What Demand IQ does

Demand IQ is a Denver-based SaaS company founded in 2017 that sells an AI-powered lead capture and conversion platform to residential home-services contractors in roofing, solar, HVAC, plumbing, windows, siding, and door-to-door canvassing. The product is structured around two named AI agents: Mia, an AI Marketing Agent that generates video ads, writes ad copy, embeds instant pricing estimators on contractor websites, and books appointments online; and Ace, an AI Customer Service Representative that texts every lead within roughly two minutes of intake, runs multi-day follow-up cadences, and books appointments inside SMS/iMessage conversations. An upcoming AI Calling capability will extend Ace to inbound and outbound phone calls, and a Hero field CRM supports door-to-door canvassing teams with route mapping and offline lead capture.

The platform integrates with more than 3,000 tools via native connectors and Zapier, including the dominant home-services CRMs (ServiceTitan, JobNimbus, AccuLynx), general CRMs (Salesforce, HubSpot, Pipedrive, HighLevel), calendars (Google Calendar, Outlook/365), advertising (Meta), and lead sources (Angi, Thumbtack, Yelp). Pricing is monthly subscription: AI Marketing plans start at $410 per month, AI CSR plans start at $395 per month, and the Full Crew bundle combining both is offered at a 15% discount. Most contractors are live within roughly one week of signup, and the primary GTM motion is a 45-minute live Zoom demo supplemented by self-serve onboarding.

Demand IQ monetizes exclusively through recurring SaaS subscriptions. It is a privately held Delaware corporation led by Founder and CEO Austin Rosenbaum, has raised approximately $2.9M across three disclosed funding events (including a $250,000 AIA Program grant in 2021 and a $2,000,000 round in 2022), and operates a small team of 11-50 employees. A December 2023 Google case study validates the company's early partnership on the Solar API (Project Sunroof), reporting 20-34% visitor-to-lead and 55% lead-to-appointment conversion rates on solar lead journeys, with customer Sunly citing a 125% lift in monthly leads (272 to 800).

Name

Demand IQ

Legal name

Demand IQ, Inc.

Website

https://demand-iq.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Demand IQ provides an AI-powered SaaS platform, built around two agents (Mia for marketing and Ace for customer service), that captures leads, follows up, and books appointments for residential home-services contractors in roofing, solar, HVAC, plumbing, windows, and siding.

Ownership category

akta.pro rank

Product category

Vertical SaaS for Home Services Lead Generation

NAICS

Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)

Keywords

• Contractor lead generation
• AI marketing platform
• Home services software
• AI customer service
• Solar roofing SaaS

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (AI Marketing - Mia): Monthly subscription for AI Marketing Agent (Mia) including AI video ads, AI copywriting, online estimates, and appointment booking. Plans start at $410/month and scale with lead volume and number of websites/estimate journeys. Most contractors are live within one week of signup.
2. SaaS Subscription (AI CSR - Ace): Monthly subscription for AI CSR Agent (Ace) including AI texting, AI calling (when available), and appointment scheduling. Plans start at $395/month. Ace handles speed-to-lead, estimate follow-up, no-show recovery, and lead nurturing 24/7.
3. Full Crew Bundle: Bundled subscription combining AI Marketing (Mia) and AI CSR (Ace) at a 15% discount versus purchasing separately. Encourages adoption of both AI agents for complete lead capture and conversion automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Demand IQ is a SaaS platform that sells an "AI crew" of two autonomous agents — Mia (AI Marketing Agent) and Ace (AI Customer Service Representative) — to residential home-services contractors in roofing, solar, HVAC, plumbing, windows, and siding. The platform captures leads via instant online estimates and AI-generated video and copy ads, then follows up 24/7 via SMS, iMessage, and (soon) voice to qualify homeowners and book appointments, with native sync to 3,000+ CRM, calendar, and lead-source tools.

Product overview

Demand IQ is a unified SaaS platform built for home-services contractors (roofing, solar, HVAC, plumbing, windows, siding). The platform consists of two AI agents — Mia (AI Marketing Agent) and Ace (AI CSR) — that together handle the full lead lifecycle: Mia captures leads through instant online estimates, AI video ads, AI copywriting, and online scheduling, while Ace follows up via AI texting and AI calling, books appointments, and handles customer service 24/7. The core Demand IQ Platform integrates with 3,000+ tools (including ServiceTitan, JobNimbus, AccuLynx, HubSpot, Meta, Zapier, and Google Calendar) and syncs all lead and appointment data back to the contractor's existing CRM. A legacy platform called Stella is available at portal.demand-iq.com for existing customers.

Differentiator

Problem solved

Functional benefit

Brands

• Mia: AI Marketing agent that generates video ads, writes ad copy, creates instant online estimates, and books appointments for contractors.
• Ace
• Hero
• Stella
• Ace AI Texting

