Databook
Databook is an AI-powered decision system for enterprise B2B sales teams. Its platform combines verified outside-in intelligence, sales-tuned reasoning, and configurable AI coaches to help large GTM organizations improve pipeline, win rates, and deal sizes.
- Company typePrivate
- Founded2020
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Databook does
Databook is an AI-powered decision system for enterprise B2B sales teams. The company targets large go-to-market organizations — typically those with $100M+ in annual revenue — engaging directly with Sales Operations, CROs, and CMOs through a referral-driven enterprise field sales motion. Named customers include Microsoft, Salesforce, Databricks, Celonis, Precisely, Schneider Electric, Konica Minolta, and Qlik; the platform covers 25 million accounts, and the company reports its customers collectively generate more than $500 billion in annual sales revenue.
The platform combines three core components: an Outside-In Radar that continuously ingests licensed and proprietary datasets (10-Ks, earnings transcripts, news, hiring, technographics, peer groups, financials, and executive compensation), an Advanced Reasoning Engine purpose-built for enterprise sales workflows with native understanding of MEDDIC, value-based selling, and buying-group dynamics, and a real-time Customer Context Graph that models every account the way buyers actually make decisions. These components power configurable Guided Coaches — including Exec Meeting Prep, Opportunity Sizing, and Prospecting Sequence coaches — that surface plays and customized assets inside seller workflows. A GTM AI Studio enables configuration of prompts, guardrails, and rollouts; an AI Asset Builder generates on-brand decks, briefs, and account plans; and DatabookAI provides a conversational interface. The platform supports multiple LLM providers (Anthropic, OpenAI, Groq, Google Gemini) and integrates natively with Salesforce, with Databook's Account POV workflow embedded in Salesforce Sales Agent for 2,400+ AEs.
Databook operates an enterprise SaaS subscription model with quote-based, annual or multi-year contracts, deliberately limiting new customer additions per quarter to ensure high-impact delivery. The company was founded in 2020 and is headquartered in Palo Alto, with additional offices in London, Toronto, and Mumbai and operations across 10+ countries. It has raised approximately $71 million across three rounds — a $5M seed (July 2020), a $16M Series A led by M12 with Salesforce Ventures (April 2021), and a $50M Series B led by Bessemer Venture Partners at a $550M post-money valuation (February 2022). Backers also include DFJ Growth and Threshold Ventures. The company holds SOC 2 Type II certification and operates with 51–100 employees.
Databook firmographics
Firmographics- Name
- Databook
- Legal name
- Databook
- Website
- https://databook.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Databook is an AI-powered decision system for enterprise B2B sales teams. Its platform combines verified outside-in intelligence, sales-tuned reasoning, and configurable AI coaches to help large GTM organizations improve pipeline, win rates, and deal sizes.
- Ownership category
- akta.pro rank
Databook industry classification
Industry- Product category
- Enterprise Sales Intelligence Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where Databook is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Databook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Annual or multi-year subscription-based pricing for enterprise GTM teams. Works with a limited number of new customers each quarter to ensure high-impact delivery. Quote-based pricing tailored to enterprise needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription - Custom pricing based on team size and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Databook product offering
Product offeringCore offering
Databook is an AI-powered Strategic Relationship Management (SRM) platform that serves as a decision system for enterprise sales. The core Databook Platform combines verified outside-in market intelligence (10-Ks, earnings, news, hiring, technographics, financials across 25M accounts) with first-party CRM data through an Advanced Reasoning Engine and a real-time Customer Context Graph. On top of this foundation, the platform delivers Guided Coaches (Exec Meeting Prep, Opportunity Sizing, Prospecting Sequence, Prospector Coach), the GTM AI Studio for configuring AI workflows, DatabookAI as a conversational interface, an AI Asset Builder, and custom Enterprise AI Agents delivered via Forward Deployed Engineers.
Product overview
Databook is an AI-powered decision system for enterprise sales, positioned as a platform-plus-modules architecture. The core Databook Platform combines three interconnected components: Outside-In Radar (verified market intelligence from licensed and proprietary data), the Advanced Reasoning Engine (enterprise-sales reasoning that interprets data), and the Customer Context Graph (customer-back account models). These core components power Guided Coaches including Exec Meeting Prep Coach, Opportunity Sizing Coach, and Prospecting Sequence Coach—customizable sales agents that provide turn-by-turn guidance. The GTM AI Studio enables configuration of AI workflows, while AI Asset Builder and Asset Templates create branded sales materials. DatabookAI provides the conversational interface for interacting with the system. The Analytics module delivers CRO Dashboard visibility. Enterprise customers can also access custom AI Agents built on the platform via Forward Deployed Engineers engagement or self-service through AI Studio.
Differentiator
Problem solved
Functional benefit
Products and services
- Databook Platform The core decision system for enterprise sales that combines verified outside-in signals (10-Ks, earnings, news, hiring, technographics, financials across 25M accounts) with first-party CRM and engagement data, powered by an Advanced Reasoning Engine and a real-time Customer Context Graph, delivered as an enterprise SaaS subscription to GTM teams at $100M+ revenue companies.
- GTM AI Studio Configuration environment within the GTM Control Center that lets enterprise customers configure Databook's AI coaches, prompts, guardrails, and rollouts in one place, including an AI Asset Builder for on-brand decks, briefs, and account plans grounded in customer context.
- DatabookAI Conversational AI assistant for the Databook platform that lets sellers and sales leaders ask natural-language questions, get guidance on accounts, and receive decision-ready outputs such as executive prep briefs, opportunity sizing analyses, and prospecting sequences.
- Enterprise AI Agents Custom AI agents built on the Databook platform for enterprise GTM workflows, available in three shapes — Coach (guided multi-step interactions), Tailored Asset (generation workflows producing decks and documents), and One-Click Prompt (single-trigger workflows) — delivered via Forward Deployed Engineers or self-service through the AI Studio.
