Leadsales
Leadsales is a Mexican SaaS company offering a conversational commerce CRM for WhatsApp, Facebook, and Instagram, serving 2,800+ SMB and e-commerce customers across Latin America via tiered subscriptions starting at $97/month.
- Company typePrivate
- Founded2020
- HeadquartersQuerétaro, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Leadsales does
Leadsales is a Mexican SaaS company founded in 2020 and headquartered in Querétaro that provides a conversational commerce CRM platform for managing customer interactions across WhatsApp, Facebook, and Instagram. The company serves over 2,800 small and medium-sized businesses and e-commerce operators across Latin America, offering a unified inbox with customizable sales funnels, automated messaging via Leadbot, mass messaging with Meta-approved templates, conversation assignment, and a public REST API for integrations. Pricing is tiered from $97/month (Basic) to $247+/month (Advanced), with usage-based WhatsApp Business API credits layered on top of the Professional and Advanced tiers as a hybrid revenue component.
The platform's technical foundation is anchored by an official WhatsApp Business API integration enabled through its Meta Business Partner status, an autonomous AI Agent for WhatsApp launched in 2025, and Leadbot's rule-based process automation. The company reports that its AI strategy has driven $1 million in additional annual recurring revenue within six months, compressed four-week engineering sprints into three-day prototypes, and reduced AWS infrastructure costs by 50%. Membership in the Nvidia Inception Program (2025) supports ongoing AI development, and three branded newsletters plus a Leadsales Academy support content-led customer education.
Leadsales employs between 51 and 100 people and has raised approximately $4.25 million across disclosed rounds, including a $3.7 million seed round in August 2023 led by Ulu Ventures and BluePointe Ventures, plus earlier pre-seed and Google for Startups Latino Founders Fund tranches. The go-to-market motion combines product-led growth (self-serve signup with Google authentication, 14-day free trial, tiered subscriptions, free utility tools such as WhatsApp link and QR generators) with sales-assisted demos and live group sessions for larger accounts. The company is led by CEO Roberto Peñacastro Ortega (Roby Peñacastro) and operates a Latin America expansion strategy funded by the seed round, including planned regional offices in additional countries beyond Mexico.
Leadsales firmographics
Firmographics- Name
- Leadsales
- Legal name
- Grupo Conexión Software, S.A.P.I. de C.V.
- Website
- https://leadsales.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Leadsales is a Mexican SaaS company offering a conversational commerce CRM for WhatsApp, Facebook, and Instagram, serving 2,800+ SMB and e-commerce customers across Latin America via tiered subscriptions starting at $97/month.
- Ownership category
- akta.pro rank
Leadsales industry classification
Industry- Product category
- Conversational Commerce CRM
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
- akta.pro secondary industries
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Leadsales is headquartered
LocationHeadquarters
- HQ city
- Querétaro
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Leadsales business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (WhatsApp Messenger Plan): Tiered subscription model offering CRM features for WhatsApp Messenger, Facebook, and Instagram with varying user limits, funnel capacity, conversations, and storage. The Básico plan targets basic operations while higher tiers add advanced automation and mass messaging capabilities.
- WhatsApp Business API Credits: Usage-based credit system where each credit initiates a WhatsApp conversation lasting 24 hours. Credits scale from 250 to 10,250 monthly across Professional and Advanced tiers. Customer-initiated conversations can be answered without consuming credits for 24 hours.
- Leadbot Watermark Removal: Optional paid add-on to remove the Leadsales watermark from automated chatbot responses, available to Professional and Advanced plan subscribers for an additional fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic WhatsApp Messenger CRM for small teams |
| Hybrid | Monthly | Professional WhatsApp API CRM with marketing automation |
| Hybrid | Monthly | Advanced enterprise CRM for large teams with unlimited scaling |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Leadsales product offering
Product offeringCore offering
Leadsales sells a social CRM SaaS platform that centralizes WhatsApp, Facebook, and Instagram conversations into a single workspace, with customizable sales funnels, mass messaging via Meta-approved templates, team collaboration, performance analytics, and AI-powered automation through Leadbot and an AI Agent for WhatsApp. The platform is offered in tiered subscriptions (Basic, Professional, Advanced) with usage-based WhatsApp Business API credits and serves SMBs and sales teams managing conversational commerce across Latin America.
