What vcita does

vcita is a privately held, St. Petersburg-headquartered SaaS company founded in 2010 that builds an all-in-one business management platform for service-based small and mid-sized businesses. The platform unifies CRM, online scheduling, billing and invoicing, a HIPAA-compliant client portal, email and SMS marketing, payment processing, and lead management into a single product surface, supported by 312 APIs and 50+ native integrations through an App Market. As of the most recent disclosures the company reports 150,000+ SMB users across 8 languages, with operational offices in Bellevue (WA), Tel Aviv, and Orlando, and roughly 200 employees. Revenue is generated through tiered per-seat SaaS subscriptions (Kickstart at $35/month, Business at $54/month, Platinum at $93/month, with approximately 15% annual discount), usage-based SMS credit overages, payment processing integrations, and white-label distribution via the inTandem partner program targeting marketing companies, publishers, banks, and telcos.

The technology stack has been deliberately extended into AI: BizAI has evolved from an AI-powered advisor into a fully agentic AI workspace (May 2026 rollout) that proactively identifies business needs and executes administrative tasks with user approval; an AI Voice Receptionist (built in partnership with PickMyCall) and an AI Chat Receptionist handle inbound engagement 24/7; AI Lead Management applies predictive scoring on structured client data; and AI-generated estimates and AI-powered marketing content extend generative AI across the workflow. Distribution is multi-modal: a product-led growth motion through the website with a 14-day free trial, an inside-sales motion for scheduled demos, an OEM/embedded motion through Mastercard's Biz360 platform, and a channel-partner motion through inTandem and the Xperts consultant program. Key strategic partners include Mastercard (Biz360 founding partner), Vodafone Business, ADP, PickMyCall, Hello Alice, and a series of regional SMB associations in Italy, France, the Netherlands, and South Africa. Certification footprint (SOC 2 Type II, ISO 27001 via AWS/GCP, HIPAA, GDPR, CCPA, UK GDPR) supports healthcare and EU enterprise channels. No revenue, ARR, or active funding round is publicly disclosed; the most recent disclosed funding was a $15M round led by Forestay Capital in July 2019, and the sole disclosed acquisition was WiseStamp (an email-marketing tool) in August 2019.

Name

vcita

Legal name

vcita Inc.

Website

https://vcita.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

vcita is a privately held SaaS company founded in 2010 that provides an all-in-one, AI-powered business management platform — combining CRM, scheduling, billing, client portal, and marketing — for 150,000+ service-based small businesses globally.

Ownership category

akta.pro rank

Product category

Small Business Management SaaS

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Small business management
• Client management software
• Online scheduling software
• Billing and invoicing
• SMB CRM platform

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscriptions: vcita generates revenue primarily through tiered SaaS subscription plans (Kickstart, Business, Platinum) billed monthly or annually. Annual subscriptions receive approximately 15% discount. The platform also charges for additional SMS credits beyond included amounts.
2. Payment Processing Integration: vcita integrates with payment processors (Stripe, Square, PayPal, Venmo) and earns revenue through the platform usage. Transaction fees may apply through connected payment gateways.
3. Add-on Services and Apps: Additional revenue from AI Receptionist add-on features, SMS marketing credits, and third-party apps in the App Market. SMS credits priced at 5 cents per SMS in US, 10 cents outside US.
4. Partner Program (inTandem): Revenue generated through channel partners who resell or white-label the platform to SMB clients. Partners include marketing companies, publishers, banks, and telcos.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

vcita sells an all-in-one AI-powered business management SaaS platform for service-based small businesses. The platform unifies CRM, online scheduling, billing and invoicing, a client portal, payment processing, and email/SMS marketing. AI-native capabilities include the BizAI agentic workspace, AI Voice Receptionist, AI Chat Receptionist, and AI-powered lead management, sold via tiered subscriptions (Kickstart, Business, Platinum).

Product overview

vcita is an all-in-one business management platform for service-based SMBs, offering a unified product architecture with multiple integrated modules. The core platform includes CRM, Billing and Invoicing, Online Scheduling, Client Portal, and Marketing Campaigns as foundational products. AI capabilities are delivered through BizAI (agentic AI workspace), AI Voice Receptionist, AI Chat Receptionist, AI Lead Management, and AI Leads Max. The platform also includes payment processing, credit card processing, documents, packages, reviews, and coupons as supporting modules. Partner programs include inTandem (for marketing companies, publishers, banks, telcos) and Xperts (for business consultants). The platform supports 312 APIs for developer integrations through the App Market featuring QuickBooks, Stripe, Square, PayPal, Google Calendar, Outlook Calendar, Zoom, and other tools.

