Klink Labs
Klink Labs operates a global rewarded performance marketing network connecting advertisers (fintech, crypto, gaming, Web3), publishers, and end users through outcome-priced CPI/CPA/CPE campaigns across 140+ countries, monetizing via transaction commissions on verified user actions.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Klink Labs does
Klink Labs operates a global rewarded performance marketing network that connects three constituencies: advertisers seeking high-intent users (fintech platforms, crypto exchanges, gaming studios, Web3 projects), publishers (apps, games, websites) seeking monetization beyond ads or in-app purchases, and end users who complete sponsored tasks in exchange for cash or crypto rewards. The company runs outcome-based campaigns priced on CPI (Cost Per Install), CPA (Cost Per Action), and CPE (Cost Per Engagement) models, charging advertisers only upon verified action completion rather than impressions or clicks. Campaign launch is positioned as hours, not weeks, via iFrame or API integration.
The underlying platform combines an offerwall infrastructure (2,000-10,000+ live offers at any time), real-time verification and reporting dashboards, attribution integrations with major mobile measurement partners (AppsFlyer, Kochava, Singular), and a consumer-facing Klink Wallet/Crypto Rewards mobile app on iOS and Android. The network has scaled to 5M+ users reached, 350+ active publishers, and 140+ country coverage, with operational staffing distributed across 6 countries covering US, EU, and APAC time zones.
Klink Labs monetizes through transaction-based fees — taking a revenue share on every verified conversion between advertisers and publishers. The company was founded in 2022 in London, has raised approximately $3.24M across four funding rounds through early 2025 (including a Castrum Capital-led $1.8M round), and is led by co-founders Chris James Murphy and Philip Jonitz. The business model is marketplace-style commission on performance, with named advertiser partners including Crypto.com, Coinbase, Bybit, Nexo, and Wirex, and case-study outcomes including 207% user growth and 68% revenue increase for Wirex and a 27% click-to-conversion rate for mobile gaming campaigns.
Klink Labs firmographics
Firmographics- Name
- Klink Labs
- Legal name
- Klink Labs
- Website
- https://klinklabs.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Klink Labs operates a global rewarded performance marketing network connecting advertisers (fintech, crypto, gaming, Web3), publishers, and end users through outcome-priced CPI/CPA/CPE campaigns across 140+ countries, monetizing via transaction commissions on verified user actions.
- Ownership category
- akta.pro rank
Klink Labs industry classification
Industry- Product category
- Performance Marketing Network
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Representatives (54184)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Affiliate Marketing & Partner Networks (BPAMALAI)
Keywords
Where Klink Labs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Klink Labs business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Marketing Commissions: Klink Labs connects advertisers with publishers and takes a revenue share on verified user actions. Advertisers pay for CPI (Cost Per Install), CPA (Cost Per Action), or CPE (Cost Per Engagement) campaigns. Publishers receive revenue based on completed actions, not impressions or clicks. The company earns by sharing direct advertiser revenue on every conversion.
- Offerwall Monetization Services: Publishers integrate Klink's offerwall via SDK or API and earn revenue from user completions of sponsored tasks, app installs, and engagement actions. Klink splits advertiser revenue directly with publishers on verified conversions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | CPI - Cost Per Install |
| Outcome Based/ Performance | Pay-as-you-go | CPA - Cost Per Action |
| Outcome Based/ Performance | Pay-as-you-go | CPE - Cost Per Engagement |
| Outcome Based/ Performance | Multi-year contract | Custom Event Campaigns |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Klink Labs product offering
Product offeringCore offering
Klink Labs operates a global rewarded performance marketing network that connects advertisers with publishers through incentivized online tasks and offers. The platform runs CPI (Cost Per Install), CPA (Cost Per Action), and CPE (Cost Per Engagement) campaigns, charging advertisers only for verified completed user actions. Publishers integrate Klink's offerwall via iFrame or API to monetize their engaged audiences, while end users earn rewards by completing sponsored tasks through the Klink consumer app.
