Viewpointsystem GmbH
Viewpointsystem GmbH develops and manufactures eye-tracking smart glasses and modular Digital Iris biometric sensing technology for enterprises across manufacturing, transportation, defense, healthcare, and research. Headquartered in Vienna, the company sells hardware, technology licensing, and consulting services globally.
- Company typePrivate
- Founded2001
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Viewpointsystem GmbH does
Viewpointsystem GmbH is a Vienna-headquartered developer and manufacturer of eye-tracking smart glasses and modular biometric sensing technology, commercializing more than two decades of optical sensing research that originated at Universität für Bodenkultur Wien in 2001. The company's product stack centers on the VPS Smart Glasses line (VPS 16, VPS 19, VPS Next), the VPS Lite Unit companion computing device, and the Digital Iris platform — a modular eye-tracking technology offered as a 0.4g hardware module, custom hardware configuration, or pure software delivery — all exposed via a REST API for real-time and post-processing data. Underlying these products is an Eye Hyper-Tracking capability combining binocular dark-pupil tracking, neural-network-based eyeball modeling, and 3D gaze vector computation, marketed under sub-functions called Eye Control, Eye Perception, and Eye Emotion.
The company monetizes through three revenue streams: hardware sales (VPS Next starts at €4,320 per unit with volume and quote-based enterprise pricing, no per-user licensing fees), Digital Iris technology licensing for third-party integration, and professional services including consulting and VPS Fact Finder analysis software for eye-tracking studies. Commercial operations target six named verticals — Manufacturing/Industry, Mobility & Transportation, Security & Defense, Research & Analysis, Healthcare, and Sports — with named enterprise customers including ÖBB, ÖBB Infrastruktur, Toyota, Nissan, DENSO, Deutsche Bahn, Amazon, Takeda, Siemens Healthineers, Liebherr, Karl Storz Endoskope, Saint-Gobain, Sunpor, HPS Hanseatic Power Solutions, ÖAMTC, Johanniter Austria, Medical University of Vienna, and Stadt Wien. Production is consolidated at the Seestadt Technology Center in Vienna using additive manufacturing partnerships with HP, D4Pro, and CA-C GmbH.
The company is privately held by founder/CEO Nils Berger, who acquired it in 2016 and transitioned it from a research spin-off to commercial operations. Distribution is hybrid: direct enterprise sales augmented by regional distributors (Okaya, Dataphone), sales partners (UX Focus, Altai Digital, WiCa, ELIT, Hantekno), certified software partners (iMOTIONS, TEA, BLICKSHIFT, BISIGMA), and OEM/embedded channels for Digital Iris. The company has accumulated recognition including three CES Innovation Honoree Awards (2017, 2019, 2022), a 2019 IoT/WT Innovation World Cup win in the Industrial category, a 2021 Gartner Cool Vendor designation in Frontline Worker Technologies, and over €2.3M in EU Horizon 2020 grant funding. GDPR-compliant by design (data stored locally on encrypted SD card, no cloud dependency), with 51–100 employees and customers operating across three continents.
Viewpointsystem GmbH firmographics
Firmographics- Name
- Viewpointsystem GmbH
- Legal name
- Viewpointsystem GmbH
- Website
- https://viewpointsystem.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Viewpointsystem GmbH develops and manufactures eye-tracking smart glasses and modular Digital Iris biometric sensing technology for enterprises across manufacturing, transportation, defense, healthcare, and research. Headquartered in Vienna, the company sells hardware, technology licensing, and consulting services globally.
- Ownership category
- akta.pro rank
Viewpointsystem GmbH industry classification
Industry- Product category
- Wearable Eye Tracking Hardware
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Optical Instruments & Lenses (3827), Ophthalmic Goods (3851)
- akta.pro primary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
- akta.pro secondary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where Viewpointsystem GmbH is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Viewpointsystem GmbH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Smart Glasses Hardware Sales: Sale of VPS Smart Glasses and VPS Next products as hardware devices. Products are sold directly to enterprise customers and through channel partners. VPS Next starts at €4,320 per unit.
- Digital Iris Technology Licensing: Licensing of Digital Iris eye-tracking technology for integration into third-party hardware products. Available as module, custom configuration, or software-only licensing. Typical integration time: ~2 weeks for module, ~2 months for custom.
- Eye Tracking Consulting Services: Professional services including project planning, execution, and evaluation of eye-tracking studies. Includes VPS Fact Finder software for data analysis. Offered as consulting engagements for marketing optimization, UX research, and process optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VPS Next Base Configuration |
| Other | Multi-year contract | Enterprise Site License / Volume Pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Viewpointsystem GmbH product offering
Product offeringCore offering
Viewpointsystem designs, manufactures and sells eye-tracking smart glasses (VPS Smart Glasses line and VPS Next) and the modular Digital Iris eye-tracking technology platform for integration into third-party devices. Their hardware and embedded software enable hands-free remote support, training acceleration, gaze-based documentation, and research-grade gaze data capture across manufacturing, mobility, healthcare, defense and academic research customers.
