Apricity
London-headquartered virtual fertility clinic founded in 2018 that delivers AI-personalized at-home fertility treatments, consultations, and ultrasound diagnostics to individuals and couples seeking conception support across the UK and selected European markets.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
Apricity firmographics
Firmographics- Name
- Apricity
- Legal name
- Apricity
- Website
- https://apricity.life
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London-headquartered virtual fertility clinic founded in 2018 that delivers AI-personalized at-home fertility treatments, consultations, and ultrasound diagnostics to individuals and couples seeking conception support across the UK and selected European markets.
- Ownership category
- akta.pro rank
Apricity industry classification
Industry- Product category
- Fertility Clinic Services
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
- akta.pro secondary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
Keywords
Where Apricity is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Apricity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Virtual Fertility Clinic Services: Apricity operates as a virtual fertility clinic providing fertility treatment services to individuals and couples. Services are delivered virtually with at-home components. The revenue model likely follows a combination of consultation fees and treatment service fees, typical of fertility clinic operations.
Go-to-market motion1 record
Distribution channels1 record
Apricity product offering
Product offeringCore offering
Apricity operates a virtual fertility clinic that delivers fertility consultations, diagnostics, and treatment services to individuals and couples through online consultations combined with at-home service components. The clinic uses AI algorithms to personalize fertility treatment protocols and improve success rates, and offers at-home ultrasound services for remote monitoring. Revenue is generated through fees for fertility consultations, diagnostics, and treatment cycles rather than through a software license.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Fertility Clinic
Quantifiable outcome
- Improved fertility treatment success rates through AI personalization
Companies that use Apricity
Customer profileSegments1 record
Ideal customer profiles1 record
Apricity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Apricity partnerships and signals
Strategic signalScale indicators2 records
Apricity competitors and assessment
Company assessmentDirect peers
- Kindbody: US fertility clinic and virtual care network offering IVF, egg freezing, and women's health services. Comparable as a tech-forward fertility provider combining virtual and in-person fertility care models.
- Carrot Fertility: Global fertility benefits and virtual care platform serving employers and individuals. Highly comparable to Apricity as a virtual, AI-enabled fertility care provider with an employer/consumer hybrid GTM motion.
- Future Family: Fertility financing, concierge, and at-home care platform. Comparable as a virtual-first fertility service bundling financing, care navigation, and at-home clinical components similar to Apricity's offering.
- Tia: Virtual and in-person women's health clinic offering gynecological, primary care, and reproductive services. Direct comparable as a tech-enabled women's health platform with a similar virtual care orientation.
- Hana: Virtual fertility clinic offering at-home testing, teleconsultations, and treatment pathways. Direct comparable to Apricity's virtual-first, at-home fertility care model.
- Maven Clinic: Virtual women's and family health clinic spanning fertility, maternity, and pediatrics. Direct comparable to Apricity's virtual fertility clinic model and D2C/employer GTM motion.
- Mojo (formerly Adia): Digital fertility platform offering at-home sperm and hormone testing plus virtual fertility support. Comparable as a D2C virtual fertility platform with at-home diagnostics overlapping Apricity's at-home ultrasound play.
Emerging players
- Apryl (formerly Hanx): European-focused virtual reproductive and sexual health platform. Direct regional peer given overlapping European footprint and virtual fertility/contraception positioning.
- Oula Health: Virtual and in-person maternity and fertility care provider. Comparable as an emerging virtual women's health platform with overlapping fertility and preconception services.
Broad incumbents
- Progyny: Public US fertility benefits management company with deep employer channel and virtual care partners. Comparable as a scaled fertility benefits and care navigation platform, though much larger and US-focused.
Market position
Customer concentration
Apricity social profiles
Digital presenceApricity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apricity leadership team
Management profileNumber of profiles
Profiles1 record
Apricity funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apricity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apricity
What does Apricity do?
Apricity operates a virtual fertility clinic that delivers fertility consultations, diagnostics, and treatment services to individuals and couples through online consultations combined with at-home service components. The clinic uses AI algorithms to personalize fertility treatment protocols and improve success rates, and offers at-home ultrasound services for remote monitoring. Revenue is generated through fees for fertility consultations, diagnostics, and treatment cycles rather than through a software license.
Is Apricity a public or private company?
Apricity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apricity founded?
Apricity was founded in 2018. It employs 11 to 50 people.
Where is Apricity based?
Apricity is headquartered in Paris, France, in the Europe region.
How does Apricity make money?
One revenue line is on record: virtual Fertility Clinic Services.
Who are Apricity's main competitors?
Direct peers on record are Kindbody, Carrot Fertility, Future Family, Tia, Hana, Maven Clinic and Mojo (formerly Adia). Emerging players are Apryl (formerly Hanx) and Oula Health. Progyny is listed as a broad incumbent.
Does Apricity have an API?
No public API is recorded for Apricity.
What industry is Apricity in?
Apricity's product category is Fertility Clinic Services. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation), with a secondary code of HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers. Its NAICS code is 6211 and its SIC code is 8011.