Product overview
Klink Labs is a rewarded performance marketing network combining a performance-based online earnings platform with an affiliate offer network to connect users, advertisers, and publishers through incentivized online tasks and offers. The product portfolio consists of the core Klink Labs Platform supporting CPI, CPA, and CPE campaign models, the Klink App consumer application for user earnings, an Offerwall system with both iFrame and Modular API Integration options, a Real-Time Reporting Dashboard, Publisher Portal for partner management, and a Custom Payout System. The network encompasses 350+ publishers, 10,000+ live offers across gaming, fintech, and lifestyle verticals, reaching 5,000,000+ users across 140+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Klink Labs Core Platform Rewarded performance marketing network that connects advertisers with publishers through incentivized online tasks and offers, enabling user acquisition, monetization, and measurable results at scale across 140+ countries.
- CPI Campaigns (Cost Per Install)
Quantifiable outcome
- 207% user growth and 68% revenue increase for Wirex fintech campaign
- +5 more outcomes
Companies that use Klink Labs
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Klink Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Klink Labs partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- AppsFlyercoreMobile measurement partner (MMP) integrated with Klink Labs for attribution tracking and analytics. Allows media buyers to centralize reporting across all channels and ensures proper user attribution for campaign optimization.
- KochavacoreMobile measurement partner integrated with Klink Labs for multi-touch attribution and campaign analytics. Provides transparent reporting on conversions and fraud filtering.
- SingularcoreAttribution and analytics platform integrated with Klink Labs for unified campaign reporting across channels. Enables media buyers to optimize based on real-time performance data.
- WirexflagshipFintech platform partner using Klink's offerwall for user acquisition. Campaign delivered 207% user growth and 68% revenue increase across 50+ countries. Klink runs CPA campaigns optimizing for KYC completion and first deposit/transaction.
- SplinterlandscoreDigital trading card game using Klink for performance-based player acquisition. Campaign built around verified engagement events (battles completed, purchases made) rather than passive installs. Ongoing evolving partnership with multiple campaign phases.
- RoxonncoreWeb3 software project using Klink for full-service marketing campaign including social media, paid advertising, PR distribution, and community management. Achieved 52.7% over-delivery on presale targets and successful DEX listing.
- ForeGatecoreOn-chain prediction platform on Solana using Klink for trader acquisition. Campaign doubled registration-to-trade conversion from ~5% to 12% by rewarding real on-chain trades. Focus on Europe and Asia markets.
- Crypto.comcoreMajor cryptocurrency exchange and wallet platform operating as advertiser partner in Klink's trusted network. Represents premium fintech brand partnering for user acquisition campaigns.
- CoinbasecoreMajor cryptocurrency exchange operating as advertiser partner in Klink's trusted network. Crypto-focused user acquisition campaigns targeting high-intent users.
- BybitcoreCryptocurrency exchange and trading platform operating as advertiser partner in Klink's network. Part of Klink's fintech-focused advertiser base.
- NexocoreCrypto lending and trading platform operating as advertiser partner in Klink's network. Part of premium fintech advertiser ecosystem.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Klink Labs competitors and assessment
Company assessmentBroad incumbents
- AppLovin: AppLovin operates a major mobile ad-tech platform (including MAX mediation and SparkLabs) with overlap in rewarded UA and offerwall monetization. It is a broad incumbent rather than an offerwall specialist, but directly competes for advertiser budgets in performance UA.
- Fyber: Fyber (now part of Digital Turbine) offers a mobile ad exchange, mediation, and rewarded video/offerwall products. It competes in the same rewarded UA category but serves as part of a broader mobile ad-tech portfolio rather than as an offerwall-specialist.
