Troops
Troops is a Salesforce-native automation platform founded in 2015 that delivers sales velocity, forecasting, and collaboration workflows to revenue teams by embedding alerts and deal insights into Slack and CRM surfaces.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Troops does
Troops is a New York-based, privately held software company founded in 2015 that operates a Salesforce-native automation platform focused on improving sales velocity, forecasting accuracy, pipeline visibility, and cross-functional collaboration. The product sits between Salesforce CRM, Slack, and revenue teams, surfacing deal updates, alerts, and forecast signals in the collaboration tools where sellers and managers already operate, rather than requiring them to work inside the CRM UI. The architecture is built around Salesforce APIs and Slack integrations, with the company having raised direct investment from the Slack Fund — a signal of strategic alignment with the Salesforce/Slack ecosystem.
The company has raised approximately $27M across seed, Series A, and earlier rounds from investors including First Round Capital, Aspect Ventures, Felicis, Chicago Ventures, Founder Collective, NextView Ventures, Susa Ventures, and Slack. Leadership is founder-led, with co-founder Dan Reich serving as CEO. The company remains small (11–50 employees) and has not disclosed a growth-stage financing round since its 2019 Series A, which limits visibility into current scale. Its revenue model is consistent with a B2B SaaS subscription sold to Salesforce customers, though specific pricing tiers, customer segments, and named logos are not disclosed in the available data.
Troops operates in a competitive segment where Salesforce's native AI capabilities (Einstein, Agentforce) and a crowded field of revenue intelligence tools (Gong, Clari, BoostUp) are continuously raising the baseline. The company's strategic position rests on its early Slack-native workflow embedding and Salesforce ecosystem relationships rather than disclosed proprietary AI models or a large enterprise customer base.
Troops firmographics
Firmographics- Name
- Troops
- Website
- https://troops.ai
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Short description
- Troops is a Salesforce-native automation platform founded in 2015 that delivers sales velocity, forecasting, and collaboration workflows to revenue teams by embedding alerts and deal insights into Slack and CRM surfaces.
- Ownership category
- akta.pro rank
Troops industry classification
Industry- Product category
- Sales Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Troops is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Troops business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Troops product offering
Product offeringCore offering
Troops provides a Salesforce automation platform used to improve sales velocity, forecasting, visibility, and collaboration for sales teams. The platform surfaces Salesforce data, deal updates, and pipeline signals directly into team communication channels, enabling revenue operations and sales leaders to act faster on deal status changes.
Differentiator
Problem solved
Functional benefit
Products and services
- Troops Salesforce Automation Platform A Salesforce-native automation platform that delivers real-time deal updates, pipeline signals, forecasts, and collaboration notifications to sales teams via messaging tools. It is designed for B2B sales organizations, revenue operations leaders, and sales managers who use Salesforce CRM and want to improve sales velocity, forecasting accuracy, and team visibility.
Companies that use Troops
Customer profileIdeal customer profiles1 record
Troops technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Troops partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Troops competitors and assessment
Company assessmentDirect peers
- Clari: Clari provides AI-driven revenue forecasting, pipeline visibility, and sales collaboration tools that directly overlap with Troops' 'forecast, visibility, and collaboration' thesis for Salesforce-centric revenue teams.
- Gong: Gong's revenue intelligence platform surfaces sales signals, deal risk, and forecast inputs — a directly adjacent value proposition to Troops' Salesforce-driven sales alerting and visibility workflow.
- Outreach: Outreach is a sales engagement platform deeply integrated with Salesforce, competing for the same Salesforce-using sales ops budget that Troops targets.
- Salesloft: Salesloft (now combined with Drift) is a sales engagement and conversation intelligence platform that competes with Troops for Salesforce-native sales workflow share.
- People.ai: People.ai provides AI-driven revenue intelligence and Salesforce-native activity capture, overlapping directly with Troops' positioning around sales visibility and forecast accuracy.
- Aviso: Aviso offers AI-powered revenue forecasting and sales visibility for enterprises, often deployed alongside Salesforce — directly comparable to Troops' forecast and visibility value proposition.
- Revenue.io: Revenue.io is a sales engagement and conversation intelligence platform with deep Salesforce integration, competing for the same Salesforce rep productivity wallet as Troops.
- Qualified: Qualified is a pipeline generation platform built natively on Salesforce, sharing Troops' go-to-market focus on Salesforce B2B sales teams and Slack-based buyer engagement.
Broad incumbents
- HubSpot Sales Hub: HubSpot's Sales Hub provides sales automation, forecasting, and collaboration features that overlap with Troops' SMB/mid-market sales velocity value proposition.
- Salesforce Sales Cloud: Salesforce's Sales Cloud is the underlying platform Troops is built on and is also a direct competitor via native forecasting, Slack-Salesforce integration, and Einstein/Agentforce capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Troops social profiles
Digital presenceTroops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Troops leadership team
Management profileNumber of profiles
Profiles1 record
Troops funding detail
Funding detailFunding overview
Funding rounds6 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Troops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Troops
What does Troops do?
Troops provides a Salesforce automation platform used to improve sales velocity, forecasting, visibility, and collaboration for sales teams. The platform surfaces Salesforce data, deal updates, and pipeline signals directly into team communication channels, enabling revenue operations and sales leaders to act faster on deal status changes.
When was Troops founded?
Troops was founded in 2015. It employs 11 to 50 people.
Where is Troops based?
Troops is headquartered in New York, United States, in the North America region.
Who are Troops's main competitors?
Direct peers on record are Clari, Gong, Outreach, Salesloft, People.ai, Aviso, Revenue.io and Qualified. Broad incumbents are HubSpot Sales Hub and Salesforce Sales Cloud.
Does Troops have an API?
No public API is recorded for Troops.
What industry is Troops in?
Troops's product category is Sales Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 5182.