Product overview
Leadsales is a unified social CRM platform built around WhatsApp and social media messaging. The core product is the Leadsales CRM Platform, which integrates WhatsApp (including WhatsApp Messenger, WhatsApp Business API, Facebook, and Instagram) into a single dashboard with customizable sales funnels, team collaboration, automated messaging via Leadbot, and performance analytics. AI capabilities are delivered through the AI Agent para WhatsApp module. The platform is accessible via web application, mobile apps (iOS and Android), and a Public API. Subscription tiers (Basic, Professional, Advanced) progressively unlock features including API integration, Leadbot automation, and AI Agent capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Leadbot: AI-powered chatbot service that automates customer responses with option-based conversations, configurable through the Leadsales platform.
- Leadsales Academy
Products and services
- Leadsales CRM Platform Social CRM platform that centralizes WhatsApp, Facebook, and Instagram messages in a single workspace, allowing businesses to organize chats in customizable columns, manage leads through sales funnels, assign conversations to team members, and track performance with analytics dashboards. Sold as a tiered SaaS subscription (Basic, Professional, Advanced) to SMBs and sales teams in Latin America.
- Leadbot AI-powered chatbot that automates customer responses on WhatsApp, providing quick replies, welcome messages, and configurable flows with multiple-choice response options to attend to customers outside business hours. Available with Professional and Advanced subscription tiers.
- AI Agent para WhatsApp Autonomous AI-powered agent that handles customer conversations on WhatsApp, automating responses and sales interactions through artificial intelligence. Generates $1 million in additional annual recurring revenue within six months of adoption and reduces AWS infrastructure costs by 50%.
- WhatsApp Business API Integration Official WhatsApp Business API integration enabling scalable, secure WhatsApp messaging with approved message templates, 24-hour conversation sessions, and Meta-compliant marketing capabilities. Available within Professional and Advanced plans with usage-based credits.
- Leadsales Public API REST API enabling developers and enterprise customers to programmatically access leads, funnels, user data, and platform resources, limited to 100,000 requests per subscription with API Token/Key authentication required.
- WhatsApp Link Generator Free online tool that generates custom WhatsApp click-to-chat links for businesses to share and enable direct WhatsApp conversations with customers.
- WhatsApp QR Generator Free online tool that generates QR codes for WhatsApp, allowing customers to instantly start conversations by scanning the code.
Quantifiable outcome
- $1 million additional annual recurring revenue generated within six months of AI adoption
- +4 more outcomes
Companies that use Leadsales
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Leadsales technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
Leadsales partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and strategic.
- Meta Platforms (Facebook, Instagram, WhatsApp)coreOfficial Meta Business Partner providing WhatsApp Business API integration capabilities, enabling scalable enterprise messaging with approved templates, 24-hour session windows, and compliance with Meta policies. The partnership includes official integration certification and access to Meta's business messaging infrastructure.
- Nvidia Inception ProgramstrategicAI startup accelerator program supporting Leadsales' AI-powered WhatsApp transformation technology. Provides access to Nvidia's resources, expertise, and ecosystem for developing AI solutions.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Leadsales competitors and assessment
Company assessmentEmerging players
- Yellow.ai: Enterprise conversational AI platform with omnichannel chatbots, voice agents and WhatsApp support; broader and more enterprise-tilted than Leadsales but converging on the same AI agent for WhatsApp opportunity.
- Gallabox: WhatsApp commerce and marketing platform with chatbot flows, broadcast campaigns and CRM integrations targeting D2C and SMB sellers; overlapping feature set with Leadsales focused on India and emerging markets.
