Melonn
Melonn is a Colombia-founded 3PL operator providing multichannel e-commerce fulfillment across Colombia and Mexico via 6 CEDIs and its proprietary Órbita WMS/OMS platform, serving 1,400+ mid-market brands with unified D2C, marketplace, and B2B retail inventory.
- Company typePrivate
- Founded2020
- HeadquartersMedellín, Colombia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Melonn does
Melonn is a Colombia-founded third-party logistics (3PL) operator founded in 2020 and headquartered in Medellín, providing multichannel fulfillment services to e-commerce brands across Colombia and Mexico. The company operates six owned-and-operated distribution centers (CEDIs) — four in Colombia (Bogotá, Medellín, Cali, Barranquilla) and two in Mexico — and serves more than 1,400 mid-market brands that need to operate direct-to-consumer (D2C) online stores, marketplaces, and B2B retail supply from a single shared inventory. Melonn's core technology is Órbita, a proprietary warehouse and order management system (WMS/OMS) that synchronizes inventory in real time across Shopify, VTEX, WooCommerce, MercadoLibre, Amazon, Rappi, Falabella, TikTok Shop, Liverpool, Walmart, and Coppel integrations. The platform supports specialized features such as FEFO inventory management for supplements, lot and expiration tracking for INVIMA compliance, and unit-level serial/IMEI tracking for electronics.
Melonn generates revenue through a usage-based pricing model with no fixed capital expenditure for clients; brands pay per fulfillment component — inventory reception, storage (by SKU and volume), picking (per order, unit D2C or bulk B2B), branded packing, carrier shipping pass-through, and returns management. The company sells primarily through a direct sales motion offering 20-minute diagnostic consultations via its website, supplemented by content marketing and integration partnerships with major e-commerce platforms. Vertical-specific capabilities are emphasized across fashion/beauty, home/décor, editorial/books, supplements, and electronics, with SharkNinja cited as a notable enterprise customer in Colombia.
The company has raised US$24.5 million across three disclosed funding rounds (US$2.2M in January 2021, US$2.3M in July 2021, and US$20M in February 2022), with QED Investors leading the largest round alongside Global Founders Capital, Wollef Ventures, NFX, and Pear VC. Operating performance metrics published by the company include 99.4% on-time dispatch, 99.91% inventory accuracy, 98.98% on-time express delivery, and 99.9% on-time inbound receiving, alongside same-day delivery availability in four Colombian cities and cash-on-delivery coverage of 97% of Colombian municipalities.
Melonn firmographics
Firmographics- Name
- Melonn
- Legal name
- Melonn S.A.S.
- Website
- https://melonn.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Melonn is a Colombia-founded 3PL operator providing multichannel e-commerce fulfillment across Colombia and Mexico via 6 CEDIs and its proprietary Órbita WMS/OMS platform, serving 1,400+ mid-market brands with unified D2C, marketplace, and B2B retail inventory.
- Ownership category
- akta.pro rank
Melonn industry classification
Industry- Product category
- E-commerce Fulfillment Services (3PL)
- NAICS
- Warehousing and Storage (493), General Warehousing and Storage (493110)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)
- akta.pro secondary industries
- Warehousing Operations & Contract Storage (Dedicated/Shared) (TLAIAAAC), Asset-Based Warehousing & Distribution Centers (Owned/Leased Facilities) (TLAIAMAB), Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA)
Keywords
Where Melonn is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices7 records
Markets served
Melonn business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Fulfillment Services (3PL): Melonn generates revenue through variable cost fulfillment services where brands pay for logistics operations including storage, picking, packing, shipping, and returns management. The pricing is volume-based with no fixed CAPEX for brands. Component costs include: inventory reception, storage per SKU/volume, picking per order (unit D2C or bulk B2B), packing with brand materials, shipping pass-through, and returns management. The model scales with brand volume growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Custom quotation based on brand operation specifics |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Melonn product offering
Product offeringCore offering
Melonn is a technology-driven third-party logistics (3PL) operator providing multichannel fulfillment services to e-commerce brands across Colombia and Mexico. Its core offering combines physical logistics operations (storage, picking, packing, shipping, and returns management) across six owned-and-operated distribution centers (CEDIs) with its proprietary Órbita WMS/OMS platform that unifies inventory across D2C online stores, marketplaces, and B2B retail channels from a single inventory pool.
