Terminal

What Terminal does

Terminal Technologies Inc., operating as Terminal, is a Toronto-based developer infrastructure company founded in 2023 that provides a universal API for accessing telematics and Electronic Logging Device (ELD) data from multiple service providers through a single normalized interface. The platform integrates with 15+ telematics service providers including Geotab, Samsara, Motive, Webfleet, Omnitracs, ISAAC, Azuga, BigRoad, FleetComplete, GPSTab, TruckX, Switchboard, ELD Mandate Plus, and Netradyne, abstracting away each provider's idiosyncratic data formats, API quirks, and authentication flows. Terminal's core technical assets include the normalized data model (standardizing entities such as Vehicles, Drivers, Locations, HOS Logs, Safety Events, Trips, Trailers, Fault Codes, and IFTA Summaries), the Link Component (a hosted OAuth-style modal for end-user authorization), managed polling and caching, a webhooks platform for real-time event notifications, Short Links for shareable connection URLs, Link Analytics for conversion funnel tracking, Consent Templates, AWS S3 data replication, and a sandbox testing environment.

The company targets software builders in fleet management, carrier transportation management systems (TMS), digital freight brokerage, insurance (particularly usage-based and fleet insurance), factoring, and fuel card programs — companies that would otherwise need to build and maintain custom integrations with each telematics provider individually. Terminal's go-to-market combines a self-serve developer motion (documentation portal, sandbox, Postman collections, published SDKs) with an enterprise sales motion driven through demo bookings. The company generates revenue through recurring API access subscriptions, likely tiered on call volume, connection count, or feature access, though specific pricing is not publicly disclosed.

Terminal is backed by Y Combinator (completed the accelerator in 2023) and closed a $2.6M seed round in December 2023 led by Golden Ventures with participation from Boon Fund, McVestCo, Northside Ventures, and Wayfinder Ventures. The company is led by co-founders Raghav Midha (CEO) and Connor Giles (CTO), with Eran Ben-Ari appointed as COO to support operational scaling. The company reports serving Fortune 500 and publicly traded enterprise customers but has not disclosed specific customer logos or revenue figures.

Name

Terminal

Legal name

Terminal Technologies Inc.

Website

https://withterminal.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Telematics API Platform

NAICS

Other Support Activities for Transportation (4889)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

V2X Message & Data Exchange Platforms (SPaT/MAP, TIM, CAM/DENM Brokers) (TLAJAHAF)

Keywords

• Telematics API integration
• Fleet management data
• ELD integration platform
• Vehicle telematics software
• Unified telematics API

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API Access / Platform Subscription: Terminal generates revenue through API access subscriptions, likely tiered based on API call volume, number of connections, or feature access. The platform provides sandbox and production environments with different access levels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Terminal provides a universal REST API that lets software companies access vehicle, driver, location, hours-of-service, safety, trip, and fault-code data from more than 15 telematics and ELD providers (e.g., Geotab, Motive, Samsara, Webfleet) through a single normalized data model. The platform includes a hosted Link authentication component, multi-language SDKs, a sandbox environment, and webhooks for real-time event delivery, eliminating the need for per-provider custom integrations.

Product overview

Terminal is a unified telematics API platform that provides a single integration point for accessing data from multiple telematics service providers (TSPs) including Geotab, Motive, Samsara, Webfleet, and others. The core product is the Terminal API, which normalizes disparate provider data models into a consistent schema. Supporting products include the Link Component (authentication modal for connecting provider accounts), published SDKs, webhooks for real-time event notifications, Short Links for easy Link sharing, Link Analytics for conversion tracking, Consent Templates for reusable configurations, AWS S3 Destination for data replication, and a Sandbox Environment for testing. The platform serves fleet management, carrier TMS, digital brokerage, insurance, factoring, and fuel card companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Terminal API Universal REST API that exposes vehicle, driver, location, hours-of-service, safety event, trip, fault code, and other telematics data from 15+ providers (Geotab, Motive, Samsara, Webfleet, Azuga, BigRoad, Omnitracs, ISAAC, FleetComplete, GPSTab, TruckX, Switchboard, ELD Mandate Plus, Netradyne) through a single normalized data model. Used by software companies building fleet management, insurance, carrier TMS, digital brokerage, factoring, and fuel card applications.
• Terminal Link Component Hosted authentication modal that allows end users to search for telematics providers, authenticate with their credentials, and authorize data connections to the customer's application without leaving the app. Provided to developers as a reusable UI component for embedding provider authorization flows.
• Terminal SDKs Published software development kits across multiple programming languages (including Python) that wrap Terminal's REST API to help developers integrate telematics data with less boilerplate. Distributed through Terminal's documentation portal.
• Terminal Sandbox Environment Isolated testing environment that mirrors Terminal's production API, with a sandbox telematics provider so developers can prototype and validate integrations without touching real customer data. Supports self-serve evaluation as part of Terminal's developer onboarding flow.

