Tripleseat Software

What Tripleseat Software does

Tripleseat Software is a privately held, cloud-based SaaS company founded in 2008 and headquartered in Concord, Massachusetts, that provides event management software to restaurants, hotels, breweries, wineries, eatertainment venues, and dedicated event spaces. The platform manages the full event lifecycle from lead capture through Banquet Event Order (BEO) generation, contracting, payments, and post-event analytics, and is sold primarily through a sales-led motion targeting multi-property hospitality groups, with a complementary product-led self-service booking product (Direct Book) and a venue marketplace (EventUp) that connects venues to event planners.

The product suite is architected as a core platform plus modules: Tripleseat for Hotels (group sales, catering, room block management), Direct Book (24/7 self-service online booking), Floor Plans (2D and 3D event diagramming), Tickets (event registration and ticketing), Insights (business intelligence and forecasting), Payments/PartyPay (PCI-compliant processing via Square, Stripe, and Fiserv), and the Venue Marketplace. In May 2026, Tripleseat launched Tripleseat Intelligence, an AI layer that delivers demand forecasting, dynamic inventory recommendations, conversational analytics, and real-time peer benchmarking by leveraging event data from millions of bookings across the 20,000+ venues on the platform. The platform integrates with 50+ third-party systems across POS, PMS, CRM, payments, and marketing automation, and operates across North America, the United Kingdom, Canada, Australia, and Europe.

Tripleseat monetizes primarily through annual SaaS subscriptions with quote-based, venue-tailored pricing, supplemented by transaction-based revenue from Payments (e.g., 2.85%-3.85% plus fixed fees per transaction depending on processor and card type), per-ticket fees on Tickets, and marketplace promotion fees through EventUp. The company has raised $7.75 million in disclosed venture funding across two rounds (Dundee Venture Capital in 2010 and Level Equity Management in 2017) and has scaled to 251-500 employees. In March 2026, the company appointed Alex Hails (formerly SVP Product & Design at Dutchie and a founding member of Toast Capital) as Chief Product Officer to lead AI-powered product strategy.

Name

Tripleseat Software

Legal name

Tripleseat Software, LLC

Website

https://tripleseat.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Tripleseat Software is a cloud-based event management SaaS platform founded in 2008 that helps restaurants, hotels, breweries, wineries, and event venues capture leads, manage bookings, generate BEOs and contracts, process payments, and analyze performance across more than 20,000 venues globally.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales & Catering / Group & Event Management (THALACAM)

Keywords

• Event management software
• Hospitality SaaS platform
• Private dining booking
• Catering management software
• Hotel group sales

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Tripleseat operates on a subscription-based SaaS model with pricing tailored to venue size and requirements. Pricing is quote-based and customized per customer, suggesting tiered enterprise agreements.
2. Tickets Transaction Fees: Tickets product operates on a flexible, fee-based model with no upfront subscription costs. Pricing is based on a per-ticket fee, making it a cost-effective solution for venues.
3. Payment Processing: Payments (PartyPay) generates revenue through transaction fees. Square: 3.2% + $0.30 per transaction. Stripe: 2.95% + $0.30 for Visa/MC/Discover, 3.85% + $0.30 for AmEx. Fiserv: 2.85% + $0.25 per transaction.
4. Venue Marketplace: Venue Marketplace (EventUp) provides promotional services for venues to increase visibility and bookings, contributing to overall platform revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Tripleseat sells a cloud-based event management SaaS platform that helps restaurants, hotels, catering companies, and unique venues capture event leads, manage bookings, generate Banquet Event Orders and contracts, process payments, and analyze event performance. It is sold primarily via annual subscriptions to hospitality operators, with add-on modules such as Direct Book, Floor Plans, Tickets, Payments/PartyPay, Insights, Venue Marketplace, and an AI layer called Tripleseat Intelligence.

Product overview

Tripleseat is a platform-plus-modules architecture built around a core event management platform (Tripleseat) for restaurants, hotels, and unique venues. The platform is complemented by specialized modules including Tripleseat for Hotels (group sales and catering), Direct Book (self-service online booking), Floor Plans (2D/3D event visualization), Tripleseat Payments/PartyPay (payment processing), Tripleseat Insights (business intelligence and analytics), Tripleseat Tickets (event ticketing), and Venue Marketplace/EventUp (venue directory and lead generation). The recently launched Tripleseat Intelligence layer adds AI-powered capabilities including demand forecasting, conversational analytics, and dynamic inventory recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Tripleseat Intelligence: AI platform built to streamline event operations, drive bookings, and increase revenue for hospitality teams.
• Direct Book
• Floor Plans
• Tickets
• Venue Marketplace
• Insights
• Payments
• Hotels

Products and services

• Tripleseat (Core Platform) Core cloud-based event management platform for restaurants and unique venues that captures event leads, manages bookings, generates Banquet Event Orders and contracts, processes payments, and provides reporting for private dining, banquets, corporate events, buyouts, and group reservations.
• Tripleseat for Hotels Specialized event management solution for hotels providing centralized group sales, catering management, guest room block control, and multi-property reporting. Used by over 200,000 hospitality professionals.
• Direct Book Self-service online booking software that lets venue customers book large party reservations, events, and catering orders directly through the venue's website 24/7.
• Floor Plans 2D and 3D event layout and floor plan visualization tool with real-time collaboration features for wedding, banquet, and event planning.
• Tripleseat Payments (PartyPay) PCI-compliant online payment solution for events, private dining, group bookings, and catering that processes credit card transactions via Square, Stripe, and Fiserv.
• Tripleseat Insights Business intelligence and analytics tool providing 25+ in-depth reports, real-time dashboards, sales forecasting, and performance tracking across event portfolios.
• Tripleseat Tickets Event registration and ticketing software for creating, promoting, and managing ticketed events such as wine tastings, cooking classes, brewery tours, and corporate events.
• Venue Marketplace (EventUp) Venue directory and marketplace that connects venues with event planners, providing listing management and lead generation for restaurants, hotels, and event venues.
• Tripleseat Intelligence AI-powered platform offering dynamic inventory recommendations, demand forecasting, conversational analytics, and real-time peer benchmarking for event operations.