Product overview
Viewpointsystem GmbH offers a portfolio of eye tracking smart glasses and enabling technology. The core product line includes VPS Smart Glasses and VPS NEXT (the next-generation configurable model), which provide wearable eye tracking for remote support, training, documentation, and research applications. The Digital Iris platform provides modular eye tracking technology for integration into third-party devices—available as a hardware module, custom configuration, or pure software solution. Supporting infrastructure includes the VPS Lite Unit companion device and VPS Fact Finder analysis software. The company also offers professional consulting services for gaze research projects. All products share the underlying Eye Hyper-Tracking technology for precise gaze measurement and behavioral analysis.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Iris: Modular eye-tracking technology platform that can be seamlessly integrated into various system designs, from smart glasses and wearables to chipsets. Available as a directly integrable module, a customized solution tailored to hardware design, or pure software-based integration.
- VPS Next
- VPS 19
- VPS 16
Products and services
- VPS Smart Glasses
- VPS Next
- Digital Iris
- VPS Lite Unit
- Digital Iris Module
- VPS Fact Finder
- VPS Consulting
- VPS Smart Glasses (Remote Support & Training Configuration) Lightweight wearable smart glasses with integrated binocular eye tracking, plug-and-play setup, multi-expert streaming, on-screen annotations and robust performance under varying lighting conditions. Targeted at industrial maintenance, railway inspection, healthcare training, defense training and academic research users.
- VPS Next Next-generation highly configurable smart glasses with eye tracking. Weighing from 38g with IP54 rating, available in flat, curved, rimless, lens-less, airy and rugged frame configurations. Features automatic slip compensation, multimode recording button, SD card encryption, auto-reconnect streaming, over-the-air updates and standard REST API integration. Base configuration starts at €4,320 per unit. Targeted at enterprise and research buyers.
- Digital Iris Modular eye-tracking technology platform available as a ready-to-integrate hardware module, a custom hardware configuration, or a pure software solution for chipset integration. Delivered with REST API for real-time or post-processing data access; typical integration times from 2 weeks (module) to 2 months (custom). Targeted at OEMs and device makers building AI/AR glasses, wearables and specialised devices.
- VPS Lite Unit Companion computing device for VPS Next weighing 95g, with multiple mounting options (helmet, arm, belt) and intuitive two-button operation. Provides processing power for the smart glasses system.
- Digital Iris Module Pre-configured hardware module (37.6mm x 46.0mm x 0.6mm, 0.4g) with bundled software stack for rapid eye-tracking integration. Flexible up to 2x500 fps sampling rate, standard 2x60 fps, with a 95-degree eye tracking field of view and 10mW to 150mW power consumption.
- VPS Fact Finder Data analysis software that processes all VPS Smart Glasses recordings, producing visualizations of gaze point, gaze sequence and attention areas for downstream research and consulting use.
- VPS Consulting Professional gaze research and consulting services including project planning, execution and evaluation across traffic safety, public space safety, workplace safety, orientation systems and training optimization, paired with VPS Fact Finder analysis.
Quantifiable outcome
- Reduced travel costs and downtime through remote support
- +3 more outcomes
Companies that use Viewpointsystem GmbH
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Viewpointsystem GmbH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature7 records
Viewpointsystem GmbH partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- OkayaminorDistribution partner for Viewpointsystem products, extending market reach in specific territories.
- DataphoneminorDistribution partner for Viewpointsystem products.
- UX FocusminorSales partner for Viewpointsystem products, focused on user experience research market.
- Altai DigitalminorSales partner for Viewpointsystem products.
- WiCaminorSales partner for Viewpointsystem products, specializing in worker's safety and productivity solutions.
- ELITminorSales partner for Viewpointsystem products.
- HanteknominorSales partner for Viewpointsystem products.
- HP (Hewlett-Packard)coreAdditive manufacturing partner using HP 3D printing technology for production of VPS Smart Glasses. Partnership enables rapid prototyping and scalable manufacturing.
- D4ProminorAdditive manufacturing partner for production of Viewpointsystem products.
- CA-C GmbHminorProduction partner for manufacturing VPS Smart Glasses.
- TEA (Ergo)coreAnalysis software partner providing evaluation software for VPS eye-tracking data. Integrates with VPS products for enhanced data analysis capabilities.
- iMOTIONScoreSoftware partner providing integrated analysis platform for eye-tracking and biometric data. Official software partner of Viewpointsystem.
- iMOTIONScoreResearch software partner for eye-tracking and behavioral analysis. Listed as software partner with iMOTIONS platform integration.
- University of TallinnminorAcademic research partner for eye-tracking studies. Published research on GUI evaluation using eye tracking for aviation night vision training.
- FH Technikum WienminorResearch partner for military user interface study using VPS eye-tracking technology to evaluate digital interfaces for military operations.
- St. Pölten University of Applied SciencesminorResearch partner with multiple published studies including attention performance classification using eye tracking and cognitive load analysis in medical emergency simulations.
