Markup
MarkUp.io is a visual collaboration platform, operated by Ceros, Inc., that lets teams pin contextual feedback onto websites, images, PDFs, and videos. It serves creative agencies, enterprise marketing and product teams, and individuals through freemium, Pro ($79/month), and custom Enterprise tiers.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Markup does
MarkUp.io is a visual collaboration and feedback platform operated by Ceros, Inc., a Delaware corporation headquartered in New York. The product enables users to pin contextual comments directly onto digital content, including websites, images, PDFs, and videos, across more than 30 file formats. Core components include a web application, a Chrome Extension that captures browser screenshots with annotations, frame-accurate video commenting, comment pausing, status tracking, and sign-off workflow features, supplemented by integrations with Slack, Zapier, Loom, and Google/Microsoft/SAML SSO. Underlying infrastructure is operated by Ceros, with Atlassian Statuspage powering incident and uptime reporting.
The platform monetizes through a freemium-plus-subscription model: a free tier for individuals, a Pro plan at $79/month (unlimited MarkUps, one workspace, 500GB storage, integrations, priority support, 30-day free trial), and a custom-priced Enterprise plan (unlimited workspaces, unlimited storage, SOC II Type 2 documentation, SAML SSO, 99% SLA, dedicated success manager, multi-year contracts). Distribution combines product-led growth via self-serve signup and the Chrome Web Store with an enterprise field-sales motion for large organizations. The customer base spans creative agencies (Hactar, Concept Theory, Strong Social), enterprise product, design and content teams (PTC, Getty Images, Rosetta Stone, Guru, Toptal), and individual professionals.
MarkUp.io functions as a product line within Ceros rather than a standalone entity: there are no disclosed funding rounds, headcount trends, or independent financial statements for MarkUp.io specifically. Enterprise security (SOC II Type 2) and identity (SAML SSO) are positioned for procurement-grade buyers, while the freemium tier and review-platform ratings (G2 4.8/5, Capterra 4.7/5, GetApp 4.7/5) anchor a top-of-funnel SMB motion. Leadership oversight is provided by Daniel McGlade (department head) and Greg DiNardo (product lead); no broader management team is disclosed.
Markup firmographics
Firmographics- Name
- Markup
- Legal name
- Ceros, Inc.
- Website
- https://markup.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarkUp.io is a visual collaboration platform, operated by Ceros, Inc., that lets teams pin contextual feedback onto websites, images, PDFs, and videos. It serves creative agencies, enterprise marketing and product teams, and individuals through freemium, Pro ($79/month), and custom Enterprise tiers.
- Ownership category
- akta.pro rank
Markup industry classification
Industry- Product category
- Visual Collaboration and Design Feedback Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Whiteboarding & Visual Collaboration (BPAMAMAI)
Keywords
Where Markup is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Markup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Pro Plan Subscription: Monthly subscription at $79/month providing unlimited MarkUps, 1 Workspace, 500GB storage, Folders organization, share link management, and priority support. Includes 30-day free trial.
- Enterprise Plan Subscription: Custom-priced plan for large organizations with unlimited Pro Workspaces, unlimited storage, SOC II documentation, SSO (SAML), dedicated success manager, priority support with 99% SLA. Pricing negotiated based on organization needs.
- Free Plan: Free tier with core functionalities for individuals or personal use, allowing users to experience the platform before upgrading to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - $79/month for growing creative teams |
| Subscription | Multi-year contract | Enterprise Plan - Custom pricing for large organizations |
| Freemium | Monthly | Free Plan - Core functionalities for individuals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Markup product offering
Product offeringCore offering
MarkUp.io is a visual collaboration platform that enables individuals, creative teams, and enterprises to leave contextual, click-anywhere feedback on digital content including websites, images, PDFs, and videos. The platform supports over 30 file types and includes a Chrome extension for live website annotation, frame-accurate video comments, workspace organization, and status/sign-off workflow features.
Product overview
MarkUp.io is a unified visual collaboration and feedback platform designed for creative teams, designers, and enterprises. The core product is MarkUp.io itself, which allows users to annotate and leave contextual feedback on over 30 file types including websites, images, PDFs, and videos. The platform is supplemented by the MarkUp Chrome Extension for browser-based markup creation. MarkUp.io offers two pricing tiers: the Pro Plan ($79/month) for individuals and small teams with 1 Workspace and 500GB storage, and the Enterprise Plan (custom pricing) for larger organizations with unlimited Workspaces, SOC II compliance, and SSO capabilities. The product portfolio enables teams to streamline their review and approval workflows by providing visual, contextual feedback that reduces miscommunication and accelerates project sign-off.
