The 33rd Team
- Company typePrivate
- Founded2020
- HeadquartersBoca Raton, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
The 33rd Team firmographics
Firmographics- Name
- The 33rd Team
- Legal name
- The 33rd Team LLC
- Website
- https://the33rdteam.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The 33rd Team industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Representatives (541840)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industry
- Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)
Keywords
Where The 33rd Team is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The 33rd Team business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Zenith Analytics Platform Subscription: SaaS-based analytics platform deployed to NFL teams with subscription pricing. Provides real-time data, pre-snap analysis, and advanced reporting dashboards for professional football organizations.
- Consulting Services: Tailored consulting services including NCAA advisory (NIL, revenue sharing), executive search for NFL and college leadership roles, and contract negotiation support. Billed as professional services engagement.
- Media Network: Podcast network generating revenue through sponsorships, advertising, and content monetization. Includes services for select clients in production, social distribution, and growth strategy.
- Media Asset Management Partnership: Exclusive sales partnership with Red Seat Ventures for managing media assets and expanding the NFL podcast network, leveraging FOX relationship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise analytics platform with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The 33rd Team product offering
Product offeringCore offering
The 33rd Team is a football intelligence and technology company that builds and sells the Zenith analytics platform, a proprietary ML-driven data and analytics solution for NFL and college football teams. It also provides tailored consulting services (NCAA advisory, executive search, contract negotiation) and operates a consumer-facing NFL media network of podcasts and digital content.
Product overview
The 33rd Team is a football intelligence and technology company that pivoted from media to technology innovation. The core offering is the Zenith analytics platform—a next-generation data and analytics platform powered by proprietary machine learning models developed with NFL experts. Zenith provides pre-snap dashboards, offensive and defensive movement reports, and huddle information for playcalling insights. The company also offers consulting services including NCAA Advisory, Executive Search, and Negotiation Services, as well as a Media Network featuring multiple NFL-related podcasts.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Four NFL teams representing over 10% of the league using Zenith platform for 2025-26 season
- +2 more outcomes
Companies that use The 33rd Team
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The 33rd Team technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
The 33rd Team partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered notable and core.
- United Football League (UFL)notableTechnology partner for UFL's FAST innovation program for 2026 season. Collaborating on projects including optical tracking, broadcast enhancements, head impact data, AI audio, and analytics tools, with testing in UFL games and championship events.
- Red Seat VenturescoreExclusive sales partnership for managing media assets and expanding NFL podcast network. RSV brings relationship with FOX and recent expansion into sports vertical, supporting The 33rd Team's growth ambitions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
The 33rd Team competitors and assessment
Company assessmentBroad incumbents
- Stats Perform: Stats Perform is a large sports data and AI company supplying data, analytics, and broadcast feeds across multiple sports. Its Opta and running ball-tracking products overlap with the pre-snap, formation, and player performance data products that Zenith provides.
- Zebra Technologies (Sports Analytics / NFL Next Gen Stats): Zebra provides the RFID player tracking that powers the NFL's Next Gen Stats platform, making it both a data infrastructure provider and an analytics incumbent. While Zebra plays at the league level, its dominance in tracking data is a direct structural threat to Zenith's pre-snap data positioning.
- Genius Sports: Genius Sports provides data, technology, and broadcast services to sports leagues, sportsbooks, and media partners. As a league-level partner to multiple football organizations, it is a structural competitor for league-wide data and analytics mandates.
Emerging players
- Second Spectrum: Second Spectrum is a sports AI and tracking company best known for NBA spatial analytics, with expanding capabilities into football. It is comparable as a computer-vision-driven football analytics provider targeting professional teams and broadcasters.
- KinaTrax: KinaTrax provides markerless motion capture and biomechanical analytics for professional baseball and other sports. While less established in football, its markerless tracking technology is conceptually adjacent to Zenith's optical tracking and analytics ambitions.
- Kelvin (formerly KinaTrax competitor) / Noah Basketball / Quintic: Smaller sports-specific analytics companies targeting professional team performance. They are comparable as niche, technology-led alternatives competing for similar analytics budgets in football and adjacent sports.
Direct peers
- Hudl: Hudl is a leading video and analytics platform for sports teams at professional, collegiate, and high school levels. It competes for the same football analytics budgets and has a much larger installed base across amateur and collegiate football.
- Catapult Sports: Catapult provides wearable athlete tracking and performance analytics across multiple sports including American football. It is a peer for the player evaluation and performance insights use case, with stronger international and multi-sport penetration.
- Pro Football Focus (PFF): PFF is the most direct competitor: a football-specific analytics platform providing player grades, advanced data, and content for NFL and college audiences. Notably, two 33rd Team contributors (Steve Palazzolo and Sam Monson) were early PFF employees, underscoring the direct competitive overlap.
- TruMedia Networks: TruMedia provides advanced sports data and analytics software to professional and collegiate teams, including football. The 33rd Team's Manager of Football Solutions previously led Football Operations at TruMedia, evidencing direct product and customer overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The 33rd Team social profiles
Digital presenceThe 33rd Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
The 33rd Team leadership team
Management profileNumber of profiles
Profiles11 records
The 33rd Team funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The 33rd Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The 33rd Team
What does The 33rd Team do?
The 33rd Team is a football intelligence and technology company that builds and sells the Zenith analytics platform, a proprietary ML-driven data and analytics solution for NFL and college football teams. It also provides tailored consulting services (NCAA advisory, executive search, contract negotiation) and operates a consumer-facing NFL media network of podcasts and digital content.
Is The 33rd Team a public or private company?
The 33rd Team is a private company. It is classified as venture growth investor backed and is currently operating.
When was The 33rd Team founded?
The 33rd Team was founded in 2020. It employs 51 to 100 people.
Where is The 33rd Team based?
The 33rd Team is headquartered in Boca Raton, United States, in the North America region.
How does The 33rd Team make money?
Four revenue lines are on record. Zenith Analytics Platform Subscription is the primary driver. The others are consulting Services, media Network and media Asset Management Partnership.
Who are The 33rd Team's main competitors?
Broad incumbents on record are Stats Perform, Zebra Technologies (Sports Analytics / NFL Next Gen Stats) and Genius Sports. Emerging players are Second Spectrum, KinaTrax and Kelvin (formerly KinaTrax competitor) / Noah Basketball / Quintic. Direct peers are Hudl, Catapult Sports, Pro Football Focus (PFF) and TruMedia Networks.
Does The 33rd Team have an API?
No public API is recorded for The 33rd Team.
What industry is The 33rd Team in?
The 33rd Team's product category is Sports Analytics Software. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of MPAKAMAA, Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management). Its NAICS code is 7114.