Phorest

Name

Phorest

Legal name

NDEVOR SYSTEMS LIMITED

Website

https://phorest.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Salon & Spa Management Software

NAICS

Software Publishers (5132), Software Publishers (513210)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Salon management software
• Spa management software
• Aesthetic clinic software
• Salon booking platform
• Beauty business software

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Fees: Recurring SaaS subscription fees for salon management software, with tiered pricing based on business size. Contracts auto-renew annually with 2-month termination notice.
2. Payment Processing (PhorestPay): Revenue from payment processing services via integrated Stripe terminal, including transaction fees and cashless tipping (PhorestTips) with 5% fee on tips
3. Additional Services: Hardware sales (card terminals), usage-based fees for WhatsApp, AI Front Desk, and Cheat Sheets with overage charges, professional services for bespoke reporting
4. Online Store & Gift Vouchers: E-commerce functionality for selling products, gift cards and vouchers with 24/7 revenue generation

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Phorest sells an all-in-one cloud-based SaaS platform that enables salons, spas, and aesthetic clinics to manage scheduling, online booking, client records, point-of-sale, payment processing (PhorestPay), cashless tipping (PhorestTips), staff rostering, inventory, and marketing automation from a single system. The offering is delivered via web and mobile apps and is sold primarily through annual subscription contracts with tiered, quote-based pricing for single-location and multi-location operators.

Product overview

Phorest is a unified all-in-one SaaS platform for salon, spa, and aesthetic clinic management. The core platform serves as the central system integrating scheduling, client management, POS, payments, and marketing. The product portfolio includes multiple integrated modules: scheduling/online booking, client CRM, consultation forms, staff management, POS/PhorestPay for payment processing, the PhorestTips cashless tipping service, inventory management, and a comprehensive marketing suite with SMS/email automation, loyalty programs, referral tools, Phorest Ads Manager for social advertising, and an online store. Additional capabilities include PhorestGo (staff/management mobile app), PhorestGuest (self-check-in app), video consultations, and AI-powered automation features. The platform is designed for multi-location operations and offers industry-specific solutions for hair salons, beauty salons, med-spas, nail salons, barbershops, and spas.

Differentiator

Problem solved

Functional benefit

Brands

• PhorestGo: Mobile app for salon staff to manage their business, goals, results and bookings
• PhorestGuest
• PhorestPay
• PhorestTips
• Phorest FM
• Phorest Ads Manager
• Phorest Summit

Products and services

• Phorest Salon & Clinic Management Platform All-in-one cloud-based SaaS platform for hair salons, beauty salons, nail salons, barbershops, day spas, and aesthetic clinics that unifies scheduling, online booking, client CRM, point-of-sale, payment processing, marketing automation, staff rostering, inventory, and reporting. Sold as annual subscription contracts with quote-based tiered pricing for single-location and multi-location operators.
• PhorestPay Integrated payment processing solution combining Phorest POS software with a touch-screen card terminal and cashless payment options, powered by Stripe for PCI-compliant transactions. Generates transaction-fee revenue for Phorest on every card payment processed through the platform.
• PhorestTips Cashless tipping service that lets stylists and beauty professionals collect gratuities directly from customers via card, with settlements routed to staff's own PhorestPay accounts. Operated in partnership with Stripe; Phorest charges a 5% fee on tips.
• PhorestGo Mobile application that lets salon staff and managers oversee appointments, manage their own booking calendars, track goals and performance, manage inventory, and run marketing activities from any device.
• PhorestGuest Self-check-in mobile application that allows salon and clinic customers to check in on arrival, alerting staff that their next appointment is waiting and enabling deskless salon operations.
• Branded Client Booking App Custom-branded mobile app built per salon for their clients to schedule, rebook, and manage appointments online with deposit-based booking security. Distributed through the Apple App Store and Google Play; salons set up Apple Developer accounts and Phorest builds the apps from templates.
• Phorest Ads Manager Digital advertising management tool that enables salons to run Facebook and Instagram ad campaigns with simplified setup and results tracking, leveraging the Meta integration for client acquisition and retention.

