Panintelligence
Panintelligence is a Leeds, UK-based software company founded in 2014 that provides the Pi Platform, a white-labelled embedded analytics and BI solution enabling SaaS vendors to deliver dashboards, automated reporting, and predictive analytics inside their own applications. It serves approximately 350 SaaS, fintech, healthtech, edtech and retailtech customers globally via subscription, usage-based, and professional services revenue models.
- Company typePrivate
- Founded2014
- HeadquartersYeadon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Panintelligence does
Panintelligence (legal entity Paninsight Ltd) is a Leeds, UK-based software company founded in 2014 that builds the Pi Platform, a white-labelled, embedded business intelligence and analytics solution designed specifically for SaaS vendors to integrate into their own applications. The platform combines three core products — PiDashboard for self-service real-time dashboards, PiReport for automated report generation and enterprise-grade distribution, and PiPredict for predictive analytics using decision-tree-style modeling — along with PiSaaS, a hosted AWS-deployed option. A key architectural differentiator is in-place querying, which ensures customer data never leaves the vendor's infrastructure, and built-in multi-tenancy with role-based access control supports enterprise governance requirements.
The company sells across multiple verticals it explicitly calls out — Fintech, Healthtech, Edtech, Retailtech, and SaaS Vendors generally — serving approximately 350 global customers and over 200,000 end users, with named logos including Sage, EY, Access, Sport:80, Carerix, BigChange, Ebix Europe, Denmaur, and Mulberry Risk. Revenue is generated through a modular mix of recurring SaaS subscriptions, metered/unit-based usage pricing, developer licenses for trials, and £950/day professional services, supported by a tri-channel go-to-market combining direct enterprise sales, product-led free-trial self-serve, and a partner channel including AWS Marketplace, G2, and technology integration partners such as Snowflake, Firebolt, Panoply, Rivery, and Yellowbrick Data.
Panintelligence is privately held and venture-backed, having closed a £4.5m Series A in November 2019 (with Comhar Capital and YFM Equity Partners disclosed in funding data) plus a six-figure follow-on investment from Martin Port in August 2022. Leadership consists of CEO Charlotte Bailey (who transitioned from COO after co-founder Zandra Moore stepped down around 2025), Co-founder/CTO Ken Miller, and Chair Howard Bell (a PayPal Europe founding member). The company is based in Leeds, England, and continues to operate as an independent private entity pursuing US expansion and AI-enabled product extensions.
Panintelligence firmographics
Firmographics- Name
- Panintelligence
- Legal name
- Paninsight Ltd
- Website
- https://panintelligence.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Panintelligence is a Leeds, UK-based software company founded in 2014 that provides the Pi Platform, a white-labelled embedded analytics and BI solution enabling SaaS vendors to deliver dashboards, automated reporting, and predictive analytics inside their own applications. It serves approximately 350 SaaS, fintech, healthtech, edtech and retailtech customers globally via subscription, usage-based, and professional services revenue models.
- Ownership category
- akta.pro rank
Panintelligence industry classification
Industry- Product category
- Embedded Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Panintelligence is headquartered
LocationHeadquarters
- HQ city
- Yeadon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Panintelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Pi SaaS): Monthly or annual subscription-based licensing for the hosted Pi SaaS product. Provides access to embedded dashboards, reporting, and predictive analytics as a fully managed service.
- Metered/Usage-based Licensing: Modular, growth-aligned licensing with metered usage - customers pay only for what their users actually consume. Designed to scale with customer growth.
- Developer License: Initial developer license allowing teams to start building and testing analytics use cases with minimal upfront financial risk before scaling.
- Professional Services & Consultancy: Technical assistance, implementation, configuration, deployment, and training services. Day rate of £950 ex VAT for consultancy support.
