What Reforged Labs does

Reforged Labs is a Singapore-incorporated, San Francisco-headquartered AI software company founded in 2024 that builds Boa, a creative intelligence platform purpose-built for mobile game marketers. Boa processes billions of gameplay and ad-performance signals in real time and answers three core operator questions — which ads are working, why they are effective, and what to create next — through five integrated workflows: Discover, Diagnose, Generate, Forecast, and Monitor, accessible via structured guided prompts ('Chips') or conversational mode. The underlying technology rests on a proprietary labeled dataset of millions of mobile game ad creatives and a purpose-built video understanding model that the company reports achieves 98.5% accuracy on creative analysis benchmarks, materially outperforming general-purpose foundation models.

The company sells to mobile game publishers and creative/marketing teams via a product-led growth motion with an enterprise overlay: a self-service web application at copilot.reforgedlabs.com sits alongside a 'Request Demo' enterprise sales motion that includes dedicated Slack support, SSO/RBAC, custom integrations, and quarterly business reviews. Pricing is quote-based and not publicly disclosed. Reference customers include Wildlife Studios, DeNA, Neopets, and Supercell, with case-study outcomes documenting measurable improvements in app installs, cost per acquisition, and creative performance for AI-assisted campaigns.

Reforged Labs has raised $3.9M in seed funding (August 2024, led by DCM with Y Combinator, Goodwater Capital, and gaming-industry angel investors from Niantic and Pocket Gems), operates with 11–50 employees, and has maintained an aggressive product cadence, shipping roughly nine Boa releases between July and October 2025 alongside a strategic data partnership with SocialPeta covering 1.6 billion+ ad creatives.

Name

Reforged Labs

Legal name

Reforged Labs Inc.

Website

https://reforgedlabs.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Reforged Labs builds Boa, an AI-native creative intelligence platform that helps mobile game marketers discover, diagnose, and generate winning video ad creatives using a proprietary labeled dataset and purpose-built video understanding model.

Ownership category

akta.pro rank

Product category

AI-powered Marketing Intelligence Software

NAICS

Software Publishers (513210), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Creative intelligence platform
• Mobile game advertising
• AI video analysis
• Ad creative optimization
• Marketing AI software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Reforged Labs operates as a SaaS platform offering the Boa creative intelligence tool to mobile game marketers. The platform features enterprise-tier capabilities with dedicated Slack support, onboarding sessions, quarterly business reviews, and custom integrations. Pricing appears to be quote-based/enterprise-tiered rather than publicly listed.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reforged Labs builds and sells Boa, an AI-powered creative intelligence platform purpose-built for mobile game marketers. The SaaS platform helps creative and performance teams discover what ads are working, diagnose why creatives perform, generate data-backed briefs and reports, forecast emerging trends, and monitor competitor creative strategies. It is powered by a proprietary labeled dataset of millions of mobile game ad creatives and a purpose-built video understanding system achieving 98.5% accuracy on creative strategy benchmarks.

Product overview

Reforged Labs offers Boa, an AI-powered creative intelligence platform purpose-built for mobile game marketers. The platform consists of a unified core product with five integrated workflow modules (Discover, Diagnose, Generate, Forecast, Monitor) that work together to close the gap between data and creativity. Users can access these workflows through structured Chips (guided prompts) for consistent results or Conversational Mode for freeform exploration. The platform processes billions of gameplay and ad-performance signals in real time, leveraging the world's largest labeled creative dataset. Key outputs include production-ready Creative Briefs and strategic Reports. The platform also includes a Creative Library for creative search, and integrates with first-party performance data for closed-loop optimization. Boa competes on video understanding accuracy, achieving 98.5% vs 46-77% for leading AI models.

