Sincera

What Sincera does

Sincera Technologies, Inc., a Delaware-incorporated company headquartered in New York, operates OpenSincera, a free advertising metadata platform that exposes objective signals about digital ad environment health via an API at open.sincera.io. The platform delivers structured data products including ads-to-content ratios, total supply paths, ad refresh frequency, and publisher health indicators, targeting two primary customer cohorts: ad tech builders and developers who integrate the metadata into their own products or AI models, and programmatic advertisers who use the signals to evaluate supply-side inventory quality.

The underlying technology is a self-serve structured data API with documented integration pathways and SDK support. The platform's differentiators are data-centric rather than model-centric—objective measurement of ad experience and supply chain transparency—rather than proprietary machine learning. Following its acquisition by The Trade Desk in January 2025, Sincera's inventory quality signal was natively embedded into The Trade Desk's Kokai AI-powered media-buying platform, with availability announced for Q2 2026.

Sincera's standalone revenue model is freemium, with the OpenSincera API offered at no cost to industry builders and no disclosed monetization mechanism. Value capture now flows through The Trade Desk's enterprise platform via the embedded Kokai signal, where it functions as an embedded data layer within a larger commercial DSP rather than as an independent revenue line. The company has 11–50 employees and was previously venture-backed with a $4.2M seed round led by NextView Ventures in October 2023.

Name

Sincera

Legal name

Sincera Technologies, Inc.

Website

https://corp.sincera.io

Company type

Private

Founded year

2023

Operating status

Acquired

Headcount range

11–50 employees

Short description

Sincera operates OpenSincera, a free advertising metadata API providing objective signals on ad environment quality, publisher health, and supply paths to ad tech developers and programmatic advertisers. Acquired by The Trade Desk in January 2025.

Ownership category

akta.pro rank

Product category

Advertising Technology Metadata

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Quality, Monitoring & Observability (uptime, latency, reconciliation) (FSAGACAL)

Keywords

• Advertising metadata platform
• Ad tech API
• Supply chain analytics
• Publisher health metrics
• Programmatic advertising data

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. OpenSincera Free Platform: OpenSincera provides its advertising metadata platform free of charge to builders across the industry, establishing standard-setting data infrastructure for digital advertising transparency. Following acquisition by The Trade Desk in 2025, the platform operates as a free community resource while enabling The Trade Desk to integrate the data into its commercial Kokai platform.
2. Technology Acquisition (The Trade Desk): Sincera was acquired by The Trade Desk in January 2025. The acquisition allows The Trade Desk to enhance its advertising platform with Sincera's objective data insights to optimize campaign investments and improve programmatic performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

OpenSincera is a free, API-based advertising metadata platform that delivers objective signals on the health and quality of digital ad environments, including ads-to-content ratio, total supply paths, ad refresh behavior, and publisher health indicators. It enables ad tech builders and programmatic advertisers to evaluate inventory quality, enrich AI models with environment signals, and assess supply chain transparency across the open internet. Following The Trade Desk's acquisition of Sincera in January 2025, the metadata is also surfaced natively as an inventory quality signal inside the Kokai programmatic buying platform.

Product overview

Sincera offers a single unified product platform called OpenSincera, which is a free advertising metadata API. The platform provides programmatic access to objective data about ad environment quality, publisher health, and supply chain transparency. OpenSincera's metadata signals can be used to evaluate inventory quality, enrich AI models, and optimize digital advertising campaigns across the open internet.

Differentiator

Problem solved

Functional benefit

Products and services

• OpenSincera OpenSincera is a free, API-based advertising metadata platform that delivers objective signals on digital ad environment health and quality. It provides programmatic access to metrics such as ads-to-content ratio, total supply paths, ad refresh behavior, and publisher health indicators, enabling ad tech builders, developers, and programmatic advertisers to evaluate inventory quality, enrich AI models with advertising environment signals, and assess supply chain transparency across the open internet. The platform offers scalable infrastructure from MVP to enterprise with no hidden costs.

Quantifiable outcome

• OpenSincera is integrated as a native Sincera inventory quality signal within The Trade Desk's Kokai platform Q2 2026 release, enabling programmatic buyers to access supply quality evaluation workflows.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• The Trade DeskcoreStrategic or Co-development Partner · 29 January 2025The Trade Desk announced acquisition of Sincera in January 2025, enhancing its advertising platform with Sincera's objective data insights to optimize campaign investments and improve programmatic performance across digital advertising channels. The integration became available in Q2 2026 as a native inventory quality signal in Kokai platform.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• DoubleVerify: Publicly traded ad verification and supply quality analytics company. Directly comparable to Sincera because both provide objective inventory quality signals used by programmatic advertisers to evaluate where ads run, though DoubleVerify operates at much greater scale and offers a paid SaaS model.
• Integral Ad Science (IAS): Publicly traded ad verification, viewability, and brand safety measurement company. Comparable to Sincera in providing supply quality and inventory transparency data to programmatic buyers, with significantly larger enterprise sales coverage and direct DSP integrations.
• Jounce Media: Specialist supply path analytics firm focused on programmatic supply chain transparency. Highly comparable to Sincera's supply path and ads-to-content offerings, with overlap in customer base among sophisticated programmatic advertisers and agencies.
• HUMAN (formerly White Ops): Bot fraud and invalid traffic detection company serving programmatic advertisers. Comparable to Sincera in addressing supply chain integrity concerns, though focused specifically on fraud rather than the broader inventory health metrics Sincera measures.
• Pixalate: Cross-platform ad fraud detection and supply path intelligence provider. Comparable to Sincera in providing programmatic supply transparency data, with particular overlap in CTV and connected device inventory quality analytics.

Broad incumbents

• Oracle Advertising (formerly Grapeshot/MOAT): Oracle's advertising business encompassing MOAT for viewability/attention and Grapeshot for contextual targeting. Comparable to Sincera's inventory quality signal as part of a broader measurement and verification portfolio within a major enterprise technology vendor.
• LiveRamp: Publicly traded data connectivity platform serving advertisers and platforms. Comparable to Sincera as both operate in advertising data infrastructure; LiveRamp was also a strategic investor in Sincera's seed round.
• The Trade Desk: Publicly traded independent demand-side platform and Sincera's parent company following the January 2025 acquisition. Most directly relevant peer because Sincera's data is now distributed natively through The Trade Desk's Kokai platform.

Emerging players

• Confiant: Ad security and malware detection company serving demand-side platforms and publishers. Comparable to Sincera in addressing supply quality issues in the programmatic ecosystem, with a narrower focus on creative-level threats.
• DeepSee.io: Semantic and contextual inventory quality analytics provider for programmatic buyers. Comparable to Sincera in providing metadata about publisher content quality as part of supply evaluation workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sincera