Quantifiable outcome

• Integrations launch in minutes, not weeks or months

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• GeotabcoreTechnology or IntegrationGeotab is one of the primary telematics service providers integrated through Terminal's API. Terminal provides normalized access to Geotab's fleet management data including vehicles, drivers, locations, and safety events.
• SamsaracoreTechnology or IntegrationSamsara is supported as a telematics provider on Terminal's platform, enabling customers to access Samsara's vehicle tracking, driver management, and safety data through Terminal's unified API.
• MotivecoreTechnology or IntegrationMotive (formerly KeepTruckin) is integrated as a telematics provider, offering ELD, fleet management, and safety solutions accessible through Terminal's API with OAuth configuration support.
• AzugasupportingTechnology or IntegrationAzuga provides fleet tracking and telematics solutions that are accessible through Terminal's unified API platform.
• BigRoadsupportingTechnology or IntegrationBigRoad is supported as a telematics provider on Terminal's platform, offering fleet management and ELD solutions.
• OmnitracssupportingTechnology or IntegrationOmnitracs is integrated as a telematics provider offering fleet management, compliance, and analytics solutions accessible through Terminal's API.
• WebfleetsupportingTechnology or IntegrationWebfleet (TomTom Telematics) is supported as a telematics provider offering fleet management and vehicle tracking solutions.
• ISAACsupportingTechnology or IntegrationISAAC provides in-vehicle electronics and telematics solutions for commercial vehicles that are integrated with Terminal's platform.
• FleetCompletesupportingTechnology or IntegrationFleetComplete offers fleet management and asset tracking solutions integrated with Terminal's universal API.
• GPSTabsupportingTechnology or IntegrationGPSTab provides GPS tracking and fleet management solutions accessible through Terminal's platform.
• TruckXsupportingTechnology or IntegrationTruckX offers fleet management and ELD solutions integrated with Terminal's API platform.
• SwitchboardsupportingTechnology or IntegrationSwitchboard is listed as a telematics provider partner integrated with Terminal's platform.
• ELD Mandate PlussupportingTechnology or IntegrationELD Mandate Plus provides electronic logging device solutions integrated with Terminal's platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geotab: Geotab is one of the largest fleet telematics providers globally and Terminal's most prominent integration partner. Its MyGeotab SDK and Marketplace ecosystem give it the scale and customer relationships to build or acquire competing aggregation capabilities.
• Samsara: Samsara is a large telematics and IoT platform and one of Terminal's integrated TSPs. As a broad incumbent, it could trivially extend its developer platform to aggregate third-party TSP data, competing head-on with Terminal's normalized-API wedge.
• Motive: Motive (formerly KeepTruckin) is a major telematics and fleet management platform and a Terminal integration partner. As a broad incumbent, it has the resources to expand into multi-TSP aggregation, directly threatening Terminal's positioning.
• Trimble Transportation: Trimble Transportation offers a broad portfolio of fleet, logistics, and visibility solutions, including telematics aggregation through products like Trimble MAPS and Visibility. As a broad incumbent, it competes for the same logistics-software buyer Terminal targets.

Direct peers

• project44: project44 is a logistics visibility platform that aggregates shipment, telematics, and carrier data through a unified API for shippers and TMS providers. It competes with Terminal for the same buyer persona (logistics software teams needing multi-source data integration).
• MacroPoint (Descartes): MacroPoint is a supply-chain visibility aggregator that, like Terminal, normalizes data from multiple carriers and telematics sources into a unified API for shippers and brokers. Both sit in the same horizontal 'visibility-as-a-service' wedge for transportation software buyers.
• FourKites: FourKites provides supply-chain visibility through aggregated carrier and telematics data, marketed to shippers and TMS providers. It overlaps directly with Terminal's digital-brokerage and visibility use cases.
• Plaid: Plaid is the canonical financial-data aggregation API platform; Terminal explicitly brands itself as 'Plaid for telematics' on its YC launch page. Both build horizontal, normalized, OAuth-based APIs that abstract away provider-specific quirks for downstream software developers.

Emerging players

• Fleetio: Fleetio is a fleet management software platform that integrates multiple telematics providers into its product. It overlaps with Terminal's fleet-management segment and could extend its own normalization layer to compete for the same software-developer buyer.
• Platform Science: Platform Science builds a fleet app platform that aggregates third-party telematics and in-cab applications for carriers, conceptually adjacent to Terminal's normalized-API approach. It competes for similar mid-market and enterprise fleet software buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/terminal-api
• Xx.com/withterminal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terminal