Quantifiable outcome
- 2.2x pipeline coverage lift
- +10 more outcomes
Companies that use Databook
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Databook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Databook partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- AnthropiccoreLLM provider for Databook's AI-powered platform. Anthropic's Claude models power DatabookAI capabilities.
- OpenAIcoreLLM provider for Databook's AI-powered platform. OpenAI's GPT models integrated into the reasoning engine.
- DatabrickscoreData processing and analytics partner. Also a customer using Databook for their own sales motion. CEO co-founder featured in customer case studies.
- Auth0coreAuthentication partner for secure user authentication and login session management across the Databook platform.
- SalesforceflagshipIntegration with Salesforce CRM. Also a customer. Databook's Account POV workflow embedded in Salesforce Sales Agent, accessible to 2,400+ account executives.
- MongoDBcoreManaged cloud database service powering Databook's data infrastructure.
- AWScoreCloud computing services provider for Databook's infrastructure.
- StripecorePayment processing partner for credit card subscriptions.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Databook competitors and assessment
Company assessmentBroad incumbents
- Microsoft Copilot for Sales: Microsoft Copilot for Sales is a broad incumbent sales AI offering bundled with Microsoft 365 and Dynamics. Databook's M12-backed relationship and Microsoft as a customer create overlap, but Copilot is positioned inside the Microsoft enterprise stack as a default sales AI option.
- Salesforce Einstein: Salesforce Einstein is the AI layer within the Salesforce CRM platform and serves as both a partner (Databook is embedded in Salesforce Sales Agent) and a broad incumbent competitor. It offers overlapping sales AI capabilities across the same enterprise CRM buyer base that Databook targets.
Direct peers
- Clari: Clari is a direct competitor in revenue operations and sales forecasting analytics for enterprise GTM teams. Both position AI-driven visibility into pipeline, deal risk, and forecast accuracy as the core value prop for CROs and RevOps leaders at large enterprises.
- ZoomInfo: ZoomInfo is a direct competitor in B2B sales intelligence and go-to-market data. Both sell verified account and contact intelligence to enterprise sales teams, with overlap in account prioritization and buyer intelligence workflows.
- Gong: Gong is a direct competitor in the AI sales intelligence space, using conversation and deal data to surface pipeline insights. Both target enterprise revenue teams and overlap on account intelligence, deal inspection, and coaching workflows, though Gong is more anchored in conversation vs. Databook's outside-in account data.
- 6sense: 6sense is a direct competitor in account intelligence and AI-driven revenue orchestration for enterprise B2B sales. Both leverage external intent and firmographic signals to help sellers prioritize and engage accounts, targeting similar enterprise GTM teams.
- Outreach: Outreach is a direct competitor in enterprise sales execution software, offering AI-driven sequencing, prospecting, and deal workflows. Both target large enterprise sales teams and overlap in guided selling and account engagement workflows.
- Demandbase: Demandbase is a direct competitor in account-based marketing and sales intelligence for enterprise B2B teams. Both use firmographic and intent data to help enterprise sales teams identify, prioritize, and engage target accounts.
- Salesloft: Salesloft (Drift) is a direct competitor in sales engagement and conversation intelligence for enterprise teams. Both compete for enterprise sales-tech budget with AI-assisted workflows spanning prospecting, deal management, and rep coaching.
Emerging players
- Apollo.io: Apollo.io is an emerging player in sales intelligence and prospecting data, serving a broader SMB-to-mid-market segment than Databook's enterprise focus. It overlaps with Databook on account intelligence and contact data but competes primarily downmarket.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Databook social profiles
Digital presenceDatabook compliance and trust
Trust signalCompliance1 record
Databook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Databook leadership team
Management profileNumber of profiles
Profiles9 records
Databook funding detail
Funding detailFunding overview
Funding rounds3 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Databook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Databook
What does Databook do?
Databook is an AI-powered Strategic Relationship Management (SRM) platform that serves as a decision system for enterprise sales. The core Databook Platform combines verified outside-in market intelligence (10-Ks, earnings, news, hiring, technographics, financials across 25M accounts) with first-party CRM data through an Advanced Reasoning Engine and a real-time Customer Context Graph. On top of this foundation, the platform delivers Guided Coaches (Exec Meeting Prep, Opportunity Sizing, Prospecting Sequence, Prospector Coach), the GTM AI Studio for configuring AI workflows, DatabookAI as a conversational interface, an AI Asset Builder, and custom Enterprise AI Agents delivered via Forward Deployed Engineers.
Is Databook a public or private company?
Databook is a private company. It is classified as venture growth investor backed and is currently operating.
When was Databook founded?
Databook was founded in 2020. It employs 51 to 100 people.
Where is Databook based?
Databook is headquartered in Palo Alto, United States, in the North America region.
How does Databook make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are Databook's main competitors?
Broad incumbents on record are Microsoft Copilot for Sales and Salesforce Einstein. Direct peers are Clari, ZoomInfo, Gong, 6sense, Outreach, Demandbase and Salesloft. Apollo.io is listed as an emerging player.
Does Databook have an API?
Yes. Databook provides an API that enables enterprise connectors and gets the right intelligence where it needs to go, both within the data foundation and other internal applications. The API supports capabilities including company research and signal detection (get_company_basic_info), contact selection and persona mapping (get_executive), and output generation (render_markdown for prospecting sequences). Available to enterprise customers as part of the GTM Control Center with GTM AI Studio for configuring coaches, prompts, guardrails, and rollouts. Developer documentation is at No Information.
What industry is Databook in?
Databook's product category is Enterprise Sales Intelligence Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 51321 and its SIC code is 7372.