Differentiator

Problem solved

Functional benefit

Brands

• Boa: AI-powered Creative Intelligence Agent for mobile game marketers that helps teams discover what's working, diagnose why creatives perform, and generate data-backed briefs and reports

Products and services

• Boa Creative Intelligence Platform AI-powered SaaS platform purpose-built for mobile game marketers that helps creative and performance teams discover what's working, diagnose why creatives perform, and generate data-backed briefs and reports. Processes billions of gameplay and ad-performance signals in real time and is used by leading mobile game publishers such as Wildlife Studios, DeNA, Neopets, and Supercell.
• Boa Copilot Web Application Web-based application interface that lets customers access the Boa platform for self-service creative intelligence, including chat-based analysis, creative uploads, and chip-guided workflows.
• Boa Enterprise Plan with First-Party Integrations Enterprise tier of Boa offering dedicated Slack support, onboarding and training sessions, quarterly business reviews, priority feature requests, and custom first-party data integrations including SSO, RBAC, APIs, and logs.

Quantifiable outcome

• 57% increase in app installations for Neopets
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability11 records

Feature6 records

Partnerships

One partnership is on record.

• SocialPetacoreStrategic or Co-development Partner · 2 January 2026SocialPeta and Reforged Labs released a joint analysis of mobile game advertising trends covering January 2024 to October 2025, drawing on data from approximately 6 million advertisers and over 1.6 billion ad creatives. This partnership provides market intelligence and industry benchmarking data.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SocialPeta: SocialPeta is a direct competitor in mobile game ad creative intelligence, offering ad monitoring, creative analysis, and competitive research across mobile gaming. Reforged Labs already partners with SocialPeta on joint market reports, underscoring the head-to-head overlap.
• Vidmob: Vidmob is an AI-driven creative analytics platform that scores ad creative performance and provides optimization recommendations. It is a direct competitor to Reforged Labs' Boa in the broader creative intelligence category, though Vidmob focuses on cross-vertical brand advertising rather than mobile gaming specifically.
• AppMagic: AppMagic is a mobile game market intelligence platform providing ad creative monitoring, revenue estimates, and competitor analysis. It directly overlaps with Reforged Labs on the mobile game ad research and competitive intelligence use cases.

Broad incumbents

• Sensor Tower: Sensor Tower is a leading mobile app and ad intelligence platform covering gaming and broader apps. It competes with Reforged Labs in mobile game ad creative research but serves a much broader app ecosystem with store intelligence, MMP-adjacent data, and audience insights.
• data.ai (formerly App Annie): data.ai is a mobile market intelligence incumbent providing app store data, advertising analytics, and competitive benchmarks for gaming publishers. It overlaps with Reforged Labs on the creative intelligence and competitive research use cases but serves a broader enterprise data buyer.
• AppsFlyer: AppsFlyer is a leading mobile measurement partner (MMP) that has expanded into creative analytics through its Creative Optimization product. It overlaps with Boa's Diagnose and Generate workflows and serves many of the same enterprise gaming customers.

Emerging players

• Smartly.io: Smartly.io provides creative automation and media buying for performance advertisers, with strong penetration among gaming and DTC advertisers. Its creative automation workflow overlaps with Boa's Generate workflow, though Smartly is broader in scope and ties closely to media execution.
• Newzoo: Newzoo offers games market research and consumer insights covering PC, console, and mobile. While more research-oriented than AI-driven, it serves overlapping gaming-industry buyers and competes on creative trend intelligence at a higher level.
• Celtra: Celtra provides creative automation and analytics for digital advertising, including dynamic creative optimization. It is comparable to Reforged Labs on the creative production and analysis layer, though focused on display and video rather than mobile games specifically.

Regional players

• Moloco: Moloco is a programmatic advertising and UA platform with strong mobile gaming focus, offering cloud-based DSP and creative optimization tooling. While primarily on the media-buying side, its creative intelligence and UA optimization features overlap with Boa's UA-marketer value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/Reforged-Labs/mg-vau
• LinkedInlinkedin.com/company/reforged-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reforged Labs