- Unit-based Pricing: Unit-based pricing model for scaling usage - customers expand with per-unit pricing as they grow their embedded analytics deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial - 30 days no credit card |
| Subscription | Monthly | Developer license for initial build and testing |
| Unit Pricing | Monthly | Unit-based scaling for production use |
| Other | Multi-year contract | Professional Services day rate |
| Hybrid | Annual | Enterprise bespoke pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
Panintelligence product offering
Product offeringCore offering
Panintelligence provides a white-labelled, embedded analytics and business intelligence platform (Pi) that enables SaaS vendors to embed dashboards, automated reports, and predictive analytics directly into their own applications. The platform uses in-place querying so customer data never leaves the host environment, supports full white-labelling, multi-tenant architecture, and is available as a self-hosted solution or as a fully managed SaaS deployment (PiSaaS) on AWS.
Product overview
Panintelligence offers the Pi Platform, a unified embedded analytics and governed AI solution built for SaaS vendors. The platform consists of three core products: PiDashboard for self-service dashboards, PiReport for automated report generation and distribution, and PiPredict for predictive analytics. The Pi Platform supports white-labelling, multi-tenancy, and in-place data querying so data stays in the customer's environment. PiSaaS provides a hosted deployment option for customers preferring cloud-based deployment over on-premise installation.
Differentiator
Problem solved
Functional benefit
Brands
- Pi (pi): The company's embedded analytics platform combining business intelligence, scheduled reporting, and predictive analytics in dashboards, reports, and PiPredict modules.
- PiDashboard
- PiReport
- PiPredict
- PiSaaS
Products and services
- PiDashboard Self-service embedded dashboard product enabling SaaS vendors to create real-time dashboards and visual analytics within their own applications, with full white-labelling and multi-tenant support.
- PiReport Automated report generation and enterprise-grade distribution product that automates report creation and delivery workflows for SaaS vendors and their end users.
- PiPredict Predictive analytics module that enables users to build analytical models, discover trends, and map characteristics over new datasets using decision tree visualizations and automated decisioning capabilities.
- PiSaaS Fully hosted SaaS deployment option for the Pi platform, delivered via AWS with a 99% uptime SLA, enabling software vendors and customers with smaller development resources to rapidly integrate the Pi BI solution without on-premise infrastructure.
- Pi Platform Unified embedded analytics platform combining PiDashboard, PiReport, and PiPredict into a single solution with white-labelling, multi-tenancy, and in-place querying capabilities for SaaS vendors.
Quantifiable outcome
- Up to 80% increase in usage following each development phase
- +6 more outcomes
Companies that use Panintelligence
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Panintelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
Panintelligence partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FireboltcoreTechnology partnership enabling Panintelligence to provide enhanced data analytics solutions with Firebolt's modern data warehouse technology, offering improved performance and scalability for joint customers.
- SnowflakecoreTechnology partnership with Snowflake's cloud data platform enabling Panintelligence to offer enhanced analytics capabilities to customers using Snowflake for data storage and processing.
- PanoplycoreTechnology partnership providing integrated analytics solutions combining Panoply's intelligent data warehouse with Panintelligence's embedded analytics platform.
- RiverycorePartnership with Rivery enabling Panintelligence to provide a unified experience from data integration through to embedded analytics, supporting customers from start-to-finish in their data journey.
- TAAPcoreTAAP, the No Code Low Code platform digitization specialist, partnered with Panintelligence to deliver embedded BI and data visualization to its global B2B SME and enterprise customers. TAAP's clients can now access pi platform for real-time data visualization, business intelligence reporting, and predictive analytics.
- ZygensminorFormer CEO Zandra Moore founded Zygens after stepping down from Panintelligence. Zygens is an agentic AI consultancy. Zandra previously grew Panintelligence to £3m ARR with 35 staff and was awarded an MBE.
- Yellowbrick DatacorePartnership to accelerate and simplify embedded analytics for SaaS applications, combining Yellowbrick's analytics database with Panintelligence's embedded analytics platform.
- Tech NationminorSelected as one of 30 companies for Tech Nation's Upscale 5.0 programme, a prestigious UK growth programme for scaling technology companies.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Panintelligence competitors and assessment
Company assessmentDirect peers
- GoodData: GoodData is a dedicated embedded analytics platform offering white-label dashboards, multi-tenancy, and semantic-layer capabilities—closely comparable to Pi's differentiated embedding architecture.
