Pidge
Pidge Technologies operates an AI-powered B2B logistics operating system that unifies 1PL fleets and 3PL partners for businesses across food, grocery, pharma, retail, q-commerce, and e-commerce in India, serving 20,000+ brands across 50+ cities.
- Company typePrivate
- Founded2019
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Pidge does
Pidge Technologies Private Limited, founded in 2019 and headquartered in the Delhi–Gurugram corridor, operates an AI-powered B2B logistics operating system that unifies first-party fleets, third-party logistics providers, and quick-commerce delivery capacity into a single orchestration layer for Indian businesses. The platform consists of four core product modules — Delivery & Fulfillment, Routing & Allocation, Analytics & Intelligence, and Tracking & Visibility — augmented by two proprietary AI systems branded Titan (logistics intelligence / accuracy) and MORRE (performance / speed) that drive smart order allocation, route optimization, real-time dispatch, and self-learning efficiency improvement. Infrastructure runs across AWS and GCP multi-AZ deployments with ISO/IEC 27001:2022, GDPR, and India DPDP Act compliance, and the platform exposes a REST API with JWT authentication and Python SDK for system-level integration.
The company serves over 20,000 brands across 50+ Indian cities and has processed more than 50 million deliveries through a network of 1,000+ delivery partners, with named customers concentrated in food & beverage, quick-commerce, pet care, and D2C retail (Minus Thirty, Vetic, Defence Bakery, Crave by Leena, Swish, Bakingo). Revenue is generated through three streams: recurring platform / SaaS subscription fees, per-delivery transaction fees on orders routed through the platform (whether fulfilled by Pidge's own network or partner 3PLs), and a digital wallet recharge mechanic that pre-funds customer usage. Distribution combines an API-first self-serve motion for technical buyers, direct enterprise field sales with "Book a Demo" CTAs for mid-to-large accounts, and indirect channel reach via integration with Prozo's hyperlocal aggregator network and Amazon Self Ship.
As of November 2025, Pidge reports an annualized run rate of ₹250 crore (~$30M) and 10x year-on-year revenue growth, supported by a ₹120 crore Series A led by La Vida es Chula (LVEC) at a ₹320 crore post-money valuation — a 5x+ step-up from the prior round. The leadership team is founder-led (CEO Ratnesh Verma, Co-founder Rushil Mohan) with functional CXOs across revenue, technology, and operations. Stated strategic priorities are geographic expansion into Tier-2/Tier-3 Indian markets and pilot entry into select international markets, while maintaining a near-term path to profitability.
Pidge firmographics
Firmographics- Name
- Pidge
- Legal name
- Pidge Technologies Private Limited
- Website
- https://pidge.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pidge Technologies operates an AI-powered B2B logistics operating system that unifies 1PL fleets and 3PL partners for businesses across food, grocery, pharma, retail, q-commerce, and e-commerce in India, serving 20,000+ brands across 50+ cities.
- Ownership category
- akta.pro rank
Pidge industry classification
Industry- Product category
- Logistics Operating Software
- NAICS
- Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (492210)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- On-Demand Courier (ASAP, local point-to-point) (TLAAAGAA)
- akta.pro secondary industries
- Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove) (TLAAAFAH), Crowdsourced Food Delivery (restaurants/meal delivery) (TLAAAGAC)
Keywords
Where Pidge is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Pidge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform Services / SaaS Subscription: Fees charged for access to the logistics operating system platform. Users pay for platform services based on usage and feature access.
- Delivery Services Transaction Fees: Pre-determined amount charged on every instance of availing delivery services through the platform, including charges from Pidge's own delivery network or third-party delivery partners
- Digital Wallet & Recharge: Users recharge accounts with amounts that can be utilized for delivery services and platform purposes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Custom enterprise pricing based on delivery volume and feature requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Pidge product offering
Product offeringCore offering
Pidge is a B2B AI-powered logistics operating system that unifies last-mile delivery operations across first-party fleets, third-party logistics providers, and gig riders on a single platform. The company sells modular SaaS products (Delivery & Fulfillment, Routing & Allocation, Analytics & Intelligence, Tracking & Visibility) and on-demand delivery services (Instant/Quick Commerce, Slot-Based Same-Day, Recurring/Subscription, Specialized Deliveries) to brands across retail, e-commerce, F&B, grocery, pharma, and quick commerce in India.
Product overview
Pidge operates as a B2B logistics technology platform combining an AI-powered operating system with modular software products and delivery services. The platform integrates four core product modules—Delivery & Fulfillment, Routing & Allocation, Analytics & Intelligence, and Tracking & Visibility—that work together as a unified logistics operating system. These modules connect to a network of over 1,000 delivery partners and power operations for 20,000+ brands across 50+ cities. The platform offers flexible delivery services including Instant/Quick Commerce, Slot-Based Same-Day, Recurring/Subscription, and Specialized Deliveries, enabling 1PL/3PL/Hybrid orchestration through a single integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Delivery & Fulfillment Central logistics module that orchestrates end-to-end delivery operations, managing first-party and third-party logistics providers through a unified interface for B2B brands.
- Routing & Allocation AI-powered intelligent routing engine that automatically assigns orders to optimal delivery partners based on real-time capacity, proximity, and performance metrics.
- Analytics & Intelligence Comprehensive analytics dashboard providing actionable insights into delivery performance, operational efficiency, and business metrics across the logistics network.
- Tracking & Visibility Real-time shipment tracking system offering end-to-end visibility of deliveries from pickup to final-mile completion, with status updates for end customers.
