What Courted does

Courted operates an AI-powered brokerage platform that helps residential real estate brokerages recruit agents, retain top producers, and conduct market research from a single integrated product. The platform ingests data from 190+ sources, including 200+ MLSs nationwide, to build comprehensive agent profiles and run machine learning models that predict agent movement, identify rising stars, and flag retention risks with stated 80% accuracy for departures. On top of this data layer, Courted layers generative AI tools (ComposeAI for personalized outreach, ResearchAI for natural-language market queries, and Courtney, an SMS-based market research assistant) and workflow modules for recruiting pipeline management, retention alerts, market share analysis, and team performance tracking.

The product is sold as a custom-priced annual SaaS subscription to enterprise and mid-market residential brokerages, with no public pricing tiers; customers include large independents and franchise-affiliated firms such as Windermere (7,000 agents), @properties Christie's International Real Estate, ONE Sotheby's, Jack Conway, Michael Saunders & Co., SERHANT., TTR Sotheby's, First Team Real Estate, LoKation Real Estate, and Epique Realty. Courted pursues a sales-led go-to-market with a direct field sales team, inside sales for mid-market, and distribution through industry partnerships including Leading Real Estate Companies of the World, NAR REACH, and an October 2025 integration with Cloze CRM.

The company was founded in 2022 in New York by Sean Soderstrom (CEO, formerly McKinsey and Compass), Dan Breitbach (CSO, McKinsey), and Joe Urciuoli (CTO, McKinsey). Courted has raised $6M in seed funding led by Human Capital (May 2022) and operates with a team of approximately 30-35 people across engineering, data, product, sales, and customer success.

Name

Courted

Legal name

Courted Real Estate, Inc.

Website

https://courted.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Courted is an AI-powered SaaS platform that helps US residential real estate brokerages recruit and retain agents and run market research, using MLS data, predictive ML models, and generative AI tools, sold via custom annual subscriptions to enterprise and mid-market brokerages.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Software

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate recruiting software
• Agent retention platform
• MLS data analytics
• Brokerage management software
• Proptech SaaS platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Subscription-based SaaS platform with pricing tailored to the needs of brokerages and teams of different sizes. The company offers customized quotes based on business requirements. Enterprise clients receive dedicated account managers and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Courted provides an AI-powered SaaS platform for residential real estate brokerages that combines agent recruiting, retention, market research, and team performance management. The platform ingests MLS data from 190+ sources to power predictive analytics forecasting agent movement, AI-generated personalized recruiting and retention messaging, and real-time market intelligence. Customers are brokerages and their sales leaders who use the platform to identify and recruit top agents, retain existing talent, and benchmark market performance.

Product overview

Courted is a unified AI-powered real estate technology platform designed for brokerages, offering a comprehensive suite of tools for agent recruiting, retention, market research, and team performance management. The platform architecture centers on the core Courted Platform, which integrates four main solution modules: Recruit (AI-powered agent discovery and personalized outreach), Retain (proactive retention and coaching alerts), Research (market share and trend analysis with ResearchAI), and Performance (team activity tracking and goal management). Supporting these core solutions are specialized features including ComposeAI for generative messaging, Agent Alerts for real-time notifications, Market Share and Market Trends for competitive intelligence, and Courtney for SMS-based market research. The platform leverages MLS data from 200+ MLSs nationwide to power predictive analytics and AI-driven insights, enabling brokerages to identify high-potential agents, predict turnover risks, and execute data-backed recruiting and retention strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Courted Brokerage Platform All-in-one AI-powered SaaS platform that combines agent recruiting, retention, market research, and performance management for residential real estate brokerages. It ingests MLS data from 190+ sources and delivers predictive analytics, AI-generated personalized messaging, and real-time market intelligence. Customers are brokerage leaders responsible for recruiting pipelines, retention, and competitive positioning.
• Courted Professional Network Original professional network product for residential real estate agents that enables direct marketing of listings, recruiting, community building, and referral networking among agents; launched in 2022 alongside seed funding and NAR REACH program acceptance.

Quantifiable outcome

• 20x ROI after 1 year (average customer)
• +7 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and major.

