StyleRow
StyleRow is a vertical SaaS platform founded in 2018 that provides project management, product sourcing, and business workflow software for small and mid-market interior design firms, monetized via tiered subscriptions and a product-led go-to-market model.
- Company typePrivate
- Founded2018
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StyleRow does
StyleRow (legal entity StyleRow Design Corp.) is a vertical Software-as-a-Service company founded in 2018 and headquartered in Beverly Hills that builds business management and project collaboration software specifically for interior designers. The platform is designed to centralize the operational workflow of a design practice, from client proposals and project tracking to product sourcing and vendor management, replacing the spreadsheet and email-driven processes common in small and mid-sized design firms. The company is led by founder and CEO Erinn Valencich alongside co-founder and COO Erek Benz, with Jodie Ellis serving as Chief Revenue Officer, and operates with a headcount of 11–50 employees.
The product is delivered as a cloud-based subscription platform accessible via web and supplemented by a Chrome Web Clipper browser extension and an iPhone Photo Extension App that allow designers to capture product references, imagery, and project content directly into their StyleRow workspace. The platform integrates with third-party tools including QuickBooks for accounting and Pinterest for visual sourcing, extending workflow coverage without requiring users to leave the environment. StyleRow does not expose a public API and does not disclose any AI/ML capabilities, generative features, or proprietary model components; the value proposition is grounded in domain-specific workflow design rather than underlying technical differentiation.
StyleRow monetizes through tiered monthly subscriptions priced at $19/month (2 users, 5 projects), $99/month (5 users, 10 projects), and $199/month (unlimited users and projects), with a $10/month add-on for additional projects. In 2025 the company introduced a $15 one-time Single Project Pass to lower the entry barrier for trial or occasional users. Go-to-market is product-led and self-serve, targeting the long tail of independent and small-firm interior designers rather than enterprise accounts. The company has raised approximately $11.7M across four disclosed rounds between 2018 and 2022, with backers including Dream Maker Ventures, Founders Fund, Fuel Capital, Halogen Ventures, and Watertower Ventures; no financing has been disclosed since August 2022.
StyleRow firmographics
Firmographics- Name
- StyleRow
- Legal name
- StyleRow Design Corp.
- Website
- https://stylerow.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StyleRow is a vertical SaaS platform founded in 2018 that provides project management, product sourcing, and business workflow software for small and mid-market interior design firms, monetized via tiered subscriptions and a product-led go-to-market model.
- Ownership category
- akta.pro rank
StyleRow industry classification
Industry- Product category
- Interior Design Project Management Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
- akta.pro secondary industry
- Event Theming, Mood Boards & Concept Design (HSACAOAH)
Keywords
Where StyleRow is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Markets served
StyleRow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Entry Tier: 2 Users | 5 Projects at $19/month billed annually ($228/year). Includes 5 active collaborative projects, unlimited project duplication and archive, live chat & email support. User types include designers, project managers, design assistants, bookkeepers, expeditors, drafters, and architects.
- Subscription - Mid Tier: 5 Users | 10 Projects at $99/month billed annually ($1,188/year). Includes 10 active collaborative projects, dedicated support representative.
- Subscription - Enterprise Tier: Unlimited Users & Projects at $199/month ($2,388/year). Includes unlimited active projects, shared client dashboards, project duplication, archive, dedicated training & on-boarding.
- Single Project Pass: One-time payment of $15 for one complete project. Active for 1 year from sign-up. No subscription or ongoing fees. Designed for designers wanting to try the platform or manage a one-off client.
- Add-on Projects: Additional projects available for $10/month via email request to [email protected]
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Project Pass - $15 one-time payment for one complete project |
| Subscription | Annual | 2 Users | 5 Projects - $19/month |
| Subscription | Annual | 5 Users | 10 Projects - $99/month |
| Subscription | Annual | Unlimited Users & Projects - $199/month |
| Subscription | Monthly | Additional Projects Add-on - $10/month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
StyleRow product offering
Product offeringCore offering
StyleRow is a cloud-based SaaS platform purpose-built for interior designers that unifies project management, budgeting, invoicing, purchase orders, client presentations (live dashboards), mood boards, order tracking, and item libraries into a single workflow. The platform extends with a Chrome Web Clipper browser extension for capturing inspiration from the web and an iPhone Photo Extension App for mobile photo capture, and integrates with QuickBooks and Pinterest. It is sold via tiered monthly or annual subscriptions and a low-cost $15 Single Project Pass.
Product overview
StyleRow is a unified SaaS project management platform specifically designed for interior designers, consisting of a core platform with integrated modules for Projects (end-to-end project management), Client Dashboard (client presentations), and Budgets & Invoicing (financial management). The platform includes additional features such as Item Library, Moodboards, Product Clipper (Chrome extension), Order Tracking, Purchase Orders, Chat Threads, Time Tracking, To Do Lists, Project Sections, Library Search, Exporting (PowerPoint/PDF/Excel), Importing (Excel/Pinterest), and Influencer Dashboards. The platform is optimized for laptop/desktop use with an iPhone Photo Extension App for mobile photo capture. Pricing includes a Single Project Pass ($15 one-time), 2 Users/5 Projects ($19/month), 5 Users/10 Projects ($99/month), and Unlimited ($199/month) tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- StyleRow Platform Cloud-based SaaS project management platform built for interior designers, providing project management, budgeting, invoicing, purchase orders, mood boards, item libraries, order tracking, and live, real-time client dashboards. The platform is designed for solo interior designers, multi-designer studios, and boutique design firms running end-to-end client projects from concept through procurement and delivery.
