What Clouted does

Clouted (legal entity: Clout Kitchen Holdings Inc.) is a B2B distribution-marketing company founded in 2024 and headquartered in Los Angeles, with additional operations in Manila. The company operates a Virality Engine — a platform built around a proprietary Distribution Intelligence layer that, per the company, compounds learnings across campaigns. The platform is delivered through five execution modules: Clipping (short-form video extraction from longer content), UGC amplification, Fan Pages (operated branded or artist-affiliated social pages), Performance Ads (paid media on top of organically viral content), and Influencer Seeding. Clouted targets enterprise clients across music labels, artists, entertainment studios, gaming companies, festivals and events, brands, and consumer-tech companies, and publicly highlights work with BMG, Insomniac, Monstercat, Liquid State, ILLENIUM, Akon, Jason Derulo, Zedd, G.E.M., Hyoyeon, and Jessi. The company reports case-study outcomes including 30M+ views and roughly 1,000 clips in a two-week period for an ILLENIUM/Liquid State campaign, 13.8M+ impressions and 539% viewership overdelivery for an entertainment premiere, and 3× overdelivery versus target CPM on music campaigns.

Clouted makes money as a professional services provider of distribution marketing, monetizing through custom campaign engagements on a project or retainer basis; pricing is not publicly disclosed. Go-to-market is enterprise field sales, with direct engagement to major brands, labels, and artists rather than a self-serve motion. The company is backed by $11.45M across two seed rounds: a $4.45M round in October 2024 (then operating as Clout Kitchen, focused on creator-powered gaming with Backseat AI for League of Legends) and a $7M round in October 2025 led by Slow Ventures with participation from Gold House Ventures, Weekend Fund, LINE-Yahoo's Z VC, Gondor Capital, Iterative, AppWorks, Peak XV's Surge, and a16z Speedrun. Founders Justin Banusing (CEO) and Adriel Yong (COO) lead the company alongside a CTO, Head of Music BD, Head of Commercial, Head of Marketing, and a lean execution team.

Name

Clouted

Legal name

Clout Kitchen Holdings Inc.

Website

https://cloutkitchen.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Clouted is a B2B distribution-marketing company that runs viral campaigns for music labels, artists, entertainment studios, gaming firms, and brands through a proprietary Virality Engine with a Distribution Intelligence layer, delivered as professional campaign services.

Ownership category

akta.pro rank

Product category

Distribution Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Viral marketing services
• Distribution marketing platform
• Social media campaigns
• Creator network amplification
• Influencer content distribution

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Marketing Campaign Services: Clouted provides distribution marketing and viral growth services to brands, artists, and entertainment companies. Revenue is generated through service fees for campaign execution, likely on a project or retainer basis. The company has generated campaigns and creator payouts, indicating a service-based model working with enterprise clients on viral marketing initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Clouted sells B2B distribution-first viral marketing services to brands, music labels, artists, entertainment companies, gaming firms, festivals, and consumer tech clients. Its Virality Engine, powered by Distribution Intelligence, plans and executes campaigns using Clipping, UGC, Fan Pages, Performance Ads, and Influencer Seeding modules to generate compounding organic reach on social platforms. Revenue is generated through professional service fees on a project or retainer basis, with campaign outcomes measured by views, impressions, engagements, and CPM overdelivery.

Product overview

Clouted is a distribution-first marketing platform architected around a proprietary Virality Engine. The platform is built on a Distribution Intelligence layer that accumulates campaign learnings to compound performance over time. It offers a suite of execution modules — Clipping, UGC, Fan Pages, Performance Ads, and Influencer Seeding — alongside sector-specific verticals for Music, Artists, Entertainment, Gaming, Consumer Tech, Brands, Festivals, and Events. The result is an end-to-end system that plans, executes, and continuously improves social distribution at scale.

Differentiator

Problem solved

Functional benefit

Brands

• Virality Engine: Distribution Intelligence platform that executes campaigns and builds compounding intelligence making every campaign smarter than the last.
• Distribution Intelligence

Products and services

• Virality Engine Core platform that executes viral distribution-first marketing campaigns and builds compounding intelligence over time. Combines Clipping, UGC, Fan Pages, Performance Ads, and Influencer Seeding modules to deliver organic and paid reach across social platforms for B2B clients.
• Distribution Intelligence Proprietary intelligence layer embedded in the Virality Engine that analyzes audience behavior, optimizes content placement, and delivers compounding performance improvements across campaigns over time.
• Clipping Short-form video clipping service that extracts key moments from longer content (events, games, TV, music, films) and distributes them across social platforms to drive viral reach; demonstrated 500+ clips per TV series campaign and ~1,000 clips in a two-week music campaign.
• UGC User-generated content amplification service that identifies, curates, and redistributes organic fan-created content to amplify brand and artist reach across social platforms.
• Fan Pages Managed fan page solution that creates and operates branded or artist-affiliated social pages to sustain audience engagement and organic reach growth.
• Performance Ads Paid media optimization service within the Virality Engine that targets and distributes content to audiences where they actively consume content, aiming to maximize ROI on ad spend and deliver CPM overdelivery versus targets.
• Influencer Seeding Strategic content distribution through Clouted's 500K+ creator and influencer network, seeding content with relevant creators to accelerate organic reach and engagement.