- ironSource (Unity): ironSource, now part of Unity, operates a leading mobile app monetization and UA platform with offerwall products, mediation, and a broader monetization suite. It is a broader incumbent competing in the same rewarded UA space but as part of a wider ad-tech portfolio.
Direct peers
- Tapjoy: Tapjoy is the largest dedicated offerwall-based rewarded UA network, serving advertisers and app publishers with CPI/CPA campaigns and SDK-integrated offerwalls. Klink's own comparison content positions directly against Tapjoy, confirming overlapping product, customer base, and business model.
- BitLabs: BitLabs operates a rewarded offerwall and survey network for app publishers and game developers, monetizing users through task completion. It is a direct comparable in the offerwall/cpa monetization category with similar publisher integration model.
- Swagbucks (Prodege): Prodege/Swagbucks operates a large consumer rewards platform connecting users to advertiser offers for cash/gift card rewards — the same three-sided model (users, advertisers, publishers) that Klink operates. Comparable in user-acquisition-for-rewards mechanics.
- Adjoe: Adjoe operates a rewarded UA platform specializing in time-based offerwall engagements (Playtime) for mobile app publishers. Klink explicitly benchmarks against Adjoe on network scale, campaign types, and geographic reach, making it a direct comparable in the rewarded performance marketing category.
- AyeT-Studios: AyeT-Studios is a performance marketing and affiliate network serving advertisers with CPA/CPI campaigns across multiple verticals. Klink produces comparison content positioning as an alternative, indicating direct overlap in performance-based affiliate offerings.
- AdGate Media: AdGate Media operates a reward-based performance marketing network offering offerwall and content-locker solutions for advertisers and publishers. Klink explicitly produces comparison content positioning itself as an alternative, signaling direct competition in offerwall monetization.
Emerging players
- Pollfish: Pollfish operates a rewarded survey marketplace connecting app publishers with research-driven advertisers. It overlaps with Klink's offerwall catalog (surveys, task completion) but is narrower in scope, focused on survey monetization rather than the broader CPI/CPA performance stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Klink Labs social profiles
Digital presenceKlink Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klink Labs leadership team
Management profileNumber of profiles
Profiles2 records
Klink Labs funding detail
Funding detailFunding overview
Funding rounds4 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klink Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klink Labs
What does Klink Labs do?
Klink Labs operates a global rewarded performance marketing network that connects advertisers with publishers through incentivized online tasks and offers. The platform runs CPI (Cost Per Install), CPA (Cost Per Action), and CPE (Cost Per Engagement) campaigns, charging advertisers only for verified completed user actions. Publishers integrate Klink's offerwall via iFrame or API to monetize their engaged audiences, while end users earn rewards by completing sponsored tasks through the Klink consumer app.
Is Klink Labs a public or private company?
Klink Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Klink Labs founded?
Klink Labs was founded in 2022. It employs 11 to 50 people.
Where is Klink Labs based?
Klink Labs is headquartered in London, United Kingdom, in the Europe region.
How does Klink Labs make money?
Two revenue lines are on record. Performance Marketing Commissions are the primary driver. The others are offerwall Monetization Services.
Who are Klink Labs's main competitors?
Broad incumbents on record are AppLovin, Fyber and ironSource (Unity). Direct peers are Tapjoy, BitLabs, Swagbucks (Prodege), Adjoe, AyeT-Studios and AdGate Media. Pollfish is listed as an emerging player.
Does Klink Labs have an API?
Yes. Klink Labs offers a Modular API Integration that allows platforms to embed offers directly into their app flow with customizable categories, reward formats, and tailored user experiences. Also supports iFrame integration for web-based publishers. Integration is lightweight and campaigns can launch within hours. Developer documentation is at app.klinklabs.com/#/register.
What industry is Klink Labs in?
Klink Labs's product category is Performance Marketing Network. Its primary akta.pro industry code is BPAMALAI, Affiliate Marketing & Partner Networks. Its NAICS code is 5418 and its SIC code is 7310.