Direct peers
- Zenvia: Brazil-based conversational commerce platform offering WhatsApp Business API, chatbots, mass messaging, and CRM-style campaign tools for LatAm SMBs and enterprises; the closest regional direct competitor to Leadsales with overlapping WhatsApp-first GTM motion.
- Take Blip: Brazilian conversational AI and messaging platform enabling WhatsApp, Instagram and Facebook commerce journeys with chatbot builder, campaigns and analytics; directly comparable to Leadsales in product surface and target SMB/mid-market LatAm customers.
- Wati: WhatsApp Business API platform with shared inbox, chatbot builder, broadcast/mass messaging, and CRM-style pipeline management; competes head-to-head with Leadsales for SMB conversational commerce customers, particularly across emerging markets.
- Respond.io: Omnichannel messaging inbox and automation platform with strong WhatsApp API support, AI agents, and workflow automation; competes with Leadsales for SMB and mid-market sales teams managing WhatsApp/Instagram conversations at scale.
- AiSensy: WhatsApp Business API platform offering bulk messaging, chatbots, CRM integrations and shared team inbox; comparable SMB-focused WhatsApp-first product competing for similar LatAm and global SMB customers.
- Interakt: WhatsApp Business API solution from Jio Haptik covering chatbot flows, shared inbox, broadcasts and CRM for SMB sales and support teams; directly comparable feature set and WhatsApp-first positioning.
Broad incumbents
- Twilio (Twilio Flex / MessagingX): Global communications platform providing WhatsApp Business API, programmable messaging and a Flex contact center; broader incumbent whose WhatsApp capabilities overlap with Leadsales' CRM surface and are a key upstream dependency for the ecosystem.
- HubSpot (WhatsApp integration): Global CRM and marketing automation platform with native WhatsApp messaging features and partner ecosystem; a broader incumbent that competes for the same conversational commerce use cases at higher price points and larger customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
Leadsales social profiles
Digital presenceLeadsales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadsales leadership team
Management profileNumber of profiles
Profiles1 record
Leadsales funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadsales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadsales
What does Leadsales do?
Leadsales sells a social CRM SaaS platform that centralizes WhatsApp, Facebook, and Instagram conversations into a single workspace, with customizable sales funnels, mass messaging via Meta-approved templates, team collaboration, performance analytics, and AI-powered automation through Leadbot and an AI Agent for WhatsApp. The platform is offered in tiered subscriptions (Basic, Professional, Advanced) with usage-based WhatsApp Business API credits and serves SMBs and sales teams managing conversational commerce across Latin America.
Is Leadsales a public or private company?
Leadsales is a private company. It is classified as venture growth investor backed and is currently operating.
When was Leadsales founded?
Leadsales was founded in 2020. It employs 51 to 100 people.
Where is Leadsales based?
Leadsales is headquartered in Querétaro, Mexico, in the Latin America region.
How does Leadsales make money?
Three revenue lines are on record. SaaS Subscription (WhatsApp Messenger Plan) is the primary driver. The others are whatsApp Business API Credits and leadbot Watermark Removal.
Who are Leadsales's main competitors?
Emerging players on record are Yellow.ai and Gallabox. Direct peers are Zenvia, Take Blip, Wati, Respond.io, AiSensy and Interakt. Broad incumbents are Twilio (Twilio Flex / MessagingX) and HubSpot (WhatsApp integration).
Does Leadsales have an API?
Yes. The Leadsales Public API is a REST interface that allows different programs and services to communicate securely over the internet. It enables clients to obtain lead information including: lead list, ID, name, email, phone, company, funnel, stage, assignment, funnel list, funnel name, number of leads, number of leads per stage, list of registered users in their workspace, role, last login date, and more. Clients are limited to 100,000 API requests and need to acquire an API Token or API Key (authentication credentials) which has an associated cost determined by the Subscription.
What industry is Leadsales in?
Leadsales's product category is Conversational Commerce CRM. Its primary akta.pro industry code is BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541810 and its SIC code is 7372.