Quantifiable outcome

• Togninis Hair achieved 10,000% ROI from automated rebooking SMS reminders with less than 2% no-show rate
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

17 partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is the payment processing partner powering PhorestPay, handling all card transactions with highest PCI compliance. PhorestTips cashless tipping service is also powered by Stripe, with direct contractual relationship between Stripe and salon employees receiving tips.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is the cloud infrastructure provider hosting all Phorest systems. Phorest infrastructure runs across multiple AWS availability zones for resilience and redundancy.
• MetaminorGTM or Marketing PartnerFacebook and Instagram integration for Phorest Ads Manager and reputation management with review posting to social profiles.
• VishminorGTM or Marketing PartnerKey sponsor of Convergence Beauty Wellness Science Summit 2026, a beauty industry educational event.
• Phenix Salon SuitesminorGTM or Marketing PartnerIndustry partner sponsoring Convergence Beauty Wellness Science Summit 2026.
• PodiumminorGTM or Marketing PartnerCo-sponsor of Aesthetic Tech, Innovation & AI Summit at Medical Spa Show 2026.
• VagarominorGTM or Marketing PartnerCo-sponsor of Aesthetic Tech, Innovation & AI Summit at Medical Spa Show 2026.
• BoulevardminorGTM or Marketing PartnerCo-sponsor of Aesthetic Tech, Innovation & AI Summit at Medical Spa Show 2026.
• IllumeminorGTM or Marketing PartnerCo-sponsor of Aesthetic Tech, Innovation & AI Summit at Medical Spa Show 2026.
• MedvelleminorGTM or Marketing PartnerCo-sponsor of Aesthetic Tech, Innovation & AI Summit at Medical Spa Show 2026.
• MarketStormminorGTM or Marketing PartnerCo-sponsor of Aesthetic Tech, Innovation & AI Summit at Medical Spa Show 2026.
• The Data Co.minorGTM or Marketing PartnerCo-sponsor of Aesthetic Tech, Innovation & AI Summit at Medical Spa Show 2026.
• MegaminorGTM or Marketing PartnerCo-sponsor of Aesthetic Tech, Innovation & AI Summit at Medical Spa Show 2026.
• Urban Sports ClubminorGTM or Marketing PartnerEmployee wellness benefit partnership offering Urban Sports Club membership to Phorest employees in Germany.
• LinkedIn LearningminorGTM or Marketing PartnerEmployee learning and development benefit providing LinkedIn Learning access to Phorest staff.
• Open Doors InitiativeminorStrategic or Co-development PartnerPhorest is a member of the Open Doors Initiative in Ireland, which helps people in need access education and employment opportunities.
• Keune HaircosmeticsminorGTM or Marketing PartnerSponsor of Convergence Beauty Wellness Science Summit 2026, beauty industry partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mindbody: Mindbody is a leading SaaS platform for salons, spas, fitness studios, and wellness businesses, offering booking, payments, marketing, and marketplace functionality. It is one of the largest incumbents in Phorest's core vertical with overlapping customer segments.
• Fresha: Fresha is a beauty and wellness marketplace and SaaS platform offering free business software with integrated payments. It directly competes with Phorest for hair salons, beauty salons, and spa customers globally.
• Vagaro: Vagaro provides salon, spa, and fitness business management software with booking, POS, payments, and marketing tools. It is a direct competitor to Phorest across the beauty and wellness vertical and co-sponsors the Medical Spa Show 2026 alongside Phorest.
• Boulevard: Boulevard offers salon and spa management software focused on premium client experience, with booking, payments, and client management features. It competes with Phorest particularly in the higher-end and multi-location operator segments.
• Zenoti: Zenoti is an enterprise SaaS platform for beauty, wellness, and medi-spa businesses, offering booking, CRM, marketing, payments, and inventory. It competes with Phorest in the upper end of the market including multi-location chains and medi-aesthetics.
• StyleSeat: StyleSeat is an online booking and business management platform for beauty and wellness professionals, with marketplace discovery features. It overlaps with Phorest's SMB salon and barbershop segments, particularly in North America.
• Booker by Mindbody: Booker (now part of Mindbody) is a SaaS platform for spas and salons offering online booking, marketing, and business management. It serves as another direct competitor in the same vertical with overlapping feature set.

Regional players

• Treatwell: Treatwell is a leading hair and beauty booking marketplace and SaaS provider primarily serving the UK and European markets. It overlaps with Phorest's UK and European customer base in salons and beauty salons.
• SalonIQ: SalonIQ is a UK-focused salon software provider with booking, CRM, and POS functionality. It is a regional peer competing primarily with Phorest in the UK and Irish salon market.

Broad incumbents

• Square Appointments (Block): Square Appointments is a general-purpose scheduling and POS product from Block, targeting service-based SMBs including salons. It is a broad incumbent that competes on price and ecosystem rather than vertical specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubephorest.com/fm
• Xx.com/thephorestword
• Facebookfacebook.com/phorestsalonsoftware
• LinkedInlinkedin.com/company/phorest

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phorest