Overalls
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Overalls firmographics
Firmographics- Name
- Overalls
- Legal name
- Overalls, Inc.
- Website
- https://getoveralls.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Overalls industry classification
Industry- Product category
- Employee Benefits Platform
- NAICS
- Other Professional, Scientific, and Technical Services (5419)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- General Personal Concierge Services (HSACAIAA), Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
Keywords
Where Overalls is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Overalls business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Employer Subscription: Overalls generates revenue primarily through B2B employer subscriptions. Employers pay a subscription fee to provide Overalls LifeConcierge services to their employees (Authorized Users). Subscriptions are available in monthly or annual billing cycles with auto-renewal. Pricing is typically per-employee/per-month based on team size.
- Channel Partner Distribution: Revenue flows through benefit brokers, PEOs, insurers, and union/association channel partners who resell or embed Overalls into their benefit packages. Partners may pay referral fees, revenue shares, or integrate Overalls as part of their own product offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Team/Enterprise Plan - Per employee per month subscription based on team size |
| Per seat | Annual | Annual subscription with auto-renewal |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Overalls product offering
Product offeringCore offering
Overalls provides an AI-powered LifeConcierge employee benefit platform that connects employees with real human specialists augmented by AI to handle everyday personal tasks, family logistics, medical bill disputes, childcare, pet emergencies, and other life stressors. The platform uses proprietary Overalls Intelligence Layer (OIL) orchestration technology to triage, classify, and route requests to specialized LifeConcierge experts for end-to-end task execution. Sold to employers on a per-employee subscription basis.
Product overview
Overalls is an AI-powered employee benefits platform offering the LifeConcierge™ as its core product, supplemented by the CoreAssist insurance product launched in partnership with 5Star Life. The platform uses proprietary Overalls Intelligence Layer (OIL)™ technology to connect employees with real human specialists (LifeConcierges) augmented by AI agents that classify, research, and coordinate task execution across work, home, family, finances, and wellness domains.
Differentiator
Problem solved
Functional benefit
Brands
- LifeConcierge: AI-powered concierge service that helps employees navigate life tasks, healthcare, finances, and personal challenges through human-assisted AI technology
- CoreAssist
- Overalls Intelligence Layer (OIL)
- LifeConcierge Network
Products and services
- LifeConcierge AI-powered employee benefit platform that provides real human specialists augmented by AI to help employees tackle everyday tasks, family logistics, personal stressors, and complex life challenges. Users communicate via text, email, app, phone, Slack, or Teams, receiving end-to-end execution of tasks from childcare to medical-bill disputes to pet emergencies. Sold to employers who offer the benefit to their workforce.
- CoreAssist Supplemental medical expense insurance product launched in partnership with 5Star Life Insurance Company. Features the LifeConcierge AI-powered support system to help insureds navigate health and life complexities, covering medical cost gaps while providing enhanced personal and caregiving assistance.
Quantifiable outcome
- 3.2 hours unlocked per active user every week
- +7 more outcomes
Companies that use Overalls
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Overalls technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature4 records
Overalls partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 5Star Life Insurance CompanycoreOveralls partnered with 5Star Life Insurance Company to launch CoreAssist, an innovative supplemental insurance service featuring the LifeConcierge® AI-powered support system. The partnership aims to help insureds navigate health and life complexities, providing enhanced personal and caregiving assistance as part of supplemental medical expense products.
- Benefit Brokers and ConsultantscoreBenefit brokers and consultants integrate Overalls into their benefits recommendations and platforms. They resell or recommend Overalls as part of comprehensive benefits packages to employer clients, differentiating their offerings with a high-utilization benefit.
- Professional Employer Organizations (PEOs)corePEOs integrate Overalls into their service offerings for small and medium business clients, enhancing their value proposition with innovative employee benefits that differentiate their HR and payroll services.
- Insurance CarrierscoreInsurance companies integrate Overalls as value-added services in their products, particularly supplemental insurance products. This helps carriers attract policyholders, increase engagement, and create competitive differentiation.
