Ovom Care
- Company typePrivate
- Founded2023
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
Ovom Care firmographics
Firmographics- Name
- Ovom Care
- Legal name
- Ovom Care GmbH
- Website
- https://ovomcare.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ovom Care industry classification
Industry- Product category
- Fertility Treatment Services
- NAICS
- Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)
Keywords
Where Ovom Care is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Ovom Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Fertility Treatment Services: Primary revenue from fertility treatment services including IVF cycles, egg freezing, IUI, donor programs, and complementary services. Treatment costs range from €900 for IUI to €7,750 for IVF with donor eggs. Additional revenue from medication management, diagnostic tests, and cryostorage services.
- Success-based Pricing: Outcome-based pricing model where patients with 65%+ chance of success qualify. Patients pay upfront for estimated number of cycles needed; if pregnancy not achieved, 75% of core treatment costs refunded.
- Financing Partnerships: Revenue facilitated through financing partnerships with Revolut, HSBC, Gaia, Klarna, and PayPal who provide loans and payment plans to patients, extending treatment access.
- Consultation Services: Initial medical consultations and second opinions generate revenue at €95 (PT) / £75 (UK). Follow-up consultations and ongoing care coordination services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Initial Medical Consultation |
| Unit Pricing | Pay-as-you-go | IVF Cycle |
| Unit Pricing | Pay-as-you-go | IVF Cycle with Donor Eggs |
| Unit Pricing | Pay-as-you-go | Egg Freezing |
| Unit Pricing | Pay-as-you-go | Intrauterine Insemination (IUI) |
| Unit Pricing | Pay-as-you-go | Frozen Embryo Transfer (FET) |
| Unit Pricing | Pay-as-you-go | Reciprocal IVF (ROPA) |
| Unit Pricing | Pay-as-you-go | IVF with Donor Sperm |
| Unit Pricing | Pay-as-you-go | PGT-A Testing |
| Subscription | Annual | Cryostorage |
| Outcome Based/ Performance | Multi-year contract | Success-based Pricing Package |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Ovom Care product offering
Product offeringCore offering
Ovom Care operates AI-driven fertility clinics that deliver personalized reproductive care including IVF, egg freezing, reciprocal IVF (ROPA), egg and sperm donation, intrauterine insemination, preimplantation genetic testing, fertility testing, and second-opinion consultations. Treatments are delivered through flagship and partner clinics in Portugal and the UK and supported by a proprietary Ovom Intelligence software suite and a digital Ovom patient app.
Product overview
Ovom Care operates as a hybrid digital-physical fertility care platform combining a mobile app with proprietary AI-driven intelligence modules and traditional fertility treatment services. The core offering includes the Ovom App for 24/7 patient access and six specialized Ovom Intelligence modules (Embryo Intelligence, Egg Intelligence, Sperm Intelligence, Uterine Intelligence, Treatment Intelligence, and Planning Intelligence) that use AI to analyze biological data and optimize treatment protocols. These AI modules are integrated into clinical fertility services including IVF, egg freezing, reciprocal IVF/ROPA, donor programs, preimplantation genetic testing (PGT), and intrauterine insemination (IUI). The company also offers a success-based pricing model ('No Baby No Fee') that refunds 75% of core treatment costs if pregnancy is not achieved.
Differentiator
Problem solved
Functional benefit
Products and services
- IVF (In Vitro Fertilization) Core assisted reproduction treatment in which eggs are fertilized in a lab and resulting embryos are transferred to the uterus, offered to individuals and couples facing infertility, LGBTQIA+ patients, and solo parents.
- Egg Freezing Cryopreservation of oocytes for women seeking to preserve fertility, including elective preservation and medical-oncofertility indications, with subsequent cryostorage and optional future IVF use.
- Reciprocal IVF / ROPA Reception of Oocytes from Partner cycle enabling both partners in a same-sex female couple to physically participate in conception, with one partner providing the egg and the other carrying the pregnancy.
- Egg and Sperm Donation Third-party gamete donation program enabling patients without viable own eggs or sperm to build a family, including donor matching, screening, and coordination with IVF cycles.
- Preimplantation Genetic Testing (PGT) Genetic screening of embryos prior to transfer to identify chromosomal abnormalities or specific hereditary conditions, intended for IVF patients seeking to reduce miscarriage risk and inherited disease.
- Intrauterine Insemination (IUI) Lower-complexity artificial insemination procedure placing prepared sperm directly into the uterus, offered as a first-line or donor-insemination option for selected patients.
- Fertility Testing Diagnostic workup including hormonal panels, ultrasound assessment, semen analysis, and ovarian reserve testing to evaluate reproductive health and guide treatment planning.
- Consultation and Second Opinion Specialist consultations providing personalized treatment plans and second-opinion reviews for patients, including international and self-referred patients seeking expert fertility advice.
- Ovom App Standalone digital patient application for Ovom Care patients, supporting treatment planning, medication tracking, appointment management, and access to Ovom Intelligence-driven insights across the care journey.
Quantifiable outcome
- 88% egg survival rate - well above industry average
- +2 more outcomes
Companies that use Ovom Care
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Ovom Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
Ovom Care partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- A.R.G.C. Limited (ARGC)coreARGC Limited, trading as ARGC, is a partner clinic providing fertility clinical treatment services to Ovom patients in London. Acts as a data controller with data access pursuant to contract for provision of fertility services. HFEA-licensed clinic.
- Gaia FamilysupportingFinancing partner offering success-based pricing and IVF financing for eligible US and UK patients. Patients make down-payment before treatment and only begin monthly payments upon successful IVF cycle.
