What DeepSee.io does

DeepSee.io operates an ad verification and inventory intelligence platform that analyzes digital advertising inventory across the open web, mobile, and connected TV (CTV) environments. The company's core technology combines sophisticated web crawlers with network analysis to observe actual page, app, and channel behavior rather than relying on self-reported signals such as ads.txt, sellers.json, and declared categories. Its product suite comprises five modules — Overview, Publisher Compliance, Ad-Quality Metrics, Content Insights, and Custom Reporting Lists — alongside four solution areas covering programmatic strategy, publisher quality, market research, and custom data integrations. The platform addresses gaps it identifies in legacy verification systems that rely on sampling, with full page inspection, AI-generated content detection, Made-for-Advertising (MFA) site identification, supply path analysis, and in-context brand safety verification.

DeepSee.io serves advertisers, agencies, and adtech companies (DSPs, SSPs, exchanges) as primary customers, with secondary support for publishers seeking to demonstrate inventory quality. Revenue is generated through subscription memberships with monthly and annual billing, plus custom enterprise contracts with negotiated rates and multi-user accounts. Distribution combines direct enterprise field sales for larger organizations with a self-serve platform at portal.deepsee.io for mid-market and smaller customers. Strategic partnerships include co-development with The Trade Desk and the 4As, as well as joint fraud-research work with Malwarebytes Threat Intelligence that uncovered the DeepStreamer ad fraud operation. The company is recognized by industry publications including Ad Exchanger, Digiday, AdWeek, and PPC, and counts Microsoft, Amazon, PubMatic, Index Exchange, Mediavine, 6sense, Jellyfish, Rain, The Arena Group, Chalice, and MediaSense among referenced customers.

Operationally, DeepSee.io (legal entity UnravelAds LLC) was founded in 2019, is headquartered in Los Angeles, and operates with a lean team of 1–10 employees. Recent product launches include AI Image Detection and Enhanced Metrics in October 2024 and Mobile and CTV App Signals in April 2026, extending the platform's observed-data approach to mobile and CTV inventory where verification infrastructure is less mature.

Name

DeepSee.io

Legal name

UnravelAds LLC

Website

https://deepsee.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

DeepSee.io operates an ad verification platform that observes digital advertising inventory across the web, mobile, and connected TV using crawlers and network analysis, serving advertisers, agencies, and adtech companies with brand safety, MFA detection, and quality signals.

Ownership category

akta.pro rank

Product category

Ad Verification & Quality Analytics

NAICS

Media Buying Agencies (541830), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Spam, Fake Engagement & Content Abuse Prevention (HDADALAG)

akta.pro secondary industries

Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI), Content Authenticity, Watermarking & Deepfake Detection (HDAAAKAK)

Keywords

• Ad verification
• Ad fraud detection
• Brand safety
• Programmatic advertising
• Supply chain transparency

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Memberships: Paid membership subscriptions with monthly and annual billing cycles. Individual single-user accounts and enterprise/group memberships with multiple users. Automatic renewal with prorated upgrades.
2. Enterprise Services: Custom enterprise quotes for larger organizations with specific service requirements, usage limitations, and negotiated rates. Enterprise customers receive dedicated support and multiple user accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

DeepSee.io operates an ad tech intelligence platform that observes digital advertising inventory directly across the open web, mobile, and CTV environments—page by page, app by app, channel by channel—rather than relying on publisher-declared signals. It detects Made-for-Advertising (MFA) sites, AI-generated content, ad fraud, hostile UX patterns, real ad density, true refresh rates, actual supply paths, and in-context brand safety to provide ground-truth verification for advertisers, agencies, DSPs/SSPs, and exchanges.