Product overview
Melonn is a technology-powered 3PL (third-party logistics) operator serving multichannel ecommerce brands across Colombia and Mexico. The portfolio consists of the proprietary Órbita platform (a WMS/OMS fulfillment orchestration system) as the central technology layer, supported by the core Melonn Fulfillment service (physical fulfillment operations across 6 owned CEDIs), the Orbi conversational AI assistant embedded within Órbita, and specialized vertical-specific fulfillment modules covering D2C + B2B restocking, reverse logistics, and multichannel inventory synchronization. Órbita connects natively to ecommerce platforms (Shopify, VTEX, WooCommerce) and marketplaces (MercadoLibre, Rappi, Amazon, Falabella, Liverpool, Walmart, Coppel, TikTok Shop), processing both D2C and B2B orders from a single unified inventory.
Differentiator
Problem solved
Functional benefit
Brands
- Órbita: Proprietary fulfillment management platform (WMS/OMS) developed by Melonn for orchestrating inventory, orders, and channels from a single interface.
- Orbi
Products and services
- Melonn Fulfillment Core 3PL multichannel fulfillment service for e-commerce brands. Connects e-commerce stores, marketplaces, and physical channels to a single centralized inventory; receives, picks, packs, and ships orders with real-time visibility from one dashboard. Operates D2C (direct-to-consumer) and B2B restocking from the same inventory without parallel operations or duplicated stock. Targets mid-market brands with 500+ orders/month in Colombia and Mexico.
- Melonn Fulfillment Colombia Fulfillment service specifically covering Colombia, operating from 4 CEDI (distribution center) locations in Bogotá, Medellín, Cali, and Barranquilla, with national coverage including cash-on-delivery (contraentrega) in 97% of Colombian municipalities and same-day delivery in the four Colombian cities.
- Melonn Fulfillment México Fulfillment service specifically covering Mexico, operating from 2 CEDI locations. Connects brands to Mexican marketplaces including Liverpool, Walmart, TikTok Shop, Amazon MX, and Coppel, and provides localized fulfillment for brands expanding into the Mexican market.
- Órbita by Melonn Órbita is Melonn's proprietary fulfillment management platform (WMS/OMS) that orchestrates inventory, orders, and sales channels from a single interface. It provides real-time synchronization of inventory across D2C, marketplaces, and B2B channels; manages return processing; provides packaging instructions; handles B2B orders; applies automated FEFO picking rules; tracks lots and expiration dates; and surfaces real-time KPI dashboards.
Quantifiable outcome
- 99.4% on-time dispatch rate
- +5 more outcomes
Companies that use Melonn
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
Melonn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature6 records
Melonn partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- ForbesminorMelonn was featured in a Forbes article published on February 2, 2022, reporting on the company's US$20 million funding raise to expand infrastructure in Colombia and Mexico.
- ShopifycoreNative platform integration with Shopify enabling real-time order synchronization and inventory management for Shopify-powered stores. Core integration partner driving customer acquisition.
- VTEXcoreNative platform integration with VTEX enabling real-time order synchronization and inventory management for VTEX-powered stores. Core integration partner.
- WooCommercecoreNative platform integration with WooCommerce via plugin enabling real-time synchronization for WordPress-based stores. Core integration partner.
- MercadoLibrecoreNative integration with MercadoLibre connecting directly to seller accounts with support for Full and Flex shipping from unified inventory. Primary marketplace partner in Latin America.
- AmazoncoreNative integration with Amazon marketplace enabling synchronized inventory and order fulfillment from unified stock.
- FalabellacoreIntegration with Falabella marketplace providing access to Colombian retail channel for brands with curated products.
- RappicoreNative integration with Rappi enabling fast delivery channel and quick commerce fulfillment from unified inventory.
- TikTok ShopcoreNative integration with TikTok Shop enabling social commerce fulfillment, particularly in Mexico market.
- LiverpoolcoreIntegration with Liverpool marketplace enabling access to one of Mexico's major retail chains for brand distribution.