- RevolutsupportingFinancing partner offering personal loans for European-based Ovom patients. APR starting at 4.99%. Loan amount credited to Revolut account upon eligibility.
- HSBC UKsupportingFinancing partner offering personal loans for UK-based Ovom patients. Loan amount credited to HSBC account upon eligibility.
- KlarnasupportingBuy now pay later option for breaking down treatment costs into monthly installments.
- PayPalsupportingBuy now pay later option for breaking down treatment costs into monthly installments.
- HubSpotsupportingCRM tool used to streamline and enhance efficiency of services provided to users. Manages customer relationships and marketing automation.
- Calendly LLCsupportingConsultation booking tool enabling simple, fast booking of consultations. Based in USA.
- TypeformsupportingFeedback and survey tool used to gather customer feedback and conduct surveys.
- Slack TechnologiessupportingCommunication platform used for internal team communication purposes.
- Brand AmbassadorssupportingFormer patients who share their journey on social media, blogs, or at events and earn commission for each successful referral. Access exclusive ambassador resources.
- Corporate & Business PartnerssupportingCompanies including femtech apps and employee benefits providers who collaborate to deliver fertility solutions to their audience. Includes competitive commission rates and joint marketing opportunities.
- Affiliate & Referral PartnerssupportingHCPs, influencers, and website owners who refer patients to Ovom and earn commissions for successful referrals. Flexible options include lead-based payments.
- Google AnalyticssupportingWeb analytics service used to analyze website usage and user interactions.
- Google AdSensesupportingAdvertising service used to display relevant advertisements on the website.
- Merantix AI CampussupportingAI innovation hub in Berlin where Ovom Care maintains an office presence, potentially supporting technology development and AI collaboration.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ovom Care competitors and assessment
Company assessmentDirect peers
- Apricity: UK/France-based digital fertility clinic combining at-home monitoring with partner clinics for treatment procedures. Closely mirrors Ovom's hybrid digital-physical model, virtual care coordination, and pan-European patient acquisition.
Broad incumbents
- IVI-RMA Global: World's largest fertility clinic network headquartered in Spain with extensive European and Latin American footprint. Operates full-service fertility clinics at scale; broad incumbent competing across the same IVF/egg-freezing/donor services Ovom offers.
- TFP Fertility: Large UK and European fertility clinic group (formerly The Fertility Partnership) operating multiple clinics across the UK, Poland, and other EU markets. Directly competes in IVF, egg freezing, and donor programs in the same geographies Ovom targets.
- Genea: Australia-headquartered global fertility provider with proprietary EmbryoScope technology and Biomedx lab automation. Comparable as a tech-forward fertility network investing in proprietary lab technology, though primarily operating outside Ovom's core European markets.
- Boston IVF / Kindbody: US fertility clinic network and women's health platform with hybrid virtual-plus-clinic delivery model. Comparable tech-enabled, multi-geography fertility operator with employer partnerships; competes for international patient segments Ovom serves.
Emerging players
- Hertility Health: UK-based women's reproductive health company offering at-home hormone testing, virtual consultations, and clinical referrals. Adjacent to Ovom as a digital-first fertility/women's health player, though focused on diagnostics and referral rather than full IVF delivery.
- Maven Clinic: US-based virtual care platform for women's and family health, including fertility benefits and care navigation. Comparable as a digital-first women's health platform with employer/B2B distribution, though not a direct IVF treatment provider.
- Carrot Fertility: US fertility benefits platform serving employers with fertility coverage, care navigation, and provider network access. Comparable B2B2C distribution model and outcome-aligned ethos (success-based elements), though not a clinic operator.
- Mojo: France/UK-based AI-driven male fertility company offering at-home semen analysis and clinical partnerships. Comparable as a European AI-first fertility startup targeting similar digitally native patients, though narrower focus on male factor.
- Future Family: US-based fertility financing and care-coordination platform with subscription pricing and loan partnerships. Comparable financial-innovation angle to Ovom's success-based pricing and financing partner stack (Revolut, HSBC, Klarna).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ovom Care social profiles
Digital presenceOvom Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ovom Care leadership team
Management profileNumber of profiles
Profiles4 records
Ovom Care funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ovom Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ovom Care
What does Ovom Care do?
Ovom Care operates AI-driven fertility clinics that deliver personalized reproductive care including IVF, egg freezing, reciprocal IVF (ROPA), egg and sperm donation, intrauterine insemination, preimplantation genetic testing, fertility testing, and second-opinion consultations. Treatments are delivered through flagship and partner clinics in Portugal and the UK and supported by a proprietary Ovom Intelligence software suite and a digital Ovom patient app.
Is Ovom Care a public or private company?
Ovom Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ovom Care founded?
Ovom Care was founded in 2023. It employs 11 to 50 people.
Where is Ovom Care based?
Ovom Care is headquartered in Berlin, Germany, in the Europe region.
How does Ovom Care make money?
Four revenue lines are on record. Fertility Treatment Services are the primary driver. The others are success-based Pricing, financing Partnerships and consultation Services.
Who are Ovom Care's main competitors?
Apricity is listed as a direct peer. Broad incumbents are IVI-RMA Global, TFP Fertility, Genea and Boston IVF / Kindbody. Emerging players are Hertility Health, Maven Clinic, Carrot Fertility, Mojo and Future Family.
Does Ovom Care have an API?
No public API is recorded for Ovom Care.
What industry is Ovom Care in?
Ovom Care's product category is Fertility Treatment Services. Its primary akta.pro industry code is HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility). Its NAICS code is 621 and its SIC code is 8011.