Gori Company

What Gori Company does

Gori Company is a privately held shipping technology provider founded in 2019 and headquartered in Fullerton, California. The company operates a multi-carrier shipping aggregation platform that connects e-commerce merchants and enterprise shippers to 100+ global and domestic carriers including USPS, UPS, FedEx, and DHL through a single API or self-serve interface. The core technology is a proprietary Zone Skipping Optimization (ZSO) engine combined with AI-driven data optimization that selects the most cost-effective carrier and route for each shipment, with the company claiming savings of up to 88% on retail carrier rates. The company claims 100,000+ customers and over 1 billion packages shipped cumulatively.

The product portfolio spans four primary offerings: ShipBae, a self-serve shipping platform targeting SMB merchants shipping fewer than 100 packages per month; Gori API, a RESTful API with OAuth 2.0 authentication providing programmatic label generation, tracking, and rate-shopping for enterprise and developer customers; Smart Manifest, a batch label creation and SCAN form generation tool for high-volume shippers; and ShipBae A1, an end-to-end cross-border shipping service for international sellers shipping into the United States. Adjacent products include BaeGuard shipping insurance and ShipBae Automation Rules for programmable shipping workflows. The platform integrates with WooCommerce, Shopify, eBay, Amazon, and ShipStation marketplaces, and is built on a PHP 8.1+/Laravel 10 backend with MySQL/PostgreSQL data infrastructure and Docker-based CI/CD deployed on AWS.

The business model is primarily transaction-based: Gori earns the spread between negotiated carrier rates and prices offered to customers on shipping labels, with additional revenue from BaeGuard insurance premiums and potential subscription tiers for enterprise API access. The customer base is horizontally distributed across SMB e-commerce merchants, high-volume enterprise shippers, and cross-border sellers, with named reference logos including Amazon, Etsy, eBay, JD.com, Shein, and Hyundai. The company has raised approximately $15.4M across three funding rounds between December 2022 and January 2025, with investors including KDB Investment, Millennium Technology Value Partners, Symantec Ventures, Celeres Investments, and Hearst Ventures.

Name

Gori Company

Legal name

Gori Company

Website

https://gori.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gori Company is a Fullerton, California-based shipping technology provider operating a multi-carrier rate aggregation platform connecting SMBs and enterprises to 100+ carriers (USPS, UPS, FedEx, DHL) through an AI-optimized API and self-serve ShipBae interface.

Ownership category

akta.pro rank

Product category

Shipping Software and Logistics Technology

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)

akta.pro secondary industry

Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid) (TLAAANAE)

Keywords

• Shipping optimization software
• Multi-carrier shipping API
• E-commerce logistics platform
• Cross-border shipping service
• Shipping rate comparison

Headquarters

HQ city

Fullerton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Shipping Rate Discounts (Intermediary Margin): Gori aggregates shipping volume across its 100,000+ e-commerce customer base and negotiates discounted rates with carriers (USPS, UPS, FedEx, DHL, and others), passing a portion of savings to customers while retaining a margin. Customers pay Gori's negotiated rate for shipping labels and services, which is lower than retail carrier rates by up to 88-89%. Revenue derives from the spread between negotiated carrier rates and the pricing offered to customers, as well as potential subscription/API usage fees for enterprise accounts.
2. API / Platform SaaS Access: Gori API provides an intelligent, automated service for large-scale businesses to print shipping labels via a single integration. ShipBae platform serves as an all-in-one shipment management platform. Both products likely operate on a combination of transaction-based label fees and potentially subscription tiers for platform access, though specific pricing tiers are not publicly disclosed.
3. Shipping Warranty / Insurance (BaeGuard): BaeGuard insurance is offered as an automated protection layer for shipments. Revenue is generated through insurance premiums or fees charged per shipment for lost, damaged, or stolen package coverage.
4. International Cross-Border Shipping (ShipBae A1): ShipBae A1 provides all-in-one cross-border shipping service to the US from anywhere in the world, handling the entire logistics journey including customs documentation, last-mile delivery, and real-time tracking. Revenue is generated per shipment processed through this premium service.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gori Company operates an AI-driven multi-carrier shipping platform (ShipBae) and a unified REST API (Gori API) that connect e-commerce businesses to 100+ global and domestic carriers for rate-shopping, label creation, package tracking, address verification, and shipping warranty. The company's Zone Skipping Optimization engine and AI Data Optimization layer select the most cost-effective carrier and route for each shipment, enabling savings of up to 88% on retail carrier rates. Complementary products include Smart Manifest for batch label creation and ShipBae A1 for end-to-end cross-border shipments to the US.

