What Churney does

Churney ApS is a Copenhagen-based, privately held AI company founded in 2019 that sells a causal machine-learning platform for predicting customer lifetime value (pLTV) and routing those predictions into paid ad-platform bidding. Its core product ingests client first-party data from data warehouses (BigQuery, Snowflake, Redshift), trains per-customer causal ML models that output user-level pLTV within roughly 36 hours of an anchor event, and delivers those predictions server-side via Meta Conversions API, Google Ads Conversion API, TikTok Events API, and mobile measurement partners (AppsFlyer, Adjust, Singular) so that value-based bidding algorithms optimize toward long-term revenue rather than short-window conversion proxies. The company complements this acquisition-use case with cohort-level LTV analytics (pLTV for Cohorts) and a Retention offering, and it backs the platform with an explicit double-digit-ROAS-or-no-charge performance guarantee sold through structured pilots and multi-year contracts.

Churney's commercial motion is sales-led and enterprise-oriented, beginning with an interactive Growth Predictability Test (gpt.churney.io), followed by pilot design with pre-registered success criteria, then production deployment priced off client ad spend and scope. It sells primarily to performance marketing and data teams at mid-to-large DTC, e-commerce, subscription app, mobile gaming, and SaaS advertisers; named customers include Zapier, Faire, HUBX, Manychat, TradingPoint, PocketFM, Codeway, Headway, LA Apparel, Søstrene Grene, Beer52, Pixocial, Perlego, Underoutfit, Leadtech, Stillfront, River Games, and Scandinavian Biolabs, with documented ROAS improvements ranging from 12% to 190%. The company is a certified Google, Meta, and TikTok partner, SOC 2 Type II and GDPR compliant, and operates an 11-50-person team across a headquarters at Ewaldsgade 3, Copenhagen. It raised a $1.5M seed round from SNÖ Ventures in August 2023 and has since expanded its Google Cloud partnership and added a 2025 strategic alliance with DemandBox, while continuing to extend product coverage into omnichannel and retention use cases.

Name

Churney

Legal name

Churney ApS

Website

https://churney.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Churney is a Copenhagen-based causal AI platform that predicts per-customer lifetime value from first-party data and delivers it as real-time conversion events to Meta, Google, and TikTok, enabling performance marketing and growth teams to bid toward long-term ROAS under a double-digit-or-no-charge guarantee.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

akta.pro secondary industries

Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH), CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Predictive customer analytics
• Lifetime value optimization
• Causal machine learning
• Performance marketing analytics
• Ad signal engineering

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Performance-based pLTV Optimization Service: Churney charges based on delivering measurable ROAS improvements. They offer a performance guarantee where they only work with clients if long-term ROAS is increased by double digits. Commercial terms depend on spend, scope, and pilot design. Evaluation includes net uplift math comparing incremental profit versus pilot and production fees.
2. Structured Pilot Services: Churney typically runs a structured pilot before production deployment. Commercial terms depend on spend, scope, and pilot design, with performance-linked terms shared during evaluation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Churney provides a causal machine learning platform that predicts each customer's predicted Lifetime Value (pLTV) from a client's first-party data and delivers those predictions as real-time conversion events to Meta, Google, and TikTok via server-side integrations (Meta CAPI, Google Ads Conversion API, TikTok Events API). Its portfolio includes pLTV for Acquisition (Signal Engineering), pLTV for Cohorts, and Retention analytics, enabling value-based bidding and ROAS improvements of 12–190% with a double-digit ROAS performance guarantee.

Product overview

Churney is a Danish AI-driven decision-making platform that provides predicted Lifetime Value (pLTV) solutions for performance marketing. Its core offering is the pLTV for Acquisition Signal Engineering product, which uses a proprietary Causal Predictive Decision Engine to analyze first-party data and send pLTV conversion events to Meta, Google, and TikTok for value-based bidding. The portfolio also includes pLTV for Cohorts (cohort-level analytics and daily future-value assessments) and Retention (long-term customer relationship optimization). Together, these products form a signal-layer stack that enables advertisers to bid toward real long-term customer value instead of short-window proxies.

