Better Trucks
- Company typePrivate
- Founded2019
- HeadquartersDowners Grove, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Better Trucks firmographics
Firmographics- Name
- Better Trucks
- Legal name
- Better Trucks Last Mile, Inc.
- Website
- https://bettertrucks.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Better Trucks industry classification
Industry- Product category
- Last-Mile Parcel Delivery
- NAICS
- Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (4922), General Freight Trucking, Local (48411)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Non-Time-Definite Parcel (Day-Definite) (TLAAACAE)
- akta.pro secondary industry
- Hotshot / Sprinter Van / Straight Truck Expediting (TLADANAE)
Keywords
Where Better Trucks is headquartered
LocationHeadquarters
- HQ city
- Downers Grove
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Better Trucks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Parcel Delivery Services: Better Trucks generates revenue through arranging and orchestrating residential parcel deliveries for retailers, e-commerce firms, and fulfillment centers. Services include same-day, next-day, two-day, and ground delivery options. Pricing is simplified compared to national carriers and includes dynamic pricing capabilities based on capacity utilization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Same-day delivery for morning purchases delivered in the evening |
| Transaction based/ take rate | Pay-as-you-go | Next-day delivery - buy today, get tomorrow |
| Transaction based/ take rate | Pay-as-you-go | Two-day delivery standard option |
| Transaction based/ take rate | Pay-as-you-go | 2-5 day delivery windows for cost-effective lightweight parcels |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Better Trucks product offering
Product offeringCore offering
Better Trucks is a regional, last-mile parcel delivery platform that arranges and orchestrates rapid residential deliveries for retailers, e-commerce firms, and fulfillment centers. The company offers same-day, next-day, two-day, and ground delivery services through proprietary technology including AI-powered address validation, real-time tracking, and an open API architecture integrating with 50+ logistics and e-commerce platforms. Coverage extends to over 40% of U.S. households with a strong Midwest foundation and growing Northeast, Southeast, and Texas footprint.
Product overview
Better Trucks is a technology-driven regional last-mile delivery platform built for digital commerce, founded in 2019. The company operates a platform-plus-modules architecture consisting of the core Better Trucks Delivery Platform (same-day, next-day, two-day, and ground delivery services) enhanced by proprietary technology modules including Checkpoint (AI-powered address validation with geofencing) and Vestigo (no-code parcel tracking platform). The platform features an open API architecture integrating with 50+ logistics and e-commerce platforms, providing real-time tracking, dynamic pricing, and connectivity across its delivery network covering over 40% of U.S. households.
Differentiator
Problem solved
Functional benefit
Brands
- Checkpoint: AI-powered customer address validation technology that uses multiple data sources, human oversight, and geofencing to ensure precise, accurate delivery addresses.
- Vestigo
Products and services
- Same-Day Parcel Delivery
Quantifiable outcome
- 98%+ on-time delivery rate for next-day and two-day shipping
- +5 more outcomes
Companies that use Better Trucks
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Better Trucks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature5 records
Better Trucks partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Uber FreightflagshipExpanded commercial partnership and strategic investment where Uber Freight leverages Better Trucks' technology, operational capability, and scaled delivery network to significantly expand its last-mile capabilities. The partnership enhances Uber Freight's End-to-End Logistics offering, allowing customers to extend delivery from store or fulfillment locations directly to consumers' doorsteps. Better Trucks now provides key capabilities including connected technology ecosystem with 50+ platform integrations, sortation technology at seven sortation centers, and address validation and geocoding services.
- ShipWisecoreIntegration partnership offering ShipWise users faster onboarding (24-48 hours), more accurate deliveries, and direct access to Better Trucks' technology-first final-mile network. ShipWise customers can access Better Trucks' next-day, two-day, and ground delivery services. The partnership expands delivery reach to over 40% of U.S. households with strong regional foundation in the Midwest and growing coverage across the Northeast, Southeast, and Texas.
- GLS (General Logistics Systems)coreStrategic partnership enabling mutual customers to leverage expanded coverage and better rates. GLS customers on the West Coast can access Better Trucks' network for lower rates by routing shipments eastbound, while Better Trucks customers gain access to GLS's West Coast coverage. The partnership allows seamless integration where customers can ship with GLS or Better Trucks labels with the same visibility. Onboarding for integrated customers can be completed in as little as a week and a half.
- ShippocoreIntegration partnership enabling merchants on Shippo's platform to access Better Trucks as a carrier option. Shippo's API multi-carrier solution connects carriers with e-commerce platforms, allowing shippers to see different rates and create labels with various carriers including Better Trucks.
- FillogiccoreStrategic partnership with end-to-end supply chain solution provider. Fillogic focuses on middle-mile efficiency using shopping mall locations as consolidation/deconsolidation points. Better Trucks serves as a delivery marketplace partner, with vision for Fillogic nodes to become nodes in Better Trucks' network. Packages can flow through Fillogic network or use Fillogic facilities as sortation centers with Better Trucks drivers picking up from those facilities.