• Cloze CRMcoreTechnology or Integration · 30 October 2025Strategic partnership announced October 29, 2025 to integrate Courted's agent intelligence and AI-powered outreach tools with Cloze CRM's relationship management capabilities. The integration creates a 'Connected Brokerage' ecosystem where data-driven insights meet sophisticated relationship management for real estate brokerages.
• Epique RealtycoreStrategic or Co-development Partner · 18 June 2025Groundbreaking partnership announced June 18, 2025 providing every Epique agent with full access to Courted's advanced technology. This unprecedented move sets a new standard for agent empowerment across the real estate industry, as Epique is one of the fastest-growing brokerages in the nation.
• Leading Real Estate Companies of the World (LeadingRE)majorGTM or Marketing Partner · 19 July 2023Courted joined LeadingRE's Solutions Group program to offer preferred business resources to LeadingRE's network of 550 top real estate firms globally. This provides access to a premier network of independent brokerages for Courted's services.
• NAR REACH ProgrammajorGTM or Marketing Partner · 1 April 2022Courted was accepted into the National Association of Realtors' REACH program (2022), which provides education, mentorship, and networking opportunities in exchange for a marketing fee and small equity stake. Second Century Ventures, NAR's strategic investment arm, runs the program.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BoomTown: BoomTown is a real estate lead generation and CRM platform with predictive tools for brokerages and teams. Comparable to Courted in combining predictive lead intelligence with brokerage-team workflows; both compete for the brokerage tech stack budget.
• Chime: Chime is a real estate CRM and marketing automation platform with AI-driven lead nurturing and team management tools. Comparable to Courted as a SaaS platform targeting residential brokerages with AI-enabled productivity features; both compete for the same operational SaaS budget at brokerages.
• CINC: CINC is a real estate marketing and CRM platform focused on lead generation, IDX websites, and agent productivity for brokerages. Comparable to Courted as a brokerage-facing SaaS tool, though CINC's emphasis is on consumer-side lead conversion rather than agent-side recruiting/retention.
• Lofty: Lofty is an AI-powered real estate platform combining CRM, marketing automation, and AI-driven lead nurturing for brokerages. Comparable to Courted as a vertically integrated, AI-first SaaS serving residential brokerages, though Lofty is broader in marketing/CRM scope and Courted is more specialized in recruiting/retention.
• Follow Up Boss: Follow Up Boss is a real estate CRM used by teams and brokerages for lead routing, agent accountability, and pipeline management. Comparable to Courted as a brokerage-facing SaaS with workflow automation; some overlap in team-management and recruiting pipeline features.
• Offrs: Offrs is a predictive analytics platform for residential real estate that uses MLS data and AI to identify likely seller leads and recruit agents. Directly comparable to Courted in its predictive-MLS approach, though Offrs focuses on seller-prediction rather than agent-departure prediction. Both compete for the same brokerage buyer persona.
• BoldTrail (formerly kvCORE): BoldTrail (owned by Inside Real Estate) is a real estate CRM, lead generation, and agent management platform used by brokerages of all sizes. Comparable to Courted as a SaaS platform that competes for the brokerage recruiting, retention, and agent productivity wallet — though it has broader CRM and lead-gen scope rather than Courted's predictive analytics focus.
• Real Geeks: Real Geeks is a real estate platform providing IDX websites, CRM, and lead generation tools for agents and brokerages. Comparable to Courted as a SaaS serving residential real estate professionals, though Real Geeks is more marketing/IDX-focused versus Courted's recruiting/retention specialization.

Broad incumbents

• Compass: Compass is a large national residential real estate brokerage with an integrated technology platform for agents. Comparable to Courted as a major real estate tech player and potential competitor given Compass's internal recruiting tooling; Courted's CEO previously helped build Compass's expansion function, and Compass could choose to build or buy recruiting capabilities.

Emerging players

• HouseCanary: HouseCanary provides residential real estate analytics, valuation, and market intelligence using proprietary data and AI models. Comparable to Courted in applying ML to MLS data for real estate market insights; serves institutional and brokerage clients but does not specialize in agent recruiting/retention like Courted.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Courted