- Sisense: Sisense is a long-established embedded analytics platform sold to SaaS and enterprise customers; it competes head-to-head with Panintelligence's Pi platform on white-labelled dashboards, multi-tenancy, and embedded data apps.
- Looker (Google Cloud): Looker, now part of Google Cloud, is a leading BI/analytics platform widely embedded inside SaaS products; it competes directly with Panintelligence's Pi for SaaS vendors seeking governed, embedded analytics.
- Yellowfin: Yellowfin is an embedded BI and analytics platform of similar scale and vertical breadth to Panintelligence; it competes for the same SaaS-vendor embedding use cases, including dashboards, reporting, and AI-driven insights.
- ThoughtSpot: ThoughtSpot is an AI-powered analytics platform with embedded analytics offerings and natural-language querying that overlaps with Panintelligence's GenAI 'Ask, Analyse, Act' and PiPredict predictive capabilities.
- Logi Analytics (insightsoftware): Logi Analytics (now part of insightsoftware) is a direct competitor in embedded BI for SaaS and ISVs, offering similar self-service dashboards, white-labelling, and embeddable reporting—directly comparable to Pi's value proposition.
Emerging players
- Mode Analytics: Mode Analytics is a collaborative data analytics platform with embedded and notebook-style capabilities; while differentiated by analyst workflows, it overlaps with Panintelligence in SaaS-vendor analytics embedding.
Broad incumbents
- Tableau (Salesforce): Tableau, now part of Salesforce, is a broad BI incumbent with embedded analytics capabilities across the Salesforce ecosystem; it competes with Panintelligence in enterprise-grade embedded reporting and dashboards.
- Domo: Domo is a broad cloud BI and embedded analytics platform serving enterprise and SaaS customers; it has overlapping embedded BI capabilities but offers a much wider portfolio than Panintelligence's focused embedding stack.
- Microsoft Power BI Embedded: Microsoft's Power BI Embedded offering is a broad incumbent in embedded analytics, leveraging the Power BI platform and Azure ecosystem; competing with Panintelligence at the platform/incumbent level rather than as a focused pure-play.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Panintelligence social profiles
Digital presencePanintelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panintelligence leadership team
Management profileNumber of profiles
Profiles5 records
Panintelligence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panintelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panintelligence
What does Panintelligence do?
Panintelligence provides a white-labelled, embedded analytics and business intelligence platform (Pi) that enables SaaS vendors to embed dashboards, automated reports, and predictive analytics directly into their own applications. The platform uses in-place querying so customer data never leaves the host environment, supports full white-labelling, multi-tenant architecture, and is available as a self-hosted solution or as a fully managed SaaS deployment (PiSaaS) on AWS.
Is Panintelligence a public or private company?
Panintelligence is a private company. It is classified as venture growth investor backed and is currently operating.
When was Panintelligence founded?
Panintelligence was founded in 2014. It employs 11 to 50 people.
Where is Panintelligence based?
Panintelligence is headquartered in Yeadon, United Kingdom, in the Europe region.
How does Panintelligence make money?
Five revenue lines are on record. SaaS Subscription (Pi SaaS) is the primary driver. The others are metered/Usage-based Licensing, developer License, professional Services & Consultancy and unit-based Pricing.
Who are Panintelligence's main competitors?
Direct peers on record are GoodData, Sisense, Looker (Google Cloud), Yellowfin, ThoughtSpot and Logi Analytics (insightsoftware). Mode Analytics is listed as an emerging player. Broad incumbents are Tableau (Salesforce), Domo and Microsoft Power BI Embedded.
Does Panintelligence have an API?
Yes. Panintelligence exposes a public API. Developer documentation is at panintelligence.atlassian.net/wiki/spaces/PD/pages/202375675/API.
What industry is Panintelligence in?
Panintelligence's product category is Embedded Analytics Software. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 513210 and its SIC code is 7372.