Blast Motion

What Blast Motion does

Blast Motion is a Carlsbad, California-based sports technology company founded in 2007 that develops sensor-based swing analysis systems for baseball, softball, and golf. Its core product is the Gen 3 Swing Analyzer — a small motion sensor that attaches to a bat knob or club grip and captures structured swing data including swing path, bat/club speed, tempo, time to contact, attack angle, and rotation. Sensor data is paired with a mobile app, the proprietary Blast iQ AI scoring and recommendation engine, computer-vision-based ball flight analysis, and the Blast Connect cloud platform that adds Coach Mode, team reports, and remote coaching for multi-player workflows. The company claims the largest swing dataset in the category at 400M+ swings measured, with 83% of professional baseball teams and 200+ tour golf professionals among its users.

The business operates a hybrid hardware-plus-subscription model. The consumer-grade Gen 3 Swing Analyzer retails at $119.96 (currently discounted from $149.95) and includes a one-month subscription membership; recurring BlastMotion Subscription / Premium Services revenue extends the customer relationship with advanced AI scoring, ball flight metrics, and cloud storage. Distribution combines a direct-to-consumer e-commerce store, enterprise field sales for custom team and camp packages, and a community-led motion built on an influencer program, certifications, and 100+ industry partners spanning equipment OEMs (Wilson, Rawlings, Louisville Slugger, Easton, Marucci), governing bodies (USA Softball, WBSC Europe), recruiting platforms, and event operators. A $60,000,000 financing closed on 2023-08-31, and the company is led by co-founder and CEO Michael Fitzpatrick, with founder Ryan Kaps and President/COO Roger Weingarth.

Name

Blast Motion

Legal name

Blast Motion

Website

https://blastmotion.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Blast Motion is a Carlsbad, CA-based sports technology company that builds sensor-based swing analyzers and AI-powered coaching software for baseball, softball, and golf, serving individual athletes, coaches, college and professional teams, and equipment/event partners.

Ownership category

akta.pro rank

Product category

Sports Technology / Swing Analysis Sensors

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industries

Baseball & Softball Equipment Retail (CRAMAEAA), Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

Keywords

• Swing analysis sensors
• Sports motion capture
• AI swing coaching
• Baseball training technology
• Golf performance analytics

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of motion sensors (Gen 3 Swing Analyzers) for baseball, softball, and golf. Products include sensor with bat/club attachment and initial subscription period.
2. Subscription Services: Monthly subscription membership (BlastMotion Subscription/Premium Services) providing access to advanced features including Blast iQ, ball flight metrics, mobile video analysis, and enhanced data storage.
3. Team/Corporate Packages: Custom packages for teams and organizations including multiple sensors and premium service subscriptions for coaches and team managers.
4. Training Center/Camps: Blast training center registration and event solutions for camps and organizations to incorporate swing analysis.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Blast Motion manufactures and sells Gen 3 sensor-based swing analyzers for baseball, softball, and golf, paired with a subscription-based mobile and cloud platform (Blast Connect) that delivers AI-powered swing scoring (Blast iQ), 3D swing visualization, auto-edited video, and machine-vision ball flight analysis. The offering is sold as sport-specific bundles (Blast Baseball, Blast Softball, Blast Golf) to individual athletes and as custom team packages to coaches, colleges, professional teams, and camps.

Product overview

Blast Motion offers a unified sports technology platform consisting of three sport-specific sensor-based swing analyzers (Blast Baseball, Blast Softball, and Blast Golf) that share the Gen 3 Swing Analyzer hardware and the Blast Connect cloud platform. The core offering combines sensor-based motion capture with AI-powered insights via Blast iQ, auto-edited video analysis, and coaching tools for team management. Products range from consumer retail ($119.96 each) to enterprise team pricing with custom packages. The platform is position as the #1 hitting improvement solution across baseball, softball, and golf, with trusted adoption by 300+ college and pro teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Blast Baseball Swing Analyzer Sport-specific sensor bundle for baseball hitters that pairs the Gen 3 Swing Analyzer with the Blast Connect mobile app and one-month subscription, tracking swing path, bat speed, time to contact, attack angle, rotation score, and power, with auto-clipped video and AI swing assessments. Priced at $119.96 (was $149.95).
• Blast Softball Swing Analyzer Sport-specific sensor bundle for softball hitters that pairs the Gen 3 Swing Analyzer with softball-tailored drills, goals, and the Blast Connect app, tracking swing path, speed, timing, and power. Priced at $119.96 (was $149.95).
• Blast Golf Swing & Stroke Analyzer Sensor bundle for golfers that pairs the Gen 3 Swing Analyzer with standard and oversize club attachments and the Blast Connect mobile app, tracking club speed, tempo, face rotation, attack angle, and putting metrics for full swing, short game, and putting. Priced at $119.96 (was $149.95).
• Team and Camp Solutions Custom-priced enterprise packages for teams, college programs, travel organizations, camps, and tournaments that bundle multiple Gen 3 sensors with Premium Services subscriptions, Coach Mode, recruiting tools, and custom reporting.