Differentiator

Problem solved

Functional benefit

Products and services

• pLTV for Acquisition (Signal Engineering) Causal ML platform that analyzes first-party customer data to predict each user's Lifetime Value and delivers those predictions as real-time conversion events to Meta, Google, and TikTok so campaigns bid toward long-term value. Target users are performance marketing and data teams at mid-to-large companies with significant paid acquisition spend.
• pLTV for Cohorts Cohort-level LTV analytics offering that provides daily assessments of future value for newly acquired customers, factoring in acquisition source, initial engagement, and early behaviors, enabling data-driven decisions across retention and marketing strategies.
• Retention Retention analytics and insights product that evaluates long-term potential of customers and refines retention strategies based on predictive LTV outputs, helping clients maximize long-term customer relationships.
• Causal Predictive Decision Engine Underlying AI/ML engine that uses causal modeling to predict customer lifetime value. Trained on client first-party data; generates user-level pLTV scores that adapt to product and audience changes, delivering calibrated predictions within ~36 hours of anchor events.

Quantifiable outcome

• Up to 50% increases in Return on Advertising Spend
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered strategic and core.

• DemandBoxstrategicStrategic or Co-development Partner · 31 July 2025Strategic partnership aimed at enhancing performance marketing through pLTV-driven growth. The partnership combines Churney's predictive lifetime value technology with DemandBox's capabilities to deliver improved marketing outcomes.
• Google CloudcoreTechnology or IntegrationChurney developed and deployed causal AI models using Google Cloud's Vertex AI and BigQuery. The partnership enables clients to achieve up to 50% increases in Return on Advertising Spend. Churney is deepening collaboration with Google Cloud to expand its causal AI-driven platform to more joint customers. The integration saves 80 hours of maintenance time per week and six months of model development time through automated feature engineering.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Northbeam: Northbeam is a multi-touch attribution and marketing measurement platform that uses ML to assign revenue credit across channels and feed value signals back to ad platforms. Highly comparable to Churney's measurement-plus-activation stack for performance marketers.
• Haus: Haus provides incrementality experimentation and measurement for performance marketing on Meta and Google, helping advertisers optimise toward causal lift. Comparable to Churney in using causal/ML methodologies to improve paid-media ROAS.
• Rockerbox: Rockerbox offers cross-channel marketing attribution and incrementality measurement, with features for MMA/MMM and conversion API signal delivery. Comparable to Churney in serving mid-market and enterprise advertisers focused on incrementality and ROAS optimisation.
• Measured: Measured offers cross-channel incrementality measurement and media-mix optimisation for enterprise brands, feeding results back into platform bidding. Comparable to Churney as a causal measurement vendor for large advertisers.
• Triple Whale: Triple Whale provides pLTV and attribution analytics for DTC and ecommerce brands, sending enriched conversion data back to Meta and Google ads. Direct competitor to Churney in pLTV-driven signal engineering for performance marketing teams.
• Wicked Reports: Wicked Reports provides attribution, customer journey analytics, and CLV prediction for DTC and ecommerce brands. Comparable to Churney in CLV-based signal generation and attribution for performance marketing teams.

Broad incumbents

• Adjust: Adjust is a major MMP providing attribution, fraud prevention, and server postbacks integrated with Meta CAPI and Google Ads Conversion API. Comparable to Churney at the integration layer for app-based pLTV delivery.
• LiveRamp: LiveRamp provides identity resolution and data collaboration infrastructure that powers first-party data activation across ad platforms. Comparable to Churney at the foundational signal/identity layer enabling value-based bidding.
• AppsFlyer: AppsFlyer is a leading mobile measurement partner (MMP) that Churney integrates with for attribution and postbacks. Overlaps with Churney's mobile-app signal delivery path via CAPI and Events API integration.
• Google Ads Value-Based Bidding (Smart Bidding): Google's native value-based bidding and enhanced conversions features compete directly with Churney's value-event delivery use case. As a built-in, free alternative, it represents the platform-level substitute for Churney's pLTV signal engineering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/churneyio

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Churney