- Instant & Quick Commerce Delivery Rapid delivery service for time-sensitive orders, enabling same-minute fulfillment for quick commerce use cases such as 10-minute food delivery and instant grocery.
- Slot-Based & Same-Day Delivery Flexible delivery options allowing scheduled time slots and accelerated same-day fulfillment for standard e-commerce orders and D2C brands.
- Recurring & Subscription Delivery Automated recurring delivery management for subscription-based businesses, handling periodic order fulfillment and customer subscriptions.
- Specialized Deliveries Custom delivery solutions for non-standard requirements including temperature-controlled, fragile, high-value, and industry-specific logistics needs such as pharma and pet care.
Quantifiable outcome
- 30% cost reduction in delivery operations
- +5 more outcomes
Companies that use Pidge
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Pidge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature9 records
Pidge partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ProzominorPidge integrated as delivery capacity provider within Prozo's hyperlocal delivery and dark store network aggregator model, enabling 2-4 hour fulfillment across major metros.
- Amazon Web Services (AWS)coreAWS serves as primary data center hosting provider for Pidge's production environment, with multi-availability zones enabled for resiliency.
- Google Cloud Platform (GCP)coreGCP serves as infrastructure provider for Pidge, with multi-availability zones and disaster recovery capabilities for data protection.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Pidge competitors and assessment
Company assessmentDirect peers
- Dunzo: Dunzo runs an on-demand courier and quick commerce delivery service in India using a crowdsourced rider model, overlapping with Pidge's instant and q-commerce delivery offerings and SMB customer base.
- ElasticRun: ElasticRun is an Indian B2B logistics and last-mile platform that aggregates distributed delivery capacity, comparable to Pidge's 3PL orchestration and partner-network model across kirana and FMCG distribution.
- Shadowfax: Shadowfax is one of India's largest crowdsourced last-mile delivery and 3PL networks, directly comparable to Pidge's hybrid 1PL/3PL orchestration model and serving overlapping F&B, grocery, and e-commerce customers.
- Shiprocket: Shiprocket is an Indian aggregator shipping and logistics platform enabling SMB and D2C sellers to access multiple couriers, comparable to Pidge's multi-carrier orchestration for e-commerce sellers.
- Loadshare: Loadshare is an Indian logistics platform providing first- and last-mile delivery and fulfillment SaaS, similar to Pidge's logistics operating system targeting e-commerce and SMB shippers.
- Porter: Porter operates an intra-city logistics and on-demand courier platform in India, similar to Pidge's instant delivery and gig-partner model, with comparable target customers in SMB and enterprise delivery.
Broad incumbents
- Delhivery: Delhivery is India's largest publicly listed integrated logistics and supply-chain platform, offering e-commerce parcel and 3PL services that overlap with Pidge's e-commerce, slot-based, and recurring delivery verticals at much greater scale.
- BlackBuck (BlackBuck): BlackBuck is a leading Indian digital trucking and freight marketplace, broader in scope than Pidge but relevant as a logistics technology incumbent operating in the same B2B transport ecosystem.
- Lalamove: Lalamove is a major Asia-wide on-demand delivery and courier platform with crowdsourced drivers, comparable to Pidge's on-demand instant courier model across multiple Asian markets.
Regional players
- Rapido: Rapido is an Indian bike-taxi and intra-city delivery platform that has expanded into parcel and courier services, an emerging adjacent player whose gig fleet overlaps conceptually with Pidge's crowdsourced delivery network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pidge social profiles
Digital presencePidge compliance and trust
Trust signalCompliance3 records
Pidge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pidge leadership team
Management profileNumber of profiles
Profiles1 record
Pidge funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pidge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pidge
What does Pidge do?
Pidge is a B2B AI-powered logistics operating system that unifies last-mile delivery operations across first-party fleets, third-party logistics providers, and gig riders on a single platform. The company sells modular SaaS products (Delivery & Fulfillment, Routing & Allocation, Analytics & Intelligence, Tracking & Visibility) and on-demand delivery services (Instant/Quick Commerce, Slot-Based Same-Day, Recurring/Subscription, Specialized Deliveries) to brands across retail, e-commerce, F&B, grocery, pharma, and quick commerce in India.
Is Pidge a public or private company?
Pidge is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pidge founded?
Pidge was founded in 2019. It employs 101 to 250 people.
Where is Pidge based?
Pidge is headquartered in Gurugram, India, in the Asia region.
How does Pidge make money?
Three revenue lines are on record. Platform Services / SaaS Subscription is the primary driver. The others are delivery Services Transaction Fees and digital Wallet & Recharge.
Who are Pidge's main competitors?
Direct peers on record are Dunzo, ElasticRun, Shadowfax, Shiprocket, Loadshare and Porter. Broad incumbents are Delhivery, BlackBuck (BlackBuck) and Lalamove. Rapido is listed as a regional player.
Does Pidge have an API?
Yes. Pidge offers a REST API with JWT-based authentication and webhook support for event notifications. The API provides endpoints for order management, order allocation, and rider operations. Developers can integrate to automate order creation, manage allocations, track riders, and handle delivery events programmatically. Developer documentation is at pidge.atlassian.net/servicedesk/customer/portals.
What industry is Pidge in?
Pidge's product category is Logistics Operating Software. Its primary akta.pro industry code is TLAAAGAA, On-Demand Courier (ASAP, local point-to-point), with a secondary code of TLAAAFAH, Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove). Its NAICS code is 4921 and its SIC code is 4210.