- StyleRow iPhone Photo Extension App Companion mobile app for iPhone that lets interior designers capture site and product photos directly from their phone into StyleRow projects, extending the platform's photo and mood board workflows to mobile site visits.
- StyleRow Chrome Web Clipper Browser extension for Google Chrome that enables interior designers to clip images, product references, and inspiration from any web page directly into StyleRow projects, mood boards, and item libraries.
Quantifiable outcome
- Saved hundreds of hours by eliminating double data entry
- +1 more outcomes
Companies that use StyleRow
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
StyleRow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature15 records
StyleRow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- QuickBookscoreIntegration with QuickBooks for financial data synchronization, allowing StyleRow users to sync project financials with their accounting systems.
- PinterestcoreIntegration with Pinterest for inspiration import, allowing users to import design inspiration from Pinterest directly into their StyleRow projects to jumpstart the design process.
- Chrome (Google)coreChrome Web Clipper browser extension allows users to capture and save inspiration or products directly from any website into their StyleRow projects.
Recent moves6 records
Expansion highlights3 records
StyleRow competitors and assessment
Company assessmentDirect peers
- DesignFiles: Vertical SaaS for interior designers offering project management, mood boards, product libraries, proposals, and invoicing — directly comparable to StyleRow's product surface and target customer.
- Studio Designer: All-in-one business management platform for interior designers covering projects,采购, invoicing, time tracking, and client presentations — same ICP and feature overlap as StyleRow.
- Fohlio: Specification, sourcing, and project management software for interior designers and architects; competes for the same designer workflow that StyleRow targets.
Emerging players
- Morpholio Board: iPad-first design app used by interior designers for sketching, mood boards, and presentation; overlaps with StyleRow's mood board and client presentation modules.
Broad incumbents
- Asana: Horizontal work management platform used by many design studios as a generic project management backbone; competes for the same workflow budget though without vertical specialization.
- Monday.com: Horizontal project and work management platform with templates for creative agencies; alternative to StyleRow for design firms willing to use generic tooling.
- Trello: Lightweight kanban-based PM tool frequently used by small design teams; represents the spreadsheet-replacement incumbent that StyleRow explicitly targets as its displacement opportunity.
- Smartsheet: Spreadsheet-style collaborative work management platform; alternative used by interior design firms for budgeting and project tracking.
Others
- Havenly: Online interior design service connecting consumers with designers; adjacent ecosystem player that could either partner with or compete for design-firm mindshare.
- Planner 5D: Consumer and prosumer interior/floorplan design tool; adjacent design software used by some designers, though positioned below the firm-grade project management that StyleRow sells.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
StyleRow social profiles
Digital presenceStyleRow financial estimates
Financial estimateRevenue estimate
Valuation estimate
StyleRow leadership team
Management profileNumber of profiles
Profiles3 records
StyleRow funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StyleRow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StyleRow
What does StyleRow do?
StyleRow is a cloud-based SaaS platform purpose-built for interior designers that unifies project management, budgeting, invoicing, purchase orders, client presentations (live dashboards), mood boards, order tracking, and item libraries into a single workflow. The platform extends with a Chrome Web Clipper browser extension for capturing inspiration from the web and an iPhone Photo Extension App for mobile photo capture, and integrates with QuickBooks and Pinterest. It is sold via tiered monthly or annual subscriptions and a low-cost $15 Single Project Pass.
Is StyleRow a public or private company?
StyleRow is a private company. It is classified as venture growth investor backed and is currently operating.
When was StyleRow founded?
StyleRow was founded in 2018. It employs 11 to 50 people.
Where is StyleRow based?
StyleRow is headquartered in Beverly Hills, United States, in the North America region.
How does StyleRow make money?
Five revenue lines are on record. Subscription - Entry Tier is the primary driver. The others are subscription - Mid Tier, subscription - Enterprise Tier, single Project Pass and add-on Projects.
Who are StyleRow's main competitors?
Direct peers on record are DesignFiles, Studio Designer and Fohlio. Morpholio Board is listed as an emerging player. Broad incumbents are Asana, Monday.com, Trello and Smartsheet. Others are Havenly and Planner 5D.
Does StyleRow have an API?
No public API is recorded for StyleRow.
What industry is StyleRow in?
StyleRow's product category is Interior Design Project Management Software. Its primary akta.pro industry code is HSACAJAF, Virtual Styling & Outfit Planning, with a secondary code of HSACAOAH, Event Theming, Mood Boards & Concept Design. Its SIC code is 7372.