What Procuros does

Procuros is a German B2B integration platform, headquartered in Berlin and founded in 2021, that turns manual retail-supplier document exchange into automated digital workflows. The company's core product is the Procuros Integration Hub, an API-first platform connecting suppliers and retailers through a single integration that handles orders, invoices, shipping notes, remittance advices, and e-invoices in any format (EDIFACT, XML, PDF, Excel, CSV). AI-powered document processing extracts and validates data without OCR configuration, supports multilingual inputs, and flags anomalies, while pre-built connectors link the platform to major ERPs including SAP, Microsoft Dynamics 365 Business Central, Odoo, Xentral, Weclapp, and Sage.

The platform is monetized as an all-inclusive monthly subscription with no upfront license fees, no vendor lock-in, and low per-partner onboarding effort, positioning itself as a modern alternative to traditional EDI providers that charge per-project implementation costs. Procuros targets two-sided segments: suppliers (brands and manufacturers of all sizes needing to connect to multiple retail partners) and retailers (large chains seeking 100% supplier digital coverage). The company serves four primary verticals: Food/FMCG (Tony's Chocolonely, Nucao, 3Bears, EDEKA, REWE, ALDI), Fashion & Beauty (Flaconi, Sephora, Zalando, Douglas), DIY/Home Improvement (OBI, Hornbach, Bauhaus, Kingfisher), and Electronics (Amazon, Media Markt, Saturn, Currys).

Distribution combines direct enterprise sales (demo-driven) with a partner-led channel through ERP implementation specialists (4SELLERS, much. Consulting, Profor Software, Xentralintelligence, Wals.pro) who embed Procuros connectors into their ERP customer bases. The company has raised approximately $10.2M across seed and Series A rounds from b2venture, Creandum, Point Nine, and SquareOne Venture Capital. Procuros is led by co-founders Patrick Thelen (CEO) and Benjamin Wulff (CTO), operates across DACH and Western Europe, and has been recognized by StartUs Insights as one of the 30 Top Digital Transformation Companies for 2026.

Name

Procuros

Legal name

Procuros GmbH

Website

https://procuros.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Procuros is a German B2B integration platform founded in 2021 that connects suppliers and retailers through a single API, automating EDI and document exchange (orders, invoices, shipping notes) across any format using AI-powered processing and pre-built ERP connectors.

Ownership category

akta.pro rank

Product category

B2B Integration Software

NAICS

Software Publishers (513210), Software Publishers (5132), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B/EDI & Partner Integration (BPAMAOAJ)

akta.pro secondary industries

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)

Keywords

• B2B integration platform
• EDI automation software
• Supply chain automation
• ERP integration connectors
• E-invoicing compliance

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS: Procuros operates on a subscription model with all features included in one monthly subscription. No upfront license fees, no vendor lock-in, and low effort for onboarding each new partner. Positioned as a modern cost model compared to traditional EDI which typically involves large upfront fees, long-term contracts, and per-project implementation costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Procuros provides a cloud-based B2B integration platform that enables suppliers and retailers to connect once and trade with all partners regardless of format. The platform uses AI-powered document processing to automatically convert between EDI, PDF, Excel, and XML formats, integrates with major ERP systems via pre-built connectors, and offers a pre-connected network of 50+ major European retailers. Customers pay a monthly subscription covering all features including EDI connection, order processing, e-invoicing, logistics automation, and payment reconciliation.

Product overview

Procuros offers a unified B2B integration platform designed to connect suppliers and retailers through automated digital trade workflows. The platform consists of the Procuros Integration Hub as the core technology, with two primary product suites: Procuros for Suppliers (including EDI Connection, Order Agent, Order Forms, Logistics Automation/Connect, E-Invoicing, and Payment Reconciliation) and Procuros for Retailers (including EDI Supplier Connection, Document Processing, Invoice Reconciliation, E-Invoicing, and AI Agents). The platform differentiates through AI-powered document processing that handles any format (EDI, PDF, Excel) and delivers validated data directly into ERP systems. Integration options include native connectors for Odoo, Sage (via 4SELLERS), Xentral, Weclapp, and Microsoft Business Central, plus generic API support for connecting with SAP, legacy systems, and custom ERP platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Procuros Integration Hub: The central platform for B2B document exchange and partner connectivity
• Procuros Logistics Connect
• Order Agent
• Procuros for Suppliers
• Procuros for Retailers

