CultureAI
CultureAI is a UK-based AI security and governance platform that helps enterprises detect shadow AI usage, monitor employee AI behaviour, and enforce adaptive policies in real time, serving regulated industries including financial services, legal, healthcare, and manufacturing through direct sales, channel partners, and cloud marketplaces.
- Company typePrivate
- Founded2021
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CultureAI does
CultureAI is a Manchester, UK-based software company that provides an AI security and governance platform designed to help organizations manage the risks introduced by employee use of AI tools. The company's core product, the AI Usage Control Platform, is deployed via a lightweight browser extension and provides visibility across more than 10,000 AI applications, including ChatGPT, Gemini, Copilot, Claude, Perplexity, and custom or internal LLMs. Its capabilities include shadow AI and personal account detection, prompt-level NLP inspection, behavioral risk scoring by user and content type, role-aware adaptive policy enforcement, and real-time in-context coaching to prevent sensitive data leakage. A complementary Human Risk Management (HRM) module extends telemetry across SaaS, IAM, messaging, browser, and endpoint tools, ingesting signals from Microsoft 365, Okta, Slack, Chrome, Teams, Duo, and ServiceNow to deploy automated defence playbooks.
The platform targets regulated and data-sensitive verticals, with named solution areas in financial services, legal, healthcare, manufacturing, and SaaS/technology. Documented customer outcomes include a 98% risk prevention rate cited in an international law firm deployment. Pricing is subscription-based with a Growth tier starting at £899/$1,125 per month for teams of 250+ users and a custom-priced Enterprise tier that adds advanced SIEM/SOAR/DLP integrations, API and webhook access, custom data residency, and SLA-backed support. The company sells through a hybrid motion combining direct enterprise sales, a self-serve free AI Risk Assessment tool (product-led growth), a channel partner network spanning Bytes, Softcat, SCC, and others, and listings on the Microsoft Azure and AWS Marketplaces.
CultureAI has raised approximately $22.5M across five funding rounds from 2020 to 2024, including a $4M seed in 2021 led by Senovo, a £7M seed extension in 2023, and a $10M Series A in July 2024 led by Mercia Ventures and Smedvig Ventures. The company is registered in England (CultureAI Ltd, company number 09671771) and holds compliance alignment with GDPR, HIPAA, ISO 42001, the EU AI Act, and the NIST AI RMF, with SOC 2 Type II supported on the Enterprise tier. The company was selected for the UK government's Cyber Runway Scale X programme in 2025 and for Microsoft's Agentic Launchpad in December 2025, and launched a four-tier Global Partner Program in February 2026.
CultureAI firmographics
Firmographics- Name
- CultureAI
- Legal name
- CultureAI Ltd
- Website
- https://culture.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CultureAI is a UK-based AI security and governance platform that helps enterprises detect shadow AI usage, monitor employee AI behaviour, and enforce adaptive policies in real time, serving regulated industries including financial services, legal, healthcare, and manufacturing through direct sales, channel partners, and cloud marketplaces.
- Ownership category
- akta.pro rank
CultureAI industry classification
Industry- Product category
- AI Security and Governance Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing) (HDAAAKAD)
- akta.pro secondary industries
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Model Monitoring, Drift & Behavioral Anomaly Detection (HDAAAKAF), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)
Keywords
Where CultureAI is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CultureAI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licenses: Tiered subscription model with Growth and Enterprise tiers, providing recurring revenue through annual licensing agreements. Pricing scales based on organization size and feature requirements.
- Professional Services: Implementation and onboarding services potentially available for enterprise deployments requiring custom integration and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Growth tier at £899/month for mid-market organizations |
| Subscription | Annual | Enterprise tier with custom pricing for large organizations |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
CultureAI product offering
Product offeringCore offering
CultureAI provides an AI Usage Control Platform that gives organizations real-time visibility and behavioural-based risk detection across employee use of AI tools such as ChatGPT, Copilot, Claude, Gemini, and internal LLMs. The platform detects shadow AI and personal account usage, inspects prompts at the NLP level, enforces role-aware adaptive policies, and delivers in-context real-time coaching to prevent sensitive data leakage. It is complemented by a Human Risk Management (HRM) module that correlates user behaviour signals across SaaS, IAM, messaging, browser, and endpoint tools, and is deployed via a lightweight browser extension across 10,000+ AI applications.