Differentiator

Problem solved

Functional benefit

Brands

• inTandem: Partner program brand for SMB-serving organizations like marketing companies, publishers, banks, and telcos. Delivers proven and tested SMB technology directly to small business clients through a modular platform.
• BizAI

Products and services

• vcita CRM Software AI-powered client relationship management platform for SMBs providing client cards, custom tags, lead capture, intake forms, client management, and AI-powered advisor features in a unified system.
• Online Scheduling AI-powered online scheduling software enabling clients to discover, book, and pay for services online 24/7, with real-time availability, automated reminders, team collaboration, calendar sync, and waitlist management.
• Billing and Invoicing Professional invoicing solution for creating branded invoices, managing estimates, automating payment reminders, and collecting payments online through multiple methods including credit cards, PayPal, and bank transfers.
• Client Portal Branded self-service portal that allows clients to book appointments, make payments, view documents, and communicate with businesses 24/7 from any device in a HIPAA-compliant secure environment.
• Marketing Campaigns Email and SMS marketing solution with professionally designed templates, automation for campaigns like welcome messages and birthday greetings, review collection, and performance analytics.
• BizAI Agentic AI business management experience that transforms traditional SaaS into an intelligent chat-based workspace where an AI agent proactively identifies business needs, growth opportunities, and handles administrative tasks with user approval. Includes AI scheduling, message composer, and estimates generator.
• AI Voice Receptionist 24/7 AI-powered voice assistant that answers calls, provides business information, schedules appointments, and generates call summaries with recordings and transcripts saved in CRM.
• AI Chat Receptionist AI chatbot that converts website visitors into leads by handling inquiries, scheduling appointments, generating estimates, and providing immediate responses 24/7.
• AI Lead Management Lead management software enabling tracking, management, and conversion of leads into clients; captures leads directly from websites into CRM with instant notifications.
• AI Leads Max AI-powered lead conversion solution designed for marketing and advertising organizations serving SMB customers, combining AI voice and chat receptionists, intelligent lead scoring, and automated follow-ups.
• Online Payment Processing Online payment collection solution accepting credit cards, P2P payments, ACH transfers, payment links, and offline methods, integrated with PayPal, Stripe, Square, and Venmo.
• Credit Card Processing Online credit card processing solution for small businesses accepting payments from any device, featuring secure card storage, payment reminders, automated billing, and partial payment options.
• App Market Marketplace of third-party apps and integrations including QuickBooks, Google Analytics, Zapier, Stripe, Square, PayPal, Zoom, Facebook Messenger, and specialized apps for scheduling, marketing, and document management.
• Mobile App iOS and Android mobile application enabling business management on-the-go with access to client information, scheduling, payments, and communication features from any device.
• inTandem Partner Program Partner program and modular platform for SMB-serving organizations such as marketing companies, publishers, banks, and telcos to deliver vcita's technology directly to their SMB clients via white-label or modular deployment.

Quantifiable outcome

• 22% booking increase for home services company 24/7 Electric with new revenue stream
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability14 records

Feature8 records

Partnerships

21 partnerships are on record, tiered core, minor and regional.