Product overview

Gori Company offers an AI-powered smart shipping platform with a portfolio of integrated products: ShipBae serves as the core multi-carrier shipping platform providing label creation, rate-shopping, and shipment management via web interface; Gori API delivers programmatic access for developers and enterprise integrations to 100+ carriers; Smart Manifest enables batch label creation and SCAN Form management for high-volume shippers; and ShipBae A1 handles international cross-border shipments to the US with end-to-end logistics management. The platform is powered by Zone Skipping Optimization (ZSO) technology for AI-driven route optimization, supporting savings of up to 88% on retail rates across USPS, FedEx, UPS, DHL, and other carriers.

Differentiator

Problem solved

Functional benefit

Brands

• ShipBae: Multi-carrier shipping label creation platform that offers high-quality products at affordable prices with focus on customer satisfaction through reliable delivery and service.
• Gori API
• Smart Manifest
• ShipBae A1

Products and services

• ShipBae

Quantifiable outcome

• Up to 88% savings on retail carrier rates
• +6 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability5 records

Feature9 records

Partnerships

22 partnerships are on record, tiered core, secondary and minor.

• USPS (United States Postal Service)coreTechnology or IntegrationUSPS is a core carrier partner enabling domestic and international USPS shipping services including Priority Mail, Priority Mail Express, USPS Ground Advantage, Media Mail, Flat Rate, Bound Printed Matter, and USPS Cubic. Gori's API provides access to USPS services with savings up to 89% on retail rates, address verification, and tracking capabilities.
• UPS (United Parcel Service)coreTechnology or IntegrationUPS is a major carrier partner providing domestic (UPS Domestic, UPS International, UPS Mail Innovations) and international shipping services. Gori offers UPS shipping with savings of up to 82% on retail rates, full tracking, and return services.
• FedExcoreTechnology or IntegrationFedEx is a key carrier partner offering domestic, international, FedEx SmartPost, FedEx Returns, and comprehensive tracking services through Gori's platform. Savings of up to 82% on retail FedEx rates are available.
• DHL ExpresscoreTechnology or IntegrationDHL Express provides domestic and worldwide express shipping services integrated through Gori's API, enabling international shipping through DHL Express Domestic, DHL Express Worldwide, and DHL Express Tracking.
• ShopifycoreTechnology or IntegrationShopify is a technology partner enabling Shopify merchants to access Gori's multi-carrier shipping rates, label creation, and shipment management directly within their Shopify stores.
• ShipStationcoreTechnology or IntegrationShipStation is a preferred technology partner providing multi-carrier shipping software integration that includes Gori's shipping rates and services, extending Gori's reach to ShipStation's e-commerce merchant user base.
• 3PL CentralsecondaryTechnology or Integration3PL Central is a technology partner providing warehouse management system (WMS) integration that connects with Gori's shipping API for seamless fulfillment operations.
• NTQ SolutionsecondaryTechnology or IntegrationNTQ Solution is a technology partner providing integration services that connect their solutions with Gori's shipping API platform.
• ApteansecondaryTechnology or IntegrationAptean is a technology partner providing enterprise software integration connecting their industry-specific ERP and supply chain solutions with Gori's shipping platform.
• EasyPostsecondaryTechnology or IntegrationEasyPost is a solution partner providing multi-carrier shipping API infrastructure with which Gori collaborates to expand access to USPS last-mile delivery through ShipBae integration.
• ShipposecondaryTechnology or IntegrationShippo is a solution partner providing shipping API services integrated with Gori's platform for multi-carrier rate comparison and label generation.
• 4PX Worldwide ExpresscoreImplementation/ SI/ Consulting Partner4PX Worldwide Express is a preferred fulfillment partner providing international shipping and logistics services including Gori's smart shipping solution as part of their WMS offering. Enables cross-border e-commerce fulfillment with optimized shipping rates.
