TruMedia Networks
TruMedia Networks is a Boston-based sports analytics software company founded in 2008 that builds the ProVision platform and sport-specific analytics products for over 300 professional and college teams and sports media clients, combining integrated play-by-play video with statistical data via SaaS subscriptions and an open API.
- Company typePrivate
- Founded2008
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TruMedia Networks does
TruMedia Networks, Inc. is a privately held, Boston-based sports analytics software company founded in 2008. It builds and licenses the ProVision platform and a suite of sport-specific analytics products covering baseball, football, soccer, softball, cricket, and basketball, which are used by over 300 professional and college teams as well as sports media properties. The platform combines structured sports statistics and tracking data with integrated play-by-play video, sourced from third-party providers including Synergy Video, Trackman, and AWRE Sports, and a 2022 partnership with Reboot Motion adds biomechanics data for MLB clients. Predictive analytics are limited to established models such as Expected Points Added (EPA) for football.
The company generates revenue primarily through enterprise SaaS subscriptions, with quote-based customer licenses for professional and college teams, plus API and integration licensing for media clients. Distribution is direct enterprise sales, supplemented by an open API that lets media partners and external applications embed TruMedia's statistical research tools in broadcast and digital products. Marketing leverages the company-hosted "Expected Value" podcast, industry event sponsorships (including the National Fastpitch Coaches Association), and client testimonials from marquee accounts such as the LA Dodgers, Cleveland Guardians, Washington Nationals, Pittsburgh Pirates, Texas Rangers, Nashville SC, and NCAA programs Ole Miss, Mississippi State, and Wake Forest. Operating geographies are concentrated in the United States, with products positioned for global competition coverage.
TruMedia Networks firmographics
Firmographics- Name
- TruMedia Networks
- Legal name
- TruMedia Networks, Inc.
- Website
- https://trumedianetworks.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruMedia Networks is a Boston-based sports analytics software company founded in 2008 that builds the ProVision platform and sport-specific analytics products for over 300 professional and college teams and sports media clients, combining integrated play-by-play video with statistical data via SaaS subscriptions and an open API.
- Ownership category
- akta.pro rank
TruMedia Networks industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Broadcasting and Content Providers (516), Other Spectator Sports (711219), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
- akta.pro secondary industries
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
Keywords
Where TruMedia Networks is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TruMedia Networks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: TruMedia provides its analytics platform as a subscription-based service to professional teams, college programs, and media properties. The platform is offered through customer licenses with pricing based on organization type and scope of access.
- API and Integration Services: TruMedia provides API access to media clients enabling them to power innovative broadcast and digital executions. This allows external applications to integrate TruMedia's statistical tools.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
TruMedia Networks product offering
Product offeringCore offering
TruMedia Networks develops and operates ProVision, a cloud-based sports analytics platform that integrates play-by-play video with statistical and tracking data for use by professional sports teams, college programs, sports media properties, and sports agencies. The company offers sport-specific analytics solutions across baseball, football, soccer, softball, cricket, and basketball, including advance scouting, customizable reports, opponent and player evaluation, and an open API that powers partner broadcast and digital products.
Product overview
TruMedia Networks develops tier one sports analytics solutions, offering a unified platform architecture centered on ProVision that provides specialized analytics tools for multiple sports including baseball, football, soccer, softball, cricket, and basketball. The platform integrates statistical analysis with play-by-play video, using data sources like Synergy video and Trackman tracking data. TruMedia serves both professional teams (over 300 teams globally) and sports media properties, with an open API providing maximum confidentiality and unlimited customization for partners. The product portfolio includes sport-specific platforms, a college baseball platform leveraging Cape Cod Baseball League Trackman data, and a media analytics solution for broadcast and digital content.
Differentiator
Problem solved
Functional benefit
Brands
- ProVision: TruMedia's research and scouting platform used by teams for player scouting, team analysis, and opposition research, featuring data visualization and video integration.
- Expected Value Podcast
Products and services
- ProVision Platform
- TruMedia Baseball Analytics Platform
- TruMedia College Baseball Platform
- TruMedia Softball Platform
- TruMedia Football Analytics Platform
- TruMedia Soccer Analytics Platform
- TruMedia Basketball Analytics Platform
- TruMedia Cricket Analytics Platform
- TruMedia Media Analytics Platform
Quantifiable outcome
- Over 300 professional and college teams use TruMedia's platform
- +2 more outcomes
Companies that use TruMedia Networks
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
TruMedia Networks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
TruMedia Networks partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Trackman & Cape Cod Baseball LeaguecoreIn a first-of-its-kind partnership, Trackman, TruMedia and the Cape Cod Baseball League collaborated to bring Trackman's gold-standard ball-tracking data from the Cape League to college baseball teams and agencies through TruMedia's data and video platform. College teams can utilize Trackman data for scouting and transfer portal efforts. Agencies can leverage the data to develop clients and maximize their value.
- AWRE SportscoreTruMedia and AWRE Sports partnership brings AWRE's industry-leading video into TruMedia's college baseball platform. AWRE's multi-angle camera system automatically records and clips every pitch, with video integrating seamlessly into TruMedia's research and scouting platform used by over 200 Division I college baseball teams.
