Atarim
Atarim is an AI-powered visual collaboration platform that lets web design agencies, hosting providers, and in-house product teams leave on-page feedback and automate reviews via six specialized AI agents, deployed across WordPress, Figma, Chrome, and a universal embed.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Atarim does
Atarim (legal entity: WP Feedback Limited, registered in England and Wales) is a London-based visual collaboration platform purpose-built for website and digital project workflows. The platform enables teams and clients to leave contextual comments, tasks, and approvals directly on live web pages, with deployment via a native WordPress plugin (rebuilt in ReactJS for 2026), a Chrome extension, an embedded JavaScript snippet that works on Shopify, Webflow, Wix, Framer, GoHighLevel, and custom sites, and a Figma plugin. The platform's flagship product, AI Inner Circle (launched October 2025), embeds six specialized AI agents (Pixel for design polish, Lexi for copy/voice, Glitch for QA/bugs, Claro for clarity/PM, Navi for UX/accessibility, Index for SEO/GEO) that operate multimodally across text, image, and code to deliver automated design review, content sharpening, and bug detection on every page.
Atarim operates a tiered SaaS subscription model — Freelancer at $50/month, Studio at $120/month, Agency at $250/month, plus a custom Enterprise tier — supplemented by an affiliate program paying $150 per qualified organization referral. GTM is hybrid: product-led growth through self-serve registration at app.atarim.io with a free trial of AI agents via URL, paired with a sales-assisted "Book a Demo" motion for enterprise, and a high-leverage B2B2B channel embedding Atarim as core fulfillment infrastructure inside hosting providers' Do-It-For-Me (DIFM) service offerings (GoDaddy, Bluehost/Hostgator/Newfold Digital, Liquid Web, DreamHost). Customer outcomes reported include 53% reduction in average project completion time (Liquid Web), 42% task completion time reduction and 51.5% NPS improvement within 2 months (GoDaddy), and project delivery time cut from ~30 days to ~14 days at Bluehost/Hostgator. The platform serves agencies and web design studios, in-house product/design/QA/content teams, hosting companies with DIFM services, freelancers, and enterprise organizations, with claimed scale of 72k+ teams and 1.7M users across 189 verified reviews.
The company has raised a disclosed $700,000 seed round in September 2022 led by Joast de Valk and Marieke van de Rakt through Emilia Capital, with an additional undisclosed round dated January 2024. It holds SOC 2 Type II certification (via Thoropass) and operates with 11-50 employees from its registered office in Borehamwood, Hertfordshire.
Atarim firmographics
Firmographics- Name
- Atarim
- Legal name
- WP Feedback Limited
- Website
- https://atarim.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atarim is an AI-powered visual collaboration platform that lets web design agencies, hosting providers, and in-house product teams leave on-page feedback and automate reviews via six specialized AI agents, deployed across WordPress, Figma, Chrome, and a universal embed.
- Ownership category
- akta.pro rank
Atarim industry classification
Industry- Product category
- Visual Collaboration Software
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where Atarim is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Atarim business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Atarim operates a subscription-based SaaS model where customers pay recurring monthly or annual fees. The subscription is charged to the payment method on file and renews automatically until cancelled. Fees are tiered by plan level (Freelancer, Studio, Agency) with per-seat or organization-based pricing.
- Affiliate Referrals: Atarim runs an affiliate program paying $150 per organization referral (2+ seats) that remains active for 3 months. No percentage-based commissions; fixed-fee model with no limits on referrals. Also offers enterprise partner program with custom commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Freelancer plan - for individual creators and solo practitioners |
| Subscription | Monthly | Studio plan - for small teams and growing agencies |
| Subscription | Monthly | Agency plan - for larger agencies and scaled fulfillment teams |
| Subscription | Multi-year contract | Enterprise - custom pricing for large organizations |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Atarim product offering
Product offeringCore offering
Atarim is a visual collaboration platform that enables web-focused teams to collect, organize, and action client and team feedback directly on live websites and digital projects via on-page comments, tasks, and approvals. Its core AI offering, InnerCircle, embeds six specialized AI agents (Pixel for design, Lexi for copy, Glitch for QA, Claro for clarity, Navi for UX/accessibility, Index for SEO) that collaboratively review any web page on demand. The platform is deployed across WordPress plugin, Chrome extension, Figma plugin, and a universal JavaScript embed for any website.