• ShipBobcoreImplementation/ SI/ Consulting PartnerShipBob is a fulfillment partner providing 2-day shipping fulfillment services for e-commerce brands, integrated with Gori's shipping technology for rate optimization and multi-carrier management.
• ShipMonksecondaryImplementation/ SI/ Consulting PartnerShipMonk is a fulfillment partner providing inventory management and order fulfillment services integrated with Gori's shipping API for seamless e-commerce operations.
• HanjinsecondaryImplementation/ SI/ Consulting PartnerHanjin is a fulfillment partner providing logistics and shipping services, particularly for Korean cross-border e-commerce, integrated with Gori's platform.
• CTK Fulfillment CenterminorImplementation/ SI/ Consulting PartnerCTK Fulfillment Center is a fulfillment partner providing warehouse and fulfillment services integrated with Gori's smart shipping solution.
• LittleLogistics USAminorImplementation/ SI/ Consulting PartnerLittleLogistics USA is a fulfillment partner providing last-mile and small parcel logistics services integrated with Gori's shipping platform.
• ParceljetminorImplementation/ SI/ Consulting PartnerParceljet is a fulfillment partner providing parcel delivery and logistics services integrated with Gori's platform.
• ProjectVerteminorImplementation/ SI/ Consulting PartnerProjectVerte is a fulfillment partner providing sustainable and technology-driven fulfillment services integrated with Gori's shipping API.
• OnusminorImplementation/ SI/ Consulting PartnerOnus is a fulfillment partner providing logistics and fulfillment services integrated with Gori's smart shipping platform.
• MexDelSol Logistic InteligenceminorImplementation/ SI/ Consulting PartnerMexDelSol Logistic Inteligence is a fulfillment partner providing cross-border Mexico-US logistics services integrated with Gori's platform.
• ManifestminorImplementation/ SI/ Consulting PartnerManifest is a fulfillment partner providing logistics and fulfillment management services integrated with Gori's shipping solution.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shippo: Shippo offers a multi-carrier shipping API and SMB dashboard with discounted USPS, UPS, FedEx, and DHL rates. Directly comparable to Gori's ShipBae and Gori API products across customer base, pricing model, and carrier breadth.
• EasyPost: EasyPost provides a multi-carrier shipping API for label creation, tracking, and verification across 100+ carriers. Same API-first model, same carrier aggregation logic, and overlapping enterprise customer base as Gori API.
• ShipStation (Auctane): ShipStation is a leading multi-carrier shipping software for e-commerce merchants of all sizes. Comparable to ShipBae's SMB focus and is a Gori technology partner, reflecting direct overlap in customer workflow and product positioning.
• Pirate Ship: Pirate Ship offers deeply discounted USPS and UPS shipping for SMB e-commerce shippers. Competes head-to-head with ShipBae on USPS rate shopping and label creation for small-volume merchants.
• Stamps.com (Auctane): Stamps.com provides USPS shipping label printing with discounted rates for small businesses and home shippers. Directly overlaps ShipBae's USPS-focused rate-shopping and label creation use case.
• eShipper: eShipper offers multi-carrier shipping software with rate comparison, label generation, and 3PL services. Overlaps Gori's product surface across SMB and enterprise shipping, and is listed as a Gori solution partner.
• Ordoro: Ordoro provides multi-carrier shipping, label printing, and inventory management for SMB and mid-market e-commerce merchants. Comparable product scope to ShipBae plus broader back-office tooling.

Emerging players

• ShipperHQ: ShipperHQ offers a shipping rate engine and multi-carrier checkout for e-commerce platforms like BigCommerce and Shopify. Targets the rate-shopping layer similar to Gori's Smart Rate Tool but typically embedded upstream in checkout.

Broad incumbents

• ShipBob: ShipBob is a tech-enabled 3PL offering fulfillment, inventory, and multi-carrier shipping at scale. Overlaps Gori's enterprise customer base and is a listed Gori fulfillment partner, but operates its own warehouses rather than purely brokering shipping.

Regional players

• 4PX Worldwide Express: 4PX is a major Chinese cross-border e-commerce logistics provider offering China-to-US fulfillment and parcel delivery. Overlaps with ShipBae A1 in cross-border China-to-US parcel flows and is a Gori fulfillment partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gori Company