Frame - Fertility & Family Building

Name

Frame - Fertility & Family Building

Legal name

Reframe Health, Inc.

Website

https://framefertility.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Frame is a virtual fertility care platform that delivers research-backed assessments, personalized coaching, and care navigation to individuals and couples planning families, operating through both direct consumer sign-up and OB/GYN, fertility clinic, and primary care partnerships.

Ownership category

akta.pro rank

Product category

Virtual Fertility Care

NAICS

Family Planning Centers (621410), Home Health Care Services (62161)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

akta.pro secondary industry

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

Keywords

• Virtual fertility care
• Fertility coaching services
• Family building platform
• Preconception care navigation
• Fertility care coordination

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription-Based Fertility Coaching & Virtual Care: Frame generates revenue through subscription-based access to their virtual care platform, fertility coaching services, and personalized care plans. Patients pay for ongoing access to board-certified fertility coaches, clinicians, and care coordination services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Frame provides subscription-based virtual fertility care, including personalized fertility evaluation, dedicated care team pairing with board-certified coaches and clinicians, live virtual visits, and ongoing support via text, email, or calls. The platform partners with OB/GYNs, fertility clinics, and primary care teams to deliver coordinated fertility coaching and care navigation for individuals and couples from preconception through treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Frame for Patients Subscription-based virtual fertility care and coaching service for individuals and couples. Provides a research-backed digital assessment, personalized step-by-step care plan, dedicated care team pairing (medical providers, coaches, care coordinators), live virtual visits, and ongoing support via text, email, or calls from preconception through IVF and other treatments.
• Frame for Clinicians Clinical partnership offering for OB/GYNs, fertility clinics, and primary care teams that enables them to extend coordinated virtual care to their patients, with Frame providing supplemental fertility coaching, care navigation, and care coordination support between visits.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• OB/GYNscoreChannel Partner/ Reseller/ DistributorFrame partners with OB/GYNs to deliver virtual care, coaching, and care navigation to patients. OB/GYNs refer patients to Frame for enhanced fertility support and ongoing guidance between visits.
• Fertility ClinicscoreChannel Partner/ Reseller/ DistributorFrame partners with fertility clinics to provide patients with additional coaching and care coordination support throughout their fertility treatment journey.
• Primary Care TeamscoreChannel Partner/ Reseller/ DistributorFrame partners with primary care teams to extend fertility support services to their patients, helping bridge gaps in care and provide continuous guidance.
• Reframe Healthcare Medical Group, P.A. / P.C.coreOthersReframe Healthcare Medical Group, P.A. / P.C. is the entity through which all clinical services are rendered for Frame. Frame operates as d/b/a under Reframe Health, Inc.

Scale indicators1 record

Direct peers

• Maven Clinic: Maven Clinic is a virtual care platform for women's and family health, with a strong fertility and family-building program serving both consumers and employer-sponsored benefits. It is the most directly comparable scaled competitor to Frame.
• Carrot Fertility: Carrot Fertility is a global fertility benefits platform serving employers and health plans, with embedded coaching, care navigation, and a wide provider network. Like Frame, Carrot pairs patients with dedicated experts for fertility journey support, but operates at much greater scale and primarily B2B2C.
• Progyny: Progyny is a public fertility benefits management company offering employer-sponsored plans with curated clinic networks, virtual coaching, and care navigation. It overlaps directly with Frame on the coaching and navigation layer and dominates the employer-sponsored fertility channel.
• Kindbody: Kindbody operates a hybrid model of fertility clinics and virtual care/coaching, including employer-sponsored benefits and DTC services. It is comparable to Frame on the coaching and care-navigation product surface and competes for the same patient and employer relationships.
• Apricity: Apricity is a virtual fertility clinic and care-navigation platform that pairs patients with fertility coaches and nurse navigators across the UK and US. It directly mirrors Frame's coach-led, whole-person model and targets the same fertility-journey use cases.
• Future Family: Future Family combines fertility financing with dedicated fertility coaching and concierge care navigation. It overlaps with Frame on the coaching/navigation product layer and on supporting patients through IVF and egg-freezing journeys.

Broad incumbents

• Ovia Health: Ovia Health (part of Labcorp) provides employer-sponsored digital health programs for women's and family health, including fertility, pregnancy, and postpartum. It overlaps with Frame on fertility coaching and education but operates as a broader women's health platform sold predominantly through employers and payers.
• Ro: Ro is a multi-specialty telehealth platform that includes a fertility and at-home testing vertical (Ro Fertility). It is a broad incumbent in the digital health space whose fertility offerings (DTC testing and clinician access) overlap with Frame on parts of the patient journey.
• Tia: Tia is a women's health primary care provider combining in-person clinics with virtual care, including gynecologic and preconception services. It is broader than Frame but competes for the same women's health patient relationships and frames its care as whole-person and longitudinal.

Emerging players

• WIN Fertility: WIN Fertility provides managed fertility benefits and care-navigation services, primarily to self-funded employers and payers. It is smaller and more focused on benefits administration than Frame but overlaps on the care-navigation/coaching layer.

Market position

Customer concentration

• LinkedInlinkedin.com/company/frame-fertility
• Instagraminstagram.com/meet_frame
• Xx.com/FertilityFrame
• Facebookfacebook.com/framefertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frame - Fertility & Family Building