Center page, leveraging OCI's physical and information security procedures.
• HubSpot (sub-processor)coreTechnology or IntegrationListed as a CRM sub-processor for Consensus; powers The Buy-In Newsletter and lifecycle marketing.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• trumpet: Digital sales room platform and Consensus integration partner; comparable as an emerging buyer-engagement layer that sits adjacent to demo automation in the B2B sales stack.
• 6sense: Account-intent and predictive analytics platform integrated into the Consensus Ecosystem; comparable as an AI-driven buyer-intent data layer that complements demo automation in modern B2B revenue stacks.

Direct peers

• Navattic: Direct competitor in interactive product demos and demo automation; competes head-to-head against Consensus with interactive tours, sandbox simulations, and buyer analytics for B2B sales and marketing teams.
• Storylane: Direct competitor offering interactive product demos and HTML-based product tours; Consensus actively runs comparison content against Storylane, indicating overlapping ICP and feature set in demo automation.
• Walnut: Direct competitor in demo automation with interactive product tours and sales-demo platforms; named explicitly in Consensus comparison content and serves the same enterprise sales and presales buyer.
• Reprise: Direct competitor in enterprise demo platforms with live demo, interactive demo tour, and sandbox simulation products; one of the closest direct peers, also competing on the demo-experience platform layer.
• Demoboost (formerly Demostack): Direct competitor in demo automation offering demo environments, sandbox clones, and tailored demo platforms; named in Consensus comparison content and serves enterprise presales and product marketing teams.
• Tourial: Direct competitor in interactive product tours and demo experiences for B2B SaaS marketing and sales teams; overlaps with Consensus's interactive product tours and buyer-analytics capabilities.

Broad incumbents

• Showpad: Established sales enablement platform offering content management, training, and buyer engagement; broader in scope than Consensus but overlaps on the buyer-experience and sales-content activation layer.
• Highspot: Established sales enablement and content platform; integrates with Consensus via the Consensus Ecosystem and competes at the broader buyer-engagement layer that includes demo automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/goconsensus
• Facebookfacebook.com/goconsensus
• LinkedInlinkedin.com/company/getconsensus

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds11 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consensus