- EasyPostcoreIntegration partnership where EasyPost's API multi-carrier solution connects Better Trucks with various e-commerce platforms, enabling shippers to access Better Trucks rates and create labels. EasyPost competes for e-commerce volume among carriers.
- DaVinci Micro FulfillmentcorePartnership with micro-fulfillment company enabling point-to-point deliveries. DaVinci's decentralized inventory model complements Better Trucks' last-mile delivery capabilities. The partnership enables faster, more cost-effective fulfillment by positioning inventory closer to end customers.
- ClearjetminorFeatured in Episode 15 of Better Yet podcast. Clearjet leverages underused narrowbody aircraft for cost-effective two-day parcel delivery using air and ground transport, representing innovation in the parcel delivery space.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Better Trucks competitors and assessment
Company assessmentDirect peers
- Veho: Tech-enabled last-mile parcel carrier serving e-commerce shippers with similar regional coverage model, real-time tracking, and API integrations. Closest direct competitor in the residential last-mile space Better Trucks operates in.
- OnTrac: Regional parcel carrier (formerly LaserShip/OnTrac) offering ground delivery services with a similar regional-network approach challenging UPS/FedEx on cost and transit times in defined geographies.
- AxleHire: Same-day and next-day last-mile delivery carrier focused on e-commerce shippers with API-driven platform and gig-driver model — highly comparable service offering and customer base to Better Trucks.
- GLS (General Logistics Systems US): Cross-border parcel carrier with U.S. ground operations. Better Trucks has a formal strategic partnership with GLS to extend coverage on both coasts, indicating directly comparable service profiles and overlapping customer sets.
- Roadie (UPS): Crowdsourced same-day delivery platform acquired by UPS, offering residential last-mile services with technology-driven routing and tracking — comparable crowdsourced model and customer segment to Better Trucks.
Broad incumbents
- UPS (United Parcel Service): Incumbent national parcel carrier and one half of the duopoly Better Trucks explicitly targets. Overlaps in residential parcel delivery but at national scale with legacy infrastructure; Better Trucks positions against UPS on price and tech.
- FedEx: Incumbent national parcel carrier and the other half of the duopoly Better Trucks targets. Provides overlapping ground residential services but with broader portfolio (air, freight) and legacy systems.
- USPS (United States Postal Service): National postal service handling the largest share of U.S. parcel volume and the default last-mile for many shippers. Better Trucks' content explicitly references positioning around USPS service shifts, indicating direct competitive overlap.
Emerging players
- ShipBob: Tech-enabled 3PL/fulfillment provider offering distributed inventory and shipping including last-mile delivery options for e-commerce brands. Comparable e-commerce shipper base and integration-driven GTM.
- DoorDash Logistics (DoorDash Drive): Last-mile delivery arm leveraging DoorDash's driver network for same-day parcel delivery from retailers. Comparable consumer-grade tracking experience (which Better Trucks explicitly references) and growing overlap in e-commerce residential delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Better Trucks social profiles
Digital presenceBetter Trucks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Trucks leadership team
Management profileNumber of profiles
Profiles3 records
Better Trucks funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Trucks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Trucks
What does Better Trucks do?
Better Trucks is a regional, last-mile parcel delivery platform that arranges and orchestrates rapid residential deliveries for retailers, e-commerce firms, and fulfillment centers. The company offers same-day, next-day, two-day, and ground delivery services through proprietary technology including AI-powered address validation, real-time tracking, and an open API architecture integrating with 50+ logistics and e-commerce platforms. Coverage extends to over 40% of U.S. households with a strong Midwest foundation and growing Northeast, Southeast, and Texas footprint.
Is Better Trucks a public or private company?
Better Trucks is a private company. It is classified as venture growth investor backed and is currently operating.
When was Better Trucks founded?
Better Trucks was founded in 2019. It employs 101 to 250 people.
Where is Better Trucks based?
Better Trucks is headquartered in Downers Grove, United States, in the North America region.
How does Better Trucks make money?
One revenue line is on record: parcel Delivery Services.
Who are Better Trucks's main competitors?
Direct peers on record are Veho, OnTrac, AxleHire, GLS (General Logistics Systems US) and Roadie (UPS). Broad incumbents are UPS (United Parcel Service), FedEx and USPS (United States Postal Service). Emerging players are ShipBob and DoorDash Logistics (DoorDash Drive).
Does Better Trucks have an API?
Yes. Better Trucks offers an open API architecture that integrates with more than 50 leading logistics and e-commerce platforms, enabling seamless data flow and collaboration across their delivery network. The API supports address validation, geocoding, real-time tracking, and sortation technology integration. Developer documentation is at www.bettertrucks.com.
What industry is Better Trucks in?
Better Trucks's product category is Last-Mile Parcel Delivery. Its primary akta.pro industry code is TLAAACAE, Non-Time-Definite Parcel (Day-Definite), with a secondary code of TLADANAE, Hotshot / Sprinter Van / Straight Truck Expediting. Its NAICS code is 4921 and its SIC code is 4210.