Product overview
CultureAI offers the AI Usage Control Platform as its core product — a unified SaaS platform that provides real-time visibility, behaviour-based risk detection, adaptive policy enforcement, and in-context coaching across 10,000+ AI tools. The platform has two main modules: the AI Usage Control Platform (for AI-specific governance) and the Human Risk Management (HRM) Platform (for broader user behaviour signals across the enterprise stack). Both modules share the same console and can be purchased together or separately. The product portfolio is completed by the AI Risk Assessment tool (a free discovery/onboarding module that feeds into paid subscriptions), a Growth Plan pricing tier, an Enterprise Plan tier, and a Global Partner Program for channel delivery. All offerings are built on a privacy-first, anonymised architecture and are deployed via a lightweight browser extension with no heavy agents or proxies required.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Usage Control Platform Real-time visibility and control platform that detects shadow AI and personal account usage, inspects AI prompts at the NLP level, enforces role-aware policies, and delivers in-context coaching to prevent sensitive data leakage. Deployed via a lightweight browser extension across 10,000+ AI apps for enterprise security, IT, and compliance teams.
- Human Risk Management (HRM) Platform Connects user behaviour signals across SaaS, IAM, messaging, browser, and endpoint tools (Microsoft 365, Okta, Slack, Chrome, Teams, Duo, ServiceNow) to detect human-layer threats and deploy automated defence playbooks. Available as a standalone offering for enterprise security teams.
- AI Risk Assessment Free assessment tool that deploys a lightweight browser extension to a pilot group and monitors AI risks in real time, producing a report showing which AI tools are used, what data is being shared, and where risk is introduced. Serves as an entry point for paid platform conversations.
- Global Partner Program Channel partner programme with a four-tier partner model, protected deal registration, free sales and technical certifications, AI Risk Assessment tool for lead generation, and Azure and AWS Marketplace readiness, designed for resellers, VARs, MSPs, and MSSPs to deliver safe and compliant AI adoption.
Quantifiable outcome
- 98% risk prevention rate achieved with enterprise law firm customer
- +1 more outcomes
Companies that use CultureAI
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
CultureAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature7 records
CultureAI partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- MicrosoftflagshipCultureAI was selected for Microsoft's Agentic Launchpad ecosystem, a flagship initiative showcasing innovative AI security solutions. This provides technology integration opportunities, co-marketing visibility, and credibility through association with Microsoft's AI platform strategy.
- NVIDIAcoreFeatured alongside Microsoft in the Agentic Launchpad ecosystem, indicating technology partnership for AI capabilities and compute infrastructure supporting CultureAI's platform.
- WeTransactminorPart of the Microsoft Agentic Launchpad ecosystem, providing a GTM and co-marketing platform for visibility and partnership opportunities within the initiative.
- BytescoreReseller partner in CultureAI's channel partner program, extending market reach through existing customer relationships in the cybersecurity space.
- SoftcatcoreUK-based reseller partner distributing CultureAI's platform to their enterprise customer base, leveraging existing relationships in the IT reseller channel.
- SCCcoreChannel partner reselling CultureAI's AI risk management platform to customers in their existing account base.
- Highgate IT SolutionscoreStrategic partnership for regional market coverage, with Highgate IT Solutions reselling and promoting CultureAI's platform to their customer base.
- RemitechminorReseller partner in CultureAI's partner ecosystem, contributing to market distribution and customer acquisition.
- ErgodycminorChannel partner distributing CultureAI's platform, adding to the partner network's coverage and reach.
- SaepiominorPartner in the reseller network helping extend CultureAI's market presence to new customer segments.
- Cyber VigilanceminorCybersecurity-focused reseller partner adding domain expertise and customer relationships to CultureAI's distribution network.
