Magazino
- Company typePrivate
- Founded2012
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Magazino firmographics
Firmographics- Name
- Magazino
- Legal name
- Magazino GmbH
- Website
- https://magazino.eu
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Magazino industry classification
Industry- Product category
- Warehouse Robotics and Intralogistics Automation
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
- akta.pro secondary industries
- Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Magazino is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Markets served
Magazino business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Robotics Software and Systems: Revenue generated from robotics and navigation software solutions for warehouse automation, likely as part of integrated mobile robot systems sold to warehouse operators.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Magazino product offering
Product offeringCore offering
Magazino develops mobile, perception-driven robots and the proprietary navigation software that powers them for warehouse logistics and intralogistics operations. Its offerings enable autonomous material handling, picking, and order fulfillment in warehouses and distribution centers. The technology is sold primarily to warehouse operators and logistics companies through Jungheinrich AG's global sales network.
Product overview
Magazino offers warehouse mobile robotics software, including proprietary robotics and navigation software that enables autonomous movement and operation of warehouse robots. The company was acquired by German intralogistics company Jungheinrich AG in August 2023 to integrate Magazino's robotics and navigation software into Jungheinrich's warehouse automation portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Robotics and Navigation Software for Warehouse Mobile Robots
Companies that use Magazino
Customer profileSegments1 record
Ideal customer profiles1 record
Magazino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Magazino partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NEOintralogisticscoreMagazino is listed as an industry partner for NEOintralogistics, a German robotics-as-a-service company. NEOintralogistics offers pay-per-pick robotic picking systems targeting warehouses with zero upfront capital expenditure, and Magazino (Jungheinrich) is part of their partnership ecosystem to serve the roughly 80% of global warehouses that remain manual.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Magazino competitors and assessment
Company assessmentDirect peers
- Locus Robotics: Locus Robotics is a leading AMR vendor for warehouse order fulfillment, deploying autonomous mobile robots alongside human pickers. It is the most direct competitor to Magazino in the European/global warehouse AMR market.
- Geek+: Geek+ is a global AMR and smart logistics provider offering mobile picking, sorting, and moving robots for warehouses. It competes head-to-head with Magazino in mobile goods-to-person and material handling robotics.
- Symbotic: Symbotic builds AI-enabled robotic systems for warehouse automation and supply chain operations at scale. While focused on larger enterprise deployments, it competes for the same warehouse operator wallet share as Magazino.
- Fetch Robotics (Zebra Technologies): Fetch Robotics, acquired by Zebra Technologies, provides autonomous mobile robots for warehouse material handling and intralogistics. Similar product offering and acquisition-by-strategic trajectory make it a closely comparable peer.
- AutoStore: AutoStore provides cube-based automated storage and retrieval systems for warehouses. While its storage architecture differs, it competes in the same warehouse automation budget and customer base as Magazino.
- GreyOrange: GreyOrange develops AI-driven mobile robots for warehouse fulfillment and returns automation. It competes with Magazino in providing perception-driven, software-led AMR solutions to enterprise warehouses.
- 6 River Systems (Shopify): 6 River Systems builds collaborative AMRs for warehouse picking, acquired by Shopify. Similar mobile-robotics-for-fulfillment positioning to Magazino with a comparable strategic-acquisition trajectory.
Broad incumbents
- Swisslog (KUKA): Swisslog, owned by KUKA, is a broad intralogistics automation incumbent offering ASRS, AGVs, and software for warehouses and distribution centers. Overlaps with Magazino in warehouse automation but with a much wider portfolio and global installed base.
Emerging players
- OTTO Motors (Rockwell Automation): OTTO Motors provides autonomous mobile robots for material handling in industrial and warehouse environments. Acquired by Rockwell Automation, it overlaps with Magazino in mobile robotics software and autonomous navigation IP.
Others
- Körber AG (Supply Chain): Körber AG is both a historical Magazino investor and a strategic partner in warehouse/supply chain software. As an adjacent ecosystem participant and indirect competitor in warehouse automation solutions, it is comparable from a market-positioning perspective.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Magazino social profiles
Digital presenceMagazino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magazino leadership team
Management profileNumber of profiles
Profiles6 records
Magazino funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magazino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magazino
What does Magazino do?
Magazino develops mobile, perception-driven robots and the proprietary navigation software that powers them for warehouse logistics and intralogistics operations. Its offerings enable autonomous material handling, picking, and order fulfillment in warehouses and distribution centers. The technology is sold primarily to warehouse operators and logistics companies through Jungheinrich AG's global sales network.
Is Magazino a public or private company?
Magazino is a private company. It is classified as corporate owned and is currently acquired.
When was Magazino founded?
Magazino was founded in 2012. It employs 11 to 50 people.
Where is Magazino based?
Magazino is headquartered in Munich, Germany, in the Europe region.
How does Magazino make money?
One revenue line is on record: robotics Software and Systems.
Who are Magazino's main competitors?
Direct peers on record are Locus Robotics, Geek+, Symbotic, Fetch Robotics (Zebra Technologies), AutoStore, GreyOrange and 6 River Systems (Shopify). Swisslog (KUKA) is listed as a broad incumbent. OTTO Motors (Rockwell Automation) is listed as an emerging player. Körber AG (Supply Chain) is listed as an others.
Does Magazino have an API?
No public API is recorded for Magazino.
What industry is Magazino in?
Magazino's product category is Warehouse Robotics and Intralogistics Automation. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics, with a secondary code of IMAIAMAJ, Supply Chain & Warehouse Automation (Smart Logistics). Its NAICS code is 33451 and its SIC code is 3560.