Quantifiable outcome

• Over 90% time saved from manual processing tasks
• +14 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 4SELLERScoreTechnology or Integration4SELLERS, an Odoo Gold Partner and SAP/ebi anbieter, developed an API-based connector linking Sage ERP directly to the Procuros Integration Hub. This partnership enables Sage customers to integrate with Procuros in days - no extra middleware or lengthy implementation. The connector enables exchange of trade documents (orders, invoices, delivery notes) with retailers, suppliers, and distributors, and digitally onboard all suppliers regardless of EDI capability.
• much. ConsultingcoreTechnology or Integrationmuch. Consulting, an Odoo Gold Partner, developed and maintains the free Odoo Procuros Connector available on the Odoo Marketplace and GitHub. The connector provides EDI capabilities inside Odoo using a single, reusable connection, enabling users to exchange trade documents with a growing network of pre-integrated trade partners including retail chains, manufacturers, and distributors.
• XentralcoreTechnology or IntegrationXentral is an ERP system that integrates with Procuros for automated EDI data exchange. EDIFACT messages (ORDERS/INVOIC/DESADV) flow through Procuros directly into Xentral. Multiple customer case studies (Nucao, 3Bears) demonstrate successful Procuros + Xentral implementations for retail automation.
• OdoocoreTechnology or IntegrationOdoo Marketplace hosts the free Procuros Connector developed by much. Consulting. The connector links Odoo to the Procuros Integration Hub, enabling Odoo users to exchange trade documents with a growing network of pre-integrated trade partners through a single API connection.
• SagecoreTechnology or IntegrationSage ERP users can integrate with Procuros via the 4SELLERS-developed connector. This enables Sage customers to automate order-to-cash and procure-to-pay flows without traditional EDI complexity. Sage customers use Procuros for supplier and retailer integrations.
• WeclappcoreTechnology or IntegrationWeclapp ERP integrates with Procuros through a dedicated connector. The extension enables weclapp customers to digitize their entire procurement process, including automated orders to suppliers, digital receipt of invoices (PDF, EDI or other digital formats), and automated ERP import of documents. The partnership with Wals.pro extends Procuros connector capabilities.
• XentralintelligenceminorImplementation/ SI/ Consulting PartnerXentralintelligence specializes in Xentral ERP implementations and partners with Procuros to enable companies to run Xentral efficiently and connect all trading partners in just days. The partnership delivers automated orders and invoices, fast onboarding, and scalable growth without IT hassle.
• Profor SoftwareminorImplementation/ SI/ Consulting PartnerProfor Software, a leading Microsoft Dynamics 365 Business Central partner in Germany, partnered with Procuros to provide seamless ERP integration and EDI connectivity for SMEs in Food & Beverage and Logistics sectors. The partnership combines Profor's ERP and process expertise with Procuros' trading partner connectivity for comprehensive digitalization.
• Wals.prominorImplementation/ SI/ Consulting PartnerWals.pro is a weclapp partner that helps extend Procuros connector capabilities to the weclapp community. They help companies implement the Procuros-weclapp connector for supplier integration and digital procurement processes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SPS Commerce: SPS Commerce is the largest pure-play EDI network in retail, connecting thousands of retailers and suppliers. Competes directly with Procuros in the European retail supplier EDI market with similar pre-built retailer connections and managed services model.
• DiCentral: DiCentral provides EDI and supply chain integration solutions for retailers, suppliers, and 3PLs globally. Comparable to Procuros in EDI services and ERP connectors, with strong presence in retail and consumer goods verticals.
• TrueCommerce: TrueCommerce is a leading global EDI and B2B integration provider serving retailers and suppliers across consumer goods, retail, and manufacturing. Directly competes with Procuros in the European and US EDI market with comparable ERP connectors and a broad retailer network.

Emerging players

• Babelway: Babelway is a cloud-based EDI and B2B integration platform offering self-service EDI mapping and translation. Competes with Procuros in the SMB/mid-market EDI space with an API-first approach but a more developer-centric go-to-market.
• Orderful: Orderful is an API-first EDI platform targeting retailers and suppliers with a modern alternative to traditional EDI providers. Comparable to Procuros in API-first approach and SMB-friendly positioning, though primarily focused on the North American market.
• Lobster_data: Lobster_data is a European no-code EDI and data integration platform headquartered in Germany. Closely comparable to Procuros in addressing SMB and mid-market customers with format-agnostic EDI/API translation, and a direct competitor in the DACH region.
• Crossfire EDI: Crossfire EDI is a managed EDI services provider focused on simplifying EDI for mid-market suppliers and retailers. Similar customer segment and value proposition to Procuros, with pre-built retailer connections and ERP integration focus.

Regional players

• Editel: Editel is a European EDI and e-invoicing specialist headquartered in Austria, serving DACH and CEE retailers and suppliers. Direct competitor in the DACH region with established relationships at European retailers like REWE, EDEKA, and Metro that overlap with Procuros's network.

Broad incumbents

• OpenText (Trading Grid): OpenText operates the Trading Grid, one of the largest global B2B integration networks, serving large enterprises with EDI, API, and managed file transfer. Competes with Procuros as a broad incumbent with deeper enterprise reach but a more traditional, less SMB-friendly offering.
• SAP Business Network: SAP Business Network (formerly Ariba Network) is SAP's B2B commerce and EDI network embedded in the SAP ERP ecosystem. Competes with Procuros as the incumbent platform for SAP customers, offering deep native integration but a heavier, enterprise-focused experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procuros