- CybergenminorChannel partner contributing to market reach and customer acquisition in the cybersecurity reseller ecosystem.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
CultureAI competitors and assessment
Company assessmentDirect peers
- Nudge Security: Direct competitor focused on discovering and governing SaaS and AI tool usage across organizations. Both target security and IT teams seeking visibility into shadow IT/AI and have overlapping product concepts around AI usage discovery and risk scoring.
- Reco: AI security SaaS platform focused on SaaS security posture management and AI usage governance. Directly comparable on the AI usage control and shadow AI detection problem space targeting enterprise security buyers.
- Grip Security: SaaS security posture management (SSPM) and shadow IT discovery platform that has expanded into AI usage governance. Competes head-to-head with CultureAI on enterprise SaaS/AI visibility and risk detection use cases.
- Hoxhunt: Security awareness and human risk management platform with personalized coaching and behavioral measurement. Closely comparable to CultureAI's human risk management approach and real-time coaching concept for security behavior change.
Broad incumbents
- KnowBe4: Established leader in security awareness training and simulated phishing, now expanding into AI security and human risk management. Larger incumbent that overlaps with CultureAI's coaching and human risk behavior-change mission at enterprise scale.
- Microsoft Purview: Microsoft's enterprise data governance and compliance suite that now includes AI Hub capabilities for governing AI usage across Microsoft 365 and Copilot. The most strategically important incumbent given CultureAI's Microsoft Agentic Launchpad relationship.
- Netskope: SSE/SASE platform with CASB and AI usage control capabilities for governing sanctioned and unsanctioned AI tool usage. Competes with CultureAI on enterprise visibility and policy enforcement for AI/SaaS, particularly through large enterprise SASE bundles.
- Zscaler: Cloud security platform with Zscaler AI Data Security and CASB capabilities extending into AI usage control. Comparable on the AI/SaaS visibility and policy enforcement use cases but with much broader portfolio reach.
Emerging players
- Cyera: AI-native data security posture management (DSPM) platform with emerging AI usage governance capabilities. Compares to CultureAI on data-centric AI risk detection and policy enforcement in regulated enterprises.
- Material Security: Behavioral email and cloud security platform that has expanded into broader human risk management signals. Overlaps with CultureAI's HRM platform approach to correlating behavioral signals across SaaS, identity, and messaging tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CultureAI social profiles
Digital presenceCultureAI compliance and trust
Trust signalCompliance6 records
CultureAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
CultureAI leadership team
Management profileNumber of profiles
Profiles8 records
CultureAI funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CultureAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CultureAI
What does CultureAI do?
CultureAI provides an AI Usage Control Platform that gives organizations real-time visibility and behavioural-based risk detection across employee use of AI tools such as ChatGPT, Copilot, Claude, Gemini, and internal LLMs. The platform detects shadow AI and personal account usage, inspects prompts at the NLP level, enforces role-aware adaptive policies, and delivers in-context real-time coaching to prevent sensitive data leakage. It is complemented by a Human Risk Management (HRM) module that correlates user behaviour signals across SaaS, IAM, messaging, browser, and endpoint tools, and is deployed via a lightweight browser extension across 10,000+ AI applications.
Is CultureAI a public or private company?
CultureAI is a private company. It is classified as venture growth investor backed and is currently operating.
When was CultureAI founded?
CultureAI was founded in 2021. It employs 11 to 50 people.
Where is CultureAI based?
CultureAI is headquartered in Manchester, United Kingdom, in the Europe region.
How does CultureAI make money?
Two revenue lines are on record. Subscription Licenses are the primary driver. The others are professional Services.
Who are CultureAI's main competitors?
Direct peers on record are Nudge Security, Reco, Grip Security and Hoxhunt. Broad incumbents are KnowBe4, Microsoft Purview, Netskope and Zscaler. Emerging players are Cyera and Material Security.
Does CultureAI have an API?
Yes. API access and webhook event streams are available for Enterprise plan customers. The platform supports integrations with SIEM, SOAR, and DLP systems via these APIs.
What industry is CultureAI in?
CultureAI's product category is AI Security and Governance Software. Its primary akta.pro industry code is HDAAAKAD, LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 518 and its SIC code is 7372.