What Cronofy does

Cronofy Ltd. is a Nottingham, UK-based temporal infrastructure company founded in 2014 that provides embedded scheduling, calendar synchronization, and meeting intelligence APIs for SaaS product teams and enterprise buyers. The company's core platform, branded the Temporal Grid, abstracts the complexity of integrating with Google, Microsoft, Apple, and Exchange calendars into a single API with a 99.99% uptime SLA, real-time availability sync, and built-in timezone and compliance logic. The product portfolio spans four API products (Calendar API, Availability API, Embedded Scheduler, White-Label API), two AI-enabled products (Meeting Agents for recording/transcription/summaries and the MCP Server for agentic AI integration via Model Context Protocol), and process automation products (Scheduling Agent for Microsoft Teams, Slack, and Microsoft Office, plus Interview Scheduling for recruitment teams). Cronofy serves over 180,000 customer companies across HR tech and recruitment (Workday, BambooHR, SmartRecruiters, Greenhouse, Paycor, SAP SuccessFactors, Pinpoint, Teamtailor), healthcare (Doctoranytime, Docplanner, Tidepool, Heal.me), FinTech (Wise), EdTech (Handshake), CRM/sales (Smindle, GoDaddy, 8x8, Rezi), and financial services (Mortgage Advice Bureau), with over 60% of revenue generated in the US market.

The business model is hybrid: subscription-based pricing for the core API platform and embedded scheduler, plus usage-based pricing for Meeting Agents metered per second at $0.79/hour (with volume discounts down to $0.59/hour at higher tiers and a $99 monthly minimum on standalone use). A free developer tier with 20 accounts and 24 hours of meeting recording supports self-serve product-led adoption, while dedicated technical advisors and enterprise sales handle larger deployments. Go-to-market combines developer-led PLG (documentation, sandbox, ATS marketplace listings) with field sales for enterprise accounts. Cronofy raised a £15M growth round from BGF in May 2025 to accelerate US expansion and product development, was selected for Microsoft's Agentic Launchpad program with NVIDIA and WeTransact in December 2025, and holds ISO 27001/27018/27701, SOC 2, HIPAA, GDPR, and CCPA certifications across six regional data centers.

The company is privately held, has 11-50 employees, and is led by CEO and co-founder Adam Bird alongside CTO Garry Shutler. Strategic positioning is shifting from a pure calendar API vendor toward a broader temporal infrastructure provider covering the full meeting lifecycle (availability coordination, booking, conferencing provisioning, AI capture, summaries) and the emerging agentic AI scheduling ecosystem.

Name

Cronofy

Legal name

Cronofy Ltd.

Website

https://cronofy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Cronofy provides embedded scheduling, calendar sync, and AI meeting intelligence APIs (Calendar, Availability, Meeting Agents, MCP Server) for SaaS product builders and enterprise teams, serving 180,000+ companies across HR tech, healthcare, and CRM with 60%+ of revenue from the US.

Ownership category

akta.pro rank

Product category

Scheduling APIs / Calendar Infrastructure

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

akta.pro secondary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

Keywords

• Calendar API
• Scheduling infrastructure
• Embedded scheduling
• Calendar synchronization
• Meeting automation

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Meeting Agents Usage-Based Pricing: Meeting Agents are priced based on monthly usage with all-inclusive costs covering recording, transcription, and data processing. Usage-based model with tiered volume discounts and per-second metering.
2. API Platform Subscriptions: Subscription-based access to the Cronofy Calendar API and scheduling infrastructure for product builders embedding meeting capabilities into SaaS products.
3. Embedded Scheduler Licensing: White-label and embedded deployment options for organizations wanting pre-built scheduling components integrated into their platforms.
4. Scheduling Agent for Process Automation: Standalone and integrated scheduling solutions for recruitment and productivity teams, including native integrations with ATS platforms.
5. Professional Services and Technical Support: Dedicated technical advisory services for integration design and implementation, with the same level of support available on every plan.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cronofy provides a temporal infrastructure platform that enables SaaS product teams and enterprises to embed complete meeting workflows into their products. Its core offering is a unified Calendar API and scheduling infrastructure that synchronizes with Google, Microsoft, Apple, and Exchange calendars, handles availability coordination and time zones, provisions conferencing links (Zoom, Teams, Google Meet), and adds AI-powered meeting capture (recordings, transcripts, and summaries) through Meeting Agents. The platform is sold to product builders via APIs, embedded UI components, and white-label deployments, and to enterprises via direct sales and ATS marketplace integrations.