Quantifiable outcome

• Boost hotel event revenue by over 30%
• +5 more outcomes

Named customers32 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration50 records

AI capability6 records

Feature11 records

Partnerships

14 partnerships are on record, tiered core and minor.

• SquarecoreTechnology or IntegrationSquare is an approved payment processing partner for Tripleseat Payments. Fees: Visa, MC, Discover, AmEx = 3.2% + $0.30 per transaction. Enables secure online payment processing for events.
• StripecoreTechnology or IntegrationStripe is an approved payment processing partner with competitive rates. Visa/MC/Discover: 2.95% + $0.30. AmEx: 3.85% + $0.30. ACH available. Available in US, UK, Canada, Australia, and Europe.
• FiservcoreTechnology or IntegrationFiserv (via Clover) is an approved payment processing partner. Rates: Visa/MC/Discover = 2.85% + $0.25. AmEx = 3.75% + $0.25. ACH = 0.5%. $10 monthly service charge.
• CventcoreTechnology or IntegrationCvent integration provides RFP leads for hotels and restaurants, connecting Tripleseat with corporate event planning platforms.
• OpenTablecoreTechnology or IntegrationOpenTable integration enables private dining and guest management alongside Tripleseat's event management capabilities.
• SevenRoomscoreTechnology or IntegrationSevenRooms integration streamlines reservations and event management, combining guest CRM with event sales capabilities.
• Oracle Hospitality (OPERA Cloud)coreTechnology or IntegrationOracle OPERA Cloud integration provides cloud-based property management with two-way sync for room blocks and group bookings.
• MewscoreTechnology or IntegrationMews integration optimizes group booking management with property management system connectivity for hotels.
• CloudbedscoreTechnology or IntegrationCloudbeds integration enables seamless event-to-stay experiences for hotels, connecting event bookings with accommodation management.
• FacebookminorGTM or Marketing PartnerFacebook integration increases event lead generation through social media connectivity.
• TargetableminorGTM or Marketing PartnerTargetable provides customized social media campaigns for Tripleseat customers.
• PartySlateminorGTM or Marketing PartnerPartySlate partnership simplifies event lead management by connecting venues with wedding and event planners.
• Reserve with GoogleminorGTM or Marketing PartnerReserve with Google integration allows guests to view event information and submit requests from Google profiles.
• CWP SocietyminorGTM or Marketing PartnerCWP Society is the world's premier wedding industry membership and certifications organization.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cvent: Cvent is a leading event management platform for meetings, conferences, and corporate events. While Cvent is more corporate-focused, it directly competes with Tripleseat for hotel and venue event sales, particularly through its lead-generation RFP platform — and is simultaneously a Tripleseat integration partner.
• Social Tables: Social Tables is an event management software platform purpose-built for venues, hotels, and restaurants — closely aligned with Tripleseat's core offering. It provides floor plans, seating, event diagramming, and group sales tools for hospitality operators, making it a head-to-head competitor in the same vertical.
• Planning Pod: Planning Pod is an event management platform serving venues, hotels, restaurants, and caterers. It offers bookings, contracts, floor plans, and payment processing — a near-overlapping feature set with Tripleseat targeting the same SMB and mid-market hospitality event vertical.
• Gather: Gather (formerly Eventbooking) provides event management software for hotels and venues, with particular strength in group bookings, BEOs, and diagramming. It serves as a direct competitor to Tripleseat's Tripleseat for Hotels module, addressing the same hospitality sales and catering workflows.
• Better Cater: Better Cater is a catering-specific software platform for off-premise catering operators, offering proposals, orders, kitchen management, and delivery. It directly competes with Tripleseat's catering and Events module within the catering vertical segment Tripleseat serves.
• Caterease: Caterease is a long-standing catering and event management software for catering companies and banquet facilities. It provides proposals, BEOs, invoicing, and client management — making it a direct competitor to Tripleseat for catering operators and small event venues.
• Total Party Planner: Total Party Planner is catering-specific event software offering proposals, contracts, invoicing, and kitchen management for catering companies and event venues. It serves a similar SMB catering customer base as Tripleseat, making it a direct vertical competitor.

Emerging players

• SevenRooms: SevenRooms is a guest CRM and marketing platform for restaurants and hotels with event management capabilities. It is also a Tripleseat integration partner, but its CRM-centric approach increasingly overlaps with private event management functionality.
• Eventbrite: Eventbrite is a large-scale ticketing and event registration platform. While its primary focus is public ticketed events, it competes with Tripleseat Tickets in the ticketed-event segment for breweries, wineries, and tastings.

Broad incumbents

• OpenTable: OpenTable is the dominant restaurant reservation platform and a Tripleseat integration partner. While its core focus is reservations, its private dining and large-party features increasingly overlap with Tripleseat's Direct Book module, making it both a partner and an adjacent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tripleseat
• YouTubeyoutube.com/channel/UCld9fDjU56lzB24VnP4qKMg
• Facebookfacebook.com/Tripleseat
• LinkedInlinkedin.com/company/tripleseat
• Instagraminstagram.com/tripleseat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tripleseat Software