- NFCA (National Fastpitch Coaches Association)flagshipNFCA welcomed TruMedia as an Official Sponsor. TruMedia's user-friendly product provides detailed data and video information to help coaches and student-athletes perform at a high level. TruMedia will have presence at NFCA Convention, Coaches Clinics, website, publications, and all NFCA events. TruMedia launched its softball product in late 2023.
- Reboot MotioncoreTruMedia Networks partnered with Reboot Motion to provide MLB clubs with access to Reboot's most powerful Biomechanics data within TruMedia's industry-leading baseball analytics platform. Reboot Motion takes movement data (including raw video) and outputs simple, objective, and actionable metrics, working closely with organizations to deliver the right data to the right people.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TruMedia Networks competitors and assessment
Company assessmentDirect peers
- Hudl: Hudl is the dominant sports video and analytics platform for both high school and collegiate teams, offering video breakdown, playbooks, and increasingly data analytics. It directly competes with TruMedia's college baseball platform and adjacent sports offerings, sharing the same core customers (college athletic programs) and video-led analytics positioning.
- Catapult Sports: Catapult provides athlete tracking and performance analytics for professional and elite sports teams globally. It competes with TruMedia in the pro and college team analytics market, particularly for football and soccer, with a complementary wearable/device-based data layer that TruMedia lacks.
- Second Spectrum: Second Spectrum provides computer-vision-based sports tracking and analytics used by NBA, MLS, and Premier League clubs. It overlaps with TruMedia's soccer and basketball analytics products and competes for the same professional team and league-wide data contracts.
Broad incumbents
- Stats Perform (Stats LLC): Stats Perform is a large-scale sports AI and data company serving leagues, media, and betting operators globally. It overlaps directly with TruMedia's sports data, statistics, and media research offerings, and competes for both team and media analytics budgets at the highest levels of professional sport.
- Genius Sports: Genius Sports is a global sports data, technology, and media company serving leagues, sportsbooks, and media. It competes with TruMedia on sports data distribution, official data feeds, and media analytics, though its center of gravity is in betting and rights rather than team-side analytics.
- Sportradar: Sportradar is a global sports data and content provider with deep coverage of betting data, official league feeds, and media. While its primary focus is sportsbook and broadcast data, it competes with TruMedia for sports media and content analytics spend and represents a potential global expansion benchmark.
- SAS Sports Analytics (SAS Institute): SAS Institute provides broad analytics and AI software, including sports-specific solutions used by professional teams and leagues for advanced analytics. While not sports-native, it competes for analytics budget inside large sports organizations alongside TruMedia's bespoke offerings.
Others
- Synergy Sports (Synergy Basketball): Synergy Sports provides video and data analytics originally focused on basketball and now expanding across sports. It is both a TruMedia partner (integrated into TruMedia's platform) and a competitive threat in raw video scouting, especially at the college and pro levels.
Emerging players
- KinaTrax: KinaTrax provides markerless biomechanics and player tracking technology for MLB teams. It overlaps with TruMedia's biomechanics integrations (Reboot Motion) and competes for the same analytics and player development budgets at professional baseball clubs.
- Zelus Analytics: Zelus Analytics is a sports analytics provider for professional team sports, including soccer and other leagues, with capabilities in opposition research and player evaluation. It is a comparable emerging competitor to TruMedia's ProVision platform in the team-analytics space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TruMedia Networks social profiles
Digital presenceTruMedia Networks financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruMedia Networks leadership team
Management profileNumber of profiles
Profiles6 records
TruMedia Networks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruMedia Networks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruMedia Networks
What does TruMedia Networks do?
TruMedia Networks develops and operates ProVision, a cloud-based sports analytics platform that integrates play-by-play video with statistical and tracking data for use by professional sports teams, college programs, sports media properties, and sports agencies. The company offers sport-specific analytics solutions across baseball, football, soccer, softball, cricket, and basketball, including advance scouting, customizable reports, opponent and player evaluation, and an open API that powers partner broadcast and digital products.
Is TruMedia Networks a public or private company?
TruMedia Networks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TruMedia Networks founded?
TruMedia Networks was founded in 2008. It employs 11 to 50 people.
Where is TruMedia Networks based?
TruMedia Networks is headquartered in Boston, United States, in the North America region.
How does TruMedia Networks make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are API and Integration Services.
Who are TruMedia Networks's main competitors?
Direct peers on record are Hudl, Catapult Sports and Second Spectrum. Broad incumbents are Stats Perform (Stats LLC), Genius Sports, Sportradar and SAS Sports Analytics (SAS Institute). Synergy Sports (Synergy Basketball) is listed as an others. Emerging players are KinaTrax and Zelus Analytics.
Does TruMedia Networks have an API?
Yes. TruMedia provides an open API that powers its analytics platform and is available to use in external applications, allowing media clients to power innovative broadcast and digital executions. The API provides partners with maximum confidentiality and unlimited customization.
What industry is TruMedia Networks in?
TruMedia Networks's product category is Sports Analytics Software. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development), with a secondary code of MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds). Its NAICS code is 516 and its SIC code is 7990.