Quantifiable outcome

• 3× overdelivery versus target CPM for music campaigns
• +3 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BMGcoreChannel Partner/ Reseller/ Distributor · 1 October 2024BMG is a major music label and distribution company that has partnered with Clouted. Clouted has worked with BMG artists and provided distribution marketing services, indicating a client-partner relationship in the music industry vertical.
• Liquid StatecoreStrategic or Co-development Partner · 1 October 2024Liquid State is a music partner that has collaborated with Clouted on artist campaigns. They partnered on ILLENIUM campaigns that generated 30M+ views and 1,000+ clips in two weeks, demonstrating deep strategic collaboration in music distribution.
• MonstercatminorChannel Partner/ Reseller/ Distributor · 1 October 2024Monstercat is an independent record label listed as a client partner that Clouted has worked with for distribution marketing services.
• InsomniacminorChannel Partner/ Reseller/ Distributor · 1 October 2024Insomniac is an entertainment/events company listed as a client partner that Clouted has worked with for distribution marketing services.
• Proximity RecordsminorChannel Partner/ Reseller/ Distributor · 1 October 2024Proximity Records is a music label listed as a client partner that Clouted has worked with for distribution marketing services.
• EragonminorChannel Partner/ Reseller/ Distributor · 1 October 2024Eragon is an entertainment company listed as a client partner that Clouted has worked with for distribution marketing services.
• Fish AudiominorChannel Partner/ Reseller/ Distributor · 1 October 2024Fish Audio is an AI audio technology company listed as a client partner that Clouted has worked with for distribution marketing services.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Viral Nation: Viral Nation is a global influencer marketing and social-media agency that drives viral content distribution for brands and entertainment clients. It is the most direct peer to Clouted, sharing the same enterprise services model (campaign execution, creator network, content amplification) and overlapping in music/entertainment verticals.
• Reach Agency: Reach Agency is a digital marketing and influencer agency focused on entertainment, gaming, and consumer brands. It competes directly with Clouted for music, entertainment, and gaming clients and uses a similar mix of creator partnerships, social distribution, and campaign-based service delivery.
• Captiv8: Captiv8 is an influencer marketing platform connecting brands with creators at scale. It overlaps with Clouted's creator/influencer seeding workflow and targets similar enterprise brand and entertainment clients with a more productized self-serve offering.
• Grin: Grin is an influencer marketing platform purpose-built for enterprise brands managing creator relationships at scale. It is comparable to Clouted's influencer-seeding and fan-page distribution modules and serves overlapping enterprise customer segments.
• IZEA Worldwide: IZEA is an established influencer marketing and content distribution platform that provides campaign execution, creator marketplaces, and managed services to brands. It is a direct competitor in the enterprise viral-marketing and creator-distribution space where Clouted operates.
• Obviously: Obviously is a global creator and influencer marketing agency focused on performance-driven campaigns for enterprise brands. It overlaps with Clouted's campaign-execution model, creator-network assets, and entertainment/consumer-tech client base.
• Whalar Group: Whalar is a creator marketing agency and talent network that helps brands and entertainment clients run influencer-driven campaigns. It is comparable to Clouted in business model (agency-plus-network) and target customers (brands, entertainment, music).

Emerging players

• Ubiquitous: Ubiquitous is an influencer marketing platform that uses AI to match brands with creators and optimize campaign performance. It is comparable to Clouted's Distribution Intelligence layer and shares an AI-augmented approach to creator marketing.
• Pearmill: Pearmill is a viral social-media creative agency that specializes in producing short-form, algorithm-optimized content for consumer brands. It overlaps with Clouted's clipping, UGC, and fan-page distribution modules and targets similar consumer-brand customers.

Broad incumbents

• Tinuiti: Tinuiti is a large digital marketing agency offering paid media, influencer marketing, and performance advertising across channels. Its Performance Ads and paid-amplification services overlap with Clouted's Performance Ads module, though Tinuiti is broader and far larger in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cloutedhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds6 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clouted