• PickMyCallcoreTechnology or Integration · 18 November 2025PickMyCall partnered with vcita to launch an AI-powered voice receptionist integrated into vcita's business management platform. The solution answers calls, provides information, and books appointments 24/7.
• MastercardcoreStrategic or Co-development Partner · 12 November 2024Mastercard partnered with vcita as a founding technology provider for Biz360, a comprehensive digital platform designed to help small businesses consolidate operations. vcita provides the underlying business management technology for Mastercard's SMB platform targeting 25% of small business owners using more than 6 different platforms daily.
• Hello AliceminorStrategic or Co-development Partner · 12 November 2024Hello Alice collaborated with Mastercard and vcita for the initial U.S. rollout of Biz360 platform, providing additional SMB support and resources.
• VodafonecoreStrategic or Co-development Partner · 19 February 2024Vodafone Business partnered with vcita to boost digital productivity for smaller businesses, integrating vcita's business management capabilities into Vodafone's SMB offerings.
• ADPcoreStrategic or Co-development Partner · 13 February 2024ADP and vcita partnered to supercharge directory publishers, providing enhanced SMB technology capabilities through ADP's directory network.
• Confcommercio Milano Lodi Monza e BrianzaregionalStrategic or Co-development Partner · 25 July 2023vcita and Confcommercio Milano Lodi Monza e Brianza partnered in collaboration with Mastercard to drive financial resilience and digital adoption for SMEs in Italy.
• YouviaregionalGTM or Marketing Partner · 17 November 2022Youvia joined forces with vcita to support small businesses in the Netherlands with integrated business management solutions.
• NorthOneminorStrategic or Co-development Partner · 20 December 2021vcita and NorthOne joined forces to advance small business financial health through integrated banking and business management solutions.
• Paris Chamber of Commerce and IndustryregionalStrategic or Co-development Partner · 19 October 2021Mastercard, vcita, and Paris Chamber of Commerce and Industry launched a campaign for SME digitalization in France.
• BrandRep PartnersminorGTM or Marketing Partner · 8 September 2021BrandRep Partners launched 'Business Boost' app for small business owners powered by vcita technology.
• HelplinkregionalGTM or Marketing Partner · 20 August 2021vcita teamed up with Helplink to promote small businesses in South Africa through integrated business management tools.
• PrestatoregionalOEM/ Whitelabel/ Licensing Partner · 8 July 2021Dutch startup Prestato launched a comprehensive business management app powered by vcita, white-labeling the platform for the Dutch market.
• Next InsuranceminorStrategic or Co-development Partner · 4 February 2021Strategic partnership between vcita and Next Insurance to support small business growth through integrated insurance offerings.
• LendiominorGTM or Marketing Partner · 26 January 2021SMBs received help with PPP loans and payments through the Lendio-vcita partnership, integrating lending support with business management.
• StripecoreTechnology or IntegrationStripe integrated as payment gateway enabling secure online payments through vcita's platform.
• SquarecoreTechnology or IntegrationSquare integrated as payment gateway enabling secure online payments through vcita's platform.
• PayPalcoreTechnology or IntegrationPayPal integrated as payment gateway enabling secure online payments including Venmo through vcita's platform.
• QuickBookscoreTechnology or IntegrationQuickBooks integration in Platinum plan allows automated accounting sync between vcita and QuickBooks.
• GooglecoreTechnology or IntegrationGoogle Calendar two-way sync, Reserve with Google booking integration, and Google Analytics 4 tracking available through vcita's platform.
• ZapiercoreTechnology or IntegrationZapier integration in Platinum plan enables connectivity with Facebook Lead Ads, Slack, Mailchimp, Google Sheets, and other apps.
• inTandem Partner EcosystemcoreChannel Partner/ Reseller/ DistributorinTandem is vcita's partner program for SMB-serving organizations including marketing companies, publishers, banks, and telcos. Partners deliver proven SMB technology directly to small business clients with a modular platform approach.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Jobber: Field service management platform for home service businesses (HVAC, plumbing, landscaping) with scheduling, CRM, invoicing, and customer communication. Closely comparable to vcita's home services vertical offering.
• HoneyBook: All-in-one client management, scheduling, invoicing, and payments platform targeting service-based SMBs (creatives, coaches, event professionals). Most direct competitor to vcita's all-in-one SMB model with overlapping CRM, billing, and client portal features.
• 17hats: All-in-one business management software for solopreneurs and small service businesses featuring client management, scheduling, invoicing, and document workflows. Direct overlap with vcita's positioning and pricing tier structure.
• Dubsado: Business management platform for service-based small businesses offering CRM, scheduling, contracts, invoicing, and client portals. Closely overlaps vcita's core SMB workflow modules and target customer profile.
• Keap (Infusionsoft): CRM, marketing automation, and sales platform designed specifically for small businesses, including solopreneurs and service-based businesses. Highly comparable to vcita's CRM and marketing automation offerings.

Broad incumbents

• Square (Block): Integrated payments and SMB software platform (Square Appointments, Square Marketing) used by millions of small businesses. Competes with vcita on payments, scheduling, and marketing while offering a much larger SMB ecosystem and brand.
• HubSpot: Leading CRM and marketing platform with a free CRM tier widely adopted by SMBs. Competes with vcita on CRM, marketing automation, and sales pipeline functionality but serves a broader market with deeper product investment.
• Pipedrive: Sales-focused CRM platform popular with SMBs and sales teams. Overlaps with vcita on CRM and pipeline management, though it lacks vcita's scheduling, billing, and marketing modules.

Emerging players

• Acuity Scheduling (Squarespace): Online appointment scheduling software now part of Squarespace, with strong adoption among service-based SMBs. Competes with vcita's scheduling and client portal features for solo practitioners and small teams.
• Calendly: Popular online scheduling tool increasingly expanding into broader SMB workflow features. Competes with vcita's online scheduling and lead capture capabilities, with strong brand recognition in scheduling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/newvcitafeatures
• LinkedInlinkedin.com/company/vcita
• Xx.com/vCita

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vcita