Product overview
Atarim is a visual collaboration platform offering a unified portfolio of products centered on AI-augmented creative team workflows. The core platform consists of Visual Collaboration for on-page feedback and AI Inner Circle for AI-powered creative review. These are supported by Workflow Tools (automation), Inbox (unified communication), and Teams (permission management) as add-on modules. Atarim is delivered across four deployment platforms: the rebuilt WordPress Plugin (ReactJS), Chrome Extension, Embedded Script (for Shopify, Webflow, Wix, Framer, GoHighLevel, and custom sites), and a Figma Plugin for design handoff. The Graphic Feedback Tool enables visual review on design files (PDF, PSD, AI, DWG, Figma), and DIFM in a Box provides a white-label platform for hosting providers to offer managed web services. The platform serves agencies, enterprises, hosting brands, and individual creators, with 72k+ teams and 1.7m users.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Inner Circle (InnerCircle) AI-powered creative team embedded in digital projects, featuring six specialized AI agents (Pixel, Lexi, Claro, Index, Navi, Glitch) that collaborate within projects to review design, UX, SEO, copywriting, accessibility, and bug detection — providing actionable feedback on every page in a single click. Targeted at agencies, in-house creative teams, and hosting providers delivering web services at scale.
- Visual Collaboration Visual feedback and collaboration platform enabling clients and team members to leave contextual comments, annotations, and tasks directly on web pages. Features dual experience modes — deep functionality for internal teams and a fast in/out experience for external feedback givers. Includes screenshot capture, task assignment, revision rounds, and real-time collaboration.
- Workflow Tools (Workflows) Workflow automation builder allowing users to create customized workflows that connect to existing tools like Jira, Slack, Asana, ClickUp, and Teamwork. Supports triggers, actions, and time delays for task escalation, reminders, and follow-up comments, plus canned responses and email-based project management.
- Inbox Unified inbox consolidating feedback, approvals, and email-based support into a single hub. Includes auto-filtering of emails to the correct project, canned responses for faster replies, auto-screenshots capturing exact screen context when feedback arrives, and technical context such as browser, device, and page details. Integrates with visual project context and InnerCircle AI for vague task completion.
- Teams Team collaboration management feature with real-time collaboration, user permission levels, internal tasks and notes hidden from clients, task assignment and accountability tracking, and activity monitoring for project heartbeat visibility.
- DIFM in a Box White-label platform for hosting providers to offer Do-It-For-Me web services (website builds, e-commerce, SEO, maintenance, hacked site repair) using Atarim's fulfillment team or the provider's own team. Includes project delivery automation and client management features for scale.
- Graphic Feedback Tool Rebuilt graphic collaboration experience supporting PDF, PSD, AI, DWG, and Figma file uploads with scrollable interface and revision round tracking. Enables visual feedback collection on design files with version control and centralized comment management.
- Atarim Figma Plugin Official Figma Community plugin enabling 1-minute handoff directly from Figma into Atarim. Imports designs with version control, revision round tracking, and centralized feedback management.
Quantifiable outcome
- Reduced average project completion time by 53% (Liquid Web)
- +4 more outcomes
Companies that use Atarim
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Atarim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability9 records
Feature5 records
Atarim partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- FigmacoreAtarim offers an official Figma community plugin enabling direct design import into Atarim, with 2-way sync of comments, tasks, and revision tracking. This is a flagship integration for design-to-feedback workflow, allowing teams to centralize Figma feedback in Atarim's dashboard.
- WordPresscoreAtarim originated in the WordPress ecosystem and maintains a native WordPress plugin (listed in the official plugin directory). The plugin enables visual collaboration directly within WordPress admin, with auto-login, collaboration links, and AI agent integration. Atarim's origins in a London-based web design agency inform its deep WordPress roots.
- GoDaddyflagshipGoDaddy is a major hosting partner using Atarim as the core infrastructure for its web project fulfillment. GoDaddy builds thousands of web projects monthly through Atarim. The partnership reduced task completion time by 42%, doubled project capacity within 3 months, and improved NPS by 51.5% within 2 months.
