What Veel does

Veel Inc., founded in 2023 and headquartered in San Francisco, operates an AI-powered UGC (user-generated content) marketplace connecting more than 550,000 verified creators with more than 450 global brands across 121+ countries. The platform supports six campaign types (UGC, influencer, partnership, payout, public, and performance analytics) and is distributed via web, iOS, and Android apps, with an active waitlist for Nepal and India. Core technology includes AI Creator Matching (trained on campaign outcomes, niche, tone, and product type), Veel AI Lens (computer vision scanning of social platforms for authentic product videos), AI-Powered Music Suggestion, and Auto Captions, supported by integrations with TikTok, Instagram, YouTube, Meta, Shopify, WooCommerce, and Webflow.

The product architecture is platform-plus-modules: Creator Collaboration/UGC Campaigns and UGC Reviews/AI Lens are core offerings, surrounded by Veel Library (asset management), Veel Wallet (global creator payouts across local currencies), Social Distribution (auto-publish to Meta/TikTok/YouTube/Shopify), Performance Analytics, and Veel Music (a rights-cleared library enabled by an Epidemic Sound API partnership). Free tools (Social Media Auto-Post, Store Embed, Social Media Audit) serve as top-of-funnel acquisition.

Veel monetizes via tiered subscriptions plus platform fees. Creator Collaboration pricing spans Starter ($150/mo), Growth ($500/mo), and Agency ($2,500/mo); UGC Reviews spans Free, Pro ($499/mo), Elite ($999/mo), and Enterprise (custom). GTM motion is hybrid: product-led growth through self-serve web/mobile onboarding for SMBs, supplemented by enterprise field sales for larger contracts. Customer concentration is diversified across beauty, skincare, fintech, footwear, fashion, food/beverage, and home goods, with named enterprise logos (Dyson, New Balance, NARS, AllBirds) alongside long-tail SMBs. To date, the company has raised $2.2 million in a single November 2024 round and processes over $12 million in creator payouts.

Name

Veel

Legal name

Veel Inc.

Website

https://veelapp.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Veel is an AI-powered UGC marketplace connecting 550,000+ verified creators with 450+ global brands for end-to-end video campaign collaboration, rights-cleared content creation, automated social distribution, and shoppable social proof across 121+ countries.

Ownership category

akta.pro rank

Product category

Creator Marketing Software

NAICS

Advertising Agencies (541810), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Marketplaces & Booking Platforms (MPACAGAB)

akta.pro secondary industry

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

Keywords

• Creator marketplace platform
• UGC video campaigns
• Influencer marketing software
• Creator-brand collaboration
• AI content matching

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creator Collaboration Subscriptions: Tiered subscription plans (Starter, Growth, Agency) providing access to the creator marketplace, campaign management tools, and collaboration features. Higher tiers offer more creator credits, advanced analytics, and priority support.
2. UGC Reviews Subscriptions: Plans (Free, Pro, Elite, Enterprise) for accessing verified UGC reviews from real customers. Revenue generated through monthly recurring subscriptions with increasing access to review quantity and features at higher tiers.
3. Creator Campaign Fees: Platform fees collected when brands commission creators for specific content campaigns. While creators are paid by brands, Veel takes a platform fee for facilitating the match and managing the transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Veel operates an AI-powered UGC (user-generated content) platform that connects brands with 550,000+ verified creators across 121+ countries to produce, manage, and distribute short-form video content for marketing. Brands launch creator campaigns, leverage AI-powered creator matching and AI Lens video scanning, manage briefs, and pay creators globally from a single dashboard, while accessing shoppable social proof for their e-commerce storefronts via integrations with Shopify, WooCommerce, and Webflow.