Quantifiable outcome

• Train To Reign: Automatically capture valuable swing metrics for every hit ball and view each swing with 3D avatar from every angle
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• USA SoftballcoreStrategic or Co-development PartnerOfficial swing analyzer technology of USA Softball and official supplier of the USA Softball Women's National Team. Provides data capture and analysis technology for national team training and competition.
• World Baseball Softball Confederation Europe (WBSC Europe)coreStrategic or Co-development PartnerOfficial technology partner for European baseball and softball confederation, providing swing analysis technology for European athletes and competitions.
• Cape Cod Baseball LeagueminorChannel Partner/ Reseller/ DistributorSummer collegiate baseball league partner with logo displayed on Blast industry partners page.
• Prep Baseball Report (PBR)minorChannel Partner/ Reseller/ DistributorBaseball scouting and reporting organization partner with logo displayed on Blast industry partners page.
• Premier Girls Fastpitch (PGF)minorChannel Partner/ Reseller/ DistributorGirls fastpitch softball organization partner with logo displayed on Blast industry partners page.
• Next College Student Athlete (NCSA)minorChannel Partner/ Reseller/ DistributorCollege recruiting platform partner with logo displayed on Blast industry partners page.
• Area Code BaseballminorChannel Partner/ Reseller/ DistributorBaseball showcase event organization partner with logo displayed on Blast industry partners page.
• 3STEP SportsminorChannel Partner/ Reseller/ DistributorYouth sports event and training organization partner with logo displayed on Blast industry partners page.
• Hurricane Junior Golf TourminorChannel Partner/ Reseller/ DistributorJunior golf tour organization partner with logo displayed on Blast industry partners page.
• Five Iron GolfminorChannel Partner/ Reseller/ DistributorGolf training facility and entertainment partner with logo displayed on Blast industry partners page.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FlightScope: FlightScope manufactures Doppler-radar launch monitors for golf, baseball, and softball used by coaches and fitters. It overlaps Blast on swing and ball-flight data capture across the same three sports.
• Trackman: Trackman is an established Doppler-radar launch monitor and golf/ball-tracking platform widely used on tour and in fitting studios. It competes with Blast Golf in swing and ball-flight analytics, with broader enterprise positioning.
• Garmin (Approach / fenix lines): Garmin makes golf GPS watches and wrist-worn shot-tracking products (Approach) with swing-tempo and club-tracking metrics. It competes with Blast Golf in consumer golf analytics through wearable devices rather than bat/club sensors.

Direct peers

• Rapsodo: Rapsodo makes sensor-based launch monitors and swing/ball-tracking hardware for baseball, softball, and golf—the exact sports Blast serves. It competes head-to-head with Blast's sensor-plus-AI approach with private-equity backing.
• Diamond Kinetics: Diamond Kinetics builds sensor-equipped baseball/softball bats and swing analytics platforms used at the collegiate and youth levels. It directly competes with Blast in baseball and softball swing measurement.
• Zepp (formerly Zepp Labs): Zepp makes sensor-based sports wearables (formerly baseball/softball, now broader sports) with AI swing analysis apps. It uses the same sensor-plus-mobile-platform model as Blast Motion.

Emerging players

• HackMotion: HackMotion builds wrist-worn sensors for golf swing analysis with a mobile app for tempo and face-angle feedback. It competes with Blast Golf in the consumer swing-sensor niche.
• KinaTrax: KinaTrax provides markerless motion-capture and biomechanics for baseball pitchers and hitters using high-speed camera systems. It overlaps with Blast in advanced player development analytics for college and pro baseball.
• Arccos: Arccos makes sensor-equipped golf grips and a mobile app for shot tracking and AI-powered club recommendations. It competes with Blast Golf in the consumer data-driven golf training segment.

Regional players

• Full Swing Golf: Full Swing builds indoor golf simulators and launch monitors (including radar-based Pro 2.0) for fitting studios and consumers. It overlaps with Blast Golf on launch-monitor-based swing and ball-flight data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blastmotion
• Facebookfacebook.com/blastmotion
• LinkedInlinkedin.com/company/blast-motion-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blast Motion