Product overview

Cronofy is a temporal infrastructure platform providing embedded meeting and scheduling capabilities for SaaS products and business processes. The core offering is built on the Temporal Grid infrastructure, which handles calendar integrations, availability logic, conferencing, meeting data, and compliance. The product portfolio consists of three main categories: (1) Calendar and Scheduling APIs - Calendar API for multi-provider sync (Google, Microsoft, Apple, Exchange), Availability API for scheduling logic, White-Label API for custom integrations, and Embedded Scheduler for pre-built UI components; (2) AI-Powered Meeting Intelligence - Meeting Agents for capturing recordings/transcripts/AI summaries from Zoom, Google Meet, and Microsoft Teams, and MCP Server for connecting AI agents to scheduling infrastructure via Model Context Protocol; (3) Process Automation - Scheduling Agent for AI-powered scheduling within Teams/Slack/Office, and Interview Scheduling for Recruitment Teams with native ATS integrations (Workday, Paycor, SuccessFactors, SmartRecruiters, Greenhouse, BambooHR, and others). All products share the same Temporal Grid foundation ensuring consistent calendar sync, availability accuracy, and compliance across use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Calendar API Calendar synchronization API powered by the Calendar Sync Engine that handles complexity across Google, Microsoft, Apple, and Exchange calendar providers with a 99.99% uptime guarantee. Provides real-time availability sync with a managed authorization flow for SaaS product teams.
• Availability API API powering one-to-one meetings, multi-participant, round-robin, and multi-timezone scheduling through a single endpoint. Enables reliable self-serve scheduling for product teams without adding to support load.
• Embedded Scheduler Pre-built UI scheduling components that embed directly into existing product flows. Drop booking links into SaaS products or workflows with minimal setup, built on the same infrastructure as the API.
• White-Label API Full API access for teams needing complete flexibility to build custom workflows and UX. Designed for deep integrations where every detail matters, with the same reliability and compliance as other Cronofy APIs.
• Meeting Agents Unified API for capturing meeting recordings, transcripts, and AI-generated summaries from Zoom, Microsoft Teams, and Google Meet. Agents handle meeting access, recording, and data delivery, supporting dispatch via meeting join URL or scheduled to join at a specific time.
• Cronofy MCP Server Model Context Protocol server connecting AI agents to real scheduling infrastructure. Agents can access scheduling tools in a standard way while Cronofy handles calendars, availability context, coordination, and booking logic behind the scenes.
• Scheduling Agent AI-powered scheduling assistant combining real-time availability with AI to understand scheduling requests and propose meeting times. Available within Microsoft Teams, Slack, and Microsoft Office, with coordination across attendees and timezones.
• Interview Scheduling for Recruitment Teams Automated interview scheduling solution for recruitment teams. Integrates with ATS platforms including Workday, Paycor, SAP SuccessFactors, SmartRecruiters, Greenhouse, and BambooHR, supporting candidate self-scheduling, multi-person panels, and real-time interviewer availability.

Quantifiable outcome

• Wise cut interview scheduling from 6 days to 90 minutes - reducing scheduling time by over 95%
• +8 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability8 records

Feature8 records

Partnerships

13 partnerships are on record, tiered strategic and core.