Differentiator
Problem solved
Functional benefit
Products and services
- MarkUp.io A visual collaboration platform that enables teams and individuals to leave contextual, click-anywhere feedback on digital content including websites, images, PDFs, and videos. Supports over 30 file types with workspace organization, folders, share-link management, and integrations with Slack, Zapier, and Loom.
- MarkUp Chrome Extension A Google Chrome browser extension that allows users to create new MarkUps directly from the browser and automatically captures screenshots with all comments for added context when annotating live websites.
Quantifiable outcome
- Cut down review loops by 80%
- +2 more outcomes
Companies that use Markup
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Markup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
Markup partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SlackcoreMarkUp.io integrates with Slack for more efficient feedback cycles. Users can receive notifications and collaborate on feedback through Slack channels.
- ZapiercoreMarkUp.io integrates with Zapier allowing users to automate workflows and connect with thousands of other applications.
- CeroscoreMarkUp.io is a product of Ceros, Inc. Ceros operates the platform and provides underlying infrastructure, privacy policy, and terms of service. Ceros is headquartered in New York with an office in London (Ceros Crowd Fusion, Ltd.).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Markup competitors and assessment
Company assessmentDirect peers
- Filestage: Filestage is a visual review and approval platform supporting video, image, document, and web annotation with approval workflows — overlapping MarkUp's core use cases for creative and marketing teams.
- Frame.io: Frame.io is a video review and collaboration platform that enables frame-accurate comments, approvals, and version control for video teams — directly competing with MarkUp's video feedback capabilities.
- Usersnap: Usersnap is a bug tracking and visual feedback platform for web projects, offering screenshot annotation and project commenting — directly comparable to MarkUp's website feedback workflows.
- ReviewStudio: ReviewStudio provides online proofing and approval tools for creative assets, with annotation and version comparison features directly competing with MarkUp's visual feedback platform.
- Ziflow: Ziflow is an online proofing and creative collaboration platform supporting video, image, and document review with approval workflows — directly overlapping MarkUp's visual feedback capabilities.
- Wipster: Wipster is a video review and approval platform offering frame-accurate comments, time-stamped feedback, and stakeholder workflows — comparable to MarkUp's video annotation functionality.
Emerging players
- Hotjar: Hotjar provides website heatmaps, recordings, and on-page feedback widgets — competing with MarkUp on the website annotation and visitor feedback use case for digital teams.
- Loom: Loom is an async video messaging platform with growing feedback and commenting features, overlapping with MarkUp's video review workflows; Loom is also an integration partner, making it both a competitor and ecosystem ally.
Broad incumbents
- Miro: Miro is a broad visual collaboration and whiteboarding platform with commenting and feedback features; it competes with MarkUp's visual collaboration use cases as part of a much larger suite.
- Figma: Figma is a dominant collaborative design platform with built-in commenting and review workflows that overlap with MarkUp's design feedback functionality for design teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Markup social profiles
Digital presenceMarkup compliance and trust
Trust signalCompliance1 record
Markup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Markup leadership team
Management profileNumber of profiles
Profiles2 records
Markup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Markup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Markup
What does Markup do?
MarkUp.io is a visual collaboration platform that enables individuals, creative teams, and enterprises to leave contextual, click-anywhere feedback on digital content including websites, images, PDFs, and videos. The platform supports over 30 file types and includes a Chrome extension for live website annotation, frame-accurate video comments, workspace organization, and status/sign-off workflow features.
Is Markup a public or private company?
Markup is a private company. It is classified as corporate owned and is currently operating.
When was Markup founded?
Markup was founded in -1. It employs 11 to 50 people.
Where is Markup based?
Markup is headquartered in New York, United States, in the North America region.
How does Markup make money?
Three revenue lines are on record. Pro Plan Subscription is the primary driver. The others are enterprise Plan Subscription and free Plan.
Who are Markup's main competitors?
Direct peers on record are Filestage, Frame.io, Usersnap, ReviewStudio, Ziflow and Wipster. Emerging players are Hotjar and Loom. Broad incumbents are Miro and Figma.
Does Markup have an API?
No public API is recorded for Markup.
What industry is Markup in?
Markup's product category is Visual Collaboration and Design Feedback Software. Its primary akta.pro industry code is BPAMAMAI, Whiteboarding & Visual Collaboration. Its NAICS code is 51821 and its SIC code is 7372.