Products and services

• Mia — AI Marketing Agent AI marketing agent that autonomously generates video ads, writes Meta ad copy, embeds instant online estimates on the contractor's website, and enables self-serve appointment booking — replacing the need for a marketing team or agency retainer. Sold as a SaaS subscription starting at $410/month to residential home-services contractors.
• Ace — AI CSR (Customer Service Representative) AI customer service representative that texts every new lead within seconds of intake via SMS/iMessage, follows up over days and weeks, qualifies homeowners, books appointments inside the conversation, and hands off to humans when needed — operating 24/7 including nights, weekends, and holidays. Sold as a SaaS subscription starting at $395/month to residential home-services contractors.
• Hero — Canvassing App Field CRM for door-to-door canvassing crews that maps routes, color-codes every door by status, captures leads in approximately 30 seconds with auto-filled property data, and syncs leads back to ServiceTitan, JobNimbus, AccuLynx, and HubSpot — working offline and syncing when reconnected. Sold on a per-seat basis (10 / 25 / 50 seats across Starter / Pro / Enterprise plans) to residential trade contractors running field sales teams.
• AI Video Ads Standalone video-ad creative service that generates full Facebook and Instagram video ads end-to-end — script, voiceover, footage, captions, and CTA — from a brief, without filming or editing, and produces 5–10 distinct variants for A/B testing. Offered to residential contractors as a paid feature within Mia's AI Marketing subscription.
• AI Copywriting Generative copywriting service that produces Meta ad copy — primary text, headlines, descriptions, and CTAs sized to Facebook and Instagram character limits — in the contractor's brand voice, generating 5–10 variants per ad set across different angles. Offered to residential contractors as a paid feature within Mia's AI Marketing subscription.
• Online Estimates (Instant Estimate Software) Instant pricing tool embedded on contractor websites with one line of code: homeowners answer a few questions and receive a ballpark price range in approximately 60 seconds while the contractor receives a qualified lead with contact info and job details 24/7 — including integration with Google's Solar API for accurate solar estimates. Offered to residential contractors as a paid feature within Mia's AI Marketing subscription.
• Online Scheduling Self-service booking widget that lets homeowners pick an open appointment time on the contractor's website with availability rules by rep, job type, area, and time — sending automatic confirmations and reminders by text and email and syncing to Google Calendar and Outlook/365. Offered to residential contractors as a paid feature within Mia's AI Marketing subscription.
• AI Texting Ace-powered SMS and iMessage platform that replies to every new lead within 2 minutes, follows up across days and weeks in a natural cadence, books appointments inside the conversation, and hands off to humans for complex issues — TCPA- and 10DLC-compliant with built-in opt-out handling. Offered to residential contractors as a paid feature within Ace's AI CSR subscription.
• Appointment Scheduling (AI-Powered) Ace-powered appointment booking inside text or call conversations: reads team calendars in real time, offers two open slots using smart slotting that matches the right rep to the right job type and service area, lands the appointment on the right rep's calendar, and handles reschedules and cancellations automatically. Offered to residential contractors as a paid feature within Ace's AI CSR subscription.
• Stella (Legacy Customer Acquisition Platform) Legacy customer acquisition software platform (classic version) maintained at portal.demand-iq.com for existing customers who have not migrated to the new Demand IQ Platform experience.

Quantifiable outcome

• 125% increase in leads (272 to 800 per month)
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability10 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationEarly partner with Google in using Project Sunroof (now Solar API). Google published a case study on Demand IQ showcasing their integration for solar lead generation. The partnership enables accurate instant estimates using Google's solar data. Achieved 20-34% visitor-to-lead conversion and 55% lead-to-appointment rates.
• ServiceTitancoreTechnology or IntegrationCRM integration partner. Leads and appointments sync automatically to ServiceTitan. Every conversation, status change, and booking syncs back to ServiceTitan for one source of truth. Deep integration with ServiceTitan mentioned across multiple product pages.
• JobNimbuscoreTechnology or IntegrationCRM integration partner. Lead capture and appointment booking sync to JobNimbus automatically. Available on AI Texting, AI CSR, and Canvassing App product pages as a key integration.
• AccuLynxcoreTechnology or IntegrationCRM integration partner for roofing contractors. Lead and appointment sync available. Mentioned across AI Texting, AI CSR, and Canvassing App integrations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Podium: Podium is a direct competitor offering AI-powered lead response, texting, reviews, and customer communication tools for home-services and local businesses, overlapping directly with Ace and Demand IQ's core messaging and lead-conversion use case.
• AccuLynx: AccuLynx is a roofing- and exteriors-focused CRM that competes for the same primary contractor segments Demand IQ targets (roofing, siding, windows) and is one of Demand IQ's key CRM integration partners.
• JobNimbus: JobNimbus is a CRM and workflow platform for roofing, solar, and exteriors contractors — a directly overlapping customer base with Demand IQ and a key integration partner for lead and appointment sync.
• HighLevel: GoHighLevel is an all-in-one marketing, CRM, and automation platform widely used by SMBs including contractors. It competes directly with Mia/Ace by offering AI-driven lead capture, SMS, and workflow automation at similar price points.
• Housecall Pro: Housecall Pro is a field-service management platform for home-services contractors (plumbing, HVAC, cleaning) and a Demand IQ integration partner. It competes for the same mid-market contractor wallet with built-in CRM, scheduling, and communications.
• Jobber: Jobber is a field-service management platform for small home-service businesses and a Demand IQ integration partner. It targets overlapping SMB contractors with CRM, scheduling, and customer communication capabilities.

Broad incumbents

• ServiceTitan: ServiceTitan is the dominant field-service management platform for home-services contractors and a deeply integrated partner of Demand IQ. Its broad suite (CRM, scheduling, marketing) makes it a broader incumbent that could absorb AI marketing/CSR functionality natively.
• Birdeye: Birdeye is a customer experience and messaging platform with strong penetration in home-services, offering reviews, messaging, and AI-driven customer engagement that overlaps with Ace's lead-response value proposition.
• Salesforce: Salesforce is a broad CRM incumbent and Demand IQ integration partner. With Einstein and Agentforce, Salesforce is adding AI sales/marketing agents that could compete with Mia and Ace at the enterprise end of the contractor market.

Emerging players

• CallRail: CallRail provides call tracking, attribution, and increasingly AI-driven call intelligence for SMBs and home-services businesses, overlapping with Ace's call-handling and AI Calling roadmap and competing for the same marketing-budget line item.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demand IQ