• Microsoft Agentic LaunchpadstrategicStrategic or Co-development Partner · 18 December 2025Cronofy selected as one of 13 AI innovators from over 500 applicants for Microsoft's Agentic Launchpad program, delivered in collaboration with NVIDIA and WeTransact. The program provides technical guidance, cloud resources, go-to-market support, and access to Microsoft's ecosystem and marketplace channels.
• WorkdaycoreTechnology or IntegrationDeep integration enabling recruiters to schedule interviews and get live interviewer availability directly within Workday Recruiting. Automatically updates interview tasks in Workday without manual data entry. Available through Workday Marketplace.
• BambooHRcoreTechnology or IntegrationElite interview scheduling partner for BambooHR. Enables hiring coordinators to schedule interviews in 30 seconds from within BambooHR, with thousands of interviews being scheduled through the integration. Joint go-to-market as BambooHR's recommended scheduling solution.
• SmartRecruiterscoreTechnology or IntegrationAvailable on SmartRecruiters marketplace. Enables display of available interviewer slots and generation of booking links for candidates within SmartRecruiters workflow. Supports panel interviews, interviewer pools, and bulk scheduling capabilities.
• GreenhousecoreTechnology or IntegrationPlug-and-play browser extension for Greenhouse enabling scheduling within the recruitment workflow. Supports bulk-schedule screening calls, panel interviews, and automatic interview stage triggers.
• PaycorcoreTechnology or IntegrationInterview scheduling available within Paycor through Paycor Marketplace. Enables candidate self-scheduling and recruiter booking without leaving Paycor workflows. Supports timezone localization and 17 languages.
• SAP SuccessFactorscoreTechnology or IntegrationInterview scheduling automation for SAP SuccessFactors. Supports combined team availability, candidate self-scheduling links, and panel interviews. Available through SAP SuccessFactors store.
• MicrosoftcoreTechnology or IntegrationCronofy Scheduling Agent available in Microsoft Teams and Office marketplaces. Enables scheduling meetings directly within Teams and Outlook using natural language. Also part of Microsoft's Agentic Launchpad program for AI innovators.
• Model Context Protocol (MCP) EcosystemcoreTechnology or IntegrationCronofy's MCP Server enables AI agents to access scheduling capabilities through the Model Context Protocol standard. Connects AI agents to real availability context, booking links, and scheduling workflows. Compatible with Claude, Copilot, and other MCP-enabled AI systems.
• SlackcoreTechnology or IntegrationScheduling Agent available in Slack App Directory. Enables users to schedule meetings from within Slack by @mentioning colleagues and selecting from suggested times. Includes self-serve booking for invitees.
• ZoomcoreTechnology or IntegrationMeeting Agents support recording and transcription from Zoom meetings. Cronofy provisions and manages Zoom conferencing links as part of scheduled meetings.
• Google MeetcoreTechnology or IntegrationMeeting Agents support recording and transcription from Google Meet. Cronofy provisions and manages Google Meet conferencing links as part of scheduled meetings.
• Microsoft TeamscoreTechnology or IntegrationMeeting Agents support recording and transcription from Microsoft Teams meetings. Deep integration with Teams for scheduling agent deployment and calendar sync.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Nylas: Nylas provides calendar, email, and contacts APIs for embedding into SaaS products, directly competing with Cronofy's Calendar API and Temporal Grid. Both companies target developers building scheduling and communication infrastructure, with comparable API-first business models and similar enterprise customer profiles.
• Calendly: Calendly is a leading scheduling platform serving SMBs and enterprises, with similar end-user scheduling capabilities to Cronofy's embedded products. While Calendly is more end-user-facing and Cronofy is more API-first, both compete for the same underlying scheduling workflows across sales, recruiting, and customer success.
• Chili Piper: Chili Piper offers scheduling and routing solutions focused on sales and customer success teams, with similar ATS and CRM integrations. Both companies target the same recruiter and sales operations buyers with calendar integration and meeting automation, particularly within the recruitment tech stack.
• Doodle: Doodle is a scheduling platform with group scheduling, booking pages, and calendar sync, similar to Cronofy's end-user scheduling capabilities. Both serve similar use cases (interview scheduling, customer meetings, group coordination) with comparable target buyers in SMB and mid-market segments.
• ScheduleOnce (by ZoomInfo): ScheduleOnce, now part of ZoomInfo, provides enterprise scheduling and booking automation with deep CRM and calendar integrations. Both ScheduleOnce and Cronofy serve similar use cases (sales scheduling, recruitment workflows) with comparable enterprise customer profiles and pricing models.
• Acuity Scheduling (by Squarespace): Acuity Scheduling provides appointment scheduling for service-based businesses, competing in similar end-customer scheduling use cases. While more SMB-focused and less API-driven than Cronofy, both compete for the same underlying scheduling demand from businesses coordinating customer appointments.

Emerging players

• Clockwise: Clockwise offers AI-powered calendar optimization and team scheduling, with overlap in availability coordination and time-zone handling. Both companies operate in the calendar/scheduling productivity space, though Clockwise is more focused on individual/team productivity while Cronofy is more infrastructure-focused.
• Reclaim.ai: Reclaim.ai provides AI-powered calendar and scheduling automation for productivity teams, with similar use cases around meeting coordination and availability. Both companies target productivity-focused users with AI-driven scheduling intelligence, though Reclaim is more end-user-facing while Cronofy is more API-first.

Broad incumbents

• Microsoft (Bookings, Outlook, Teams): Microsoft's productivity suite (Outlook, Teams, Bookings) includes native scheduling capabilities that compete with Cronofy's offerings, particularly for organizations already in the Microsoft ecosystem. While Cronofy's value proposition depends on cross-platform unification (including Microsoft), Microsoft's bundled native features represent both a partnership opportunity and competitive threat.
• Google (Workspace Appointment Schedules): Google's Workspace includes Calendar Appointment Schedules and Google Meet scheduling features that compete with Cronofy's embedded scheduling, particularly for Google-native organizations. Similar to Microsoft, Google is both a critical integration partner and a potential competitive threat as it expands native scheduling capabilities within its productivity suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cronofy
• Facebookfacebook.com/cronofy
• LinkedInlinkedin.com/company/3514259

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cronofy