Product overview

Veel is a #1 UGC (User-Generated Content) platform for brands and creators, offering a unified platform-plus-modules architecture. The core offering consists of Creator Collaboration/UGC Campaigns for end-to-end creator-brand video collaboration, and UGC Reviews with AI Lens for scanning and embedding authentic social videos as shoppable proof. Key sub-products include Veel Library (asset management), Veel Wallet (global payouts), Social Distribution (multi-platform publishing), and Performance Analytics (campaign tracking). The Veel Creator App provides creators with AI-powered music suggestions and video editing tools including Auto Captions. Veel Music provides rights-cleared music through an Epidemic Sound API partnership. The platform supports free tools including Social Media Auto-Post, Store Embed, and Social Media Audit. The system connects with major social platforms (TikTok, Instagram, YouTube, Meta) and e-commerce stores (Shopify, WooCommerce, Webflow) for content distribution and social proof embedding.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Collaboration / UGC Campaigns End-to-end creator-brand video collaboration product enabling brands to launch and manage UGC, influencer, partnership, payout, and public campaigns, with brief management, content review, and global payouts from a single dashboard. Targeted at marketing teams at DTC, SMB, mid-market, and enterprise brands.
• UGC Reviews / AI Lens Video review product that uses the Veel AI Lens to scan authentic product videos across TikTok, Instagram, and YouTube, organizes customer-submitted videos, and embeds them as shoppable social proof on Shopify, WooCommerce, Webflow, and custom storefronts. Targeted at e-commerce brands seeking conversion-driving social proof.
• Veel Creator App Native mobile application (iOS and Android) for content creators providing AI-powered music suggestions, video editing tools, auto captions, and access to brand collaboration opportunities on the Veel platform. Available globally on the App Store and Google Play.
• Partnership Campaign Platform (Ambassador Program) Long-term ambassador relationship management module enabling brands to build recurring creator partnerships, reward creators, and track ongoing advocacy programs beyond one-off campaigns. Targeted at brand marketers running sustained creator programs.
• Performance Analytics Analytics dashboard that tracks content and campaign metrics tied directly to business outcomes, including UGC ROAS attribution. Targeted at marketing teams measuring creator program performance.
• Veel Music (Rights-Cleared Library) Rights-cleared music library built into the Veel platform through the Epidemic Sound API partnership, providing fully licensed music and sound effects for use in UGC and brand videos without copyright risk. Targeted at brands and creators producing commercial video content.
• Veel Outreach (Email / SMS / Chat Campaigns) Built-in communication suite enabling brands to reach content creators directly through email, SMS, and chat campaigns for UGC video requests and ongoing collaboration. Targeted at brand marketers running outbound creator outreach.

Quantifiable outcome

• 3.2x average ROAS on UGC ads
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• Epidemic SoundcoreTechnology or IntegrationEpidemic Sound provides Veel with a licensed music library that creators can access when producing content. This integration ensures all music used in creator content is properly cleared for commercial use, eliminating rights concerns for brands. The partnership enables Veel to offer 'rights from day one' on all creator content featuring music.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grin: Grin is a leading creator marketing platform offering creator discovery, campaign management, content collection, and analytics for DTC and enterprise brands — directly overlapping with Veel's core offering.
• Tagger (by Sprout Social): Tagger is a creator intelligence and influencer marketing platform acquired by Sprout Social, offering social listening, campaign management, and analytics that overlap with Veel's marketplace and analytics features.
• Billo: Billo is a UGC video creation marketplace connecting brands with vetted creators for ad-ready video content, closely aligned with Veel's core value proposition for DTC and ecommerce brands.
• CreatorIQ: CreatorIQ is an enterprise-grade creator marketing cloud used by major brands, with global creator discovery, CRM, analytics, and workflow tools that directly compete with Veel's enterprise tier.
• Insense: Insense is a UGC and creator collaboration platform focused on DTC brands, providing marketplace access, content briefs, whitelisted ad workflows, and product seeding — directly comparable to Veel's creator campaign product.
• Later (Influence): Later Influence is an influencer marketing platform within the broader Later social media suite, serving brands and agencies with creator discovery, campaign management, and content publishing — closely comparable to Veel's workflow.
• Aspire (formerly AspireIQ): Aspire is an end-to-end creator and influencer marketing platform for brands and agencies, covering discovery, campaign management, content workflow, and reporting — comparable in scope and customer profile to Veel.

Emerging players

• Collabstr: Collabstr is an influencer and UGC marketplace with self-serve creator booking, particularly strong with smaller brands and creators — overlapping with Veel's SMB Starter tier offering.

Others

• Epidemic Sound: Epidemic Sound is Veel's strategic music rights partner and a leading royalty-free music library used by creators and brands — adjacent ecosystem player rather than competitor, but a critical integration dependency.

Broad incumbents

• TikTok Creator Marketplace: TikTok's native Creator Marketplace offers brand-creator matchmaking, campaign management, and analytics directly within the platform — a strategic incumbent risk and partial substitute for Veel's discovery and matching features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/veel_app
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veel