Product overview

DeepSee.io is an ad tech intelligence platform that provides ground-truth verification for digital advertising inventory across web, mobile, and CTV. The platform consists of five core product modules (Overview, Publisher Compliance, Ad-Quality Metrics, Content Insights, and Custom Reporting Lists) that work together to analyze inventory by observing actual page behavior rather than relying on publisher-declared data. The products detect MFA sites, AI-generated content, ad fraud, and quality signals. DeepSee also offers four solution areas (Programmatic Advertising Strategy, Publisher and Marketplace Quality, Market Research, and Custom Data Integrations) targeting advertisers, agencies, and adtech companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Overview Central platform dashboard providing access to DeepSee's site intelligence and ad quality verification capabilities across web, mobile, and CTV inventory for advertisers, agencies, and adtech companies.
• Publisher Compliance Verifies publisher compliance with industry standards including ads.txt, sellers.json, and app-ads.txt requirements. Validates inventory authenticity and seller relationships across supply chains for web and app environments.
• Ad-Quality Metrics Provides detailed measurement of ad density, refresh rates, viewability, and user experience patterns. Helps identify MFA sites, hostile UX patterns, and low-quality inventory environments.
• Content Insights Analyzes page-level content to detect AI-generated articles, identify content categories, and assess brand suitability across publisher inventory at scale using machine learning.
• Custom Reporting Lists Enables users to generate custom domain lists, block lists, and targeting lists based on DeepSee's observed quality signals and risk scores for programmatic advertising campaigns.
• Mobile and CTV App Signals App-level compliance signals for mobile and CTV apps including ads.txt status, developer URL trust, and privacy policy infrastructure verification, extending DeepSee's verification to mobile and connected TV environments.
• Programmatic Advertising Strategy Consulting and data solution helping advertisers and agencies develop data-driven programmatic strategies that optimize for inventory quality, brand safety, and campaign performance.
• Publisher and Marketplace Quality Enables publishers and marketplaces to assess and improve inventory quality, verify compliance signals, and benchmark against industry standards for ad quality.
• Market Research and Publisher Intelligence

Quantifiable outcome

• 49% lift in human attention when stripping out MFA clutter and verifying environments
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• MalwarebytescoreStrategic or Co-development PartnerJoint research partnership with Malwarebytes Threat Intelligence for ad fraud detection. Together they identified the DeepStreamer ad fraud scheme operating via illegal video streaming platforms. DeepSee's crawlers and analysis combined with Malwarebytes threat research capabilities.
• The Trade DeskflagshipStrategic or Co-development PartnerDeepSee.io collaborates with The Trade Desk to access cutting-edge research and insights. Shapes the future of responsible, data-driven advertising alongside industry leaders.
• 4As (American Association of Advertising Agencies)coreStrategic or Co-development PartnerDeepSee works with the 4As as part of industry initiatives to shape responsible advertising standards and provide insights for advertising professionals.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pixalate: Cross-platform ad fraud detection and privacy compliance vendor covering CTV, mobile, and web. Comparable to DeepSee in its emphasis on mobile/CTV verification — a category where DeepSee just launched App Signals.
• HUMAN Security: Bot and fraud detection platform protecting digital advertising and applications from sophisticated invalid traffic. Direct competitor in the ad-fraud verification layer, with similar focus on observed traffic patterns vs declared signals.
• Integral Ad Science (IAS): Global media measurement and optimization company providing ad verification, viewability, and brand-safety services. Direct competitor with comparable verification product set and overlapping advertiser/agency customer base to DeepSee.
• Confiant: Ad verification platform focused on detecting malvertising, cloaking, and low-quality creative across programmatic inventory. Direct competitor in observed-vs-declared verification, particularly relevant to DeepSee's hostile-UX-pattern detection.
• GeoEdge: Provider of ad security and quality solutions detecting bad ads, malware, and disruptive user-experience patterns across web and app inventory. Closely aligned niche competitor in ad-quality verification.
• DoubleVerify: Public ad verification and brand-safety platform that measures impression quality and fraud across programmatic channels. Direct competitor to DeepSee across MFA detection, viewability, and brand-safety verification — the category leader DeepSee must displace or differentiate against.

Emerging players

• Adloox: Independent ad verification vendor offering brand-safety, viewability, and ad-fraud measurement across digital campaigns. Comparable verification capability set, more regional presence.
• Zefr: Brand-suitability and content classification platform for video and social ad inventory. Comparable in its focus on content categorization for brand safety — directly aligned to DeepSee's Content Insights module.

Broad incumbents

• Comscore: Cross-platform audience and advertising measurement company with brand-safety and verification offerings via its Tag Inspector and Comscore Activate products. Broader portfolio incumbent competing in adjacent verification categories.
• Oracle Advertising (Moat): Oracle-owned ad measurement product offering viewability, attention, and invalid-traffic verification. Broad incumbent competing across the same verification use cases as DeepSee, but as part of Oracle's larger advertising cloud portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/deepsee_io
• YouTubeyoutube.com/@deepseeio
• LinkedInlinkedin.com/company/deepseeio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeepSee.io