- Palaemon Project (EU)coreEU research project where Johanniter Austria tested VPS Smart Glasses with eye-tracking for evacuation exercises and emergency response training.
- Meticos Project (EU)coreEU research project where Johanniter Austria tested VPS Smart Glasses for realistic scenario training and human performance analysis.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Viewpointsystem GmbH competitors and assessment
Company assessmentDirect peers
- Tobii: Swedish market leader in eye-tracking technology with both hardware (Tobii Pro Glasses) and a software/SDK stack. Direct competitor to Viewpointsystem's VPS Smart Glasses across research, enterprise training, and integration use cases; larger and publicly listed, but shares the core wearable eye-tracking proposition.
- Pupil Labs: Berlin-based developer of Pupil Core and Pupil Invisible wearable eye-tracking glasses plus cloud analysis tools. Closely comparable to Viewpointsystem on mobile binocular eye-tracking hardware, research-grade data output, and a developer-facing software ecosystem.
- Gazepoint: Canadian provider of affordable eye-tracking hardware and open APIs for research and UX applications. Overlaps with Viewpointsystem on enterprise and research-oriented eye-tracking glasses, particularly in UX and behavioral analysis workflows.
- EyeTech Digital Systems: US-based maker of wearable and desktop eye-tracking systems used in medical, research, and assistive applications. Comparable to Viewpointsystem on hardware form factors serving clinical, accessibility, and research customers.
Broad incumbents
- RealWear: US-headquartered industrial assisted-reality smart glasses vendor targeting field service, inspection, and remote support — directly mirroring Viewpointsystem's manufacturing/mobility vertical, though without native eye-tracking as a core capability.
- Vuzix: Public US smart glasses manufacturer offering enterprise AR wearables for industrial, medical, and logistics applications. A broader incumbent with overlapping enterprise-wearable positioning to VPS Smart Glasses, though focused more on display than eye-tracking.
- Microsoft (HoloLens / Azure Mixed Reality): HoloLens and Dynamics 365 Remote Assist target the same enterprise remote-support, training, and frontline-worker use cases as VPS. A broad incumbent whose gaze/eye interaction and integration with Microsoft enterprise software stack creates indirect competitive pressure on VPS.
- Magic Leap: US-based enterprise AR/MR headset maker pursuing industrial training, healthcare, and defense customers with spatial computing. Overlaps with VPS in enterprise AR use cases where eye-tracking and gaze-based UX are increasingly table stakes.
Others
- iMOTIONS: Danish biometric research platform (eye-tracking, GSR, EEG, facial coding) that is both a software partner and adjacent competitor. Comparable to Viewpointsystem's VPS Fact Finder on the analysis/insights layer for academic and UX research customers.
- Ergo/TEA (SMI legacy software): Software analysis partner and adjacent competitor in the eye-tracking data analysis stack. Comparable to Viewpointsystem's VPS Fact Finder for gaze analytics in automotive and human-factors research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Viewpointsystem GmbH social profiles
Digital presenceViewpointsystem GmbH compliance and trust
Trust signalCompliance1 record
Viewpointsystem GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viewpointsystem GmbH leadership team
Management profileNumber of profiles
Profiles2 records
Viewpointsystem GmbH funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viewpointsystem GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viewpointsystem GmbH
What does Viewpointsystem GmbH do?
Viewpointsystem designs, manufactures and sells eye-tracking smart glasses (VPS Smart Glasses line and VPS Next) and the modular Digital Iris eye-tracking technology platform for integration into third-party devices. Their hardware and embedded software enable hands-free remote support, training acceleration, gaze-based documentation, and research-grade gaze data capture across manufacturing, mobility, healthcare, defense and academic research customers.
Is Viewpointsystem GmbH a public or private company?
Viewpointsystem GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Viewpointsystem GmbH founded?
Viewpointsystem GmbH was founded in 2001. It employs 51 to 100 people.
Where is Viewpointsystem GmbH based?
Viewpointsystem GmbH is headquartered in Vienna, Austria, in the Europe region.
How does Viewpointsystem GmbH make money?
Three revenue lines are on record. Smart Glasses Hardware Sales are the primary driver. The others are digital Iris Technology Licensing and eye Tracking Consulting Services.
Who are Viewpointsystem GmbH's main competitors?
Direct peers on record are Tobii, Pupil Labs, Gazepoint and EyeTech Digital Systems. Broad incumbents are RealWear, Vuzix, Microsoft (HoloLens / Azure Mixed Reality) and Magic Leap. Others are iMOTIONS and Ergo/TEA (SMI legacy software).
Does Viewpointsystem GmbH have an API?
Yes. Standardized REST API for integration into customer systems and external applications, available for real-time or postprocessing use. The API provides data access for integrating VPS Smart Glasses data with customer systems.
What industry is Viewpointsystem GmbH in?
Viewpointsystem GmbH's product category is Wearable Eye Tracking Hardware. Its primary akta.pro industry code is HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount), with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 339115 and its SIC code is 3827.