- Bluehost & Hostgator (Newfold Digital)flagshipBluehost and Hostgator leverage Atarim for DIFM service delivery. Project delivery time was cut from approximately 30 days to 14 days on average, enabling these brands to double their team's capacity with no additional hires. Both are brands under Newfold Digital.
- Liquid WebcoreLiquid Web uses Atarim for managed hosting client collaboration, reporting a 53% reduction in average project completion time. A customer testimonial specifically cites the platform's role in enabling scale.
- DreamHostcoreDreamHost is a hosting partner using Atarim for client visual collaboration within their managed web services ecosystem.
- Workflow Tool Integrations (Jira, Asana, ClickUp, TeamWork, Slack)coreAtarim's workflow automation connects with Jira, Asana, ClickUp, TeamWork, and Slack, enabling automated task syncing, notifications, and escalation across project management tools. These integrations extend Atarim's reach into enterprise workflow ecosystems.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Atarim competitors and assessment
Company assessmentDirect peers
- Markup.io: Markup.io is a leading visual website feedback and annotation tool. It directly competes with Atarim's Visual Collaboration product for the same agency and client-review use case.
- BugHerd: BugHerd provides visual feedback and bug tracking pinned to web pages. It overlaps with Atarim's on-page task/comment workflow for agencies and web teams.
- Filestage: Filestage is a review and approval platform for creative assets. It competes with Atarim's Graphic Feedback Tool and client approval flows.
- Pastel: Pastel offers a website feedback and client collaboration canvas. It targets the same agencies and SMB web studios that Atarim serves.
- Usersnap: Usersnap delivers visual feedback and bug reporting for web applications. It overlaps with Atarim's annotation and QA workflows for digital teams.
Broad incumbents
- Zendesk: Zendesk is the established customer support and ticketing platform. Atarim positions its Unified Inbox as 'Zendesk for visual work,' making it a comparable incumbent for Inbox-style workflows.
- Asana: Asana is a major work management platform with an AI Studio and task automation. It competes with Atarim's Workflow Tools and broader project automation narrative.
- ClickUp: ClickUp is an all-in-one productivity platform with AI, docs, whiteboards, and tasks. It overlaps with Atarim's collaboration, workflow, and inbox surfaces for the same SMB and mid-market buyers.
- Figma: Figma is the dominant collaborative design tool with its own commenting and dev-handoff features. Atarim integrates with Figma via a plugin but competes for design-feedback mindshare.
Emerging players
- Loom (Atlassian): Loom is an async video and screen collaboration tool now part of Atlassian. It addresses a complementary but adjacent feedback workflow used by the same creative and product teams Atarim targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atarim social profiles
Digital presenceAtarim compliance and trust
Trust signalCompliance1 record
Atarim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atarim leadership team
Management profileNumber of profiles
Profiles3 records
Atarim funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atarim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atarim
What does Atarim do?
Atarim is a visual collaboration platform that enables web-focused teams to collect, organize, and action client and team feedback directly on live websites and digital projects via on-page comments, tasks, and approvals. Its core AI offering, InnerCircle, embeds six specialized AI agents (Pixel for design, Lexi for copy, Glitch for QA, Claro for clarity, Navi for UX/accessibility, Index for SEO) that collaboratively review any web page on demand. The platform is deployed across WordPress plugin, Chrome extension, Figma plugin, and a universal JavaScript embed for any website.
Is Atarim a public or private company?
Atarim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atarim founded?
Atarim was founded in 2019. It employs 11 to 50 people.
Where is Atarim based?
Atarim is headquartered in London, United Kingdom, in the Europe region.
How does Atarim make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are affiliate Referrals.
Who are Atarim's main competitors?
Direct peers on record are Markup.io, BugHerd, Filestage, Pastel and Usersnap. Broad incumbents are Zendesk, Asana, ClickUp and Figma. Loom (Atlassian) is listed as an emerging player.
Does Atarim have an API?
No public API is recorded for Atarim.
What industry is Atarim in?
Atarim's product category is Visual Collaboration Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 541512 and its SIC code is 7371.