- Unions & AssociationsminorLabor unions and professional associations offer Overalls as a member benefit to enhance membership value, increase member engagement, and improve member recruitment and retention.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Overalls competitors and assessment
Company assessmentDirect peers
- TELUS Health (LifeWorks): TELUS Health acquired LifeWorks, the largest EAP and total wellbeing provider, directly competing with Overalls in employer-funded wellbeing and life support benefits. Both sell to HR/benefits buyers across enterprise and mid-market.
- Compass: Compass provides a corporate concierge platform for employees (formerly corporate division of Maplebear/Instacart). It is the closest direct competitor to Overalls' LifeConcierge offering, with overlapping product and buyer.
- Health Advocate: Health Advocate offers employee health advocacy, navigation, and concierge services to employer-sponsored populations — directly overlapping Overalls' healthcare navigation and life admin use cases.
Emerging players
- AskBetty: AskBetty is a workplace concierge focused on family and caregiving support for employees. Overlaps with Overalls on the family/childcare/eldercare segments of LifeConcierge.
- Lyra Health: Lyra is a leading mental health benefit platform sold to enterprise employers. It competes for the same HR buyer wallet and benefits budget that Overalls targets, particularly in the wellbeing category.
- Spring Health: Spring Health provides mental health and wellbeing benefits to employers. It is an adjacent competitor for the same HR benefits spend, with similar GTM motion and buyer persona.
- Modern Health: Modern Health is a global mental health platform for employers. Like Lyra and Spring, it competes for wellbeing benefit dollars and increasingly bundles broader life support features.
- Wellbeats: Wellbeats provides wellbeing and lifestyle benefits content and programs to employers — adjacent to Overalls' whole-person wellbeing positioning and competing for the same benefit budget line.
Broad incumbents
- Personify Health (Virgin Pulse): Personify Health (formed by merger of Virgin Pulse and HealthComp) is a broad employee wellbeing, engagement, and benefits-navigation platform. It is a much larger incumbent competing for the same employer benefits buyer.
- Alight Solutions: Alight is a large benefits administration and cloud-based employee wellbeing platform serving the Fortune 500. It is an incumbent buyer/competitor with the scale and customer base to bundle or replicate concierge offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Overalls social profiles
Digital presenceOveralls compliance and trust
Trust signalCompliance4 records
Overalls financial estimates
Financial estimateRevenue estimate
Valuation estimate
Overalls leadership team
Management profileNumber of profiles
Profiles8 records
Overalls funding detail
Funding detailFunding overview
Funding rounds12 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Overalls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Overalls
What does Overalls do?
Overalls provides an AI-powered LifeConcierge employee benefit platform that connects employees with real human specialists augmented by AI to handle everyday personal tasks, family logistics, medical bill disputes, childcare, pet emergencies, and other life stressors. The platform uses proprietary Overalls Intelligence Layer (OIL) orchestration technology to triage, classify, and route requests to specialized LifeConcierge experts for end-to-end task execution. Sold to employers on a per-employee subscription basis.
Is Overalls a public or private company?
Overalls is a private company. It is classified as venture growth investor backed and is currently operating.
When was Overalls founded?
Overalls was founded in 2021. It employs 11 to 50 people.
Where is Overalls based?
Overalls is headquartered in New York, United States, in the North America region.
How does Overalls make money?
Two revenue lines are on record. Employer Subscription is the primary driver. The others are channel Partner Distribution.
Who are Overalls's main competitors?
Direct peers on record are TELUS Health (LifeWorks), Compass and Health Advocate. Emerging players are AskBetty, Lyra Health, Spring Health, Modern Health and Wellbeats. Broad incumbents are Personify Health (Virgin Pulse) and Alight Solutions.
Does Overalls have an API?
No public API is recorded for Overalls.
What industry is Overalls in?
Overalls's product category is Employee Benefits Platform. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of HSACAIAA, General Personal Concierge Services. Its NAICS code is 5419 and its SIC code is 8744.