- WalmartcoreIntegration with Walmart marketplace enabling access to Walmart's marketplace platform for brand distribution.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Melonn competitors and assessment
Company assessmentDirect peers
- Envia.com: Mexico-based shipping and fulfillment aggregator serving SMB e-commerce sellers with multi-carrier logistics and warehousing — directly comparable to Melonn's mid-market, multichannel 3PL model in the Mexican market.
- Skydropx: Latin American shipping and logistics platform combining multi-carrier rate shopping with fulfillment services for e-commerce brands, directly comparable to Melonn's integrated tech + 3PL offering.
- Cubyn: European 3PL offering multichannel fulfillment with proprietary WMS/OMS technology for e-commerce brands — same playbook as Melonn (proprietary tech + multichannel 3PL) but in a different geography.
- Logisfashion: Specialized LatAm/European 3PL serving fashion and lifestyle e-commerce brands with omnichannel fulfillment — comparable in target verticals and cross-border operational model.
Regional players
- Traxion: Mexico's largest domestic 3PL and logistics provider, serving enterprise and mid-market clients with warehousing, transportation, and supply chain services — comparable Mexican 3PL competitor at a different scale.
- 99 Minutos: Mexico-based last-mile delivery and fulfillment network for e-commerce brands — overlapping customer base and geography with Melonn's Mexican operations but with a stronger last-mile focus.
- Liftit: LatAm B2B and last-mile logistics platform operating across multiple countries — comparable regional operator with overlapping geography (Mexico, Colombia) but focused on B2B freight rather than e-commerce fulfillment.
- iVoy: Mexican fulfillment and last-mile provider for e-commerce brands, comparable in target market (mid-market Mexican sellers) and service offering to Melonn's Mexican CEDI operations.
Broad incumbents
- MercadoLibre (MercadoLibre Envíos): Latin America's largest e-commerce marketplace operates its own fulfillment and last-mile network (MercadoLibre Envíos / Full) — a broad incumbent alternative that competes with Melonn for brand fulfillment budgets in the same geography.
- Amazon (FBA / Amazon Logistics): Global e-commerce and logistics incumbent whose FBA and Amazon Logistics services offer integrated fulfillment, particularly relevant in Mexico where Amazon is scaling its logistics footprint — competes with Melonn for marketplace-driven sellers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Melonn social profiles
Digital presenceMelonn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melonn leadership team
Management profileNumber of profiles
Profiles6 records
Melonn funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melonn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melonn
What does Melonn do?
Melonn is a technology-driven third-party logistics (3PL) operator providing multichannel fulfillment services to e-commerce brands across Colombia and Mexico. Its core offering combines physical logistics operations (storage, picking, packing, shipping, and returns management) across six owned-and-operated distribution centers (CEDIs) with its proprietary Órbita WMS/OMS platform that unifies inventory across D2C online stores, marketplaces, and B2B retail channels from a single inventory pool.
Is Melonn a public or private company?
Melonn is a private company. It is classified as venture growth investor backed and is currently operating.
When was Melonn founded?
Melonn was founded in 2020. It employs 101 to 250 people.
Where is Melonn based?
Melonn is headquartered in Medellín, Colombia, in the Latin America region.
How does Melonn make money?
One revenue line is on record: fulfillment Services (3PL).
Who are Melonn's main competitors?
Direct peers on record are Envia.com, Skydropx, Cubyn and Logisfashion. Regional players are Traxion, 99 Minutos, Liftit and iVoy. Broad incumbents are MercadoLibre (MercadoLibre Envíos) and Amazon (FBA / Amazon Logistics).
Does Melonn have an API?
Yes. Melonn offers a public API (referenced as "API Melonn") that enables integration with the company's fulfillment platform. The API allows connection to inventory, order, and channel management, supporting synchronization between ecommerce stores, marketplaces, and B2B channels via real-time API connections. Developer documentation is at www.melonn.com/integraciones/melonn-api.
What industry is Melonn in?
Melonn's product category is E-commerce Fulfillment Services (3PL). Its primary akta.pro industry code is TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns), with a secondary code of TLAIAAAC, Warehousing Operations & Contract Storage (Dedicated/Shared). Its NAICS code is 493 and its SIC code is 4220.